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Auburn University Style Guide
& Identification Standards Manual
www.ocm.auburn.edu/styleguide
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
Table of Contents
5
From the President
6
Introduction
Why We Have Identity Standards
7
How to Use the Manual
7
Publication Planning and Compliance
9
Graphic and Visual Elements
16
Overview
What is a Trademark?
Auburn University Name, Wordmark, and Other Identity Marks
Logos and Approved Graphic Elements Paired with the Wordmark
For Schools, Colleges, and Departments
The Auburn University Seal
Sports-related and Other Marks
Typefaces and Fonts
Official Colors
Downloadable Logo Files
Stationery
21
Planning a Printed Piece
To Print or Not to Print?
Compliance Monitoring
Minimal Design Standards for Publications
Official Letterhead, Notecards, and Envelopes
Business Cards
Facsimile Cover Sheets and Memorandums
How to Order Business Cards/Letterhead/Stationery Items
Samples of Publications and Other Promotional Materials
Campus Signage
Vehicles
24
Editorial Style
26
News Releases
27 Merchandise and Promotional Items: Working With Trademark Management and Licensing
31
Examples of What Not to Do
32
Electronic Media
Web Guidelines
Guidelines Applicable for All Web Pages
Policies Applicable to Official University Web Pages
Web Colors
Management of Auburn University Web Pages
Available Web Resources
Presentation Templates
Video/DVD/CD Production
34
Printing Procedures
35
Contacts for Assistance
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
From the President
September 2008
To the Auburn University campus community:
The Auburn University Style Guide & Identification Standards Manual has
paved the way for this institution to promote its many outstanding programs
and assets with a unified, visual “voice.” Since its official publication a few years
ago, Auburn has more effectively communicated our core values and strengths
to our audiences.
On the following pages, you will find updated standards that will continue to
support Auburn’s reputation long into the future. Use these guidelines in your
communications efforts for the benefit of your area and Auburn University.
By ensuring that all dollars spent on materials that promote our university
result in a coordinated visual look, we are a better steward of those dollars
and of the visual representation of our image.
A new strategic plan will help crystallize the university's aspirations and mission
and determine our priorities. Identification standards such as those established
in this guide will serve to complement our efforts, offering a strong foundation
from which to advance the university.
You, the campus community, have been responsible in large part for the
success of our hard work to promote and protect the Auburn University
name. Thank you for your support and continued adherence to our united
and consistent visual image.
Sincerely,
Jay Gogue
President
5
6
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
Introduction
Why We Have Identity Standards
Auburn University is known and recognized throughout the United States
and the world. Therefore, it is critical that the visual elements that represent the institution and its image do so consistently and with integrity.
Institutions nationally have begun recognizing the importance of image
consistency, implementing cohesive standards to protect their images,
enhance the value of their names, and build a foundation for successful
branding. Successful branding occurs when an entity presents itself consistently over time, creating an emotional connection with desired audiences.
A proliferation of independent, decentralized identities and symbols
creates confusion in the minds of audiences whose support we seek:
students, prospective students, parents, alumni, and supporters. While
logos and symbols are not the sole elements of an institutional “brand,”
they are its visual representation and extension. When that visual representation is disconnected or inconsistent, it follows that the perception of
the institution can also become disconnected or inconsistent.
Conversely, research shows that a visual identity used consistently over
time paves the way to an enhanced image, instant recognition, and higher
recall among prospective students. It also provides more inclusion among
the “choice set” of institutions from which students choose their higher
education provider.
Getting inside that choice set is not just important — an institution’s
long-term success depends on it. There are nearly 4,000 colleges and universities in the United States; differentiating, therefore, is challenging not
only because of the sheer number of institutions competing for
students, but because of shrinking budgets that make it difficult to reach
mass audiences. Hence, every message, and every dollar, that reinforces
an institutional identity counts.
Finally, consistency in visual identity protects the institution’s patents,
licenses, and trademarks, and increases the value of its identity over the
long term.
By following these standards, we build not only consistency, but protect
our most valuable asset — the Auburn University name.
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
How to Use This Manual
Each area of the university has different needs and applications for print,
Web, and other types of media. This manual includes sections addressing
the use of visual elements and styles across various types of mediums. It
also contains examples of commonly used materials, appropriate colors,
logos and marks, and fonts, plus examples of inappropriate visual elements
and information about accessing the logos and marks.
While comprehensiveness was a goal in developing this manual, questions
will arise. Please call the Office of Communications and Marketing or the
Office of Trademark Management and Licensing. Contact information is
in the final section of this manual. Those offices can provide approvals,
resources, and answers to any questions not specifically outlined in the
guidelines.
This manual is also available online, where any updates between
print editions will also be included. The Web address is:
www.ocm.auburn.edu/styleguide.
Publication Planning and Compliance
When you work with OCM in publication production, a step-by-step
process begins with your completion of a Project Overview Form and
an initial meeting to determine the best way to meet your needs and
goals. When you produce a publication interdepartmentally, a similar
procedure is strongly recommended. Forms are available online at
www.ocm.auburn.edu/creativeservices.
To Print or Not to Print?
Increasingly, with the advent of electronic communications, alternative
solutions are available to traditional print publications. Auburn is obligated
by its status as a public university to curtail such costs whenever possible.
To ensure the best stewardship of university funds, the following questions
should always be asked prior to designing and printing a publication:
• Is this publication absolutely necessary?
• Is there an alternative to a print publication?
As a general rule of thumb, interdepartmental communications and
messages delivered to a small audience (less than 1,000 people), should
be done via electronic means. OCM can assist in producing electronic
newsletters or in creating Web publications promoted by links sent to an
email database.
There may be other alternatives to printing; again, OCM can assist in
helping you determine your best communications solutions. OCM also
produces resources for use by the entire campus, such as pocket folders,
general Auburn informational brochures and videos, templates for presentations, Web pages, publications, and other materials that can reduce the
time involved and the costs associated with communications materials.
Planning a Printed Piece
For the benefit of the university and all campus areas, print materials
should:
• Be needed and necessary
• Adhere to a consistent style
• Clearly reflect that they are part of the Auburn University family of publications
7
Carefully consider your department’s needs and:
• Avoid producing too large a quantity
• Avoid having too many publications by combining materials when possible
• Adhere to a consistent standard of design instead of
producing multiple types of materials that seem disconnected from each other
• Follow the minimal design standards in this manual to help ensure smooth, efficient approval processes for your materials
Answers to the following questions will aid you in effectively and efficiently
reaching your goal for a publication. By establishing targets and appropriate
messages, communications become more effective. Ask:
• Is there a better way to reach our audience?
• What is the available budget?
• How many people do we need to reach (quantity)?
• Who is or who are my target audience(s)?
• What is the most important thing I want our audience to know after reviewing my publication?
• What response or action do I want from the audience?
Compliance Monitoring
This manual outlines the procedures for approval of all promotional and
printed material. Approval of marks and logos for merchandise or retail
sale is issued by the Office of Trademark Management and Licensing;
use of logos and marks on any publication and electronic materials must
have the approval of the Office of Communications and Marketing.
Auburn-related printed materials that will be made available for sale, such
as calendars and cookbooks, must comply with OCM’s printing policies, but
must also comply with trademark licensing policies which require the printer
of these materials to be licensed through the university’s licensing agent.
8
A U B U R N U N I V E R S I T Y S T Y L E G U I D E & I D E N T I F I C AT I O N S TA N D A R D S M A N U A L
Minimal Design Standards for Publications*
This Auburn University Style Guide and Identification Standards Manual
contains examples and further descriptions of these standards:
5. The back of publications should contain:
•
an Auburn University logo combined appropriately with the college, 1. The Auburn University logo should appear clearly and prominently
school, or area name (OCM can prepare varying formats of on the front and back (see #5, right) of publications to advance the
approved logos for your area for maximum flexibility)
image of Auburn, create an element of consistency and unity, establish a
connection between areas and the university, and identify the publication
as official, sanctioned Auburn information. Examples of varying ways
it might appear are outlined in the Style Guide. It can appear alone or
in combination with the name of the area or department, also used
•
the equal opportunity statement: Auburn University is an equal opportunity educational institution/employer. On occasion,
the equal opportunity statement is utilized inside a publication rather than on the back cover
the university website (www.auburn.edu) and other applicable in appropriate logo format. As a general rule of thumb, the wordmark
•
portion of the logo should be no smaller than one half an inch high
websites
on a standard 4” x 9” brochure, and proportionately larger for bigger
•
publications.
(month/year) in small print, for archival and accuracy purposes
the name of the department designing the publication and date 2. To protect trademark licensing agreements and promote a consistent
6. In textual content, the Auburn University name must be used in full on
visual identity, Auburn University logos and marks may vary in size, but
first reference, and can be shortened to Auburn on second reference;
cannot be altered, tampered with, modified, or overprinted, as described
the use of the university name is preferred in academic material, rather
in further detail in this manual. No independent or conflicting logos
than the informal AU initials.
should be used.
7. Appropriate printing procedures must be followed, and can be found
3. In a four-color publication, the full color version of the Auburn logos/
in the printing procedures section of the Style Guide. Procedures include
marks/symbols is preferable, in official, approved Auburn orange and
a printing approval form or exemption from OCM before a piece can be
blue colors (see section on color in the Style Guide). In one- or two-
printed. Procurement and Payment Services will not pay for items printed
color publications, only approved two-color or single-color — orange,
without this form. In most cases, OCM strives to approve items meeting
blue, black, or reverse white — should be used. OCM can help answer
minimum design standards the same day they are received, although up
questions regarding alternatives.
to three business days may be needed in certain situations.
