General
2007 general Rates
effective 09/01/06
Chicago Tribune | 435 N. Michigan Ave | Chicago, IL 60611 | 1-800-TRIBUNE | chicagotribune.com
• Full Run
• Zoned
www.chicagotribune.com/printadvertising
SUNDAY
• Main News
• Metro
• Business
• Sports
• Perspective
•Q
• home&Garden
• Chicago tribune
Magazine
• A&e
• travel
• Books
• tVweek
• Comics
• Real estate
• transportation
• CareerBuilder
• Preprints
• Fin de Semana
(Sat/Sun)
MoNDAY
• Main News
• Metro
• Business
tUeSDAY
• Sports
• tempo
• Classified
• Main News
• Metro
• Business
• Sports
• tempo
• Classified
• Redeye
• hoy
• ShopLocal
(Tues/Wed)
• Redeye
• hoy
weDNeSDAY
• Main News
• Metro
• Business
• Sports
• tempo
thURSDAY
• Good eating
• Classified
• Preprints
• Main News
• Metro
• Business
• Sports
• At Play
• tempo
• Classified
• Preprints
• Redeye
• hoy
• ShopLocal
(Tues/Wed)
FRiDAY
• Main News
• Metro
• Business
• Sports
• tempo
• Redeye
• hoy
SAtURDAY
• on the town
• Movies
• Your Place
• Classified
• Preprints
• Main News
• weekend
• Business
• Sports
• Redeye
• hoy
• New homes
• Auto Mart
• Fin de Semana
(Sat/Sun)
• ShopLocal
2008 CALENDAR
S
6
13
20
27
JANUARY
M T W T F S
1 2 3 4 5
7 8 9 10 11 12
14 15 16 17 18 19
21 22 23 24 25 26
28 29 30 31
S
3
10
17
24
F
M
4
11
18
25
S
4
11
18
25
M ay
M T W T F S
1 2 3
5 6 7 8 9 10
12 13 14 15 16 17
19 20 21 22 23 24
26 27 28 29 30 31
S
1
8
15
22
29
J U ne
M T W T F S
2 3 4 5 6 7
9 10 11 12 13 14
16 17 18 19 20 21
23 24 25 26 27 28
30
S
7
14
21
28
S e p tem b er
M T W T F S
1 2 3 4 5 6
8 9 10 11 12 13
15 16 17 18 19 20
22 23 24 25 26 27
29 30
S
5
12
19
26
O cto b er
M T W T F S
1 2 3 4
6 7 8 9 10 11
13 14 15 16 17 18
20 21 22 23 24 25
27 28 29 30 31
eb
T
5
12
19
26
rU
W
6
13
20
27
AR
T
7
14
21
28
Y
F S
1 2
8 9
15 16
22 23
29
S
2
9
16
23
30
M arc h
M T W T F S
1
3 4 5 6 7 8
10 11 12 13 14 15
17 18 19 20 21 22
24 25 26 27 28 29
31
S
6
13
20
27
J uly
M T W T F S
1 2 3 4 5
7 8 9 10 11 12
14 15 16 17 18 19
21 22 23 24 25 26
28 29 30 31
S
2
9
16
23
30
N
M
3
10
17
24
ov
T
4
11
18
25
em b er
W T F S
1
5 6 7 8
12 13 14 15
19 20 21 22
26 27 28 29
S
6
13
20
27
S
3
10
17
24
31
S
7
14
21
28
Apr
M T W
1 2
7 8 9
14 15 16
21 22 23
28 29 30
il
T F S
3 4 5
10 11 12
17 18 19
24 25 26
A u g ust
M T W T
4 5 6 7
11 12 13 14
18 19 20 21
25 26 27 28
D
M
1
8
15
22
29
F S
1 2
8 9
15 16
22 23
29 30
ecem b er
T W T F S
2 3 4 5 6
9 10 11 12 13
16 17 18 19 20
23 24 25 26 27
30 31
notes
TRIBUNE MEDIA NET OFFICES
General ADVERTISING RATE CARD
Effective September 1, 2006
1. Index
General Information
Advertising Offices................................................................................... 1
Personnel.................................................................................................. 1
Rate Policy................................................................................................ 2
Contract Regulations................................................................................ 2
Commission and Payment Terms............................................................ 3
Circulation................................................................................................ 3
Classified Rates........................................................................................ 3
Rates
Internet Advertising.................................................................................. 3
Regular Section Rates.............................................................................. 5
Color Rates............................................................................................... 5
Premium Position Rates........................................................................... 5
ROP Innovations....................................................................................... 5
Sunday Supplements
TV Week.................................................................................................6-7
Chicago Tribune Magazine....................................................................8-9
Digital Ad Delivery................................................................................... 9
Requirements
Copy & Materials.................................................................................... 10
Mechanical Requirements..................................................................... 10
Color Specifications................................................................................ 10
Standard Advertising Units..................................................................... 11
Closing Schedules................................................................................. 12
Application for Credit........................................................................... 13
2. Locations
Advertising Offices
CHICAGO
435 N. Michigan Avenue
Chicago, Illinois 60611-4041
312/222-4150 FAX 312/222-3935
NORTH/NORTHWEST
1717 N. Penny Lane
Schaumburg, Illinois 60173-5601
847/755-7400
FAX 847/755-7970
WEST
2000 S. York Road
Oak Brook, Illinois 60523-8820
630/368-4100 FAX 630/368-4194
Atlanta
2839 Paces Ferry Road, Suite 1105
Atlanta, Georgia 30339
770/433-9554 FAX 770/433-1927
Chicago
435 N. Michigan Avenue, Suite 200
Chicago, Illinois 60611
312/527-8119
FAX 312/527-8117
Dallas
12900 Preston Road, Suite 615
Dallas, Texas 75230
972/789-6920 FAX 972/789-2737
Detroit
19500 Victor Parkway, Suite 100
Livonia, Michigan 48152
734/464-6500 FAX 734/464-7188
Los Angeles
202 W. First Street, Suite 700
Los Angeles, California 90012
213/237-2135
FAX 213/237-2007
Miami
150 SE 2nd Avenue, Suite 1100
Miami, Florida 33131
305/329-3140
FAX 305/347-7980
New York
2 Park Ave., 8th Flr.
New York, New York 10016
212/448-2600 FAX 212/448-2629
San Francisco
111 Pine Street, Suite 1400
San Francisco, California 94111
415/693-5600 FAX 415/391-4992
Mexico
Towmar Representaciones Profesionales, S.A.
Presa de la Angostura No. 8
Mexico City 11500, D.F.
905/395-5888
3. Personnel
Senior Vice President, Advertising, Kenneth J. DePaola 312/222-3126
Co-op Information 630/368-4113
Sunday Magazine Manager 312/222-2703
Director, Preprints 630/368-4046
Production Information 312/222-4666
TV Week Manager 312/222-2703
Tribune Network Advertising 312/222-3754
Manager, Tribune Cross Media Sales 312/222-5560
SOUTH
18450 Crossing Drive, Suite A
Tinley Park, Illinois 60487
708/342-5600 FAX 708/342-2780
All orders and ROP materials should be directed to:
Digital Ad Processing Department, Chicago Tribune, 435 N. Michigan Avenue, 3rd Floor, Chicago, Illinois 60611
Telephone: Ad Order 312/644-5141 or 312/644-5144. / Material Processing 312/222-3311. / FAX: 312/222-4592
4. Rate Policy
5. Contract Regulations
A. T
he Advertiser agrees to protect and indemnify the Newspaper
against any and all liability, loss, or expense arising from claims for
libel, unfair competition, unfair trade practice, infringement of trade
names or patents, violation of rights of privacy, and infringe­ment of
copyrights and proprietary rights resulting from the publication by
the Newspaper of the Advertiser’s ads.
B.TheNewspaper will not be liable for failure to furnish advertising
space or to publish any advertisement due to strikes, labor dis­putes,
government action, act of God, war, fire, breakdown of equip­­­ment, or
any other circumstances beyond the Newspaper’s control.
C. The Newspaper reserves the right to reject any copy. All contracts
and orders are subject in all respects to the Newspaper’s rules and
regulations as to contents of advertising matter, makeup, and current
demands upon advertising space.
D. Agencies and advertisers forwarding orders which contain incorrect
rates or conditions are hereby advised that the advertising called for
will be inserted and charged at the regular schedule of rates then
in force and in accordance with the regulations in this rate card.
A failure to make an order correspond in price or rules to the rate
card will be regarded only as a clerical error and advertising will be
inserted without further notification.
E. Rates charged are subject to revision. Advertisers will be informed
by letter or notice of any changes in or additions to this rate card.
Changes or additions shall be regarded as supplementary to the rate
card upon issuance of such letter or notice. Should any gov­ern­ment
body levy a tax on any advertising covered by these rates, such tax
will become an additional charge to the advertiser, over and above
the rates mentioned herein.
F. Political or public policy advertising is accepted on a cash-withorder basis only. Copy must be submitted for approval, and all
political or public policy ads must have the word ‘‘Advertisement’’
printed above each 2 columns of width. If the ad is a unit size, the
word ‘‘Advertisement’’ must be included within the ad or a charge
will be made for the additional space necessary to set the copy.
Regular General rates apply to public policy advertising and national
campaigns. Co-op rates apply to state and local campaigns.
G. General Rates apply:
1. To all display advertising of manufacturers, distributors, and
wholesalers of products or services.
2. To the display advertising of insurance; magazine and newspaper
publishers; public policy; public utilities; TV, radio and communi­
cation companies; technology; transportation (Airlines, Land and Airfreight, Bus Lines, Railroads, Transportation Rental
Companies); Cruise Lines; Hotels, Resorts and Tour Operators
outside of the Midwest Region, and the retail business of
manufacturers, distributors, and wholesalers of products or services
3. To the display advertising of advertising agencies; clubs and
associations; fraternal organizations; trade unions; general
contractors and engineers.
CALENDAR MONTH VOLUME AND ANNUAL
CONTRACT REGULATIONS
1. In order to earn any inch rates, discounts, or allowances shown,
other than the Open rates, an advertiser must be signatory to the
Newspaper’s advertising contract and spend the applicable minimum
advertising revenue or space in the Newspaper during the one-year
contract.
2. Advertisers can combine the total revenue/inches used in all
sections and editions of the Newspaper toward filling Annual Contract
advertising space or revenue requirements, except that when an
advertisement utilizing the same size is ordered in two or more regional
sections in any issue, the inches will only count one time.
3. Contracts for the Newspaper’s advertising are for one year or
more from the effective date. Advertisers signing an Annual Contract
may apply accumulated non-contract revenue/inches to Annual Contract
requirements as follows: the Newspaper will recognize billed revenue/
inches for a period not to exceed 30 days prior to Annual Contract
initiation, and the Annual Contract will commence on the date of the first
applicable insertion. All Annual contracts are subject to the Newspaper
Management’s approval. The Newspaper does not accept contracts
or insertion orders containing special clauses relating to legal liability
or circulation guarantees and reserves the right to cancel contracts in
which advertising is not inserted within 30 days of contract date.
4. Annual revenue/inch contract advertisers may choose to sign
regional frequency contracts and will be billed at the contract rate.
Annual revenue/inch contract advertisers without regional frequency
contracts may place advertising in regional sections and be billed as
follows: 250- to 750-inch contracts earn the 21-inch rate, 1,600- to 3,200inch contracts earn the 24-issue rate and 6,400-inch contracts earn the
96-issue rate.
5. It is expressly understood that frequency agreements are based
upon the condition that the Advertiser use the minimum issues agreed
upon during the contract term. Advertisers can count the total Retail
issues used in all sections of the Newspaper toward fulfilling annual
frequency contract requirements. Multiple insertions placed on the same
day will count as one issue.
6. 50% of regional frequency contracts must be fulfilled within six
months of contract starting date.
7. Advertisers signing regional frequency contracts will be billed at
the frequency level signed. If the contract is not fulfilled all ads will be
short-rated to reflect rate card rates for the number of issues actually
run.
8. Regional frequency contracts can be upgraded by making a
written request that is received within two months of starting date of
initial contract.
9. Advertisers signing regional frequency contracts cannot earn a
higher frequency rate. The contract period will not be extended to permit
advertisers to meet the required number of issues.
10. The Newspaper may terminate the contract at any time
without notice if the advertiser becomes insolvent; is the subject of a
bankruptcy petition or is adjudged a bankrupt; makes an assignment
for the benefit of creditors; or for any other cause considered sufficient
by the Newspaper. In addition, if the minimum number of issues agreed
upon are not used during any one-year period, the contract will not
be renewed. The failure of the Newspaper to exercise any option to
terminate the contract shall not be construed as a waiver of our right to
do so.
11. The Newspaper reserves the right to reject any copy. All
contracts and orders are subject in all respects to the Newspaper rules
and regulations as to contents of advertising matter, makeup and current
demands upon advertising space. The Newspaper will not be liable for
failure to furnish advertising space or to publish an advertisement.
12. The Advertiser agrees to protect and indemnify the Newspaper
against any and all liability, loss or expense arising from claims for libel,
unfair competition, unfair trade practices, infringement of trade names or
patents, violation of rights of privacy, and infringement of copyright and
other proprietary rights, resulting from the publication by the Newspaper
of the advertiser’s ads.
4. To display advertising of Banks, Savings and Loans Associations,
Stock Brokers and other Financial Services.
H.Ifan ad placed by a tour operator, a travel co-op advertiser or a
travel agent includes more that 10 square inches from any single
transportation provider, the entire ad will be billed at the general
advertising rate.
