APT Group - Internet Standard Policy
The APT Business Unit (APT / Travelmarvel / Botanica World Discoveries) and APT Group of
companies (will be referred to herein as ‘APT Group’) is pleased to support agents who wish to
sell APT Group products utilising our brand positioning and images. We do, however, have
criteria to be followed by our client base. The criteria are similar to those used by other major
tour operators and we appreciate your attention to the following details.
APT Group holds registered trademarks and/or brand ownership for all branding and key
product references and stringently protects them. These include but are not restricted to; APT,
APT Tour, Aptouring, Australian Pacific Touring, Australian Pacific Tours, APT Travel, APT River
Cruises, APT River Cruising, APT Luxury cruising, Australian Pacific Tours, APT small ship
cruising, APT Expedition cruise (any string that includes ‘APT’), Travelmarvel, Travelmarvel river
cruises, Travelmarvel Tours, (any string that includes ‘Travelmarvel’), Botanica, Botanica Garden
Tours, Freedom of Choice, Freedom to Choose, Freedom of Choice dining, Freedom of Choice
touring, Signature Experiences, APT Unforgettable, Find your unforgettable, Concerto, Concerto
class, Aria, Aria class, Amadagio, Amadolce, Amadante, Amacello, Amalegro, Amaverde,
Amabella, Amacerto, Amaprima, Amasonata, Amareina, Amavida, Amakatarina, Amalotus, La
Marguerite, Amapura, Travelmarvel Diamond, Travelmarvel Jewel, Travelmarvel Sapphire,
Travelmarvel Travel More, The Royal Experience, The Royal Collection, Erlebnis Chef’s table,
Twin balcony suites, Panoramic Balcony suites, APT Voyages, APT Club, Travelmarvel Travellers
Club, Kimberley Wilderness Adventures, KWA, Outback Wilderness Adventures, OWA, Mitchell
Falls Wilderness Lodge, Bungle Bungle Wilderness Lodge, Bell Gorge Wilderness Lodge, Hawk
Dreaming Wilderness Lodge, Sea Explorer, Caledonian Sky, Island Sky.
Website Content
Distribution partners may not copy the look and feel of our site and not create the impression
from the appearance of the site, or from any content in the site, that their site is our site or part
of our site. They are not allowed to take the content in its exact form and publish to their site
without express written permission of APT Group.
The design and content of the APT Group websites are owned and copyrighted by APT Group
and no part may be "mirrored" or copied for inclusion in an alternate site or domain without
prior consent of APT Group. APT Group is most concerned that the design and copy of an
agency site reflect the fact that the agency is selling APT Group tours/cruises, and is not the
operator. We ask that your presentation of APT Group brands and products clearly reflect this.
Please request a copy of our Web Partner Programme document for details on partnerships with
APT in the web and digital environment. Partner usage will be subject to application and
approval of the application in line with our Web Partner Programme agreement.
The logos of any APT Group companies cannot be used on any page that does not also contain
a logo from your agency. Please refer to our Web Partner Programme agreement for details
pertaining to use of our logos. Alternatively, please make your request through your APT Group
sales manager or contact, and we can advise accordingly.
The APT Group’s specific logo has to be smaller in size than your agency's logo.
The APT Group’s specific logos cannot be altered.
The words APT, Travelmarvel, Botanica World Discoveries, Kimberley Wilderness Adventures,
Outback Wilderness Adventures cannot be used in any page title tag that does not also contain
the name of your agency.
All links to the APT Group’s specific websites should read: APT and link to
http://www.aptouring.com.au / travelmarvel.com.au / kimberleywildernessadventures.com.au /
botanica.travel. / botanicatours.com (or applicable company domain name), and any white site
and white pages where applicable which have been derived from the APT Group’s websites.
Download images should only to be reduced in size not enlarged or modified in any other
fashion.
All images must be identified or related to the selling or positive promotion of APT Group any
APT Group company/brand, not river cruise, cruises, or tours in general. All images, artwork
and maps offered are owned and copyrighted by the APT Group and may not be used without
expressed permission of the APT Group.
Permissions
APT Group prohibits the use of copyrighted text, content, graphics, video clips, still photographs
and other materials (“Content”) from (i) any APT Group website, (ii) any other World Wide Web
site owned, operated, licensed or controlled by APT, or (iii) or any other website that contains
the copyrighted material of APT Group (the “Sites”) without the APT Group’s prior written
consent.
If you wish to use any material from the Sites, you may do so if the APT Group grants you
written permission subject to any condition that the APT Group may in its sole discretion impose
on you, or your use.
Permission is granted on a case-by-case basis. The APT Group does not allow the reposting of
any of its Content, except pursuant to a specific separate agreement.
Please contact APT Group to ensure you understand our Corporate standards, and requirements
for using and obtaining approval of APT Groups’ copyrighted material.
You may use the APT Group related name, marks, trade names, or trademark, whether
registered or unregistered, or other logos of the APT Group (“Mark”) with the prior expressed
written approval for brands and descriptors (as defined below) and solely in accordance with
the Corporate Standards which is available upon request.
All Content on all Sites is protected by Australian copyright and international treaties and may
not be copied without the express prior written permission of the APT Group, which reserves all
rights, including the right to deny a request for copying content of the Sites. Use of any of
Content online for any purpose without written permission is strictly prohibited.
