2014-2015 Media Kit
Fax: (510)885-2584
Phone: (510)885-3526,
Email: pioneer.advertising@csueastbay.edu
Demographics
The Pioneer is a fantastic & affordable way
for businesses in the East Bay to attract new customers.
over
14,000
students
on campus (Hayward, Concord, and Oakland)
Thousands of residents from San Jose to Oakland
Millions of potential customers online.
CSUEB Demographics:
students that are of ethnic
36%
of our students are male
Percentage Median
of employed age of
students:
readers:
89%
60
ritage:
he
64%
of our students are female
Percentage of CSUEB
26
More than 90% of students commute to campus.
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RATES & SIZES
2014
2015
Open Rates (Non Contract)
Ads are sold in column widths only
and in increments of half-inches in depth.
Minimum ad size is one column by 2 inches.
$12 pci
Half Page
$480
40 column ins.
(10” x 8”)
Full Page
$960
80 column ins.
(10” x 16”)
Half Page
$480
40 column ins.
(5” x 16”)
Quarter Page
$240
20 column ins.
Eighth Page
$120
10 column ins.
Business Card
$44
4 column ins.
(5” x 8”) or (10” x 4”)
(4” x 5”) or (5” x 4”)
(4” x 2”) or (2” x 4”)
Contract Frequency Rates
$10.50 pci. (2-4 ads) | $9.50 pci. (5-11 ads) | $9.00 pci. (12-17 ads)
Minimum Size: 2 column inches per issue. Copy changes allowed during run of ad.
Contract must be signed prior to first publication. Rates are based on signed contract.
Phone: (510)885-3526
Fax: (510)885-2584
Deadlines:
Monday 12:00pm Reserve Ad Space
Tuesday 12:00pm(Camera Ready Materials)
Send the ad in .jpeg, pdf, .psd, .tiff, .ai, or .indd format to
pioneer.advertising@csueastbay.edu
Preprinted Insert Rates
$70 per thousand single page (5500 copies)
$60 per thousand single page (10,000 copies)
$80 per thousand multiple pages (5500 copies)
$75 per thousand multiple pages (10,000 copies)
Inserts must be shipped to:
Folger Graphics
ATTN: Kirk Folger
21093 Forbes Ave. Hayward, CA 94545-1111
(510)887-5656
**name of inserts, # of inserts, publication &
publication date must be printed on outside of box,
shipped to printer.
*insert must be produced on at least 67lbs. Vellum
Bristol
*Sample copy must be approved by Ad Director at
least 2 weeks prior to insertion date.
or email us at pioneer.advertising@csueastbay.edu
Color Rates
Full Color - $400
1 Color - $125
Spot Color
(using blue as an accent)
4” to 30”
additional $30 to ad cost
31” to 60”
additional $55 to ad cost
61” to 80”
additional $75 to ad cost
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National Rate: $11.50 pci.
Non Profit Rate: $8 pci.
Mechanical Measurements
The Pioneer is a tabloid sized publication.
Camera ready ads must be sent sized to fit.
Page Measurement: 11” x 17”
Columns Per Page: 5
Full Page ad size: 10” x 16”
1 column width (retail): 2”
2 column width: 4”
3 column width: 6”
4 column width: 8”
5 column width: 10”
BARGAIN BOXES
ATTENTION PIONEER
ADVERTISERS!!
Our box specials are a success
& are here to stay!
Single Box Specials:
3”x1.5” or 1.5”x3”
Buy a box for:
4 Issues @$99 11 Issues @$209
8 Issues @$176 44 Issues@$699
Double Box Specials:
6”x1.5” or 1.5”x6” or 3”x3”
Buy a box for:
4 Issues @$160 11 Issues @$330
8 Issues @$280 44 Issues @$999
Our bargain box offers are
an easy, and manageble
way to advertise with us,
without breaking the bank.