I.
ost advertising will be billed by column inches as ordered (width in
M
columns by depth in inches). Some shrinkage will occur from mate­
rial to the printed product. Regular Section advertising accep­table in Chicago Tribune SAU sizes (See pages 12–13), minimum ad size 1 column by 1 inch. Regional Section advertising available in Chicago
Tribune SAU sizes only, minimum ad size 1 column by 3.5 inches. (See pages 13–14 for complete mechanical specifications.) Page
rates are based on the number of column inches multiplied by the
inch rate and rounded to the nearest dollar.
Page to Column Inch Conversions
Broadsheet Double Truck = 262.5 Inches
Tabloid Double Truck = 120.75 Inches
Broadsheet Page = 126 Inches
Tabloid Page = 57.5 Inches
2
notes
notes
6. Commission and Payment
9. Internet Advertising on
Chicago Tribune Web Sites
A. T
o all Advertising agencies recognized by the Newspaper, a 15%
commission will apply to these rates, including color charges, provided payment is made when due. No cash discounts are
allowed. Color premiums are commissionable. The Newspaper will
require prepayment from advertising agencies using or implying
sequential liability or if any kind of payment disclaimer is used or
implied on advertising agency insertion orders.
B. Payments are due by the fifteenth of the month for space
used during the preceding month. Credit privileges will be sus­
pended on accounts not paying by the 25th of the month in
which a pay­ment is due. Payments must accompany all orders
from accounts which have not established credit with Chicago
Tribune Company.
C. We reserve the right to cancel any contract and/or alter terms of
payment: (a) if any bill is not paid when due; (b) if the advertiser
and/or advertising agency becomes insolvent, makes an assignment
for the benefit of creditors, is adjudged a bankrupt, or a receiver of
the property or business of the advertiser and/or advertising agency
is appointed, or if the advertiser and/or advertising agency shall file
a petition seeking relief as a debtor under the federal bankruptcy
act, or if a petition is filed against the advertiser and/or advertising
agency for reorganization under said act, or for adjudication of
bankruptcy; (c) for any other cause considered sufficient by us.
Chicago Tribune Interactive is the #1 Local News and Information source
on-line for Chicago. (Source: Nielsen/NetRatings- June 2006) More
Chicagoans get their on-line news from our trusted Chicago Tribune
brand than any of the other national or local news and information sites.
Chicago Tribune Interactive reaches more than 2.6 Million consumers
each month (Source: Nielsen/NetRatings- June 2006). Consumers can find
the latest breaking news stories on ChicagoTribune.com, in-depth local
sports coverage on ChicagoSports.com, and the most comprehensive
entertainment guide for Chicago on Metromix.com.
There are a variety of display advertising opportunities on all three sites.
Advertising is sold on a CPM basis against impressions served to the
online audience, and can be targeted by Section, Demographic or unique
audience Behaviors. Please contact your Chicago Tribune Interactive
sales executive for more detailed information.
Banner Tile Ad Rates Featured Ad Rates* Targeted Advertising
$19 CPM $30 CPM
Start at $35 CPM
(*Feature ads include Leaderboards, Super Banners, Skyscrapers, Rectangles, and Half Page ads)
Chicago Tribune Interactive will also accept most Rich Media ad formats. Please consult your Sales Executive for more information.
Requirements and Supported Formats:
Leaderboards—728x90 pixels (12k maximum file size)
Towers—120x240 pixels (12k maximum file size)
Skyscrapers—120x600 pixels (15K maximum file size)
Wide Skyscrapers—160x600 pixels (15K maximum file size)
Rectangles—300x250 pixels (15k maximum file size)
7. Circulation
Please contact your local Chicago Tribune sales representative or the
advertising department at the telephone numbers listed on page one for
the latest circulation data, as information is updated regularly throughout
the year.
Animation is restricted. Supported formats include JavaScript, HTML,
Streaming Flash and Quicktime 3.0.
8. Classified Rates
All rich media formats must be tested by Chicago Tribune Interactive as
least one week prior to start of campaign.
For more information about Chicago Tribune Interactive advertising,
please call 312-222-2583, or toll free at 877-867-4687. Or e-mail
jofarrell@tribune.com.
For classified rates, please refer to separate rate card.
3
Fax Credit application to
(312) 222-2599
Credit Services Dept
A Tribune Publication
Tribune Finance Service Center
435 N Michigan Ave
Chicago, IL 60611
Tel: (312) 222-3634
APPLICATION FOR CREDIT
Date:
/
/
Amount of Monthly Credit Requested: $
BUSINESS:
Corporate
Name:
D/B/A
(Trade Name):
Dun&
Bradstreet#:
Address:
City:
State:
Zip Code:
Telephone #:
Mailing Address (if different than above):
State:
If Company is a
.00
)
-
)
-
City:
Zip Code:
branch or
(
Telephone #: (
subsidiary, list name, address & phone of parent company: Name:
Address:
City:
State:
Zip Code:
Corporation
Telephone #: (
Partnership
Ltd. partnership
Date you started business/assumed control:
)
-
Proprietorship
Number of employees:
Advertising Agency
Nature & type of business:
Has Corporation been registered with Secretary of State?:
What State:
Filing date:
Have you previously advertised with the Chicago Tribune?:
Under what name:
Account No.:
Date:
Name & address of previous Business or employer:
City:
State:
Zip Code:
OFFICERS & PRINCIPALS
Home
Address:
Home
Address:
Name:
Name:
Phone:
Social
Security #:
Social
Security #:
Phone:
MEDIA TRADE REFERENCES
Name:
City/
State:
Phone:
Account #:
Name:
City/
State:
Phone:
Account #:
Name:
City/
State:
Phone:
Account #:
BANK REFERENCES
C-Checking
Name:
S-Savings
CPD-Charge
Plate Deposits
M-Mortgage
City/
State:
Phone:
Account #:
The information set forth above, together with any information supplied in connection herewith, is provided for the purpose of obtaining or maintaining credit with the Chicago Tribune, is represented and warranted
to be true, and you may consider the information as continuing until a written notice of change is given. You or any credit bureau or other investigative agency employed by you are authorized to make all inquiries
you deem necessary to investigate the references herein listed and to verify the accuracy of the statements or other data obtained and to otherwise determine the creditworthiness and financial responsibilities of
the undersigned. The undersigned agrees to pay for all advertising, services and charges placed by the undersigned in accordance with the credit terms, conditions and general information of the Chicago Tribune,
including applicable rate cards, now or hereafter in effect. Advertising Agencies agree to be liable for payments to the Chicago Tribune and its subsidiaries for all advertising placed by and billed to our agency,
regardless of whether the identity of our customer is disclosed. This statement renders void any statements to the contrary subsequently appearing on insertion orders or other communications from our agency,
and we intend to be bound by the terms hereof upon execution and delivery to you of a copy (including any executed facsimile thereof) of this application. The extension of credit may, in the sole discretion of the
Chicago Tribune, be increased or decreased at any time and for any reason.
PAYMENT TERMS: NET 15 (DISCOUNTS WILL BE GIVEN PER RATECARD)
Office Use Only
Account #:
Credit Limit/DT/ID#:
Signature of Officer/Principal, Title & Date:
Date:
Sales Rep:
Please Print Signed Name
Sales Rep's Phone#:
812-48 (10/02)
4
Sales Rep's Fax#:
13
13.
22. Regional
Closing Schedules/Deadlines
Retail Rates
REZ*
10. General Advertising Rates
11. Color Rates
Acceptable in Chicago Tribune SAU sizes only.
Day of Publication
Section
Order Deadline
Complete Material*
System-Ready Material**
and PDF Digital Files
Sunday
Arts
Thursday 5:00 P.M.
Thursday 6:00 P.M.
Friday 12:00 Noon
Books
Tuesday 5:00 P.M.
Tuesday 6:00 P.M.
Wednesday 6:00 P.M.
Business
Wednesday 3:00 P.M.
Wednesday 6:00 P.M.
Friday 12:00 Noon
Q
Tuesday 11:00 A.M.
Tuesday 6:00 P.M.
Wednesday 6:00 P.M.
Home & Garden
Wednesday 5:00 P.M.
Wednesday 6:00 P.M.
Thursday 6:00 P.M.
Main News
Thursday 12:00 Noon
Thursday 12:00 Noon
Friday 12:00 Noon
Real Estate
Thursday 11:00 A.M.
Thursday 4:00 P.M.
Thursday 6:00 P.M.
Recruitment (Business)
Thursday 6:00 P.M.
Thursday 6:00 P.M.
Friday 12:00 Noon
Sports
Thursday 12:00 Noon
Thursday 12:00 Noon
Friday 12:00 Noon
Travel
Tuesday 5:00 P.M.
Tuesday 6:00 P.M.
Wednesday 6:00 P.M.
Monday
Regular Sections
Friday 3:00 P.M.
Friday 6:00 P.M.
Friday 6:00 P.M.
Tuesday
Regular Sections
Friday 3:00 P.M.
Friday 6:00 P.M.
Friday 6:00 P.M.
Column Inch Rate
Daily - Full Run
Open Rate
$755 $300K
690 $600K
660 $900K
630 $1.5M
595 Sunday - Full Run
Open Rate
$300K
$600K
$900K
$1.5M
All rates are subject to availability and prior commitments. Color must
be cleared 24 hours in advance of deadline. Color advertisements will be
accepted in full pages. Less-than-page units may be accepted based on
color availability. Minimum color ad size is 42 inches unless otherwise
specified.
Add-On and
“Other” Rates
$455
415
395
380
355
Regular Section Premiums
Color premium added to earned Black and White rates. Color premiums
are not subject to any further discounts.
Full Run $1,135
1,025
1,000
955
900
$645
585
570
545
515
Sunday
Daily
$8,060 $10,720
Availabilities
Color positions are available in most sections. Please consult your sales
representative for color availability.
Full run
Other Rates Include: Special Section / Theme rates, Financial Notices
“Tombstones” rates.
a. Daily: Main News, Sports, Business, Metro.
b. Sunday: Main News, Perspective, Sports, Metro, Business, Travel.
Revenue levels reflect annual spending.
Wednesday
Good Eating
Monday 11:00 A.M.
Monday 12:00 Noon
Monday 6:00 P.M.
Add-On rates apply only to Monday through Saturday.
Regular Sections
Monday 3:00 P.M.
Monday 6:00 P.M.
Monday 6:00 P.M.
Tempo
Monday 11:00 A.M.
Monday 12:00 Noon
Monday 6:00 P.M.
Thursday
Regular Sections
Tuesday 3:00 P.M.
Tuesday 6:00 P.M.
Tuesday 6:00 P.M.
Tempo
Monday 5:00 P.M.
Tuesday 6:00 P.M.
Tuesday 6:00 P.M.
At Play
Monday 5:00 P.M.
Tuesday 6:00 P.M.
Tuesday 6:00 P.M.
hen the same size ad with the same ad copy is published on an addi­
W
tional weekday (advertising published on the same day as the original
order does not qualify for the add-on rates) within a 7-day period
(Monday through Sunday or Sunday through Saturday), the additional
daily ads will be billed at the “Add-On” rate. Add-on dates must be
specified on the original order.
Friday
On the Town
Tuesday 12:00 Noon
Tuesday 6:00 P.M.
Wednesday 6:00 P.M.
Regular Sections
Wednesday 3:00 P.M.
Wednesday 6:00 P.M.
Wednesday 6:00 P.M.
Chicago Tribune Magazine and T.V. Week ads may be repeated in the daily
newspaper at the Chicago Tribune SAU size necessary to accommodate
the same ad and qualify for the daily add-on rates, providing all require­
ments are met.
Your Place
Tuesday 4:00 P.M.
Tuesday 6:00 P.M.
Wednesday 6:00 P.M.
*Daily add-on rates do not apply to Thanksgiving Day
Saturday
Regular Sections
Thursday 3:00 P.M.
Thursday 6:00 P.M.
Thursday 6:00 P.M.
New Homes
Thursday 11:00 A.M.
Thursday 4:00 P.M.
Thursday 6:00 P.M.
*At Tribune Tower. Color deadline material must be submitted 24 hours in advance of Complete Material and System-Ready closing schedules.
DIGITAL/ELECTRONIC DEADLINES
Midweek Shop Local Wrap Deadlines
**PDF File Format: Follow system-ready deadlines.
The order and complete or system-ready material deadline is Monday by 12 Noon, 9 days prior to in-home date.
Any other electronic format—due 24 hours prior to system-ready
deadlines.
Weekend Shop Local Wrap Deadlines
The Chicago Tribune reserves the right to substitute fonts when they are not included with the file.
The order and complete or system-ready material deadline is Tuesday by 12 Noon, 11 days prior to in-home date.
Call for specifications and acceptable formats.
Chicago Theatre Directory Deadlines
If a proof of the advertisement is requested, material must be
submitted 48 hours in advance of Complete Material closing
schedule.
Daily:
Double Truck: Final approved copy complete with screened velox prints
must be received 24 hours in advance of above closing times. All orders are non-cancelable after deadline.
Noon, two working days prior to day of issue.
Friday Section, 11 A.M. Tuesday.
Sunday:
Noon, Tuesday for full-run circulation.
Minimum size .5 inch, available in .25 inch increments
12. Premium Position Rates
Chicago Tribune ROP Premium Positioning
A select number of premium positions are available for an incremental
charge. Advertisers paying the incremental premium position charge will
be placed in some of the newspaper’s most visible positions. A limited
number of spaces are available each day. Please note that Main News
placement request does not guarantee color availability. Please check
with your sales representative for premium position availability.