4. The university seal should be used for formal or ceremonial documents
8. For more information about appropriate use of Auburn’s federally
only, and only in approved single-or full-color versions. It should not
registered trademarks, visit http://www.auburn.edu/trademarks
be used in marketing or promotional publications or on promotional
merchandise (except for high-end merchandise approved by the Office
of Trademark Management and Licensing).
www.auburn.edu
* While these minimum standards apply for the vast majority of campus publications and materials, due to wide ranging needs and methods of
communicating that are constantly changing, special circumstances or new types of concepts allow exceptions. Examples of exceptions are rare but may
include sponsorship or contractual partner accommodation, teaser or “reveal” creative concepts, items of reference for faculty/staff or smaller internal
audiences, hardcover books for re-sale or publishing, or items with images and design iconic to or strongly associated with Auburn, or formal invitations
following external protocol. When questions arise, please contact OCM at 4-9999 and we will work with you to meet your needs.
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
Primary treatment of wordmark
Graphic and Visual Elements
Overview
This section deals with basic identity elements: the wordmark, logos, seal,
university colors, and typefaces that are the foundation of visual identity.
The university’s name, wordmark, logos, and seal are trademarks and
property of Auburn University. These elements may only be used by
authorized units of Auburn University, or through approval for external use.
When in doubt about which mark to use for different types of mediums,
please contact OCM.
What is a Trademark?
A trademark (or mark) is any logo, image, symbol, name, nickname,
letter(s), word, slogan, or derivative used by an organization, company,
or institution to identify its goods/services and distinguish the institution
from other entities or competitors. It is “owned” by the organization and
cannot be legally used outside of the organization without permission.
The name “Auburn University,” for example, is a trademark, and can be
used on promotional materials or merchandise only with permission;
Samford Hall visual icons, and numerous other symbols and icons are
also protected trademarks. When a product makes reference to Auburn
(as the university), such reference requires approval. Auburn is a federally
registered trademark.
Auburn University Name, Wordmark,
and Other Identity Marks
Our name is the primary means by which we are recognized; therefore,
the Auburn name, in the appropriate font that constitutes our wordmark,
must appear on the front and back of all forms of communication. Only
approved visual elements or icons (see page 11) may be paired with the
wordmark to form the logo. The wordmark may not be visually altered,
overprinted, paired with unapproved images, bordered, changed proportionally, or otherwise tampered with in any way. For examples of inappropriate use, see page 31.
9
10
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
x
x
x
x
x
Clear space required
No other graphic may encroach within a unit of x
on the top, sides and bottom of the wordmark.
Minimum size for standard
4x9 inch brochure:
one half inch
minimum height
Absolute minimum size:
(Business card sample)
5/16 inch
minimum height
Size and Appearance: At minimum, the wordmark should appear no
smaller than one-half an inch high on a standard 4" x 9" brochure, and
larger on larger publications. In busy or complex designs, it should be
surrounded by appropriate white space to set it apart. It should be
combined with a graphic element (see next section) to constitute a
university logo, except in specified situations.
The wordmark should appear in an official Auburn color (see page
15). Solid black can be used in materials reproduced in black and
white (including facsimile cover pages, memorandums, newsletters,
or newspapers) or all white for reverses on a dark background. In special
circumstances, if a printed piece is two-color but not orange and blue, an
alternate color may be used.
Download wordmarks and visual elements at:
www.ocm.auburn.edu/styleguide. Anyone receiving downloads must
read and accept the trademark guidelines.
Reverse
Black and white
Single color blue
Single color black
A U B U R N U N I V E R S I T Y S T Y L E G U I D E & I D E N T I F I C AT I O N S TA N D A R D S M A N U A L
Logos and Approved Graphic Elements
Paired with the Wordmark
The Auburn wordmark should be accompanied by the interlocking AU,
preferably for promotional, informal, or athletic use, or the stylized
Samford Hall tower symbol, preferably for use on academic materials,
college/school publications, and other non-athletic or formal promotional
materials. The Samford Hall tower icon is intended to visually symbolize
tradition, history, and academic prestige.
11
Both the interlocking AU and the Samford Hall tower icon may appear
separately from the wordmark when used as graphic support in a publication, provided that standards for use of the wordmark are already
met in the design. Also, the icons may be used without the wordmark
for internal university communication, or community projects where the
audience is already highly familiar with the symbols.
The AU and tower icons may not be paired with other type or graphics
to create a design which in any way violates the integrity of the icon or
the standards presented in this guide.
®
®
Acceptable color combinations for the interlocking AU.
Acceptable color combinations for the Samford Hall tower icon.
12
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
Compliments of the Office of thePresident
Example of gift card with lithographic visual.
Samford Hall image used on front of note card.
For materials that need more graphic or visual emphasis, such as invitations or note cards, the “lithographic” Samford Hall image can be used.
This image, while a protected university symbol, is not a logo, but a visual
element that can add more graphic appeal for designs lacking in images.
Visual elements paired with the wordmark cannot be altered, printed only
partially, or otherwise tampered with in any way.
When in doubt about appropriate use of the wordmark or graphic
elements, please contact OCM for assistance.
For Schools, Colleges, and Departments
One option for placing the name of an academic area.
Important note for designers:
Use caps and small caps when the school name is separate from the
wordmark (see above), and use all caps when the name is incorporated
into the wordmark (see below). Also, when working with the option
below, make sure that the space above the orange line to the bottom of
the word AUBURN and the space below the orange line to the top of
the type underneath is equal.
Independent logos for university-supported units, departments, colleges
and schools are not approved for publication or merchandise use. (See
page 27 for merchandise.) Symbols representing professional affiliation or
vision/mission of an area may be used, but separately from the university,
school or college, or department name, which should be aligned with the
Auburn name whenever possible.
Colleges and schools should align their areas to the university visually.
OCM can offer assistance with publications and materials that are
graphically complex, but by simply aligning the appropriate university
name and icon with the college name in the correct university typeface,
colleges will be able to visually show the relationship between the two
entities.
To integrate university units, departments, and schools/colleges with the
university more effectively, the university wordmark (with graphic element in most situations) should appear prominently on all college and
departmental communications, even when it is necessary to separate the
unit name from the university logo.
Also, for a simpler, more compact logo effect, the school or college name
can replace “University” in the wordmark; this effect works better with
shorter college or school names. Longer names fit well when the words
“Auburn” and “University” go above the orange line.
Example with “University” deleted for a more compact design.
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
College/school
name examples.
A horizontal option for
combining Auburn logo
with academic unit.
Horizontal and vertical treatment samples on blue background.
Landscape Architecture
Example of longer college or school name with “Auburn” and
“University” placed above the orange line.
Example of longer college or school name with logo and
department beneath, if needed.
Health and Human Performance
Health and Human Performance
Departmental names with vertical logo treatment.
Departmental names with horizontal logo treatment.
13
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
14
College
of
Annual
Report
Business
2008
Scholarship & Awards
B a n q u e t
Program and annual report cover examples with
college name separated from university logo.
Demonstration of a special exception of the
wordmark without an icon. In this case, the busy
cover design would diminish the icon. The full
logo with icon must be used on the back.
The Auburn University Seal
Sports-related and Other Marks
The seal should be used only for official or ceremonial documents, or on
prestigious gift items. Any other usage must be approved by OCM or the
Office of Trademark Management and Licensing. When reproduced in
color, the seal should always appear in PMS 289 (blue) only or PMS 289
and PMS 158 (orange), if printed in more than one color. Black is acceptable if color printing is unavailable. Any manipulation or alteration to the
seal is strictly prohibited.
Sports-related marks are used primarily by student and sports organizations
on campus, and on merchandise regulated by the Office of Trademark
Management and Licensing. These marks, including Tiger Eyes and those
depicting the university mascot, Aubie, are not appropriate for academic
unit publications or Web sites.
Typefaces and Fonts
Approved typestyles are integral to a consistent identity standard. The
Auburn University wordmark and department/school/college typeface
family is Galliard, a serif font selected for its classical, traditional look, to
complement the more contemporary treatment of the graphic elements.
Auburn allows creative flexibility in selection of body text/body copy
fonts for publications, although selections should be easy to read and
complement the official font.
Full-color seal.
One-color seal.
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
15
Wordmark Typography
The typeface used in the wordmark is Galliard Roman. Galliard Italic is
used for department names when they are included in an official identity
element. (See page 13.)
It is not necessary nor recommended to use a Galliard font
for supporting type and body copy. In many cases, it is preferable
to use contrasting styles. Choose compatible typefaces which complement
the wordmark. OCM can assist you in selecting complementary fonts.
The ITC Galliard font family is available in OpenType, TrueType, and
Postscript formats for both Mac and Windows platforms. It can be
purchased online at many major type companies, such as Linotype and
FontHaus, at a reasonable price. Each department is responsible for
securing licensed versions of needed fonts.
Official Colors
Color is as significant to a graphic identity as images, symbols, and marks.
The official colors of Auburn University are orange and blue.
As most designers know, precise color matching can be difficult depending on the medium, art, or special effects being used. OCM recommends
the following PMS colors for their proven versatility, long history of use,
and quality consistency across multiple mediums:
Pantone® spot colors
PMS 289
PMS 158
PMS 172
80% screen
Auburn Orange
For printing on paper, PMS 158 is recommended for Auburn orange.
Because of its higher concentration of yellow, it is less intense and slightly
more burnt in appearance than the often-used PMS 172. PMS 158 holds
to a burnt orange better when it is screened in various tints, and the
slightly muted color offers a more academic feel to print pieces than the
brighter PMS 172, which also has a history of use at Auburn. PMS 172
tends to appear with a pink cast when screened (see example at right).
