ByteMobile Internet Radio Optimization | Application Brief
ByteMobile
Internet Radio
Optimization
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Mobile audio now generates a significant portion of overall
mobile traffic volume, adding to the mobile network operator’s
challenge to maintain agile and robust infrastructures that
meet subscribers’ quality and bandwidth requirements.
ByteMobile has introduced the Internet Radio Optimization
application to allow operators to implement robust audio
optimization capabilities that reduce the resources required
to transport mobile audio traffic by more than 50%. Internet
Radio Optimization also seamlessly integrates with the web
and video optimization capabilities of Adaptive Traffic
Management to help operators manage the network traffic
issues that degrade subscribers’ overall quality of experience.
INTRODUCTION
The exponential growth of Internet
traffic shows no signs of slowing
down, creating a challenge for
mobile network operators to
maintain agile and robust
infrastructures that meet
subscribers’ growing demands
for quality and bandwidth.
Mobile audio, especially Internet
Radio, is a growing category of
Figure 1: Mobile Data Traffic Growth
mobile data traffic. Mobile audio
now generates a significant portion
of overall mobile traffic volume. Based on information collected from ByteMobile
Adaptive Traffic Management Solution deployments around the world, mobile
audio – including Internet radio and audio file downloads – now constitutes 12%
of mobile data volume in North America and 4% outside North America. Based
on early indications, this type of traffic is growing across all geographies. The vast
majority of this audio traffic volume is based on Internet radio applications.
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Internet radio traffic has increased because radio stations are now using internet
transmission as a means of getting around the geographic limitations imposed by
traditional transmission methods. Applications including Pandora, Spotify, iHeart
Radio, Rhapsody, Slacker and several local radio station applications are increasingly
popular among mobile subscribers.
Audio application usage on mobile networks
is expected to grow further as automobile
manufacturers introduce automobile
models with embedded Internet
connections. Automakers
recognize the demand for
smartphone integration and many
are adding bluetooth-enabled radios
to allow for streaming online music.
Figure 2: Internet radio traffic growth calls
for robust audio optimization
To assist mobile operators in
overcoming the challenges of
Internet Radio traffic growth,
ByteMobile has introduced the
Internet Radio Optimization
application as part of its Adaptive
Figure 1: Connected cars cause growth in mobile
Traffic Management solution.
audio traffic
The Internet Radio Optimization
application allows operators to
implement robust audio optimization capabilities in conjunction with web and
video optimization and media caching applications.
BENEFITS
The Internet Radio Optimization application provides operators the following benefits:
• Network efficiencies: One of the unique challenges of mobile Internet Radio
applications is that subscribers can run the application for several hours at a
time, which greatly adds to network congestion. However, when the ByteMobile
Internet Radio Optimization application is enabled, the amount of network
resources required to transport mobile Internet Radio traffic can be reduced by
more than 50%. As the volume of Internet Radio on the transit link is reduced,
network conditions improve dramatically, even during peak consumption periods.
This improves performance for other non-cacheable network traffic, applications,
services and non-cached video content.
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ByteMobile Internet Radio Optimization | Application Brief
Figure 3: ByteMobile Internet Radio Optimization enhances network efficiency.
• Faster downloads: Improves audio file download times and frees up network
resources quickly so they can be utilized for other time-sensitive applications
such as video.
KEY FEATURES
The key features of the ByteMobile Internet Radio Optimization application include:
• Seamless integration with web/video optimization capabilities:
ByteMobile Internet Radio Optimization seamlessly integrates with the web
and video optimization capabilities of the ByteMobile Adaptive Traffic
Management solution. With these integrated optimization applications,
operators can easily manage the network traffic issues that degrade
subscribers’ overall quality of experience.
• Supports a wide range of formats and applications: The Internet Radio
Optimization application supports a wide range of audio formats including AAC,
MP4 and several others. Compatible applications include popular applications
such as Pandora, iHeart Radio, Jango and several others.
• Wide range of optimization techniques: Several Optimization techniques
can be applied applied on the Internet Radio traffic in order to enable the type
of network efficiencies required by operators. These techniques include
just-in-time pacing to eliminate wasted downloads, conversion to efficient
codecs and transcoding.
• Integrated management: The Internet Radio Optimization application shares
its management system with other Adaptive Traffic Management applications.
This allows for single-window management of all applications including TCP
optimization, caching, video/web optimization, policy capabilities and all
underlying hardware systems. Integrated management can significantly lower
the total cost of ownership (TCO) of the traffic management system.
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• Integrated caching: The Internet Radio Optimization application is part of the
ByteMobile Adaptive Traffic Management solution, which also supports a caching
application. The video caching application inspects all content to detect whether
it is audio or video. Content is inspected even if it has a non-audio or video URL
or content-type header. This functionality allows higher accuracy when caching
audio content files.
CONCLUSION
As the mobile Internet evolves, new applications such as Internet Radio continue
to emerge and become a significant part of the overall mobile network traffic
volume. To meet the challenges created by Internet Radio and other such
applications, the ByteMobile Adaptive Traffic Management solution provides the
capabilities and tools for operators to effectively utilize network resources and
manage subscribers’ QoE.
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