The Chicago Tribune reserves the right to deny placement in premium
positions based on ad content or type.
The following rates will apply in addition to the space and color charges
already being paid for each advertisement:
The Financial Notice Rate is applicable to announcements of public
and private offerings of securities, notices of redemption, or corporate
financing. Qualification for, and application of the Financial Notice Rate is
at the newspaper’s discretion.
Premium Position*Premium Charge
Mon-Fri 2x7 on pages 2-4
$600
The Financial Notice Rate does not apply to announcements of corporate
takeover, proxy solicitation, corporate meetings or other notices to
securities holders that is of limited interest to the general public.
Sunday 2x7 on pages 2-4
Features Sections Back Page
A. Tabloid Conversion
Guaranteed Main News
The Chicago Tribune does not include 13-inch deep ad sizes designed for
tabloid newspapers as modular sizes in our newspaper. The Newspaper
will float 13-inch material in 14-inch ad space, and bill the advertiser at
the modular rate for the entire space.
Back of Sunday Main News
B. Double Truck Rates
Full-depth broadsheet double truck rates are computed by multiplying
the number of column inches (262.5) by the column-inch page rate at the
appropriate contract level and rounding to the nearest dollar.
900
1,800
5,900
11,800
Back of Daily Main News
9,400
First Daily Color Position
4,700
First Sunday Color Position
7,100
Back Page of Metro
5,900
Premium PositionPremium Space
Daily Sports and Weather Strip
$7,100
Color Premiums for broadsheet double truck units are twice the standard premium color rate.
Sunday Sports and Weather Strip
8,800
Saturday Sports Strip
4,100
Tabloid double truck rates are one-half the broadsheet double truck rate.
*Main News positions are not guaranteed for November and December.
13. ROP Innovations
Chicago Tribune is currently offering tailored ROP solutions to meet
your advertising requests. Customized sizes, shapes and positions are
available. Ask your sales representative for details.
• Ad must be at least 56 inches
• Ad must be full-run only
• No supplemental rate card programs or special offers apply
• Additional lead times are required
*ADMARC IDENTIFICATION
*ADMARC IDENTIFICATION
12
5
8-3/8“ x 10-1/2“
TRIM: 8-1/4“ x 10-1/4“
LIVE: 7-1/2“ x 9-3/4“
FULL PAGE
7-1/2“ WIDTH X
9-3/4“ DEPTH
4-7/16“ WIDTH X
9-3/4“ DEPTH
2-15/16“ WIDTH X
9-3/4“ DEPTH
29.25 TOTAL INCHES
19.5 TOTAL INCHES
BLEED PAGE:WIDTH X
4-7/16“
8-3/8“
x 10-1/2“
6-9/16“
DEPTH
TRIM: 8-1/4“ x 10-1/4“
19.5
LIVE: TOTAL
7-1/2“ xINCHES
9-3/4“
FULL PAGE
7-1/2“ WIDTH X
9-3/4“ DEPTH
2-15/16“ WIDTH X
3/5
PAGEDEPTH
VERTICAL
4-3/4“
4-7/16“ WIDTH X
9.75
TOTAL
9-3/4“ DEPTHINCHES
Order Deadline:
29.25 TOTAL INCHES
FULL PAGE
Wednesday–18
days
prior
to publication
7-1/2“
WIDTH
X
48.75 TOTAL INCHES
AD NO. D
2/5AD
PAGENO. A
4-7/16“
BLEED
PAGE: WIDTH X
6-9/16“
8-3/8“DEPTH
x 10-1/2“
TRIM: 8-1/4“ x 10-1/4“
19.5 TOTAL INCHES
LIVE: 7-1/2“ x 9-3/4“
7-1/2“ WIDTH X
2/5
PAGEDEPTH
VERTICAL
4-3/4“
2-15/16“ WIDTH X
24.375
TOTAL
9-3/4“ DEPTH INCHES
19.5 TOTAL INCHES
9-3/4“ DEPTH
Material Deadline:
48.75 TOTAL INCHES
Thursday–17 days
prior to publication
AD NO. E
AD NO. G
AD NO. F
1/5 AD
PAGE NO. B
2-15/16“ WIDTH X
3/5 PAGE
VERTICAL
4-3/4“
DEPTH
4-7/16“ WIDTH X
9.75
TOTAL
INCHES
9-3/4“
DEPTH
1/2 AD
PAGE NO.
HORIZONTAL
C
7-1/2“ WIDTH X
2/5 PAGE
VERTICAL
4-3/4“
DEPTH
2-15/16“ WIDTH X
24.375
9-3/4“ TOTAL
DEPTHINCHES
29.25 TOTAL INCHES
19.5 TOTAL INCHES
AD NO. H
DEPTH
IN INCHES
21"
18"
15.75"
14"
10.5"
9"
7"
5.25"
Standard R.O.P. Advertising Units
The number of columns in width by the depth in inches is the ad designation.
1x21"
2x21"
3x21"
4x21"
5x21"
6x21"
1x18"
2x18"
3x18"
4x18"
5x18"
6x18"
1x15.75"
2x15.75"
3x15.75"
4x15.75"
5x15.75"
6x15.75"
1x14"
2x14"
3x14"
4x14"
5x14"
6x14"
1x10.5"
2x10.5"
3x10.5"
4x10.5"
5x10.5"
6x10.5"
1x9"
2x9"
3x9"*
1x7"
2x7"
3x7"
4x7"
1x5.25"
2x5.25"
3x5.25"
4x5.25"
3.5"
3"
1x3.5"
2x3.5"
1x3"
2x3"
2"
1.5" 1"
1x2"
1x1.5"
2x2"
(See Footnote*) (See Footnote*)
PAGE
AD NO. I
3/10
ADPAGE
NO. D
4-7/16“ WIDTH X
2/5
PAGEDEPTH
4-3/4“
4-7/16“ WIDTH X
14.625 TOTAL
6-9/16“
DEPTH INCHES
AD
NO. E
1/5
PAGE
4-7/16“
1/5
PAGE WIDTH X
3-3/16“WIDTH
DEPTH X
2-15/16“
AD
NO. F
1/4
PAGE
7-1/2“
X
1/2
PAGE WIDTH
HORIZONTAL
2-1/4“WIDTH
DEPTHX
7-1/2“
19.5 TOTAL INCHES
9.75 TOTAL INCHES
24.375 TOTAL INCHES
4-3/4“
DEPTHINCHES
9.75 TOTAL
4-3/4“
11.25 DEPTH
TOTAL INCHES
6/7
48.75 TOTAL INCHES
AD NO. G
AD
NO. D
3/10
PAGE
4-7/16“
2/5 PAGEWIDTH X
4-3/4“
4-7/16“DEPTH
WIDTH X
6-9/16“TOTAL
DEPTHINCHES
14.625
19.5 TOTAL INCHES
AD NO. H
1/5AD
PAGENO. E
7-1/2“
WIDTH
X
1/2
PAGE
HORIZONTAL
2-1/4“ WIDTH
DEPTH X
7-1/2“
4-3/4“ DEPTH
11.25 TOTAL INCHES
24.375 TOTAL INCHES
AD NO. L
14.
Week
ADTV
NO.
G TRUCK ROP Advertising
AD NO. H
DOUBLE
WIDTH X
3/10 PAGE&16“
1/5 PAGE
BLACK
WHITE
RATES
9-3/4“
4-7/16“ WIDTH
X DEPTH
4-7/16“ WIDTH X
4-3/4“ DEPTH
97.5 TOTAL INCHES 3-3/16“ DEPTH
Full Page
14.625 TOTAL INCHES
9.75 TOTAL INCHES
3/5
AD NO. L
AD NO. I
AD
1/4 PAGENO. F
4-7/16“
1/5
PAGEWIDTH X
3-3/16“ DEPTH
2-15/16“
WIDTH X
4-3/4“ DEPTH
9.75 TOTAL INCHES
9.75 TOTAL INCHES
DOUBLE
AD NO.
G TRUCK
AD NO. H
16“ WIDTH X
3/10 PAGE 9-3/4“ DEPTH
1/5 PAGE
4-7/16“ WIDTH X
4-7/16“ WIDTH X
4-3/4“ DEPTH97.5 TOTAL INCHES 3-3/16“ DEPTH
1/4 PAGE
7-1/2“ WIDTH X
2-1/4“ DEPTH
14.625 TOTAL INCHES
11.25 TOTAL INCHES
AD NO. I
AD NO. L
1/4 PAGE
7-1/2“ WIDTH X
Open
6 issues
2-1/4“ DEPTH
$28,770 $27,960 11.25 TOTAL INCHES
19,290 18,920 DOUBLE TRUCK
16“ WIDTH X
12 issues
9-3/4“ DEPTH
$26,780 97.5 TOTAL INCHES
18,440 9.75 TOTAL INCHES
AD NO. I
24 issues
48 issues
$26,110 $25,220
17,470 17,100
1/2
17,370 17,040 16,560 15,730 15,380
2/5
16,830 16,170 15,700 15,000 14,470
3/10
13,480 12,970 12,570 12,000 11,560
1/4
11,510 11,080 10,720 10,280 9,900
9,660 9,300 8,980 8,650 8,350
8,700 8,520 8,170 8,050 7,650
2,930 2,910 2,720 2,680 1/5
3/4
AD NO. L
1/2 strip
3/4
2,580
DOUBLE TRUCK
4 pages in 116“ WIDTH X
27,620 26,880 25,650 25,050 24,180
9-3/4“ DEPTH
Mechanical Specifications
Center Spread or Facing Pages—Double Space and Color.
97.5 TOTAL INCHES
Color Premiums: Black and 2 or 3 colors
$1,430
The Chicago Tribune TV Week Magazine is produced digitally. We would
Four color process
3,380 prefer to receive EPS, TIFF and PDF files. The EPS and TIFF files are
Position Premiums & Priority
usually produced through Quark; the PDF files through Acrobat 4.0
version. Please use a Macintosh-based platform only. Please use 100-line
• Back Page: $3,000 if available. Back must carry color.
screen for all ads. Native files to be submitted for Spadea Popout.
• Standard color priority positioning in effect:
Four color moves spot color. Spot color moves black & white.
Production Contact
Advertising Contact
Chicago Tribune
435 N. Michigan Avenue, Room 200
Chicago, IL 60611
312/222-4603
Fax: 312/222-3935
TV Week Sales Coordinator
312/222-2703
Fax: 312/222-3935
WIDTH
IN INCHES
33⁄4"
5x7"
6x7"
53⁄4"
6x3"
(See Footnote*)
5x2"
6x2"
711⁄16"
95⁄8"
115⁄8"
Strip ads: 6 columns on 3" or 2", 5 columns on 2" (Tab pages only) are only available in selected parts and must be cleared in advance.
Double Trucks (when available): 23.875" wide, 121⁄2 columns, available in 21", 18", 14" and 10.5" depths in broadsheet sections; and 21" wide, 101⁄2 columns, available in 11.5", and 5.75" depths in Tab sections.
1 column on 3" (and smaller sizes) not available in Zoned sections.
11
1/3
1/4
*Not a national SAU Size. See below for strip ads.
6
1/2
3/7
1x1"
113⁄16"
2/3
1/6
1/7
2. A
ll Advertorial advertisements or sections
must be pre-approved by Chicago Tribune
management before publication deadline.
Standard pages will be prepared to 11.5783”
x 21”—6 columns per page. Double trucks
including gutter will be prepared 23.875” x 21”.
Gutters charged as 1/2 column.
a. Advertisements cannot be only Advertorial.
b. Advertorial must appear below
advertisement.
e. No writers bylines are allowed in the story.
5. A
charge of $60.00 per column will be made
for advertisements set and not published
within 30 days. One setting and one revision
of proofs allowed. Cancellation of orders not
accepted after deadline.
6. S
ervice charge for use of a newspaper office
box number in all display advertisements,
regardless of the number of insertions utilizing
that particular number—$100.00, noncommissionable and not subject to discounts
7. T he Newspaper will not be responsible for
drawings or material left at its offices over 10 days.
8. T
he Newspaper reserves the right to lighten
heavy black illustrations, borders, bold
captions, or reverse type by the use of a
screen to 70% of black. This includes heavy
type over one pica in width and borders
exceeding two points in single column, four
points in double column, or six points in
larger advertisements. Changes required shall
be at the expense of the advertiser.
9. V
eloxes made by the Newspaper will be
charged for.
10. Finished art cost estimates are available on
request.
11. The Newspaper’s liability for an error will not
exceed the cost of the space occupied by the
error. Credit allowed for first insertion only.
Contact your sales representative for more
details.
12. All orders must state the specific space desired
by designating the width in columns and exact
depth in inches. The Newspaper will bill the
advertiser for the exact space ordered.
13. Key numbers and coupons in advertisements
are accepted at the advertiser’s risk.
Ad Sizes (in inches)
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
Standard Double
1.8260”
3.7764”
5.7269”
7.6774”
9.6278
11.5783”
23.8750”
D. TAB MODULAR SIZES
Size Dimensions
1/8 page Horizontal 1/4 page Horizontal 1/2 page Horizontal 1/2 page Vertical Full Page Tab Double 5” W x 2.875”D
5” W x 5.75” D
10.125” W x 5.75” D
5” W x 11.5” D
10.125” W x 11.5” D
21” W x 11.5” D
12.5
12.5
12.5
12.5
x
x
x
x
Strip Ads
6
*5
*5
x
x
x
1. C
olor page material sizes are the same as for
black and white material.
