Case Study | Xbox/Display
Microsoft’s Xbox proves to be an effective
advertising medium, bringing in $53.09 for
every 1000 impressions served.
CASE STUDY DE TAI L S
VERTICAL
CPG
CATEGORY
Paper Towels
MEDIA TYPE Xbox/Display
Extend Loyal Base
GOAL
SUMMA R Y
C A M PA I G N D ETA I LS
A major paper towel
manufacturer wanted to drive
sales among their current
customers. They chose to run a
Microsoft Advertising campaign
across Xbox, measuring results
by audience to isolate best
performance.
The advertiser’s primary goal in this campaign was to
compare how Xbox inventory performed while targeting
current purchasers.
▸ Xbox: 5.0MM impressions delivered, 1.0MM households reached
▸ Audience A: 19.8MM impressions
delivered, .8MM households reached
▸ Audience B: 20.2MM impressions
delivered, 2.1MM households reached
Results showed Xbox performed
extremely well, compared with
previous campaigns of this type.
▸ Audience C: 20.0MM impressions
delivered, .9MM households reached
OU R ME THODOLO G Y
1
2
3
4
Isolate Strategic PurchaseBased Target in NCS Database
All-outlet representative
Test Design and Treatment
Execution
A marketing stimulus (Magazine
Ad, Digital Ad, etc.) is applied to a
group of consumers
Identification of Exposed and
Unexposed Households and
One-to-One Match
Measure and Interpret
Sales Impact by Focusing on
Purchasing Patterns
Example: LOW LOYAL
COMPETITIVE BUYERS
Exposed Test Households
PARTNER
OR TAGGED
CAMPAIGN
MATCHED
AUDIENCE
Example: HEAVY
CATEGORY BUYERS
©2014 NC Solutions, Inc.
NIELSEN
CATALINA
SOLUTIONS
+ 5%
Unexposed Control Households
UNEXPOSED
EXPOSED
$5.53
$5.78
ncsolutions.com
ncsolutions.com
Case Study | Xbox/Display
RESULTS
By targeting consumers with NCS, Xbox proves to be a key performer for
Microsoft. The Xbox campaign saw an impressive $53.09 return for every
1000 impressions delivered.
KEY FINDINGS
$ per Impressions
$17.44
AVERAGE
$4.22
Audience A
$3.98
Audience C
$13.91
Total
$22.51
Audience B
$53.09
Xbox
Xbox sets a Microsoft record with a return of $53.09 for every 1000 impressions
delivered, far exceeding the $17.44 average for NCS campaigns.
Analysis Period vs. Match Period
0.7%
0.10%
-0.26%
-0.09%
-0.40%
Brand A
Brand B
Brand C
Brand D
Brand E
Consumers exposed to the Xbox campaign made this manufacturer’s brand a larger
part of their paper towel purchase mix at the expense of the competition.
Get your game on.
Contact NCS or Microsoft today to use Xbox for your next CPG campaign.
For more information contact us at : sales@ncsolutions.com
©2014 NC Solutions, Inc.