PMS 158 is also recommended for use in the university seal.
PMS 172 has been used in recent years, and is still recommended for
color matching of materials used in merchandise such as fabrics and
plastics and the printing of color on these items.
20% screen
Auburn Blue
The accepted blue for Auburn is PMS 289.
Recommended process color (CMYK) matches
When printing spot color, these PMS colors should be used. If printing in
process color, use the CMYK values shown at right. A color match prior
to printing of any kind should be obtained and viewed in advance whenever possible. When in doubt, please consult with OCM.
Special Note to Designers and Printers
In their latest color guides, Pantone® has changed their recommended
CMYK formulas for matching PMS-289 and PMS-158. Please use the
CMYK values shown here instead of Pantone’s new recommendations.
Also be aware that as software programs begin to use Pantone’s new
color specifications in upgrades, it will be necessary to create these
CMYK formulas within a document rather than relying upon the
program’s built-in conversion from spot color to process color.
Process color
match for
PMS 289
Process color
match for
PMS 158
Process color
match for
PMS 172
CMYK values:
Cyan 100%
Magenta 64%
Black 60%
CMYK values:
Magenta 61%
Yellow 97%
CMYK values:
Magenta 66%
Yellow 88%
16
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
Downloadable Logo Files
Stationery
All logos, wordmarks, and visual elements are available from electronic files
located at www.ocm.auburn.edu/styleguide. An Auburn University ID and
password are required to download these files. Downloading Auburn logos
means that you acknowledge and agree to follow the identity standards. If
you are unable to use these files, contact OCM to request camera-ready
artwork. Camera-ready art will provide a higher quality image than scanning the logo from already-printed pieces, which is prohibited for external
publications due to the poor quality image resulting from scans. Likewise,
since logos and marks on the Web are of much less density (72 dpi, typically, as opposed to 300 dpi for print quality), do not use any Auburn Web
logos or marks for external printed publications.
Official Letterhead, Notecards, and Envelopes
Only administrative offices, academic departments, and established centers
that have been approved through appropriate administrative channels can
use university stationery. Care should always be exercised to avoid ordering
large quantities of stock that may become obsolete or otherwise unused.
Two options for official university letterhead are shown on the following
pages: one primarily intended for departments associated with the Office
of the President or other central administrative units (Auburn logo in
center/area name beneath); and one primarily for colleges and schools to
allow prominent display of the college/school name (Auburn logo at left).
Most letterhead is printed on special, watermarked stock approved by
the university; computerized templates should not be used for external
or official university communication. Official letterhead should not be
personalized.
Personalized notecards are available and must use either the Auburn
wordmark with tower icon, or the wordmark with the Samford Hall lithograph-style image. Typically, notecards are available only for those who
issue frequent, personalized correspondence.
Because desk printers typically cannot reproduce Auburn orange and blue
accurately, they should not be used to print full-color letterhead. For informal,
electronic, or internal correspondence, a one-color (black) template provided by OCM may be an option.
Business Cards
A business card format approved for official university use is shown at
right. The standard business card accommodates up to10 lines of text, an
option to include a cell phone number, and the ability to include country
code and USA for departments with international contacts.
How to Order Business
Cards/Letterhead/Stationery Items
OCM has set up an electronic ordering site for your convenience.
See www.ocm.auburn.edu/stationery to place an order with the printer
approved to produce the university’s stationery and business cards.
Questions should be directed to OCM at 334-844-9999.
Facsimile Cover Sheets and Memorandums
Since memos and facsimile cover sheets are frequent methods of
communication internally and externally, they, too, present an opportunity
to convey a consistent image for Auburn. The templates shown in this
manual are available via download at www.ocm.auburn.edu/styleguide.
They can be printed and photocopied, customized by department, or be
used directly in Microsoft Word as templates.
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
College, School or Office Name
Mailing Return Address
Auburn, AL 36849-0000
Note: Bottom of
address aligns with
rule in logo
Standard #10 envelopes
and business cards
(not shown to scale)
College, School
or
Office Name Here
Name Goes Here
Example of personalized notecard.
(not shown to scale)
Title and Other Descriptive Information
on These Two (or Possibly Three) Lines
www.auburn.edu
Address Goes Here
Auburn, AL 36849-0000
1-334-844-0000; Cell: 1-334-000-0000
Fax: 1-334-844-7119
youremail@ auburn.edu
second Web address or other info
CAMILLE BARKLEY
Office of Communications and Marketing
17
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
18
Letterhead primarily for administrative units (not shown to scale). Margin settings provided here ensure material will fit and print easily.
L e v e l Tw o H e a d
Goes Here
Title of Administrative Unit
L e v e l Th r e e
Minimum
2 inch margin
goes here (Level One Head)
Head Goes Here
If N e e d e d
This blue space is designated for letter copy. A justified left and rag right format
is recommended, as well as 11 pt. type. The vertical margins can vary according
to the amount of text; however, the top margin should be no less than 2 inches
from the top of the page.
1 inch margin
1 inch margin
Approximately 47.5 sq. inches
107 Samford Hall, Auburn, AL 36849-5182; Telephone: 334-844-4650; Fax: 334-844-6179
w w w . a u b u r n . e d u
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
19
Letterhead primarily for academic and other units (not shown to scale). Setting the margins as indicated ensures easy printing onto letterhead.
School or College Name Goes Here
(May Be One or Two Lines)
Department
Level 3 Head
Goes Here
or
Office Name (Level Two)
This blue space is designated for letter copy. A justified left and rag
right format is recommended, as well as 11 pt. type. The vertical
margins can vary according to the amount of text; however, the top
margin should be no less than 1.5 inches from the top of the page.
Allow a 1.75-inch minimum if college or school name is 2 lines long.
2.25 inches
.625 inch
Approximately 47 sq. inches
Mailing Address
Goes
in
This Space
Auburn, AL 36849-XXXX
Telephone:
000-000-0000
Fax:
000-000-0000
www.auburn.edu
Minimum
1.5 inch
margin;
1.75 inches
if school
name is
2 lines
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
20
Example of Downloadable Memo
and Fax Templates
While it is acceptable to print memorandums on
letterhead, here is an example of an inexpensive,
alternative design for internal use (not shown to scale).
Downloadable at www.ocm.auburn.edu/styleguide,
you can easily customize for your department or area.
[CLICK HERE AND TYPE OFFICE NAME]
M E M O R A N D U M
TO:
[CLICK HERE AND TYPE NAME]
FROM:
[CLICK HERE AND TYPE NAME]
SUBJECT:
[CLICK HERE AND TYPE SUBJECT]
DATE:
9/22/2006
CC:
[CLICK HERE AND TYPE NAME]
HOW TO USE THIS MEMO TEMPLATE
Select text you would like to replace, and type your memo. Use only Times New Roman font.
To save changes to this template for future use, choose Save As from the File menu. In the Save
As Type box, choose Document Template. Next time you want to use it, choose New from the
File menu, and then double-click your template.
[CLICK HERE AND TYPE OFFICE NAME]
F A C S I M I L E
TO:
FROM:
[Name]
[Name]
COMPANY:
DATE:
[Company Name]
FAX NUMBER:
9/22/2006
TOTAL NO. OF PAGES, INCLUDING COVER:
[fax]
[number of pages]
PHONE NUMBER:
SENDER’S REFERENCE NUMBER:
[phone]
[reference number]
RE:
CC:
[subject of fax]
URGENT
FOR REVIEW
[cc]
PLEASE COMMENT
PLEASE REPLY
PLEASE RECYCLE
NOTES/COMMENTS:
Select this text and delete it or replace it with your own. Use only Times New Roman font. To
save changes to this template for future use, click Save As on the File menu. In the Save as type box,
click Document Template. Next time you want to use it, click New on the File menu, and then
double-click your template.
Example of facsimile transmittal sheet
(not shown to scale) downloadable at
www.ocm.auburn.edu/styleguide.
[STREET ADDRESS], [CITY, ST ZIP CODE]
A u b u r n u n i v e r s i t y s t y l e G u i d e & i d e n t i f i c At i o n s tA n d A r d s M A n u A l
21
Tiger Transit bus sign targeted to students on campus; icon alone is permissible.
Samples of Publications and
Other Promotional Materials
Poster for the Office of
Diversity and Multicultural
Affairs designed to celebrate
Black History Month.
Here are a few examples demonstrating appropriate university style,
including proportional logo wordmark size and placement, back cover
inclusion of logo/wordmark, Web address and equal opportunity
statement usage, printing department's name and publication date,
effective use of photographs, and consistent use of typography. OCM
typically recommends large photographs, distinctive caption fonts that
complement body text, and ample white space. In lengthier publications,
using graphic elements such as lines or photo framing consistently
throughout a publication helps unify it.
To ensure protection of the university image, all publications produced
for external distribution with university funds must be approved by
OCM prior to printing. Printing procedures can be found online at
www.ocm.auburn.edu/graphicservices/printingprocedures.html,
and are also outlined in this manual.
King Week Activities
www.auburn.edu/aukingweek
PRE-LAW
Sunday, Jan. 13, 2-4 p.m.
Opening Reception and Children’s Art Exhibit “Living the Dream”
•
Foy Student Union Gallery
CAROLINE MARSHALL DRAUGHON
Monday, Jan. 14, 11:45 a.m - 1:30 p.m.
CENTER FOR
THE ARTS
& HUMANITIES
Women’s Studies Awards Luncheon
Keynote speaker: Carrie Baker, PhD, JD, professor of women’s studies, Berry College, Rome, Ga.