The Chicago Tribune does not include 13-inchdeep ad sizes designed for tabloid newspapers as
modular sizes. The Newspaper will float 13-inch
material in 14-inch ad space, and bill the advertiser
at the modular rate for the entire space.
F. SHRINKAGE/CAMERA REDUCTION
A broadsheet page will be reduced in depth by
approximately 2.3%.
G. PRINTING MATERIAL
Photocomposition ads having a combination of
illustrations and type can be processed without
incurring an additional charge provided the
illustrations, etc. furnished are at actual size and of
10
1/4"bleedarea
1/4"margin
1/4"bleedarea
Open
6-12 times
26+ times
Front Wrap
$34,650 $27,200 $24,780 $29/M
Back Wrap
22,260 18,590 16,070 29/M
36,750 31,500 26,250 37/M
00%
00% 0-0%
Front Page
Popout
Highlight 04%
02%
02% 0-0%
*minimum 300,000
Quartertone 20%
14%
14% 0-0%
Midtone 33%
28%
28%
Shadow 66%
56%
56% -54%
Minimum screen: 20%
.3125"WHITEGUTTER
Part Run*
.25"TRIMAREA
.25"TRIMAREA
.3125"WHITEGUTTER
=.25"Trimmed
.3125"WHITEGUTTER
.25"TRIMAREA
(see diagram on right)
Placecoupons
=.25"Trimmed
=FullPageImageArea
5. A
dvertisers should furnish digital files (PDF or
native) in accord with CT digital ad delivery
guidelines.
6. A
d-Litho #81 Blue, #82 Red and #83 Yellow
are our stock process inks. All spot colors
should be treated as CMYK process colors.
All other inks are considered special.
Requests for special inks must accompany
original order and be cleared for availa­bility.
There is an additional charge for special inks.
Rates are provided on request.
7
.25"TRIMAREA
.75"
=FullPageImageArea
=Stripbeforetrim
.3125"WHITEGUTTER
=Stripbeforetrim
(see diagram on right)
.25"TRIMAREA
=.25"Trimmed
=FullPageImageArea
(see diagram on right)
.3125"WHITEGUTTER
Placecoupons
onbottomhalfofad
Placecoupons
onbottomhalfofad
.3125"WHITEGUTTER
=Stripbeforetrim
onbottomhalfofad 4.Screen angles to be considered:
The black, magenta, and cyan screens are
placed 30 degrees apart. This difference in
the angles produces the least objection­able
moire. Yellow, as the lightest color, is placed
between the magenta and cyan. The usual
screen angles are Black 45 degrees; Magenta
75 degrees; Yellow 90 degrees; Cyan 105
degrees. The angles can vary depend­­ing on
the color separation system used.
.3125"WHITEGUTTER
Placecoupons
ontophalfofad
0%
3. Total color saturation=220%
Screening should be at 100 lines per inch.
.25"TRIMAREA
.25"TRIMAREA
Chicago Tribune/NTVB Glossy Stock TV Magazine advertising rates for
September 1, 2006 through August 31, 2007.
.3125"WHITEGUTTER
Right page
.3125"WHITEGUTTER
Non-detail
Highlight
-4%
Placecoupons
ontophalfofad
Placecoupons
ontophalfofad
Left page
Cyan Magenta Yellow Black
.25"TRIMAREA
.25"TRIMAREA
1/4"margin
Rates:
Tone reproduction aim points:
.25"TRIMAREA
.3125"WHITEGUTTER
.3125"WHITEGUTTER
3.75" x 9.625"
1/4"bleedarea
b. Tabloid Page
10.125"x11.5" deep
Double-page Spread
21"x11.5" deep
2. G
ray balance is essential to four-color
printing. The color scanner operator must
have accurate gray balance information. That
is, the amount, in dot percentage, of Cyan,
Magenta, and Yellow ink necessary to ensure
that neutral areas in the original will be repro­
duced as neutral areas on the printed page.
Right page
.3125"WHITEGUTTER
NonBleed/Safetypeimagearea
3.75" x 8"
1/4"bleedarea
1/4"margin
21.0.........................262.5
18.0.........................225
14.0.........................175
10.5.........................131.25
All advertising will be billed by column inches as
ordered (width in columns by depth in inches).
Some shrinkage will occur from material to the
printed product.
NonBleed/Safetypeimagearea
NonBleed/Safetypeimagearea
a. Standard Page
11.5783"x 21" deep
Double-page spread
23.875"x 21" deep
Left page
All wrap pages
except front
NonBleed/Safetypeimagearea
All wrap pages
3.75" x 9.625"
except
front
Front Wrap only
1/4"margin
Right page
.25"TRIMAREA
specifications
Total
Inches
*Available in Tab Section only.
Right page coupons on bottom half
Left page
21. Color
3..............................18
3..............................15
2..............................10
Left page coupons on top half
3.75"
x 8"only
Front
Wrap
Reproducible Tonal Range
for Electronic Scanning
TAB Double Trucks
10.5 x 11.5.........................120.75
10.5 x
5.75.........................60.375
DirectorAd
forbackwrap
1-3/4"x1-1/4"
For Product Information and Mechanical
Specification questions — please call our
HOT LINE at 312/222-3635.
Broadsheet Double Trucks
Depth
In
Columns Inches
(Each advertiser gets a 2.53125"x.75" tab as illustrated below)
1-3/4"x1-1/4"
Velox material can be supplied if no digital files
are available.
E. Limited Availabilities
DirectorAd
forcenterspread
1-3/4"x1-1/4"
7.5"x9.5"
.75"x9.5"
.25"TRIMAREA
4. T
he Newspaper will not be responsible
for errors when correct proof does not
accompany insertion order or for incorrect
material supplied by another newspaper.
No. Columns 1-3/4"x1-1/4"
The Chicago Tribune requests that all material be
supplied in digital format. This applies to color
as well as black & white material. Macintosh
platform preferred.
Image Area
Pop-Out Strip
.75"WhiteGutter
3. T
he Newspaper will not guarantee any
positions, but positions may be requested for
any page on which advertising is acceptable
and will be filled, if possible, depending
upon editorial make-up and advertising
space demands. The Newspaper will not
honor claims for adjustment, refund, or
reinsertion because of the position in which
an advertisement has been published.
C. COLUMN WIDTHS FOR
OFFSET MAKE-UP
DirectorAd
forbackwrap
.25"TRIMAREA
2.53125"
.25"TRIMAREA
.25"TRIMAREA
d. Advertorial must be written in Helvetica, or
block type only, including headline. No type
with serifs.
B. STANDARD SIZE PAGES
DirectorAd
forcenterspread
H. MISCELLANEOUS
.75"WhiteGutter
.75"WhiteGutter
c. The word “Advertisement” must appear once
for every two columns of ad space between the
advertisement and the Advertorial.
All advertising billed by column inches as
ordered (width in columns by depth in inches).
Available in 1/4 inch increments.
.75"WhiteGutter
.75"WhiteGutter
A. STANDARD SIZE SECTIONS
16. TV Week Popout Inserts
.75"WhiteGutter
1. A
ll advertising having the appearance of
Editorial material must include the word
‘‘Advertisement’’ for each two columns of width.
The word ‘‘Advertisement’’ must be included
within the ad or a charge will be made for the
additional space necessary to set the copy.
15. TV Week Front and Back Wraps
.25"TRIMAREA
Copy & Materials
good quality and contrast for pasting in position.
Screening for sections should be at 100 lines per
inch. Minimum highlight dot size is 4%. Minimum
opening for shadow areas should be 90%.
.25"TRIMAREA
20. Mechanical
Requirements
.25"TRIMAREA
19. Regulations
.75
.75
Order Deadline:
Monday–34 days prior to publication
Material Deadline:
Friday–30 days prior to publication
Full Page # 1
Non-Bleed: 9" x 11"
Trim: 9-1/2" x 11-1/2"
Bleed: 9-3/4"x 11-3/4"
1/2 Page(V) # 6
4/5 Page # 2
Junior Page #3
Non-Bleed: 7-1/8" x 11"
Trim: 7-3/8" x 11-1/2"
Bleed: 8-5/8" x 11-3/4"
3/5 Page(V) #4
Non-Bleed: 6-5/8" x 9-1/2"
3-1/2 col. x 9-1/2"
1/2 Page(H) # 7
Non-Bleed: 5-5/16" x 11"
Trim: 5-9/16" x 11-1/2"
Bleed: 5-13/16" x 11-3/4"
2/5 Page(V) # 8
1/3 Page # 9
3/5 Page(H) # 5
Non-Bleed: 9"x 6-3/4"
Trim: 9-1/2" x 7"
Bleed: 9-3/4" x 7-3/16"
1/5 Page(H) # 11
Non-Bleed: 4-3/8" x 11"
4 column format only
Trim: 4-5/8" x 11-1/2"
Bleed: 4-7/8" x 11-3/4"
Non-Bleed: 9" x 5-1/2"
Trim: 9-1/2" x 5-3/4"
Bleed: 9-3/4" x 6-1/16"
Non-Bleed: 3-1/2" x 11"
Trim: 3-3/4" x 11-1/2"
Bleed: 4" x 11-3/4"
Non-Bleed: 5-5/16" x 5-1/2"
1/10 Page(V) # 12
1/10 Page(H) # 13
1/20 Page # 14
Double Truck # 15
‑Non-Bleed: 3-7/16" x 5-1/2"
Non-Bleed: 3-7/16" x 2-11/16"
No color available
Two 4/5 Page # 16
Annual Contract R.O.P. / BLACK & WHITE RATES
Open Rate
6 Issues
12 Issues
$41,400 35,900 $35,200 30,300 $33,100 28,500 $28,600 24,700 $22,500
19,300
Jr. Page
3/5
34,200 27,800 29,000 23,300 27,200 21,900 23,500 18,900 18,400
14,800
1/2
2/5
24,900 16,300 21,100 13,200 19,800 12,300 17,100 10,500 13,500
8,100
1/3
1/5
15,400 10,700 12,600 9,100 11,800 8,500 10,200 7,400 7,900
5,900
1/10
1/20
5,700 2,900 4,800 2,400 4,500 2,300 3,900 2,100 3,100
1,600
Full Page
4/5
52 Issues
Annual Contract R.O.P. / color RATES
Open Rate
6 Issues
12 Issues
$50,400 44,800 $44,100 39,300 $42,000 37,400 $36,800 32,800 $29,500
26,300
Jr. Page
3/5
43,300 36,900 37,900 32,200 36,100 30,800 31,700 27,100 25,400
21,700
1/2
2/5
30,200 25,300 26,500 22,200 25,200 21,200 22,100 18,700 17,700
15,100
1/3
1/5
24,400 19,700 21,500 18,000 20,700 17,400 18,400 15,500 14,800
12,800
Full Page
4/5
26 Issues
52 Issues
Two 3/5 Page(H) # 17
NON-STANDARD FORMAT DEADLINES
In order to provide advertisers and agencies the very best professional
results you’ve come to expect from the Chicago Tribune, we accept
digital delivery of your advertisement under the following guidelines:
Digital ad layouts (provided in any format other than Acrobat PDF) must
be delivered to the appropriate Chicago Tribune office 24 hours before
the system-ready deadline in our rate card.
PREFERRED STANDARD FORMAT
WE ACCEPT ADS CREATED IN ANY OF THE
FOLLOWING INDUSTRY-STANDARD APPLICATIONS:
The Chicago Tribune will accept your Adobe Acrobat files via one of the
digital delivery methods indicated here–up to the system-ready deadline
for the section your ad is to appear in.
• Quark XPress
Please Note: this applies to Acrobat files only. Information about
delivering files in another format is elsewhere in this documentation
under “Non-Standard Format.” We accept PDFs prepared on any
Macintosh, Windows or Unix workstation.
Non-Bleed: 1-5/8" x 2-11/16"
No color available
Two 1/2 Page(H) # 18
• Multi-Ad Creator
• Illustrator
We accept digital ad layout files from the Macintosh system.
• Freehand and Corel users should:
—Outline all typefaces
—Embed all graphic elements
—Save in standard EPS format
DIGITAL DELIVERY
INDUSTRY STANDARDS/LIABILITIES
Available through AP Adsend, AdTransit Ad Direct or through a graphic
arts/photographic service bureau in your local area.
All non-standard files and PDFs must be accompanied by a plain paper copy of
the file which represents a complete ad in its proper size. Prints reduced to fit
a small page must indicate the print has been reduced for this purpose alone.
In addition, non-standard layouts must always be accompanied by all of the
required fonts and graphic elements of the layout. If multiple layouts are sent
on the same media, the correct file name must appear on each matchprint.
Platform
If you're providing us with PDFs and have direct internet connection you
may upload your materials directly to us by using the Chicago Tribune's
own web delivery site by going to adupload.tribune.com and registering
as a user or contact our Digital Ad Processing Department at (312)2223321 for details on any of these services.
Non-Bleed: 14-1/2" x11"
Trim: 14-1/2" x 11-1/2"
Bleed: 14-1/2" x 11-3/4"
1/4" Gutter safety
All colors must be created with a CMYK color model and all files should
be prepared for process color separation.
If your are new to the Acrobat format, The Chicago Tribune has prepared
a simple guide for your use in properly preparing files for reproduction in
our newspaper.
Production Contact
Advertising Contact
Mechanical Requirements
Chicago Tribune
435 N. Michigan Avenue, Room 200
Chicago, IL 60611
312/222-4603
Fax: 312/222-3935
Chicago Tribune Magazine Sales Coordinator
312/222-2703
Fax: 312/222-3935
The Chicago Tribune Magazine is produced
digitally for Rotogravure Printing Process.