Big Box
Specials:
4.5”x3” or 3”x4.5”
Buy a box for:
4 Issues @$241
8 Issues @$432
11 Issues @$528
44 Issues@$1,738
Please note: 1 Year = 44 Issues
Please note: The above rates for our box specials are for Black and White
ads. Please contact a Sales representative for color price information.
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Advertise Online!
With millions of
potential
customers, it pays
to go online!
@ thepioneeronline.com
Special Introductory Rates and Sizes!
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2
300x200px
Box 1: $60/Month
Box 2: $80/Month
728x100px
Contact a Sales Representative at (510)885-3526 or
email us at pioneer.advertising@csueastbay.edu
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Publication Dates
2014
2015
2014
2015
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D ECE MBER
Special Issues:
Holiday Shopper:
12.04.14 & 12.11.14
Valentines Day: 02.12.15
Graduation: 06.11.15
Zucchini Festival: 08.14.14
Mail Home: 08.28.14
Welcome Back: 09.25.14
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Other Information
Mailing Address:
Pioneer Advertising
California State University, East Bay
25800 Carlos Bee Blvd.
Hayward, CA 94542-3050
pioneer.advertising@csueastbay.edu
Contact Information:
Advertising: 510-885-3526
Editorial: 510-885-3175
FAX: 510-885-2584
be made for errors not materially affecting the
value of the advertisement. A correction letter
will be provided if the publisher is at fault, or
otherwise at the publisher’s discretion.
F) All advertising material and artwork created
by the publisher are the property of Pioneer
Advertising and may not be reproduced without
the publisher’s written permission.
G) Pioneer Advertising is not responsible for
advertiser-supplied materials or artwork not
claimed within two weeks after publication.
H) Ads created by pioneer advertising agency
are the property of the pioneer advertising
agency and may not be reproduced without
written permission from pioneer advertising
agency.
I) Advertising rates may be revised at any time.
J) Ads are not gauranteed a particular space in
The Pioneer Newspaper unless a 25% premium
charge on top of the total ad cost is applied.
Terms of Payment
A) All billings are due and payable upon receipt of
invoice. Failure to receive tearsheets or affidavits
of publication is not recognized as reason to delay
payment.
B) All balances not paid in 30 days are subject to a
$25 fee. Accounts that are unpaid after 30 days will be
assessed this fee and will not be extended credit. A
significant portion of the balance must be paid before
further advertising accepted. If paying by a credit card
and card is declined a service fee of $10.00 will be
charged to your account.
C) Pioneer Advertising (publisher) reserves the right to
reject any advertisment prior to publication, or to insert
the word “ADVERTISEMENT” if an advertisment has been
contracted for (sold). Pioneer Advertising reserves the
right to cancel misleading, offensive, or plagiarized
material. Ads cancelled by the advertiser after the
deadline will be payable in full. Ads contracted but
cancelled prior to that deadline will be subject to a 50%
preparation charge. Advertising rate will be shortrated
to reflect the difference in actual run cost versus contract
rates, difference must be paid at the time of contract
cancellation.
D) Advertiser agrees to assume all liability and to hold
Pioneer Advertising harmless against all losses and
expenses arising from publication or non-publication of
advertiser’s advertisement.
E) Publisher is not responsible for errors or omissions
in advertisements except for publisher’s failure to
make corrections clearly marked by advertisers on
returned proofs. Publisher’s liability in any case shall not
exceed the amount chargeable for the portion of the
advertisement ommited or in error. Credit for errors will
be allowed for the first insertion only. No allowance will
Deadlines
• Space reservation for display ads
must be made by Monday 12 pm for the
Thursday publication. Camera-Ready Ad
material must be received by Tuesday
12pm.
• Non Camera-Ready material must be
recieved by Monday 12pm for the Thursday
publication.
E-mail Advertising to:
pioneer.advertising@csueastbay.edu
We accept .jpeg, .psd, .pdf, .tiff, .ai, and .indd
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