The Hotel at Auburn University and Dixon Conference Center
•
Monday,
14, 3 p.m. designed
Examples
from a suite
of Jan.
materials
Lecture: “Oh my God...I wish he was there now: Lyndon Johnson and Civil Rights”
to create a consistent look for the College of
Liberal Arts. Shown
here •
are two brochure
Tuesday, Jan. 15, 7:30 a.m.
Dr. Martin Luther King Jr. Scholarship Breakfast
covers along with
a magazine cover and spread.
David Carter, associate professor of history, College of Liberal Arts
Special Collections Department of the Ralph B. Draughon Library
•
The Hotel at Auburn University and Dixon Conference Center
Tuesday, Jan. 15, 12-2 p.m.
Birthday Celebration
s
e
v
i
t
c
e
Persp
COL
OF
LEGE
LIBER
AL
College News
A RT S
me
Vo l u
•
Foy Student Union
Wednesday, Jan. 16, 11:45 a.m.
Center for the Arts & Humanities
celebrates new name
2008
ring
6 Sp
Auburn University renamed its Center
for the Arts and Humanities in the College
of Liberal Arts in honor of Caroline
Marshall Draughon, commemorating the
life and work of a beloved first lady. A
celebration of the naming took place last
summer on the lawn of Pebble Hill, the
center’s historic home.
Born in Orrville, Dallas County, Ala.,
in 1910, Caroline Marshall Draughon
came to Auburn with her husband, Ralph
Brown Draughon, in the fall of 1931 when
he accepted a position with the Alabama
Polytechnic Institute history department.
From 1947, when Ralph Draughon
was named acting president of the API,
until his retirement in 1965 as president of
ni Take
CLA Alum
wn
Tinsel To
Auburn University, “Miss Caroline” was a
familiar and welcoming figure on campus
as first lady. She played a crucial role in
linking faculty, students, and alumni to
the university, establishing a freshman
reception, founding the Dame’s Club for
wives of students after World War II, and
establishing Campus Club, a service and
social organization.
A 1931 graduate of Huntingdon
College, she was honored by her alma
mater as Alumna of the Year in 1963.
The award praised her “influence on the
thousands of young men and women who
have passed through Auburn University
since she has been its president’s wife.”
Other recognitions include the Pam
Sheffield Award as an outstanding woman
of Auburn and the establishment of the
Caroline Draughon Endowed Scholarship
Fund commemorating the 50th anniversary
of Campus Club. The parish hall at Holy
Trinity Episcopal Church bears her name.
The Caroline Marshall Draughon Center
for the Arts and Humanities was established
in 1985 to develop and offer programming
in Alabama schools, towns, and
communities designed to strengthen the
On
r Looked
“We Neve Turns 20
CLA
Better,”
er
rs Pulitiz
AU Hono
inner
Prize W
Associate deans named
to College of Liberal
Arts
•
Thursday, Jan. 17, 11:45 a.m.
203 Foy Student Union
Winn’s newly created position is one in
in the community, developing
Three new associate deans were named
“He was a Poem” An hour ofwhich
poetry
and
readings
inspired
by Dr.involvement
Martin Luther
King Jr.
he will
oversee
curriculum
changes,
partnerships with the community, and
recently in the College of Liberal Arts.
Film
festival:
“The
Boy King”
the
development
of new
programs,
and
sharing university expertise. Bobrowski
They are Emmett Winn as associate
many aspects
of teaching.
Slaton’s position
will work to enhance the academic
dean for curriculum and teaching, Christa
Bring
your lunch
is also new. She is in charge of graduate
mission of AU through the oversight of
Slaton as associate dean for educational
203 Foy Student Union
studies and educational initiatives. In
faculty members’ tenure and promotion,
affairs, and Paula Bobrowski as associate
addition, she will help the College of
helping faculty attain excellence in
dean of research and faculty development.
Liberal Arts advance AU’s outreach
research, teaching, outreach, and promoting
They join Dean Anna Gramberg and
mission by promoting
and student
Friday,
Jan. 18,faculty
11:45
a.m. grant writing.
Constance Relihan, senior associate dean
of academic affairs.
Interfaith Prayer Service
•
bond between the academic community
and the general public.
It received its first major National
Endowment for the Humanities grant
to conduct statewide reading-discussion
programs in 1988. “Read Alabama!” set a
national standard for impact and outreach.
In the years since, the center has conducted
dozens of statewide series on state and
national history, culture, and literature, and
sponsored hundreds of one-time programs
featuring writers, artists, and scholars in
schools, libraries, and communities.
For more information on the
Caroline Marshall Draughon Center for
the Arts and Humanities, please visit
www.auburn.edu/cah.
•
Foy Student Union Ballroom
Monday, Jan. 21, 7:45 a.m. - 4:45 p.m.
Day On Not a Day Off: Day of Community Service University/Community-wide
Pre-registration is required at 334-844-2976
•
Wednesday, Jan. 23, 8 a.m. - 5 p.m.
Albert
Murray SymposiumPaula
“Albert
Emmett Winn Imagination of a Nation”
BobrowskiMurray and the Aesthetic
Constance Relihan
Christa Slaton
Keynote speaker: John Callahan
The Hotel at Auburn University and Dixon Conference Center
Laufer named director of
AU’s Jule Collins Smith
Museum of Fine Art
December 2007. Auburn University Office of Communications and Marketing.
Auburn University is an equal opportunity educational institution/employer.
Last April Auburn University Provost John
Heilman appointed Marilyn Laufer director of
the Jule Collins Smith Museum of Fine Art.
The appointment was the result of a national
search organized by the museum search firm
Opportunity Resources, Inc., in cooperation
with a search committee of university faculty,
staff, and museum advisory board members.
“Dr. Laufer brings experience in both
universities and museums,” Heilman said.
“She has the knowledge, talent, and
background to best position the Jule Collins
Smith Museum of Fine Art as a premier
university art museum.”
£ È Ê Ê Ê Ê Ê Ê œ   i } i Ê œ v Ê ˆ L i À >  Ê À Ì Ã Ê Ê U Ê 1 1 ,
Ê1
6,-/9
College News
Brown Bag Forum: “Sheroes in Action”
A panel discussion about campus and community women activists.
For the past 11 years, Laufer has been an
instructor in the Department of Art. Since
April 2006, she has served as the acting codirector of the Jule Collins Smith Museum,
together with Robert Ekelund, emeritus
professor of economics.
Laufer holds a bachelor’s degree in
art from Douglass College at Rutgers
University and a PhD in art history from
Washington University in St. Louis. She
has more than 25 years of curatorial
experience and served briefly as interim
director of the Sioux City Art Center and
as co-director of the Birke Art Gallery at
Marshall University in West Virginia.
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A u b u r n u n i v e r s i t y s t y l e G u i d e & i d e n t i f i c At i o n s tA n d A r d s M A n u A l
22
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Spending your summer at Auburn has the benefits of
smaller classes, flexible course schedules, and signing
a 12-month apartment lease. Reduce your fall course
load by signing up for a 5-, 6-, or 10-week session.
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in the top years by US New
Ranked
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World Rep
If you are a current Auburn student, register online
beginning March 4, 2008.
Call or visit www.auburn.edu/summers to make your
reservations today.
million
Auburn awarded $18.5
2007-2008
in scholarships for the
year, a university record.
A recent survey of Auburn graduates
shows that 90% of our graduates had
jobs within 6 months of graduation,
and 92% said they were prepared or
well prepared for their careers.
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choose Auburn.
choose again, they’d
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!UBURN5NIVERSITYISANEQUALOPPORTUNITYEMPLOYEREDUCATIONALINSTITUTIONsWWWAUBURNEDU
Produced by the Office of Communications and Marketing, February 2008
rn.edu/rankings
Promotional poster for Summers at Auburn.
Visit www.aubu
to learn more
“Teach me to fish...
anding programs.
about our outst
and I eat for a lifetime.”
—Chinese proverb
Fish is the world’s top source of
protein and a major source of income.
Yet, oceans have been over-harvested
and wild fish resources and habitat
are declining, creating the need
for solutions to a looming world
food crisis.
Auburn University—a land, space,
and sea grant institution—is home
to the nation’s largest warm-water
aquaculture and fisheries program,
which has helped more than
120 countries.
China
The Chinese government will pay
for 50 students and faculty from
China to study at AU, which it
recognized as having the best
fisheries program worldwide.
Uganda
AU is leading an effort to increase
the quality and quantity of fish,
boost employment, and generate
export income through model
cage-and pond-based production
systems on private fish farms.
America and Alabama
AU’s fisheries program:
• creates jobs in rural communities
• supports Alabama’s billion
dollar sport and recreational
fishing industry
• protects the safety of our water
• helped establish the Southeast’s
$3-4 billion farm-raised
catfish industry
• helped developed vaccines for
two major catfish diseases
that save the industry $50
million annually
• has created a new industry
in poverty-stricken western
Alabama, using groundwater
naturally high in salts to
grow shrimp in ponds
• is increasing seafood supply from
the Gulf of Mexico, protecting
salt-water sportfish and marine
environments through the AU
Shellfish Laboratory and AU
Marine and Extension Center.
Worldwide
AU created Alabama Water Watch,
which led to Global Water Watch, a
worldwide network of communitybased, water-monitoring groups
in Brazil, Thailand, China, Mexico,
Ecuador, and the Philippines. The
effort improves the quantity, quality,
and safety of water resources.
L
Internally distributed single-color
sample; icon alone is permissible to
staff/faculty audience.
Pocket folder cover for Auburn University Libraries.
www.auburn.edu/fishtales
Cover and interior page in Study Abroad brochure.