Contact Herb Bailey at 312/222-2645 or
John Wonsil at 312/222-3907 for complete
mechanical specifications.
For Trib Cards, the color models used must conform to the color printing
process used by the printer (i.e. spot or process color). Duotones must be
converted to process color before your files are sent to us. Final graphics
should appear in your layout files; we cannot be responsible for dropping
in hi-res substitutes.
Additional information on this or any other topic covered in the docu- mentation is available by calling Digital Ad Processing at (312)222-3321.
ACCEPTABLE MEDIA
We do not accept TrueType fonts. TrueType fonts will be replaced with
a suitable match from our postscript font library when possible. The
Chicago Tribune cannot guarantee accuracy in that event.
Digital delivery is the Chicago Tribune’s preferred method of delivery. This
eliminates the cumbersome use of disks and other media. We will, how­
ever, accept your PDFs on floppy disk, Zip, ZipPlus, Jaz disk or CD at our
Chicago office at Tribune Tower.
As is the industry standard, it is the sole responsibility of the originator to
properly prepare and provide all non-standard files and PDFs.
The Chicago Tribune assumes no liability for any work that does not
adhere to these guidelines.
Supplied Film Separations
Only digital files will be accepted. Quark native
files and Adobe fonts preferred.
8
26 Issues
18. Chicago Tribune Digital Ad Delivery Guidelines
Non-Bleed: 18-1/2" x11"
Gutter bleed only
Trim: 19" x 11-1/2"
Bleed: 19-1/4" x 11-3/4"
1/4" Gutter safety
Non-Bleed: 1-5/8" x 5-1/2"
No color available
17. Chicago Tribune Magazine (Rotogravure)
For additional information, call PRE-PRESS PLANNING at 312/222-3321
9
Order Deadline:
Monday–34 days prior to publication
Material Deadline:
Friday–30 days prior to publication
Full Page # 1
Non-Bleed: 9" x 11"
Trim: 9-1/2" x 11-1/2"
Bleed: 9-3/4"x 11-3/4"
1/2 Page(V) # 6
4/5 Page # 2
Junior Page #3
Non-Bleed: 7-1/8" x 11"
Trim: 7-3/8" x 11-1/2"
Bleed: 8-5/8" x 11-3/4"
3/5 Page(V) #4
Non-Bleed: 6-5/8" x 9-1/2"
3-1/2 col. x 9-1/2"
1/2 Page(H) # 7
Non-Bleed: 5-5/16" x 11"
Trim: 5-9/16" x 11-1/2"
Bleed: 5-13/16" x 11-3/4"
2/5 Page(V) # 8
1/3 Page # 9
3/5 Page(H) # 5
Non-Bleed: 9"x 6-3/4"
Trim: 9-1/2" x 7"
Bleed: 9-3/4" x 7-3/16"
1/5 Page(H) # 11
Non-Bleed: 4-3/8" x 11"
4 column format only
Trim: 4-5/8" x 11-1/2"
Bleed: 4-7/8" x 11-3/4"
Non-Bleed: 9" x 5-1/2"
Trim: 9-1/2" x 5-3/4"
Bleed: 9-3/4" x 6-1/16"
Non-Bleed: 3-1/2" x 11"
Trim: 3-3/4" x 11-1/2"
Bleed: 4" x 11-3/4"
Non-Bleed: 5-5/16" x 5-1/2"
1/10 Page(V) # 12
1/10 Page(H) # 13
1/20 Page # 14
Double Truck # 15
‑Non-Bleed: 3-7/16" x 5-1/2"
Non-Bleed: 3-7/16" x 2-11/16"
No color available
Two 4/5 Page # 16
Annual Contract R.O.P. / BLACK & WHITE RATES
Open Rate
6 Issues
12 Issues
$41,400 35,900 $35,200 30,300 $33,100 28,500 $28,600 24,700 $22,500
19,300
Jr. Page
3/5
34,200 27,800 29,000 23,300 27,200 21,900 23,500 18,900 18,400
14,800
1/2
2/5
24,900 16,300 21,100 13,200 19,800 12,300 17,100 10,500 13,500
8,100
1/3
1/5
15,400 10,700 12,600 9,100 11,800 8,500 10,200 7,400 7,900
5,900
1/10
1/20
5,700 2,900 4,800 2,400 4,500 2,300 3,900 2,100 3,100
1,600
Full Page
4/5
52 Issues
Annual Contract R.O.P. / color RATES
Open Rate
6 Issues
12 Issues
$50,400 44,800 $44,100 39,300 $42,000 37,400 $36,800 32,800 $29,500
26,300
Jr. Page
3/5
43,300 36,900 37,900 32,200 36,100 30,800 31,700 27,100 25,400
21,700
1/2
2/5
30,200 25,300 26,500 22,200 25,200 21,200 22,100 18,700 17,700
15,100
1/3
1/5
24,400 19,700 21,500 18,000 20,700 17,400 18,400 15,500 14,800
12,800
Full Page
4/5
26 Issues
52 Issues
Two 3/5 Page(H) # 17
NON-STANDARD FORMAT DEADLINES
In order to provide advertisers and agencies the very best professional
results you’ve come to expect from the Chicago Tribune, we accept
digital delivery of your advertisement under the following guidelines:
Digital ad layouts (provided in any format other than Acrobat PDF) must
be delivered to the appropriate Chicago Tribune office 24 hours before
the system-ready deadline in our rate card.
PREFERRED STANDARD FORMAT
WE ACCEPT ADS CREATED IN ANY OF THE
FOLLOWING INDUSTRY-STANDARD APPLICATIONS:
The Chicago Tribune will accept your Adobe Acrobat files via one of the
digital delivery methods indicated here–up to the system-ready deadline
for the section your ad is to appear in.
• Quark XPress
Please Note: this applies to Acrobat files only. Information about
delivering files in another format is elsewhere in this documentation
under “Non-Standard Format.” We accept PDFs prepared on any
Macintosh, Windows or Unix workstation.
Non-Bleed: 1-5/8" x 2-11/16"
No color available
Two 1/2 Page(H) # 18
• Multi-Ad Creator
• Illustrator
We accept digital ad layout files from the Macintosh system.
• Freehand and Corel users should:
—Outline all typefaces
—Embed all graphic elements
—Save in standard EPS format
DIGITAL DELIVERY
INDUSTRY STANDARDS/LIABILITIES
Available through AP Adsend, AdTransit Ad Direct or through a graphic
arts/photographic service bureau in your local area.
All non-standard files and PDFs must be accompanied by a plain paper copy of
the file which represents a complete ad in its proper size. Prints reduced to fit
a small page must indicate the print has been reduced for this purpose alone.
In addition, non-standard layouts must always be accompanied by all of the
required fonts and graphic elements of the layout. If multiple layouts are sent
on the same media, the correct file name must appear on each matchprint.
Platform
If you're providing us with PDFs and have direct internet connection you
may upload your materials directly to us by using the Chicago Tribune's
own web delivery site by going to adupload.tribune.com and registering
as a user or contact our Digital Ad Processing Department at (312)2223321 for details on any of these services.
Non-Bleed: 14-1/2" x11"
Trim: 14-1/2" x 11-1/2"
Bleed: 14-1/2" x 11-3/4"
1/4" Gutter safety
All colors must be created with a CMYK color model and all files should
be prepared for process color separation.
If your are new to the Acrobat format, The Chicago Tribune has prepared
a simple guide for your use in properly preparing files for reproduction in
our newspaper.
Production Contact
Advertising Contact
Mechanical Requirements
Chicago Tribune
435 N. Michigan Avenue, Room 200
Chicago, IL 60611
312/222-4603
Fax: 312/222-3935
Chicago Tribune Magazine Sales Coordinator
312/222-2703
Fax: 312/222-3935
The Chicago Tribune Magazine is produced
digitally for Rotogravure Printing Process.
Contact Herb Bailey at 312/222-2645 or
John Wonsil at 312/222-3907 for complete
mechanical specifications.
For Trib Cards, the color models used must conform to the color printing
process used by the printer (i.e. spot or process color). Duotones must be
converted to process color before your files are sent to us. Final graphics
should appear in your layout files; we cannot be responsible for dropping
in hi-res substitutes.
Additional information on this or any other topic covered in the docu- mentation is available by calling Digital Ad Processing at (312)222-3321.
ACCEPTABLE MEDIA
We do not accept TrueType fonts. TrueType fonts will be replaced with
a suitable match from our postscript font library when possible. The
Chicago Tribune cannot guarantee accuracy in that event.
Digital delivery is the Chicago Tribune’s preferred method of delivery. This
eliminates the cumbersome use of disks and other media. We will, how­
ever, accept your PDFs on floppy disk, Zip, ZipPlus, Jaz disk or CD at our
Chicago office at Tribune Tower.
As is the industry standard, it is the sole responsibility of the originator to
properly prepare and provide all non-standard files and PDFs.
The Chicago Tribune assumes no liability for any work that does not
adhere to these guidelines.
Supplied Film Separations
Only digital files will be accepted. Quark native
files and Adobe fonts preferred.
8
26 Issues
18. Chicago Tribune Digital Ad Delivery Guidelines
Non-Bleed: 18-1/2" x11"
Gutter bleed only
Trim: 19" x 11-1/2"
Bleed: 19-1/4" x 11-3/4"
1/4" Gutter safety
Non-Bleed: 1-5/8" x 5-1/2"
No color available
17. Chicago Tribune Magazine (Rotogravure)
For additional information, call PRE-PRESS PLANNING at 312/222-3321
9
2. A
ll Advertorial advertisements or sections
must be pre-approved by Chicago Tribune
management before publication deadline.
Standard pages will be prepared to 11.5783”
x 21”—6 columns per page. Double trucks
including gutter will be prepared 23.875” x 21”.
Gutters charged as 1/2 column.
a. Advertisements cannot be only Advertorial.
b. Advertorial must appear below
advertisement.
e. No writers bylines are allowed in the story.
5. A
charge of $60.00 per column will be made
for advertisements set and not published
within 30 days. One setting and one revision
of proofs allowed. Cancellation of orders not
accepted after deadline.
6. S
ervice charge for use of a newspaper office
box number in all display advertisements,
regardless of the number of insertions utilizing
that particular number—$100.00, noncommissionable and not subject to discounts
7. T he Newspaper will not be responsible for
drawings or material left at its offices over 10 days.
8. T
he Newspaper reserves the right to lighten
heavy black illustrations, borders, bold
captions, or reverse type by the use of a
screen to 70% of black. This includes heavy
type over one pica in width and borders
exceeding two points in single column, four
points in double column, or six points in
larger advertisements. Changes required shall
be at the expense of the advertiser.
9. V
eloxes made by the Newspaper will be
charged for.
10. Finished art cost estimates are available on
request.
11. The Newspaper’s liability for an error will not
exceed the cost of the space occupied by the
error. Credit allowed for first insertion only.
Contact your sales representative for more
details.
12. All orders must state the specific space desired
by designating the width in columns and exact
depth in inches. The Newspaper will bill the
advertiser for the exact space ordered.
13. Key numbers and coupons in advertisements
are accepted at the advertiser’s risk.
Ad Sizes (in inches)
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
Standard Double
1.8260”
3.7764”
5.7269”
7.6774”
9.6278
11.5783”
23.8750”
D. TAB MODULAR SIZES
Size Dimensions
1/8 page Horizontal 1/4 page Horizontal 1/2 page Horizontal 1/2 page Vertical Full Page Tab Double 5” W x 2.875”D
5” W x 5.75” D
10.125” W x 5.75” D
5” W x 11.5” D
10.125” W x 11.5” D
21” W x 11.5” D
12.5
12.5
12.5
12.5
x
x
x
x
Strip Ads
6
*5
*5
x
x
x
1. C
olor page material sizes are the same as for
black and white material.
The Chicago Tribune does not include 13-inchdeep ad sizes designed for tabloid newspapers as
modular sizes. The Newspaper will float 13-inch
material in 14-inch ad space, and bill the advertiser
at the modular rate for the entire space.
F. SHRINKAGE/CAMERA REDUCTION
A broadsheet page will be reduced in depth by
approximately 2.3%.
G. PRINTING MATERIAL
Photocomposition ads having a combination of
illustrations and type can be processed without
incurring an additional charge provided the
illustrations, etc. furnished are at actual size and of
10
1/4"bleedarea
1/4"margin
1/4"bleedarea
Open
6-12 times
26+ times
Front Wrap
$34,650 $27,200 $24,780 $29/M
Back Wrap
22,260 18,590 16,070 29/M
36,750 31,500 26,250 37/M
00%
00% 0-0%
Front Page
Popout
Highlight 04%
02%
02% 0-0%
*minimum 300,000
Quartertone 20%
14%
14% 0-0%
Midtone 33%
28%
28%
Shadow 66%
56%
56% -54%
Minimum screen: 20%
.3125"WHITEGUTTER
Part Run*
.25"TRIMAREA
.25"TRIMAREA
.3125"WHITEGUTTER
=.25"Trimmed
.3125"WHITEGUTTER
.25"TRIMAREA
(see diagram on right)
Placecoupons
=.25"Trimmed
=FullPageImageArea
5. A
dvertisers should furnish digital files (PDF or
native) in accord with CT digital ad delivery
guidelines.
6. A
d-Litho #81 Blue, #82 Red and #83 Yellow
are our stock process inks. All spot colors
should be treated as CMYK process colors.