Copying or adapting the HTML, or any part thereof that creates the Sites pages is strictly
prohibited. The HTML code also is covered by APT Group’s copyright. Use of our content is
available only under the specific application and agreement through our Web Partner
Programme arrangements where separate regulations and approvals are required. Please
contact APT Group for further information.
“Mirroring”, “caching”, “deep linking”, “framing” or “scraping” of the Sites or other similar
techniques that, directly or indirectly, use or attempt to use the Sites is strictly forbidden, unless
it falls within our Web Partner Programme where approval has been provided and guidelines for
use around this will be advised separately under our Programme requirements and separate
regulations and approval.
Trademark Usage
You may only use an APT Group related name, marks, trade names, or trademark, whether
registered or unregistered, or other logos of the APT Group (“Mark”) with the prior expressed
written permission of the APT Group, and will be subject to the following terms and conditions,
in addition to any other terms and conditions that the APT Group deems advisable, in its sole
discretion.
The APT Group reserves the right, at any time, to revoke any licence granted to you to use any
Mark, without reason, cost, charge or liability.
You may only use a Mark in accordance with the Corporate Standards Guidelines.
Each Mark may only be used in association with the services or wares that the APT Group
designates in writing to you.
When directed by the APT Group, you will use the registered trademark symbol ® or the tm
symbol, as required.
Each Mark may be used only under a written license from the APT Group and any and all
unauthorised use is strictly prohibited.
The APT Group is the owner of all right, title, and interest in the Marks and you agree that you
will not during the term of any agreement with the APT Group or afterward, challenge the
validity of the APT Group’s ownership of the Marks. You shall not reproduce or use (or authorise
the reproduction or use of) the Marks in any manner other than expressly authorised by the
APT Group.
The APT Group may from time to time modify the Marks. The APT Group will use commercially
reasonable efforts to give you advance notice of such modifications but, you will be obligated to
make changes to the Marks, and their use, immediately upon direction from the APT Group,
including, but not limited to, immediately ceasing all use of any Mark.
In order to assure compliance, you will, upon request from the APT Group, provide samples of
any marketing and advertising materials that include the Marks.
In any place where they appear together, the Marks and any associated text must be at least as
large as the trademark and text of another vendor.
Search Engine Marketing
Further to the above, it is the Wholesaler/agent’s obligation to familiarise themselves with our
Internet Standard Policy (ISP). The ISP covers the use of search engine optimisation, pay per
click campaigns, website content, and trademark usage, including the “restricted keyword list”.
Our Internet Standard Policy can be found on our website at www.aptouring.com.au/InternetStandard-Policy. Search Engines will monitor for trademarked terms in ad text within sponsored
links. Trademark concerns within search results will be monitored by the APT Group. Please
note that failure to adhere to terms within this policy will result in notification sent by third
party and/or the APT Group and possible termination of this agreement.
Marks: Distribution partners may not utilise any name, marks, trade names, or trademark,
whether registered or unregistered, or other logos of the APT Group (“Marks”) or any
confusingly similar name, including, but not limited to, misspellings of any Mark, on any website
optimisation or pay-for-placement search engine, including, but not limited to, Google, Yahoo,
Bing. Contextual marketing is prohibited unless approved by the APT Group in writing in
advance.
Restricted Keyword List: The APT Group has created a "Restricted Keyword List" of words.
Distribution partners are not permitted to use any Marks or any words in the Restricted
Keyword List for any search engine marketing or online advertising, or bid on, register or
purchase, or list such Marks or words in any search engine, portal, sponsored advertising
service or any other search or referral service.
Termination & Repayment: Distribution partners who do not observe the "Restricted Keyword
List" are not eligible for any payments by the APT Group for any of their sales and will be
terminated and cease to be distribution partners of the APT Group upon written advice from the
APT Group. A distribution partner will be required to refund any payments made by the APT
Group during any period of time that a distribution partner failed to comply with these terms
and conditions.
Changes to Restricted Keyword List: The APT Group may, in its sole discretion, at any time
amend, modify, change, alter, add or delete any words in the Restricted Keyword List. It is a
distribution partner’s obligation to remain informed of any change to the Restricted Keyword
List.
APT
apt river cruise
apt tour
apt
aptouring
apttouring
apt touring
apt travel
apt tours
APT trips
apt river cruises
apt luxury cruising
apt luxury small ships
apt touring
apt river boat cruises
apt river cruising
apt short breaks
australian pacific touring
australian pacific tours
apt holiday packages
apt club
apttour
apt cruises
apt luxury small ship expedition cruises
Concerto river ship
Aria river ship
KWA
kimberley wilderness adventures
bell gorge wilderness lodge
bungle bungle wilderness lodge
mitchell falls wilderness lodge
kings canyon wilderness lodge
apt bungle bungle wilderness lodge
hawk dreaming wilderness camp
hawk dreaming wilderness lodge
Mt Hart Homestead
inclusion of APT with any of above
Travelmarvel
travelmarvel
travelmarvel river cruises
travelmarvel tours
travelmarvel.com.au
travelmarvel tour
travelmarvel cruise
apt travelmarvel
Travelmarvel travel more
Botanica
Botanica
Botanica World Discoveries
For assistance and further information on the above or our Web Partner Programme, please
contact our WPP Administrator on +61 3 8526 1338 or email wppadmin@aptouring.com.au.
June 2014.