Featured Program: Cairo, Egypt
Abroad
Auburnence
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Africa
Middle East
and
theThe
and
Building Science students on an extensive
study tour take advantage of faculty
expertise while seeing some of the most
amazing structures in the world, including
the pyramids and Temple of Karnak.
AU Faculty-Led Programs
Egypt
Building Science
Jordan
Marine Science
South Africa
Consortium of Overseas Teaching
Students will compare today’s building
materials and techniques to those from
thousands of years ago.
Cairo, Egypt
A u b u r n u n i v e r s i t y s t y l e G u i d e & i d e n t i f i c At i o n s tA n d A r d s M A n u A l
WORLDVIEWS
A
LOOK
INSIDE
THE
COLLEGE
OF
HUMAN
SCIENCES
23
Campus Signage
A campus-wide plan has been developed to promote a consistent visual
standard for all university signage. All campus signage should be approved
by the Office of Campus Planning.
Magazine cover for the College of Human Sciences.
Vehicles
The consistent use of Auburn’s identity on university vehicles helps to unify
our fleet. The wordmark should be incorporated on the front, rear, and/
or sides of the vehicle. Wordmark placement varies according to the make
and model of the vehicle. OCM can assist in designing vehicle signage.
AUBURN
COMMONS
An Official Publication of Auburn University
Volume 7 v Number 1 v Winter 2008
Auburn Rated ‘Exemplary’ for Junior Faculty
For the second year in a row, a Harvardbased educational collaborative rates Auburn
University among the best workplaces in
America for tenure-track junior faculty.
In a survey of workplace conditions
for faculty working toward tenure, the
Collaborative on Academic Careers in Higher
Education at Harvard’s Graduate School of
Education rated AU as “exemplary” in three
categories: tenure practices overall, tenure
reasonableness and policy effectiveness overall.
This was the second set of survey results
released by the educational collaborative. In
results reported in December 2006, AU was
rated among the top institutions for junior
faculty satisfaction with their institutions
in terms of career progress, colleagues and
institutional support.
“The COACHE surveys show that Auburn
is a very attractive place for faculty as well
as students,” said AU President Jay Gogue.
“Talented, young Ph.D.s with outstanding
potential will look to these surveys in
choosing the universities where they
will settle and develop that potential. We
expect that they will pay extra attention to
institutions, like Auburn, that have earned
the ‘exemplary’ rating.”
COACHE measured factors affecting
workplace quality at 78 member institutions
with almost 7,000 tenure-track faculty
members. The 56 universities and 22 liberal
arts colleges were evaluated in separate
categories.
Member universities include several
Ivy League schools, private institutions
such as Duke and Stanford and major
state universities such as Ohio State and
Minnesota, plus universities in the California
and North Carolina systems.
Auburn was among 10 universities rated
exemplary in terms of policy effectiveness
overall. Others earning the rating were Duke,
North Dakota State, Ohio State, Stanford,
Illinois, Kansas, Minnesota and Notre Dame.
Auburn also was among eight universities
rated as exemplary for tenure practices
overall. Other large institutions earning that
rating included North Carolina State, Ohio
State and Kansas. Those three institutions,
plus AU and the University of Virginia, were
among 10 universities in the exemplary
category for tenure reasonableness, a
component of the other categories.
(COACHE, continued on page 5)
The AU Board of Trustees in November elevated the Department of Building Science, housed in the
Miller Gorrie Center pictured above, to school status within the College of Architecture, Design and
Construction. Also, in a surprise for Trustee Earlon McWhorter, the Board voted to name it the Earlon
and Betty McWhorter School of Building Science in honor of the former board president pro tem and
his wife. The McWhorters recently gave $5 million to AU in support of the school.
Alumni newsletter from the president.
24
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
Editorial Style
Editorial consistency and care is critical in creating a positive university
impression. Preferred editorial style for news releases and newsletters
is Associated Press style. The purchase of Associated Press stylebooks
is recommended for any department on campus that prepares news
articles. The preferred editorial style for magazines, brochures, postcards,
invitations, and other print projects is the Chicago Manual of Style.
In order for a news release to be distributed through OCM to media
outlets, OCM reserves the right to edit or rewrite releases as needed to
ensure they meet editorial/style guidelines and provide credible, current,
and meaningful information.
The items in this section are intended to assist communicators at Auburn
University in providing consistent style for written releases and are
not intended to be inclusive of all editorial style. Continue to use The
Associated Press Stylebook or The Chicago Manual of Style (depending
on the type of publication) and Webster’s New World College Dictionary,
Fourth Edition, as reference materials.
Acronyms — Avoid on first reference and use sparingly throughout the
remainder of the story. Note: when using acronyms, do not place in
parentheses after the name, even on first use. ACT, SAT, LSAT, GMAT,
GRE, MAT, MCAT and other entrance examination titles usually don’t
need to be spelled out, even on first reference.
Acting/Interim — Use “acting” when someone is temporarily doing the
duties of another person. Use “interim” when someone is doing a job for
an intervening or provisional period. Always lowercase, but capitalize any
formal title that may follow before a name.
The panel includes acting Mayor Peter Barry.
African-American/African American — The first is AP style. The second is
Chicago style.
Alternate spellings — Go with the preferred spelling, which is listed
first in the dictionary, unless it is spelled a certain way for a reason, e.g.,
internally, Telfair Peet Theatre, Graves Amphitheatre, and Edgar B. Carter
Educational Amphitheater are official names.
Alumni — Use “alumna” when referring to a woman who has attended
a school; use “alumnae” to describe a group of such women. “Alumnus”
refers to a man who has attended a school; “alumni” describes a group
of such men, or a group of men and women. The use of “alum” is too
informal for university publications.
Ampersand — Use only in charts, tables, or lists of companies, where the
ampersand is part of the company’s official name, and where it is part of
a title, such as U.S. News & World Report. Otherwise, in text, use “and.”
As well as — Avoid overusing this phrase in place of “and”; the phrase
has the sense of “too” or “also,” rather than simply “and.”
Auburn University — Second reference is Auburn or the university (do
not capitalize university when referring to Auburn). Please do not use the
more casual and sports-related “AU” on second reference.
Auburn Montgomery — No hyphen. On second reference AUM is
appropriate.
Beard-Eaves-Memorial Coliseum — A hyphen always goes between
“Eaves” and “Memorial.”
Book titles, magazines, and newspapers — Should be put in quotation
marks for news releases. Chicago style calls for italics. Note: when sending
text via e-mail, the software’s default converts italic type to plain.
Combining buildings/streets — Samford and Hargis halls. Magnolia and
Thach avenues.
Commencement — Should be lowercase.
Auburn’s commencement will be in Beard-Eaves-Memorial Coliseum.
Computer terms — The word “Internet” is always capitalized. The term
“e-mail” is always hyphenated. Always write “Web site” as two words and
uppercase “Web.”
Course work — Always two words
Cum laude, magna cum laude, summa cum laude, and with distinction
receive no special treatment in running copy.
Data — Treat as plural. If singular, it is a number and not datum.
The data are derived from tests on diseased elm trees.
Dean’s List — Capitalize.
Degrees — Chicago style now recommends omitting periods in academic
degrees (e.g., BA, BS, BSW, EdS, JD, MA, MAc, MBA, MD, MFA, MS, and PhD).
However, the preferred style is to spell out the degrees (bachelor’s,
master’s, doctorate).
Degrees should always be abbreviated when they follow a name, but
never combine courtesy titles and academic degrees:
Incorrect: Mr. John Smith, PhD
Incorrect: Dr. Mary Jones, PhD
Correct: John Smith, PhD
Correct: Mary Jones, PhD
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
Departments/majors — Official department names are upper case;
majors are lower case, except for English and foreign languages.
She teaches three German classes in Haley Center.
The economics major will graduate in 2006.
The Department of Economics is hosting a seminar. Second reference is
“the department” (lowercase). Use only the formal name on first reference. For
example, the Department of Entomology, not the Entomology Department.
Dr. — According to the AP Stylebook, only doctors of dental surgery,
medicine, osteopathy or podiatric medicine should use “Dr.” before the
name. The title, however, can be used in quotes when applicable.
“I was a student in Dr. Gordon’s class and loved it,” the student said.
When necessary to note the source’s academic authority, the degree can
follow the name.
John Smith, DVM
or the preferred style is to explain, e.g.
John Smith, who holds a doctorate in molecular biology, has been teaching at Auburn since 1990.
Draughon Library — Avoid referring to it as RBD, except in headlines.
Faculty — Treat as plural. When singular use “faculty member.”
Grade-point average — Spell out with hyphen.
High school — Spell lowercase with no hyphen.
Nondiscriminatory language — Be aware of language that contains
discriminatory connotations. Replace the following terms with suggested
alternatives:
best man for the job — best candidate
businessmen — business professionals, business leaders
chairman — chair, chairperson, department chair
craftsman — artisan
foreman — supervisor
mankind — humankind
man-made — synthetic, manufactured
manpower — personnel
To avoid the “student-he/she” dilemma, directly address the student
(“you”) whenever possible, and, when not possible, use plural references
(students/they).
Numbers — Use numerals for percentages and ages. Generally, spell
numbers one through nine and use numerals for 10 and higher, with the
exception of percentages where numerals are preferred.
The Auburn University Board of Trustees approved a 2 percent
increase….
Percent — Always spell out, except in charts, where “%” is permissible.
25
Off campus/On campus — Spell without hyphens, unless the term is
used as a modifier.
Some universities require its freshmen to live on campus.
Tiger Transit has a number of off-campus bus routes.