All other inks are considered special.
Requests for special inks must accompany
original order and be cleared for availa­bility.
There is an additional charge for special inks.
Rates are provided on request.
7
.25"TRIMAREA
.75"
=FullPageImageArea
=Stripbeforetrim
.3125"WHITEGUTTER
=Stripbeforetrim
(see diagram on right)
.25"TRIMAREA
=.25"Trimmed
=FullPageImageArea
(see diagram on right)
.3125"WHITEGUTTER
Placecoupons
onbottomhalfofad
Placecoupons
onbottomhalfofad
.3125"WHITEGUTTER
=Stripbeforetrim
onbottomhalfofad 4.Screen angles to be considered:
The black, magenta, and cyan screens are
placed 30 degrees apart. This difference in
the angles produces the least objection­able
moire. Yellow, as the lightest color, is placed
between the magenta and cyan. The usual
screen angles are Black 45 degrees; Magenta
75 degrees; Yellow 90 degrees; Cyan 105
degrees. The angles can vary depend­­ing on
the color separation system used.
.3125"WHITEGUTTER
Placecoupons
ontophalfofad
0%
3. Total color saturation=220%
Screening should be at 100 lines per inch.
.25"TRIMAREA
.25"TRIMAREA
Chicago Tribune/NTVB Glossy Stock TV Magazine advertising rates for
September 1, 2006 through August 31, 2007.
.3125"WHITEGUTTER
Right page
.3125"WHITEGUTTER
Non-detail
Highlight
-4%
Placecoupons
ontophalfofad
Placecoupons
ontophalfofad
Left page
Cyan Magenta Yellow Black
.25"TRIMAREA
.25"TRIMAREA
1/4"margin
Rates:
Tone reproduction aim points:
.25"TRIMAREA
.3125"WHITEGUTTER
.3125"WHITEGUTTER
3.75" x 9.625"
1/4"bleedarea
b. Tabloid Page
10.125"x11.5" deep
Double-page Spread
21"x11.5" deep
2. G
ray balance is essential to four-color
printing. The color scanner operator must
have accurate gray balance information. That
is, the amount, in dot percentage, of Cyan,
Magenta, and Yellow ink necessary to ensure
that neutral areas in the original will be repro­
duced as neutral areas on the printed page.
Right page
.3125"WHITEGUTTER
NonBleed/Safetypeimagearea
3.75" x 8"
1/4"bleedarea
1/4"margin
21.0.........................262.5
18.0.........................225
14.0.........................175
10.5.........................131.25
All advertising will be billed by column inches as
ordered (width in columns by depth in inches).
Some shrinkage will occur from material to the
printed product.
NonBleed/Safetypeimagearea
NonBleed/Safetypeimagearea
a. Standard Page
11.5783"x 21" deep
Double-page spread
23.875"x 21" deep
Left page
All wrap pages
except front
NonBleed/Safetypeimagearea
All wrap pages
3.75" x 9.625"
except
front
Front Wrap only
1/4"margin
Right page
.25"TRIMAREA
specifications
Total
Inches
*Available in Tab Section only.
Right page coupons on bottom half
Left page
21. Color
3..............................18
3..............................15
2..............................10
Left page coupons on top half
3.75"
x 8"only
Front
Wrap
Reproducible Tonal Range
for Electronic Scanning
TAB Double Trucks
10.5 x 11.5.........................120.75
10.5 x
5.75.........................60.375
DirectorAd
forbackwrap
1-3/4"x1-1/4"
For Product Information and Mechanical
Specification questions — please call our
HOT LINE at 312/222-3635.
Broadsheet Double Trucks
Depth
In
Columns Inches
(Each advertiser gets a 2.53125"x.75" tab as illustrated below)
1-3/4"x1-1/4"
Velox material can be supplied if no digital files
are available.
E. Limited Availabilities
DirectorAd
forcenterspread
1-3/4"x1-1/4"
7.5"x9.5"
.75"x9.5"
.25"TRIMAREA
4. T
he Newspaper will not be responsible
for errors when correct proof does not
accompany insertion order or for incorrect
material supplied by another newspaper.
No. Columns 1-3/4"x1-1/4"
The Chicago Tribune requests that all material be
supplied in digital format. This applies to color
as well as black & white material. Macintosh
platform preferred.
Image Area
Pop-Out Strip
.75"WhiteGutter
3. T
he Newspaper will not guarantee any
positions, but positions may be requested for
any page on which advertising is acceptable
and will be filled, if possible, depending
upon editorial make-up and advertising
space demands. The Newspaper will not
honor claims for adjustment, refund, or
reinsertion because of the position in which
an advertisement has been published.
C. COLUMN WIDTHS FOR
OFFSET MAKE-UP
DirectorAd
forbackwrap
.25"TRIMAREA
2.53125"
.25"TRIMAREA
.25"TRIMAREA
d. Advertorial must be written in Helvetica, or
block type only, including headline. No type
with serifs.
B. STANDARD SIZE PAGES
DirectorAd
forcenterspread
H. MISCELLANEOUS
.75"WhiteGutter
.75"WhiteGutter
c. The word “Advertisement” must appear once
for every two columns of ad space between the
advertisement and the Advertorial.
All advertising billed by column inches as
ordered (width in columns by depth in inches).
Available in 1/4 inch increments.
.75"WhiteGutter
.75"WhiteGutter
A. STANDARD SIZE SECTIONS
16. TV Week Popout Inserts
.75"WhiteGutter
1. A
ll advertising having the appearance of
Editorial material must include the word
‘‘Advertisement’’ for each two columns of width.
The word ‘‘Advertisement’’ must be included
within the ad or a charge will be made for the
additional space necessary to set the copy.
15. TV Week Front and Back Wraps
.25"TRIMAREA
Copy & Materials
good quality and contrast for pasting in position.
Screening for sections should be at 100 lines per
inch. Minimum highlight dot size is 4%. Minimum
opening for shadow areas should be 90%.
.25"TRIMAREA
20. Mechanical
Requirements
.25"TRIMAREA
19. Regulations
.75
.75
8-3/8“ x 10-1/2“
TRIM: 8-1/4“ x 10-1/4“
LIVE: 7-1/2“ x 9-3/4“
FULL PAGE
7-1/2“ WIDTH X
9-3/4“ DEPTH
4-7/16“ WIDTH X
9-3/4“ DEPTH
2-15/16“ WIDTH X
9-3/4“ DEPTH
29.25 TOTAL INCHES
19.5 TOTAL INCHES
BLEED PAGE:WIDTH X
4-7/16“
8-3/8“
x 10-1/2“
6-9/16“
DEPTH
TRIM: 8-1/4“ x 10-1/4“
19.5
LIVE: TOTAL
7-1/2“ xINCHES
9-3/4“
FULL PAGE
7-1/2“ WIDTH X
9-3/4“ DEPTH
2-15/16“ WIDTH X
3/5
PAGEDEPTH
VERTICAL
4-3/4“
4-7/16“ WIDTH X
9.75
TOTAL
9-3/4“ DEPTHINCHES
Order Deadline:
29.25 TOTAL INCHES
FULL PAGE
Wednesday–18
days
prior
to publication
7-1/2“
WIDTH
X
48.75 TOTAL INCHES
AD NO. D
2/5AD
PAGENO. A
4-7/16“
BLEED
PAGE: WIDTH X
6-9/16“
8-3/8“DEPTH
x 10-1/2“
TRIM: 8-1/4“ x 10-1/4“
19.5 TOTAL INCHES
LIVE: 7-1/2“ x 9-3/4“
7-1/2“ WIDTH X
2/5
PAGEDEPTH
VERTICAL
4-3/4“
2-15/16“ WIDTH X
24.375
TOTAL
9-3/4“ DEPTH INCHES
19.5 TOTAL INCHES
9-3/4“ DEPTH
Material Deadline:
48.75 TOTAL INCHES
Thursday–17 days
prior to publication
AD NO. E
AD NO. G
AD NO. F
1/5 AD
PAGE NO. B
2-15/16“ WIDTH X
3/5 PAGE
VERTICAL
4-3/4“
DEPTH
4-7/16“ WIDTH X
9.75
TOTAL
INCHES
9-3/4“
DEPTH
1/2 AD
PAGE NO.
HORIZONTAL
C
7-1/2“ WIDTH X
2/5 PAGE
VERTICAL
4-3/4“
DEPTH
2-15/16“ WIDTH X
24.375
9-3/4“ TOTAL
DEPTHINCHES
29.25 TOTAL INCHES
19.5 TOTAL INCHES
AD NO. H
DEPTH
IN INCHES
21"
18"
15.75"
14"
10.5"
9"
7"
5.25"
Standard R.O.P. Advertising Units
The number of columns in width by the depth in inches is the ad designation.
1x21"
2x21"
3x21"
4x21"
5x21"
6x21"
1x18"
2x18"
3x18"
4x18"
5x18"
6x18"
1x15.75"
2x15.75"
3x15.75"
4x15.75"
5x15.75"
6x15.75"
1x14"
2x14"
3x14"
4x14"
5x14"
6x14"
1x10.5"
2x10.5"
3x10.5"
4x10.5"
5x10.5"
6x10.5"
1x9"
2x9"
3x9"*
1x7"
2x7"
3x7"
4x7"
1x5.25"
2x5.25"
3x5.25"
4x5.25"
3.5"
3"
1x3.5"
2x3.5"
1x3"
2x3"
2"
1.5" 1"
1x2"
1x1.5"
2x2"
(See Footnote*) (See Footnote*)
PAGE
AD NO. I
3/10
ADPAGE
NO. D
4-7/16“ WIDTH X
2/5
PAGEDEPTH
4-3/4“
4-7/16“ WIDTH X
14.625 TOTAL
6-9/16“
DEPTH INCHES
AD
NO. E
1/5
PAGE
4-7/16“
1/5
PAGE WIDTH X
3-3/16“WIDTH
DEPTH X
2-15/16“
AD
NO. F
1/4
PAGE
7-1/2“
X
1/2
PAGE WIDTH
HORIZONTAL
2-1/4“WIDTH
DEPTHX
7-1/2“
19.5 TOTAL INCHES
9.75 TOTAL INCHES
24.375 TOTAL INCHES
4-3/4“
DEPTHINCHES
9.75 TOTAL
4-3/4“
11.25 DEPTH
TOTAL INCHES
6/7
48.75 TOTAL INCHES
AD NO. G
AD
NO. D
3/10
PAGE
4-7/16“
2/5 PAGEWIDTH X
4-3/4“
4-7/16“DEPTH
WIDTH X
6-9/16“TOTAL
DEPTHINCHES
14.625
19.5 TOTAL INCHES
AD NO. H
1/5AD
PAGENO. E
7-1/2“
WIDTH
X
1/2
PAGE
HORIZONTAL
2-1/4“ WIDTH
DEPTH X
7-1/2“
4-3/4“ DEPTH
11.25 TOTAL INCHES
24.375 TOTAL INCHES
AD NO. L
14.
Week
ADTV
NO.
G TRUCK ROP Advertising
AD NO. H
DOUBLE
WIDTH X
3/10 PAGE&16“
1/5 PAGE
BLACK
WHITE
RATES
9-3/4“
4-7/16“ WIDTH
X DEPTH
4-7/16“ WIDTH X
4-3/4“ DEPTH
97.5 TOTAL INCHES 3-3/16“ DEPTH
Full Page
14.625 TOTAL INCHES
9.75 TOTAL INCHES
3/5
AD NO. L
AD NO. I
AD
1/4 PAGENO. F
4-7/16“
1/5
PAGEWIDTH X
3-3/16“ DEPTH
2-15/16“
WIDTH X
4-3/4“ DEPTH
9.75 TOTAL INCHES
9.75 TOTAL INCHES
DOUBLE
AD NO.
G TRUCK
AD NO. H
16“ WIDTH X
3/10 PAGE 9-3/4“ DEPTH
1/5 PAGE
4-7/16“ WIDTH X
4-7/16“ WIDTH X
4-3/4“ DEPTH97.5 TOTAL INCHES 3-3/16“ DEPTH
1/4 PAGE
7-1/2“ WIDTH X
2-1/4“ DEPTH
14.625 TOTAL INCHES
11.25 TOTAL INCHES
AD NO. I
AD NO. L
1/4 PAGE
7-1/2“ WIDTH X
Open
6 issues
2-1/4“ DEPTH
$28,770 $27,960 11.25 TOTAL INCHES
19,290 18,920 DOUBLE TRUCK
16“ WIDTH X
12 issues
9-3/4“ DEPTH
$26,780 97.5 TOTAL INCHES
18,440 9.75 TOTAL INCHES
AD NO. I
24 issues
48 issues
$26,110 $25,220
17,470 17,100
1/2
17,370 17,040 16,560 15,730 15,380
2/5
16,830 16,170 15,700 15,000 14,470
3/10
13,480 12,970 12,570 12,000 11,560
1/4
11,510 11,080 10,720 10,280 9,900
9,660 9,300 8,980 8,650 8,350
8,700 8,520 8,170 8,050 7,650
2,930 2,910 2,720 2,680 1/5
3/4
AD NO. L
1/2 strip
3/4
2,580
DOUBLE TRUCK
4 pages in 116“ WIDTH X
27,620 26,880 25,650 25,050 24,180
9-3/4“ DEPTH
Mechanical Specifications
Center Spread or Facing Pages—Double Space and Color.
97.5 TOTAL INCHES
Color Premiums: Black and 2 or 3 colors
$1,430
The Chicago Tribune TV Week Magazine is produced digitally. We would
Four color process
3,380 prefer to receive EPS, TIFF and PDF files. The EPS and TIFF files are
Position Premiums & Priority
usually produced through Quark; the PDF files through Acrobat 4.0
version. Please use a Macintosh-based platform only. Please use 100-line
• Back Page: $3,000 if available. Back must carry color.
screen for all ads. Native files to be submitted for Spadea Popout.
• Standard color priority positioning in effect:
Four color moves spot color. Spot color moves black & white.
Production Contact
Advertising Contact
Chicago Tribune
435 N. Michigan Avenue, Room 200
Chicago, IL 60611
312/222-4603
Fax: 312/222-3935
TV Week Sales Coordinator
312/222-2703
Fax: 312/222-3935
WIDTH
IN INCHES
33⁄4"
5x7"
6x7"
53⁄4"
6x3"
(See Footnote*)
5x2"
6x2"
711⁄16"
95⁄8"
115⁄8"
Strip ads: 6 columns on 3" or 2", 5 columns on 2" (Tab pages only) are only available in selected parts and must be cleared in advance.
Double Trucks (when available): 23.875" wide, 121⁄2 columns, available in 21", 18", 14" and 10.5" depths in broadsheet sections; and 21" wide, 101⁄2 columns, available in 11.5", and 5.75" depths in Tab sections.
1 column on 3" (and smaller sizes) not available in Zoned sections.
11
1/3
1/4
*Not a national SAU Size. See below for strip ads.
6
1/2
3/7
1x1"
113⁄16"
2/3
1/6
1/7
13.
22. Regional
Closing Schedules/Deadlines
Retail Rates
REZ*
10. General Advertising Rates
11. Color Rates
Acceptable in Chicago Tribune SAU sizes only.
Day of Publication
Section
Order Deadline
Complete Material*
System-Ready Material**
and PDF Digital Files
Sunday
Arts
Thursday 5:00 P.M.
Thursday 6:00 P.M.
Friday 12:00 Noon
Books
Tuesday 5:00 P.M.
Tuesday 6:00 P.M.
Wednesday 6:00 P.M.
Business
Wednesday 3:00 P.M.
Wednesday 6:00 P.M.
Friday 12:00 Noon
Q
Tuesday 11:00 A.M.
Tuesday 6:00 P.M.
Wednesday 6:00 P.M.
Home & Garden
Wednesday 5:00 P.M.
Wednesday 6:00 P.M.
Thursday 6:00 P.M.
Main News
Thursday 12:00 Noon
Thursday 12:00 Noon
Friday 12:00 Noon
Real Estate
Thursday 11:00 A.M.
Thursday 4:00 P.M.
Thursday 6:00 P.M.
Recruitment (Business)
Thursday 6:00 P.M.
Thursday 6:00 P.M.
Friday 12:00 Noon
Sports
Thursday 12:00 Noon
Thursday 12:00 Noon
Friday 12:00 Noon
Travel
Tuesday 5:00 P.M.
Tuesday 6:00 P.M.
Wednesday 6:00 P.M.
Monday
Regular Sections
Friday 3:00 P.M.
Friday 6:00 P.M.
Friday 6:00 P.M.
Tuesday
Regular Sections
Friday 3:00 P.M.
Friday 6:00 P.M.
Friday 6:00 P.M.
Column Inch Rate
Daily - Full Run
Open Rate
$755 $300K
690 $600K
660 $900K
630 $1.5M
595 Sunday - Full Run
Open Rate
$300K
$600K
$900K
$1.5M
All rates are subject to availability and prior commitments. Color must
be cleared 24 hours in advance of deadline. Color advertisements will be
accepted in full pages. Less-than-page units may be accepted based on
color availability. Minimum color ad size is 42 inches unless otherwise
specified.
Add-On and
“Other” Rates
$455
415
395
380
355
Regular Section Premiums
Color premium added to earned Black and White rates. Color premiums
are not subject to any further discounts.
Full Run $1,135
1,025
1,000
955
900
$645
585
570
545
515
Sunday
Daily
$8,060 $10,720
Availabilities
Color positions are available in most sections. Please consult your sales
representative for color availability.
Full run
Other Rates Include: Special Section / Theme rates, Financial Notices
“Tombstones” rates.
a. Daily: Main News, Sports, Business, Metro.
b. Sunday: Main News, Perspective, Sports, Metro, Business, Travel.
Revenue levels reflect annual spending.
Wednesday
Good Eating
Monday 11:00 A.M.
Monday 12:00 Noon
Monday 6:00 P.M.
Add-On rates apply only to Monday through Saturday.
Regular Sections
Monday 3:00 P.M.
Monday 6:00 P.M.
Monday 6:00 P.M.
Tempo
Monday 11:00 A.M.
Monday 12:00 Noon
Monday 6:00 P.M.
Thursday
Regular Sections
Tuesday 3:00 P.M.
Tuesday 6:00 P.M.
Tuesday 6:00 P.M.
Tempo
Monday 5:00 P.M.
Tuesday 6:00 P.M.
Tuesday 6:00 P.M.
At Play
Monday 5:00 P.M.
Tuesday 6:00 P.M.
Tuesday 6:00 P.M.
hen the same size ad with the same ad copy is published on an addi­
W
tional weekday (advertising published on the same day as the original
order does not qualify for the add-on rates) within a 7-day period
(Monday through Sunday or Sunday through Saturday), the additional
daily ads will be billed at the “Add-On” rate. Add-on dates must be
specified on the original order.
Friday
On the Town
Tuesday 12:00 Noon
Tuesday 6:00 P.M.
Wednesday 6:00 P.M.
Regular Sections
Wednesday 3:00 P.M.
Wednesday 6:00 P.M.
Wednesday 6:00 P.M.
Chicago Tribune Magazine and T.V. Week ads may be repeated in the daily
newspaper at the Chicago Tribune SAU size necessary to accommodate
the same ad and qualify for the daily add-on rates, providing all require­
ments are met.
Your Place
Tuesday 4:00 P.M.
Tuesday 6:00 P.M.
Wednesday 6:00 P.M.
*Daily add-on rates do not apply to Thanksgiving Day
Saturday
Regular Sections
Thursday 3:00 P.M.
Thursday 6:00 P.M.
Thursday 6:00 P.M.
New Homes
Thursday 11:00 A.M.
Thursday 4:00 P.M.
Thursday 6:00 P.M.
*At Tribune Tower. Color deadline material must be submitted 24 hours in advance of Complete Material and System-Ready closing schedules.
DIGITAL/ELECTRONIC DEADLINES
Midweek Shop Local Wrap Deadlines
**PDF File Format: Follow system-ready deadlines.
The order and complete or system-ready material deadline is Monday by 12 Noon, 9 days prior to in-home date.
Any other electronic format—due 24 hours prior to system-ready
deadlines.
Weekend Shop Local Wrap Deadlines
The Chicago Tribune reserves the right to substitute fonts when they are not included with the file.
The order and complete or system-ready material deadline is Tuesday by 12 Noon, 11 days prior to in-home date.
Call for specifications and acceptable formats.
Chicago Theatre Directory Deadlines
If a proof of the advertisement is requested, material must be
submitted 48 hours in advance of Complete Material closing
schedule.
Daily:
Double Truck: Final approved copy complete with screened velox prints
must be received 24 hours in advance of above closing times. All orders are non-cancelable after deadline.
Noon, two working days prior to day of issue.
Friday Section, 11 A.M. Tuesday.
Sunday:
Noon, Tuesday for full-run circulation.
Minimum size .5 inch, available in .25 inch increments
12. Premium Position Rates
Chicago Tribune ROP Premium Positioning
A select number of premium positions are available for an incremental
charge. Advertisers paying the incremental premium position charge will
be placed in some of the newspaper’s most visible positions. A limited
number of spaces are available each day. Please note that Main News
placement request does not guarantee color availability. Please check
with your sales representative for premium position availability.
The Chicago Tribune reserves the right to deny placement in premium
positions based on ad content or type.
The following rates will apply in addition to the space and color charges
already being paid for each advertisement:
The Financial Notice Rate is applicable to announcements of public
and private offerings of securities, notices of redemption, or corporate
financing. Qualification for, and application of the Financial Notice Rate is
at the newspaper’s discretion.
Premium Position*Premium Charge
Mon-Fri 2x7 on pages 2-4
$600
The Financial Notice Rate does not apply to announcements of corporate
takeover, proxy solicitation, corporate meetings or other notices to
securities holders that is of limited interest to the general public.
Sunday 2x7 on pages 2-4
Features Sections Back Page
A. Tabloid Conversion
Guaranteed Main News
The Chicago Tribune does not include 13-inch deep ad sizes designed for
tabloid newspapers as modular sizes in our newspaper. The Newspaper
will float 13-inch material in 14-inch ad space, and bill the advertiser at
the modular rate for the entire space.
Back of Sunday Main News
B. Double Truck Rates
Full-depth broadsheet double truck rates are computed by multiplying
the number of column inches (262.5) by the column-inch page rate at the
appropriate contract level and rounding to the nearest dollar.
900
1,800
5,900
11,800
Back of Daily Main News
9,400
First Daily Color Position
4,700
First Sunday Color Position
7,100
Back Page of Metro
5,900
Premium PositionPremium Space
Daily Sports and Weather Strip
$7,100
Color Premiums for broadsheet double truck units are twice the standard premium color rate.
Sunday Sports and Weather Strip
8,800
Saturday Sports Strip
4,100
Tabloid double truck rates are one-half the broadsheet double truck rate.
*Main News positions are not guaranteed for November and December.
13. ROP Innovations
Chicago Tribune is currently offering tailored ROP solutions to meet
your advertising requests. Customized sizes, shapes and positions are
available. Ask your sales representative for details.
• Ad must be at least 56 inches
• Ad must be full-run only
• No supplemental rate card programs or special offers apply
• Additional lead times are required
*ADMARC IDENTIFICATION
*ADMARC IDENTIFICATION
12
5
Fax Credit application to
(312) 222-2599
Credit Services Dept
A Tribune Publication
Tribune Finance Service Center
435 N Michigan Ave
Chicago, IL 60611
Tel: (312) 222-3634
APPLICATION FOR CREDIT
Date:
/
/
Amount of Monthly Credit Requested: $
BUSINESS:
Corporate
Name:
D/B/A
(Trade Name):
Dun&
Bradstreet#:
Address:
City:
State:
Zip Code:
Telephone #:
Mailing Address (if different than above):
State:
If Company is a
.00
)
-
)
-
City:
Zip Code:
branch or
(
Telephone #: (
subsidiary, list name, address & phone of parent company: Name:
Address:
City:
State:
Zip Code:
Corporation
Telephone #: (
Partnership
Ltd. partnership
Date you started business/assumed control:
)
-
Proprietorship
Number of employees:
Advertising Agency
Nature & type of business:
Has Corporation been registered with Secretary of State?:
What State:
Filing date:
Have you previously advertised with the Chicago Tribune?:
Under what name:
Account No.:
Date:
Name & address of previous Business or employer:
City:
State:
Zip Code:
OFFICERS & PRINCIPALS
Home
Address:
Home
Address:
Name:
Name:
Phone:
Social
Security #:
Social
Security #:
Phone:
MEDIA TRADE REFERENCES
Name:
City/
State:
Phone:
Account #:
Name:
City/
State:
Phone:
Account #:
Name:
City/
State:
Phone:
Account #:
BANK REFERENCES
C-Checking
Name:
S-Savings
CPD-Charge
Plate Deposits
M-Mortgage
City/
State:
Phone:
Account #:
The information set forth above, together with any information supplied in connection herewith, is provided for the purpose of obtaining or maintaining credit with the Chicago Tribune, is represented and warranted
to be true, and you may consider the information as continuing until a written notice of change is given. You or any credit bureau or other investigative agency employed by you are authorized to make all inquiries
you deem necessary to investigate the references herein listed and to verify the accuracy of the statements or other data obtained and to otherwise determine the creditworthiness and financial responsibilities of
the undersigned. The undersigned agrees to pay for all advertising, services and charges placed by the undersigned in accordance with the credit terms, conditions and general information of the Chicago Tribune,
including applicable rate cards, now or hereafter in effect. Advertising Agencies agree to be liable for payments to the Chicago Tribune and its subsidiaries for all advertising placed by and billed to our agency,
regardless of whether the identity of our customer is disclosed. This statement renders void any statements to the contrary subsequently appearing on insertion orders or other communications from our agency,
and we intend to be bound by the terms hereof upon execution and delivery to you of a copy (including any executed facsimile thereof) of this application. The extension of credit may, in the sole discretion of the
Chicago Tribune, be increased or decreased at any time and for any reason.