Quotes — It is important to work with the person quoted to ensure that
all direct quotes are grammatically and factually correct, and that they
accurately convey the intended meaning. Quotes should also be at the
appropriate reading level for the intended audience.
Schools/colleges — Full name on first reference and either the
school/college or, for example, Human Sciences, Engineering. (Acronyms
should be used sparingly, e.g., COSAM, SFWS, CHS and only on second
reference.)
The college’s enrollment has risen steadily since 1998.
References to centers, alliances, committees, etc., should be in lowercase.
The alliance has become the clearinghouse for information to the public.
“Sweet Auburn! loveliest village of the plain.” — If quoting from
Oliver Goldsmith’s The Deserted Village, never substitute “on” or “plains.”
Telephone numbers — 844-****, never 4-****. Add the area code if the
release is going outside Lee County. Note: Whether you use parentheses,
a period, or a slash, be consistent in the way you separate the area code.
The Hotel at Auburn University — Internal releases may list AU Hotel
on first reference. Second reference is “the hotel.”
Timelines — No need to insert first two digits of second number unless
the timeline spans a century mark. 1937-45, 1998-2004.
Titles — Consult AP Stylebook. Second references should always be in
lower case.
The dean made the announcement following the board’s meeting on Friday.
The president approved the university policies for immediate implementation.
Vita/vitae — Use “curriculum vitae” for the singular form, “curricula vitae”
for the plural.
United States — Always spell out on first reference.
Unique — Is anything but. Avoid using this overused term as a descriptor.
Opt for terms such as individual, uncommon, special, rare, etc.
Web site — Always two words and uppercase “Web.” Note: if an
e-mail address or Web site completes a sentence, place the appropriate
punctuation at the end:
You can get more information at www. auburn.edu.
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
26
News Releases
To avoid confusion among the university’s many media contacts, news
releases should follow the same format. Any news releases distributed
in hard copy form by OCM on behalf of other campus areas or departments will list the date and contain two contacts for media inquiries, as
shown below. Of the two contacts, one is typically from the department
that contributed the news item, and the other typically from OCM. This
procedure ensures media contacts will always be able to reach someone
to follow up on a story, and that OCM can provide backup support for
colleges, schools, and areas.
All news releases must have the approval of the dean or vice president
of the area the news release represents. It is the responsibility of the
department or area issuing the release to obtain this approval.
News releases should have a tag paragraph, or "boilerplate," at the end
that reflects the size and scope of the institution. Auburn’s current boilerplate is shown below, although it may change based on the most updated
facts and figures available.
Only news that is of significant import will be posted in the “main news”
section of the home page; however, OCM archives all releases sent on
the Web at www.ocm.auburn.edu.
Below is the appropriate format for a news release. Associated Press style,
as the style of choice for most newspapers, is the only acceptable news
style for Auburn. Note that news releases sent electronically are not on
letterhead to enable fast and thorough dissemination. The format, however,
is the same whether on letterhead or not.
Also note that the Webster’s New World College Dictionary, Fourth Edition, is
the official dictionary of the Associated Press and is recommended to
complement the Associated Press Stylebook.
N e ws
Communications and Marketing
www.ocm.auburn.edu/news
334-844-9999
Date
Two contacts
11/22/06
Primary contact here, 334/844-0000 (name@auburn.edu)
Other contact as back-up here, 334/844-0000 (other@auburn.edu)
TITLE OF NEWS STORY SET IN ALL CAPS GOES HERE
AUBURN, Ala. – Body of news release goes here. Body of news release goes here.
Body of news release goes here. Body of news release goes here. Body of news release goes here.
Body of news release goes here. Body of news release goes here.
Body of news release goes here. Body of news release goes here. Body of news release goes here.
Body of news release goes here. Body of news release goes here. Body of news release goes here.
Body of news release goes here.
Body of news release goes here. Body of news release goes here. Body of news release goes here.
Body of news release goes here. Body of news release goes here. Body of news release goes here.
Body of news release goes here.
Body of news release goes here. Body of news release goes here. Body of news release goes here.
Body of news release goes here. Body of news release goes here. Body of news release goes here.
Body of news release goes here.
Body of news release goes here. Body of news release goes here. Body of news release goes here.
Body of news release goes here. Body of news release goes here. Body of news release goes here.
Body of news release goes here.
For more news about Auburn University, visit http://wireeagle.auburn.edu/. In-depth reporting,
including multimedia features and downloadable photographs for media use, can be found at
http://www.ocm.auburn.edu/newsmakers/.
Contributing writer
acknowledged here
in italics.
Auburn University has provided instruction, research and outreach to benefit the state and nation for
more than 150 years, and is among a distinctive group of universities designated as Land, Sea, and
Space Grant institutions. AU makes a nearly $5 billion economic contribution to the state each year,
has more than 250,000 graduates and provides 130 degree programs to more than 24,000 graduate
and undergraduate students.
(Contributed by “writer of release”.)
###
nov06:AU-release
Boilerplate tag
sample, changes
when information is updated,
and can be put at
the end after the
### if preferred.
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
Merchandise and Promotional
Items: Working With Trademark
Management and Licensing
Summary
Campus departments and student organizations frequently purchase
merchandise for promotions or events that include university trademarks.
Requests can include lapel pins, cups, mugs, hats, apparel, bags, purses,
umbrellas, coasters, photo frames, and other items. Each of these items is
an extension of the university’s brand or image. Just as there are branding guidelines for printing purposes, similar policies hold true for Auburn
merchandise.
Since use of Auburn’s name or other Auburn trademarks with an organization name implies association with the university, only campus departments and student organizations that are recognized by the SGA are
allowed to use Auburn trademarks in conjunction with their name.
Some of Auburn’s federally registered trademarks include the words or
word phrases AUBURN, AUBURN UNIVERSITY, AUBURN TIGERS, and
WAR EAGLE, plus the INTERLOCKING AU logo, the TIGER EYES logo,
the Samford Tower logo, and others.
Why Licensing is Required
and What Licensees Do
There are three reasons Auburn University has a trademark licensing
program:
• Protection
• Promotion
• Profit
To protect Auburn’s name and other federally registered trademarks,
Auburn has a licensing program to manage the use of Auburn's valuable
intellectual property. Licensing is vital to the appropriate promotion of
the university, monitoring use of marks and association by others with
Auburn. Unlicensed association or use of marks risks the integrity of the
Auburn brand and is a Class C felony in the state of Alabama. Finally,
licensing enables Auburn students to benefit through scholarship funding
from the commercial use of Auburn's marks. Therefore, Auburn products
can be made only by companies/licensees who are under contract with
the university’s licensing agent, the Collegiate Licensing Company (CLC).
More than 500 licensees work with Auburn to offer a multitude of products for campus and retailers.
Auburn Licensees save campus departments time, effort, and money due
to their expertise in dealing with licensing matters, often taking care of
approvals and other details for you. Licensees:
• Pay for the right to produce Auburn merchandise
• Carry appropriate liability insurance naming Auburn an additional
insured
27
• Are familiar with university policies concerning appropriate use of
trademarks
• Can usually create designs upon request
• Contact Auburn with questions concerning a product or marks
• Obtain design approval from Auburn Licensing
• Remit royalties to support Auburn student scholarships
What has to be licensed?
Any product bearing Auburn marks must be produced only by licensees. Printed materials covered under the policies of Auburn’s Office of
Communications and Marketing such as brochures, pamphlets, stationery,
note cards, and banners, for example, do not require licensing, but do
require the approval of OCM. However, if any of these printed materials
will be sold, such as a calendar or cookbook, the product must comply
with Auburn’s licensing policies and the printer must be licensed through
CLC. The licensing process for these types of projects is simple, and
Auburn Licensing can help.
Royalties
Royalties collected from licensees for use of Auburn marks support
the university’s general scholarship fund. Royalties are due on any
Auburn product that will be sold AND any product that competes
directly with Auburn product available at retail. To avoid royalties on
product that will not be sold, be sure to follow OCM policies to include
department name and/or event name on your campus related items.
If you have questions about what product is royalty bearing and
what is not, please contact Auburn Licensing at 844-5180 or e-mail
AUTrademarks@auburn.edu.
Steps for Obtaining Art & Product Approvals:
• Licensee lists can be found at www.auburn.edu/trademarks. More than
500 licensed manufacturers are available to assist your production
needs including many in-state and locally licensed companies.
• Send your desired artwork to a licensee or ask the licensee to assist in
designing a look for you.
• The licensee will submit your design to Auburn’s Licensing Office for
approval and remit royalties to the university’s licensing agent should
that be necessary. You do not need to worry about these steps.
• If you cannot find a manufacturer who offers the product you want or
if you need assistance, call Auburn’s Licensing Office for assistance at
844-5180 or e-mail AUTrademarks@auburn.edu.
Design Parameters
Auburn Licensing reserves the right to disallow or request changes to
Auburn designs that do not adhere to standards, that do not reflect an
appropriate level of quality and design, that may conflict with current trademarks, or that might be seen as offensive or in poor taste. Sometimes, proposed designs fall into a “gray” area for which there is no firm standard, and
in these cases Auburn Licensing again reserves the right to disallow a design
and/or to recommend an appropriate alternative.
28
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
In general, items containing the Auburn name, logos, or other licensed
marks; items obviously connected with the university in some way or
conveying or implying Auburn sanction, support or association; and items
to be paid for by university funds, must follow these guidelines:
• Auburn logos, symbols, and marks may vary in size, but cannot
otherwise be altered, tampered with, modified, incorporated into
other marks, or overprinted with other words or design elements.