PAYMENT TERMS: NET 15 (DISCOUNTS WILL BE GIVEN PER RATECARD)
Office Use Only
Account #:
Credit Limit/DT/ID#:
Signature of Officer/Principal, Title & Date:
Date:
Sales Rep:
Please Print Signed Name
Sales Rep's Phone#:
812-48 (10/02)
4
Sales Rep's Fax#:
13
notes
TRIBUNE MEDIA NET OFFICES
General ADVERTISING RATE CARD
Effective September 1, 2006
1. Index
General Information
Advertising Offices................................................................................... 1
Personnel.................................................................................................. 1
Rate Policy................................................................................................ 2
Contract Regulations................................................................................ 2
Commission and Payment Terms............................................................ 3
Circulation................................................................................................ 3
Classified Rates........................................................................................ 3
Rates
Internet Advertising.................................................................................. 3
Regular Section Rates.............................................................................. 5
Color Rates............................................................................................... 5
Premium Position Rates........................................................................... 5
ROP Innovations....................................................................................... 5
Sunday Supplements
TV Week.................................................................................................6-7
Chicago Tribune Magazine....................................................................8-9
Digital Ad Delivery................................................................................... 9
Requirements
Copy & Materials.................................................................................... 10
Mechanical Requirements..................................................................... 10
Color Specifications................................................................................ 10
Standard Advertising Units..................................................................... 11
Closing Schedules................................................................................. 12
Application for Credit........................................................................... 13
2. Locations
Advertising Offices
CHICAGO
435 N. Michigan Avenue
Chicago, Illinois 60611-4041
312/222-4150 FAX 312/222-3935
NORTH/NORTHWEST
1717 N. Penny Lane
Schaumburg, Illinois 60173-5601
847/755-7400
FAX 847/755-7970
WEST
2000 S. York Road
Oak Brook, Illinois 60523-8820
630/368-4100 FAX 630/368-4194
Atlanta
2839 Paces Ferry Road, Suite 1105
Atlanta, Georgia 30339
770/433-9554 FAX 770/433-1927
Chicago
435 N. Michigan Avenue, Suite 200
Chicago, Illinois 60611
312/527-8119
FAX 312/527-8117
Dallas
12900 Preston Road, Suite 615
Dallas, Texas 75230
972/789-6920 FAX 972/789-2737
Detroit
19500 Victor Parkway, Suite 100
Livonia, Michigan 48152
734/464-6500 FAX 734/464-7188
Los Angeles
202 W. First Street, Suite 700
Los Angeles, California 90012
213/237-2135
FAX 213/237-2007
Miami
150 SE 2nd Avenue, Suite 1100
Miami, Florida 33131
305/329-3140
FAX 305/347-7980
New York
2 Park Ave., 8th Flr.
New York, New York 10016
212/448-2600 FAX 212/448-2629
San Francisco
111 Pine Street, Suite 1400
San Francisco, California 94111
415/693-5600 FAX 415/391-4992
Mexico
Towmar Representaciones Profesionales, S.A.
Presa de la Angostura No. 8
Mexico City 11500, D.F.
905/395-5888
3. Personnel
Senior Vice President, Advertising, Kenneth J. DePaola 312/222-3126
Co-op Information 630/368-4113
Sunday Magazine Manager 312/222-2703
Director, Preprints 630/368-4046
Production Information 312/222-4666
TV Week Manager 312/222-2703
Tribune Network Advertising 312/222-3754
Manager, Tribune Cross Media Sales 312/222-5560
SOUTH
18450 Crossing Drive, Suite A
Tinley Park, Illinois 60487
708/342-5600 FAX 708/342-2780
All orders and ROP materials should be directed to:
Digital Ad Processing Department, Chicago Tribune, 435 N. Michigan Avenue, 3rd Floor, Chicago, Illinois 60611
Telephone: Ad Order 312/644-5141 or 312/644-5144. / Material Processing 312/222-3311. / FAX: 312/222-4592
4. Rate Policy
5. Contract Regulations
A. T
he Advertiser agrees to protect and indemnify the Newspaper
against any and all liability, loss, or expense arising from claims for
libel, unfair competition, unfair trade practice, infringement of trade
names or patents, violation of rights of privacy, and infringe­ment of
copyrights and proprietary rights resulting from the publication by
the Newspaper of the Advertiser’s ads.
B.TheNewspaper will not be liable for failure to furnish advertising
space or to publish any advertisement due to strikes, labor dis­putes,
government action, act of God, war, fire, breakdown of equip­­­ment, or
any other circumstances beyond the Newspaper’s control.
C. The Newspaper reserves the right to reject any copy. All contracts
and orders are subject in all respects to the Newspaper’s rules and
regulations as to contents of advertising matter, makeup, and current
demands upon advertising space.
D. Agencies and advertisers forwarding orders which contain incorrect
rates or conditions are hereby advised that the advertising called for
will be inserted and charged at the regular schedule of rates then
in force and in accordance with the regulations in this rate card.
A failure to make an order correspond in price or rules to the rate
card will be regarded only as a clerical error and advertising will be
inserted without further notification.
E. Rates charged are subject to revision. Advertisers will be informed
by letter or notice of any changes in or additions to this rate card.
Changes or additions shall be regarded as supplementary to the rate
card upon issuance of such letter or notice. Should any gov­ern­ment
body levy a tax on any advertising covered by these rates, such tax
will become an additional charge to the advertiser, over and above
the rates mentioned herein.
F. Political or public policy advertising is accepted on a cash-withorder basis only. Copy must be submitted for approval, and all
political or public policy ads must have the word ‘‘Advertisement’’
printed above each 2 columns of width. If the ad is a unit size, the
word ‘‘Advertisement’’ must be included within the ad or a charge
will be made for the additional space necessary to set the copy.
Regular General rates apply to public policy advertising and national
campaigns. Co-op rates apply to state and local campaigns.
G. General Rates apply:
1. To all display advertising of manufacturers, distributors, and
wholesalers of products or services.
2. To the display advertising of insurance; magazine and newspaper
publishers; public policy; public utilities; TV, radio and communi­
cation companies; technology; transportation (Airlines, Land and Airfreight, Bus Lines, Railroads, Transportation Rental
Companies); Cruise Lines; Hotels, Resorts and Tour Operators
outside of the Midwest Region, and the retail business of
manufacturers, distributors, and wholesalers of products or services
3. To the display advertising of advertising agencies; clubs and
associations; fraternal organizations; trade unions; general
contractors and engineers.
CALENDAR MONTH VOLUME AND ANNUAL
CONTRACT REGULATIONS
1. In order to earn any inch rates, discounts, or allowances shown,
other than the Open rates, an advertiser must be signatory to the
Newspaper’s advertising contract and spend the applicable minimum
advertising revenue or space in the Newspaper during the one-year
contract.
2. Advertisers can combine the total revenue/inches used in all
sections and editions of the Newspaper toward filling Annual Contract
advertising space or revenue requirements, except that when an
advertisement utilizing the same size is ordered in two or more regional
sections in any issue, the inches will only count one time.
3. Contracts for the Newspaper’s advertising are for one year or
more from the effective date. Advertisers signing an Annual Contract
may apply accumulated non-contract revenue/inches to Annual Contract
requirements as follows: the Newspaper will recognize billed revenue/
inches for a period not to exceed 30 days prior to Annual Contract
initiation, and the Annual Contract will commence on the date of the first
applicable insertion. All Annual contracts are subject to the Newspaper
Management’s approval. The Newspaper does not accept contracts
or insertion orders containing special clauses relating to legal liability
or circulation guarantees and reserves the right to cancel contracts in
which advertising is not inserted within 30 days of contract date.
4. Annual revenue/inch contract advertisers may choose to sign
regional frequency contracts and will be billed at the contract rate.
Annual revenue/inch contract advertisers without regional frequency
contracts may place advertising in regional sections and be billed as
follows: 250- to 750-inch contracts earn the 21-inch rate, 1,600- to 3,200inch contracts earn the 24-issue rate and 6,400-inch contracts earn the
96-issue rate.
5. It is expressly understood that frequency agreements are based
upon the condition that the Advertiser use the minimum issues agreed
upon during the contract term. Advertisers can count the total Retail
issues used in all sections of the Newspaper toward fulfilling annual
frequency contract requirements. Multiple insertions placed on the same
day will count as one issue.
6. 50% of regional frequency contracts must be fulfilled within six
months of contract starting date.
7. Advertisers signing regional frequency contracts will be billed at
the frequency level signed. If the contract is not fulfilled all ads will be
short-rated to reflect rate card rates for the number of issues actually
run.
8. Regional frequency contracts can be upgraded by making a
written request that is received within two months of starting date of
initial contract.
9. Advertisers signing regional frequency contracts cannot earn a
higher frequency rate. The contract period will not be extended to permit
advertisers to meet the required number of issues.
10. The Newspaper may terminate the contract at any time
without notice if the advertiser becomes insolvent; is the subject of a
bankruptcy petition or is adjudged a bankrupt; makes an assignment
for the benefit of creditors; or for any other cause considered sufficient
by the Newspaper. In addition, if the minimum number of issues agreed
upon are not used during any one-year period, the contract will not
be renewed. The failure of the Newspaper to exercise any option to
terminate the contract shall not be construed as a waiver of our right to
do so.
11. The Newspaper reserves the right to reject any copy. All
contracts and orders are subject in all respects to the Newspaper rules
and regulations as to contents of advertising matter, makeup and current
demands upon advertising space. The Newspaper will not be liable for
failure to furnish advertising space or to publish an advertisement.
12. The Advertiser agrees to protect and indemnify the Newspaper
against any and all liability, loss or expense arising from claims for libel,
unfair competition, unfair trade practices, infringement of trade names or
patents, violation of rights of privacy, and infringement of copyright and
other proprietary rights, resulting from the publication by the Newspaper
of the advertiser’s ads.
4. To display advertising of Banks, Savings and Loans Associations,
Stock Brokers and other Financial Services.
H.Ifan ad placed by a tour operator, a travel co-op advertiser or a
travel agent includes more that 10 square inches from any single
transportation provider, the entire ad will be billed at the general
advertising rate.
I.
ost advertising will be billed by column inches as ordered (width in
M
columns by depth in inches). Some shrinkage will occur from mate­
rial to the printed product. Regular Section advertising accep­table in Chicago Tribune SAU sizes (See pages 12–13), minimum ad size 1 column by 1 inch. Regional Section advertising available in Chicago
Tribune SAU sizes only, minimum ad size 1 column by 3.5 inches. (See pages 13–14 for complete mechanical specifications.) Page
rates are based on the number of column inches multiplied by the
inch rate and rounded to the nearest dollar.
Page to Column Inch Conversions
Broadsheet Double Truck = 262.5 Inches
Tabloid Double Truck = 120.75 Inches
Broadsheet Page = 126 Inches
Tabloid Page = 57.5 Inches
2
notes
notes
6. Commission and Payment
9. Internet Advertising on
Chicago Tribune Web Sites
A. T
o all Advertising agencies recognized by the Newspaper, a 15%
commission will apply to these rates, including color charges, provided payment is made when due. No cash discounts are
allowed. Color premiums are commissionable. The Newspaper will
require prepayment from advertising agencies using or implying
sequential liability or if any kind of payment disclaimer is used or
implied on advertising agency insertion orders.
B. Payments are due by the fifteenth of the month for space
used during the preceding month. Credit privileges will be sus­
pended on accounts not paying by the 25th of the month in
which a pay­ment is due. Payments must accompany all orders
from accounts which have not established credit with Chicago
Tribune Company.
C. We reserve the right to cancel any contract and/or alter terms of
payment: (a) if any bill is not paid when due; (b) if the advertiser
and/or advertising agency becomes insolvent, makes an assignment
for the benefit of creditors, is adjudged a bankrupt, or a receiver of
the property or business of the advertiser and/or advertising agency
is appointed, or if the advertiser and/or advertising agency shall file
a petition seeking relief as a debtor under the federal bankruptcy
act, or if a petition is filed against the advertiser and/or advertising
agency for reorganization under said act, or for adjudication of
bankruptcy; (c) for any other cause considered sufficient by us.
Chicago Tribune Interactive is the #1 Local News and Information source
on-line for Chicago. (Source: Nielsen/NetRatings- June 2006) More
Chicagoans get their on-line news from our trusted Chicago Tribune
brand than any of the other national or local news and information sites.
Chicago Tribune Interactive reaches more than 2.6 Million consumers
each month (Source: Nielsen/NetRatings- June 2006). Consumers can find
the latest breaking news stories on ChicagoTribune.com, in-depth local
sports coverage on ChicagoSports.com, and the most comprehensive
entertainment guide for Chicago on Metromix.com.
There are a variety of display advertising opportunities on all three sites.
Advertising is sold on a CPM basis against impressions served to the
online audience, and can be targeted by Section, Demographic or unique
audience Behaviors. Please contact your Chicago Tribune Interactive
sales executive for more detailed information.
Banner Tile Ad Rates Featured Ad Rates* Targeted Advertising
$19 CPM $30 CPM
Start at $35 CPM
(*Feature ads include Leaderboards, Super Banners, Skyscrapers, Rectangles, and Half Page ads)
Chicago Tribune Interactive will also accept most Rich Media ad formats. Please consult your Sales Executive for more information.
Requirements and Supported Formats:
Leaderboards—728x90 pixels (12k maximum file size)
Towers—120x240 pixels (12k maximum file size)
Skyscrapers—120x600 pixels (15K maximum file size)
Wide Skyscrapers—160x600 pixels (15K maximum file size)
Rectangles—300x250 pixels (15k maximum file size)
7. Circulation
Please contact your local Chicago Tribune sales representative or the
advertising department at the telephone numbers listed on page one for
the latest circulation data, as information is updated regularly throughout
the year.
Animation is restricted. Supported formats include JavaScript, HTML,
Streaming Flash and Quicktime 3.0.
8. Classified Rates
All rich media formats must be tested by Chicago Tribune Interactive as
least one week prior to start of campaign.
For more information about Chicago Tribune Interactive advertising,
please call 312-222-2583, or toll free at 877-867-4687. Or e-mail
jofarrell@tribune.com.
For classified rates, please refer to separate rate card.
3
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2008 CALENDAR
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General
2007 general Rates
effective 09/01/06
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