• Independently-created logos for Auburn colleges, schools, and departments are not permitted. Symbols recognized nationally for certification, associations, areas of study, or professional schools may be used
to show such affiliation, but not with the Auburn name or college/
school name inside them, and not exclusively – Auburn’s logo must be
prominent and aligned visually with the college/area/department. For
example, the Auburn College of Education symbolizes its mission with
a keystone arch; this symbol is fine as a design element, but not with
the college or university name within or around it in such a way that
it is construed as a university logo. To use the symbol by itself, on
merchandise or in print, with no identifying Auburn symbol or mark,
would also be an inappropriate use of university funds.
• The Auburn Seal is allowed only on official university documents and occasionally on upscale quality merchandise. This mark must be seen as something someone has earned, such as a distinction, diploma, or privilege.
• The artwork must be of appropriate taste, quality, and design that complements the type and style of merchandise on which it is to be placed
(i.e., embroidered artwork is most appropriate for polo or sport-style
shirts; a bright red or primary color design that is not an Auburn color
or complement is generally not acceptable for an Auburn sanctioned
event; embroidered artwork should not contain many words or elaborate text, but be simple and clean in appearance, etc.). Rely on your
selected licensee for their expertise in this area.
• Whenever an Auburn logo or mark is used, it must be prominent and
separate from other designs or marks, including sponsor logos.
• The sponsoring department or organization must be identified.
For example, a Native American Festival event can include the festival
design/graphic, and the text of the sponsoring department or organization name beneath it.
• Small items such as lapel pins should use a single design, such as the
Samford Tower icon or the interlocking AU, in appropriate Auburn
colors. Longer or formal names for schools and colleges, departments,
or events should be used on larger buttons or badges, not lapel pins.
Auburn Licensing and OCM are happy to recommend alternatives for
special situations.
• Requests by campus departments for “paper” items such as brochures,
flyers, banners, and napkins may be filled by printers approved through
OCM with art approved by OCM. However, if that paper product
(for example, a calendar) will be sold to the general public, it then falls
under Auburn Licensing policies, and the printer must be licensed.
Merchandise samples managed by the Office
of Trademark Management and Licensing.
• The Auburn name in text form on merchandise may be used with
permission, when appropriate.
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
29
More merchandise samples managed by the Office of Trademark Management and Licensing.
• Only those student organizations recognized by the SGA are allowed
to use the university’s name.
• To avoid being perceived as an official university logo, student event
logos cannot contain the Interlocking AU or the Auburn University
name within them. However, stating that an event or organization is
“at Auburn University” in text form may be acceptable. Separate,
prominent, and clear use of an approved Auburn logo can be placed
elsewhere on the item (for example, on a t-shirt the Auburn logo
might appear on a front pocket or a sleeve, while the independent
event/organization design appears on the back).
• If a student organization is a financed division or department of student
affairs, then those organizations, like all campus departments, must
adhere to the Style Guide, which disallows independent logos.
• Use of a current student-athlete's name on commercial merchandise is
a violation of NCAA rules and can result in the student-athlete being
declared ineligible. Any use of a student-athlete's name, nickname, or
picture must be approved by the Auburn Athletics Compliance Office.
• Use of art or other intellectual property owned by a third party
must be approved by that entity in writing and submitted to Auburn
Licensing along with the desired artwork. For example, if you wish to
use artwork, slogans, or trademarks created by someone outside of
Auburn, a written release is required. This process often takes weeks,
so allow time accordingly.
• Student organizations and campus departments may include a sponsor
name/logo along with university marks on products and some advertising. However, the student organization/department’s name must be
included in such a way as to convey the relationship is a partnership
and not an endorsement by Auburn. A rights fee may be assessed to
the sponsor to associate its name with Auburn. University departments
will need to secure approval of any joint advertisement from Auburn
Licensing or OCM.
For more information about Auburn University’s Trademark Licensing
policies, visit www.auburn.edu/trademarks. If you have any questions,
please call or send an e-mail to AUTrademarks@auburn.edu.
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A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
Embroidery Guidelines
Digitized Auburn Trademarks
The designs on this page show approved usage of official university logos
and how they can be combined with school or department names to comply with established standards for embroidered items only. The digitized art
for the tower and wordmark is available to vendors through the Collegiate
Licensing Company. This art has been modified specifically for embroidery
while maintaining the visual integrity of the original logo design.
Configuration and Color
The logo art may be used in its original vertical format as shown at upper
right, or it may be set up in a horizontal arrangement as shown in the
bottom photo. The horizontal treatment works especially well with
long names. When setting up for stitching, be sure to pay close attention
to the spacing of elements, as shown here.
Various approved color combinations are displayed here, as well. Try to
match, as close as possible, the official blue (Pantone 289) and orange
(Pantone 172, for fabric).
Accompanying Type
A sans serif font set in all caps is recommended for the name of the
school, department, or organization. Since this type is not digitized like
the Auburn logo and wordmark, it will be set up by the vendor according
to the particular client. We recognize that all vendors don’t use the same
equipment or software, but a plain block font as shown in these designs
should be an option that is readily available. This alternative should offer
some consistency in maintaining Auburn University’s visual standards,
while giving vendors the opportunity to use their available resources.
Interlocking AU or Samford Tower
For embroidery projects, the client may choose either the Samford tower
mark or the interlocking AU. The relative proportions to the wordmark
should be maintained regardless of which symbol is used.
The samples above show two appropriate arrangements for how a
college, school, or unit name may be combined with the university trademark for embroidery. The simple block lettering for the unit name in
place of the word UNIVERSITY, which has been digitized in the standard
Galliard font, is only permitted in instances where the size of the lettering
and the imaging process does not allow for the thin strokes in some fonts,
as with stitching on fabric.
Caps (right) present a challenge when it comes to embroidery because of
the limited amount of space available for design. With a dean’s approval, a
college, school, or unit name may be shortened to fit in one line beneath
AUBURN in the trademark design as shown in the examples below. In
this case, a font that closely resembles the trademark Galliard font may be
chosen to enhance the look.
A u b u r n u n i v e r s i t y s t y l e G u i d e & i d e n t i f i c At i o n s tA n d A r d s M A n u A l
Examples of What Not to Do
31
•Do not allow images or typography to encroach upon the required
clear space around the logo (see page 10):
Following are examples of inappropriate usage of identity elements.
When there is a question, please contact OCM for assistance.
•Never hyphenate the name Auburn or Auburn University in the text
of a logo or in copy.
•Never alter the wordmark or any visual elements:
Get applications here
for War Eagle Girls
and Plainsmen.
•Do not rotate or place the logo or wordmark at an angle:
•Never overprint on the logo,
even when screened:
Graduation
Instructions
HEY DAY!
•Do not use independent logos or visual identities; all units that operate
wholly as part of Auburn University must use the Auburn University
approved visual identity:
faCilities
division
•Never use unofficial university colors with the logo; instead, reverse
it out in white for darker backgrounds, or print in black for two-color
publications:
Auburn university
A s s o c i At i o n o f
Aubie Admirers
•Do not change the font of the logo, wordmark, or accompanying
names of departments, units, colleges, or schools:
AUBURN
•Don’t place the wordmark or logo over busy backgrounds:
•Do not “squeeze” or “stretch” the logo:
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
Auburn reserves the right to remove network access to groups or individuals who ignore the guidelines or violate acceptable use policies as
defined. Auburn also reserves the right to remove access for special problems such as pages that have become static, contain an excessive number
of invalid links to other sites, or deny or degrade service to others.
Policies Applicable to Official
University Web Pages
Department heads are ultimately responsible for departmental pages.
Other employees, students, or outside contractors may design and/
or maintain pages. Each page should include an e-mail link to the page
administrator, who may be defined simply as “webmaster,” and the date
that the page was last modified or reviewed for accuracy.
Since browsers can link to a page without going through pages that are
logically “before” or “above” it, each departmental home page should
identify the department or unit and Auburn University, and provide a link
to the Auburn home page, www.auburn.edu.
Official information that already exists on university pages (such as Bulletin
information, calendars, descriptions of the university, etc.) may not be
duplicated. Links to the existing information should be provided instead.
All official pages should follow the university’s Style Guide & Identification
Standards Manual for electronic information to maintain consistency in the
use of punctuation, capitalization, titles, the university seal, and logo. Questions
should be addressed to OCM.
Any use of the university’s Web site to conduct research that collects
personal information and/or identifiers must adhere to accepted protocols on informed consent and must be properly encrypted to guarantee
confidentiality.
Web page design should follow the standards established by Section 508
of the Rehabilitation Act to insure accessibility for individuals with disabilities.
These federal standards can be viewed at www.section508.gov.
Web Colors
Official university colors are orange and blue. Pages for schools, colleges,
departments, units, etc., should use official colors in headers, banners or
other major design elements to maintain consistency with the Auburn
home page. Official colors, for Web purposes, are, for blue, PMS 289, and
for orange, PMS 172. In RGB mode, for blue PMS 289 the combination is
RED=4, GREEN=28, and BLUE=67. For orange PMS 172, it’s RED=253,
GREEN=90, and BLUE=30. Hex values are: blue: #003366 and orange:
#ff6633.
No page will link directly from the main home page if it is not in compliance
with color schemes, navigation and format as demonstrated by the home
page. Templates are available from OCM to assist campus areas in complying
with standards.
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Management of Auburn University Web Pages
OCM oversees the appearance of the main university home page and
the pages directly linked from the main page. OCM reserves the right to
review pages that are linked to university pages to ensure consistency for
the institution.
Department heads are responsible for the content of departmental
pages. Departmental pages should not attempt to duplicate official information and should link readers to the correct pages for such information.
The Office of Information Technology manages the resources and technical
issues regarding Web accounts, university servers, and system configuration.
OIT coordinates with OCM and others to determine whether departmental pages are acceptable.
Available Web Resources
The official Auburn Web site resides at www.auburn.edu on Sun/UNIX
servers running Apache server software. The material on the primary
university Web server is freely accessible by anyone on the Internet.
Secure Socket Layer (SSL) is not available on this server. PHP/my SQL
is available for Web scripting and database development.
ASP/ASP.NET Windows Web Server: https://fp.auburn.edu
This server allows ASP (Active Server Page) scripts and database
development with SQL. It is available to departments and employees.
SSL is required.
Real Media Server:
This server is available to academic departments for the distribution of
course related audio and video files and encoding live broadcasts.
Presentation Templates
Presentation templates (such as those used in PowerPoint presentations)
are available for download at www.ocm.auburn.edu/styleguide. While
not required for use, the templates do ensure consistency in public/external presentations made by Auburn representatives, and make producing
presentations an easier task. The templates include a background image and
fonts, with ample space for customizing text.
Video/DVD/CD Production
OCM provides broadcast services — including production of news packages,
video news releases, commercials, and video presentations — for the
university. OCM also consults with vendors to produce lengthy or
complex video productions. There is no fee for internal production
services, although projects are done on a priority and/or first-come,
first-served basis.
Any video product intended for external audiences needs to be viewed
by OCM to ensure proper use of the Auburn University name and marks.
Updated Web Guidelines
May 1, 2009
In September 2008 the Office of Communications and Marketing published the Auburn
University Style Guide & Identification Standards Manual. Pages 32-33 of the guide
address standards that apply to AU Web pages. The information below is meant to further
clarify minimal standards that colleges, schools and departments should follow in their
design and answer some of the questions OCM has received since publishing the Style
Guide.
Logo usage
For college, school and departmental pages, the Auburn University logo should be
prominently placed on the home page, preferably at the top left. There are two Auburn
University logos that may be used; one is horizontal and the other vertical. The horizontal
logo must be at least 186 x 84 pixels. The vertical logo must be at least 180 x 160 pixels.
Side bars
The main Auburn University template features a content area that is 770 pixels wide. At
most screen resolutions, this leaves extra space on the sides. To maintain consistency
throughout the site, campus Web pages should fill this area with Auburn blue (see section
on Web Colors), PMS 289. Any gradient of colors should stay close to Auburn blue.
Currently, the Office of Information Technology is creating a wider template that will
provide a larger content area, reducing the size of the side bars. The new template, which
will be available for campus-wide use, should be available in summer 2009.
Banners
The current Web template calls for a blue screen over an image that relates to the
department. For special events or occasions, or to tie in more closely to printed materials
the unit has published, customized banners may be used commemorate or complement.
Fonts
The official font for banners on university pages is ITC Galliard Standard. College,
school and departmental names should appear in the top banner in this font. Color should
be white.
Reminder: The OCM can help campus units with the design and development of Web
pages, as well as consult on compliance issues. Contact Multimedia Specialist Brock
Parker (brockparker@auburn.edu) for assistance.
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A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
Printing Procedures
Under $2,500
These procedures, and the adherence to the graphic standards outlined
in this manual and online, should be followed by all Auburn University
employees for the procurement of printed material designed and/or initiated by the Auburn community. Following them helps ensure good stewardship of state funds in the area of publications and print material, and
timely production and delivery of the material.
When your estimate is under $2,500:
• Send a hardcopy of the item to OCM; OR, you can email a pdf to Pam
Kirby at sanfopa@auburn.edu.
• OCM will provide you a graphic standards approval form within three
working days (assuming appropriate graphic standards are followed),
which you must deliver with the job to the selected printer.
All printing jobs on campus fall into one of three categories:
A. Printing
B. Stationery
C. Photocopying/duplicating
Photocopying/duplicating done on campus and stationery items ordered
through our online service do not require approval by OCM. Please see
the sections on the next page on purchasing these items.
$2,500 – $7,500
Any type of print order produced off campus — regardless of job size,
quantity, or monetary value — requires OCM approval.
A hardcopy or pdf file of the job intended for printing must be submitted
to OCM to ensure correct use of university marks and graphic standards.
Expect approval or, if needed, a request for changes to be returned
within three working days or less. Following approval of graphic standards,
the print job will take one of several paths outlined below, based on the
type of item.
For all projects intended for an external audience, OCM requests
20 copies from vendors for our central university printing files.
Occasionally, if the vendor does not send these samples, OCM may
contact departments to request samples.
A) Printing
As a state agency, Auburn must follow regulations based on the estimated
cost of a printing job. Jobs are categorized based on the cost estimate:
• Under $2,500
• $2,500 – $7,500
• Over $7,500
With the exception of jobs over $7,500, departments may obtain quotes
on their own and in most cases must use the printer with the lowest
quote. To ensure graphic standards and state requirements are met,
printers can't begin work on any project without written approval
from OCM.
• Complete a Banner requisition and submit estimates to PPS. Send the
requisition number to Pam Kirby at OCM. Expect to receive an email
from PPS with the P.O. number for the vendor, following receipt of a
purchase requisition.
• Send a hardcopy of the item to OCM; OR, you can email a pdf to Pam
Kirby at sanfopa@auburn.edu.
• OCM will provide you a graphic standards approval form within three
working days (assuming appropriate graphic standards are followed),
and will copy PPS.
• Deliver the job to the printer with the OCM approval and the P.O.
number.
Over $7,500
• Complete a Banner requisition to initiate the sealed bid process
required by state law for jobs costing $7,500 and above. The process
for sealed bids requires approximately 10 to 20 working days, following
receipt of a purchase requisition. Send the requisition number to Pam
Kirby at OCM.
• Send a hardcopy of the item to OCM; OR, you can email a pdf to Pam
Kirby at sanfopa@auburn.edu.
• OCM will provide you a graphic standards approval form within three
working days (assuming appropriate graphic standards are
followed), and will copy PPS.
• When you receive from PPS a notification of the vendor awarded the
job, provide the vendor with the OCM approval form and the P.O.
number that will accompany the notification from PPS.
A u b u r n U n i v e r s i t y S t y l e G u i d e & I d e n t i f i c at i o n S ta n d a r d s M a n u a l
B) Letterhead/Stationery/Business Cards
Contacts for Assistance
Based on a university-wide bid, PPS has identified an approved vendor for
all stationery items. To order letterhead, stationery and business cards,
visit www.ocm.auburn.edu/stationery. There is a standard business card
allowing for 10 lines of text. Two versions of letterhead are available — one
primarily for central administration and another primarily for colleges and
schools. OCM can assist with questions about the stationery items, but as
long as the standard forms are used, there is no need for approval prior
to ordering.
Office of Communications and Marketing
C) Photocopying/Duplicating
For cost savings and efficiency, all jobs that are strictly photocopying/
duplication (black-and-white or color copying) should be produced on
the Auburn campus. CopyCat is available for this service. If CopyCat
is not able to produce an order, they will forward the order to OCM
for approval to use an outside vendor, and the job is considered a print
order.
CopyCat works with OCM to review graphic standards so that an extra
approval step is not necessary.
CopyCat services include:
CD/DVD printing
Jewel cases and inserts
On demand printing
Web submission of jobs
Custom publishing
Course packet printing
Copyright procurement
High speed digital black and white
(up to 315 cpm)
High speed digital color (60 cpm)
Binding
Folding
Saddle-stitching
Laminating (small and oversize)
Stapling
3-hole punch
Shrink wrapping
Scoring
Perfing
Cutting
Typesetting and design
Invitations
Flyers
Newsletters (B&W/color)
Campus mailouts (staff, faculty and
staff, deans, directors, dept. heads. etc.)
Variable data personalization of
documents
Addressing of envelopes and
pre-printed documents
Envelope stuffing
Tabbing
Poster printing
Large format poster printing
(up to 60” wide)
Poster mounting (foam board, gator
board)
Poster laminating
Vinyl banners
Canvas prints
Fine art prints
On-campus Mailing Lists
CopyCat can provide on-campus lists; call 844-4200. The
lists include deans, department heads, and directors. They
can provide the lists even if they are not doing the printing
and distribution.
www.ocm.auburn.edu
334-844-9999
23 Samford Hall
Auburn, AL 36849
Executive Director of Communications and Marketing:
Deedie Dowdle, ddowdle@auburn.edu
Marketing and Creative Services Director:
Camille Barkley, barklnc@auburn.edu
Print Approvals: Pam Kirby, sanfopa@auburn.edu
News and Web Manager: Mike Clardy, clardch@auburn.edu
Video or electronic news, Broadcast Supervisor:
Jim Jackson, jacksjw@auburn.edu
Senior Publications Editor: Kevin Loden, lodenke@auburn.edu
Creative Services Supervisor: Al Eiland, eilanad@auburn.edu
Office of Trademark Management
and Licensing
334-844-5180
6 Samford Hall
Auburn, AL 36849
Contact: Susan Smith, AUTrademarks@auburn.edu
Primary Web Resources
Online Style Guide and downloadable logos and templates:
www.ocm.auburn.edu/styleguide
Printing or graphic production:
www.ocm.auburn.edu/graphicservices
www.ocm.auburn.edu/creativeservices
Stationery resources:
www.ocm.auburn.edu/stationery
Office of Communications and Marketing resources:
www.ocm.auburn.edu
Trademark resources:
www.ocm.auburn.edu/trademarks
www.auburn.edu/styleguide
Produced by the Auburn Office of Communications and Marketing, September 2008
Auburn University is an equal opportunity educational institution/employer.
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