Jan. 18–22, 2015
New Orleans
2015 SPONSORSHIP
& ADVERTISING GUIDE
Target 1,100+ Tour Operators,
Motorcoach Operators & Travel Agents
2015 Travel Exchange—Bringing you approximately 1,100+ buyers looking for business.
1
Available Sponsorships—It’s your time to shine. Take a look at what’s available.
2
Sponsor Benefits—They’re good, we promise! (Hint: Sponsor at the $5,000 level and get a booth on NTA’s floor!)
3
Advertising—The perfect supplement to your sponsorship for exposure before, during and after Travel Exchange.
4
Sponsor Testimonials—Read what previous sponsors (your trusty
colleagues) have to say.
5
Greetings from NTA!
Travel Exchange is the combination of NTA’s Annual Convention, UMA’s EXPO and FTA’s
Faith Travel Pavilion, creating a travel industry event like no other. With an estimated
1,100+ travel buyers (tour operators, motorcoach operators and travel agents), Travel
Exchange is the industry’s leading travel and tourism event. By sponsoring at one show,
your organization gets maximum exposure at three great events, at an affordable price
and less time out of the office.
Our objective is to aid you in your marketing efforts and increase your tourism visitation
through the NTA tour operators, UMA motorcoach operators and FTA buyers booking billions of dollars annually on packaged travel. By sponsoring and/or advertising at
Travel Exchange, you’ll reach your target audience and grow your business.
In the pages to come, you’ll find valuable information about sponsoring and advertising at Travel Exchange. Everything is sold on a first-come, first-served basis, so please
contact us today to increase your bookings. Sponsoring/advertising with NTA is a wise
investment – just ask any of our sponsors.
At your service,
NTA tour operators generate $8.8
billion in annual sales volume
Karla DiNardo
+1.859.264.6556
karla.dinardo@ntastaff.com
Travel Exchange ’15 Sponsorship Guide
Laura Scott
+1.859.264.6577
laura.scott@ntastaff.com
www.NTAonline.com/Convention
What’s special about
Travel Exchange?
Travel Exchange boasts an attendance of 3,600 tourism professionals
from around the globe and features:
Where else can you sponsor at one show with
three major travel industry associations for
maximum impact?
• One-on-one business appointments between buyers and sellers.
• A full slate of industry-focused
education.
• Fun networking opportunities with
the movers and shakers of the travel
industry.
• An open floor format that allows
for interaction between NTA
members, UMA members and FTA members.
Who will be there?
NTA Tour Operators (buyers)–Develop
and sell travel packages. NTA’s tour
operator membership consists of 1,500
tour operators from more than 700
companies. NTA tour operators average
$12.6 million in annual sales
($8.8 billion total!).
NTA Tour Suppliers (sellers)–Provide the
package components for tour operators
and can fall into one of the following
categories: hotels, attractions, restaurants, airlines, cruise lines, railroads,
and sightseeing/receptive services. NTA
boasts a membership of 1,500 tour supplier companies.
NTA DMO (sellers)–Destination marketing organizations (DMOs) promoe specific destinations or regions and include
national tourism organizations, state and
provincial tourism offices, convention
and visitors bureaus, and chambers of
commerce. NTA’s membership includes
more than 600 DMO members.
UMA Motorcoach Companies (buyers)–
900-plus companies belong to UMA as
a motorcoach company members, with
more than 60% of those actively packaging travel.
UMA Associate members (sellers) –
Over 250 motorcoach manufacturers,
suppliers and related businesses belong
to UMA, promoting their products and
services to the motorcoach companies.
NEW in 2015, Faith Travel Association
hosts FTA Day at Travel Exchange ( Mon.
Jan 19)-a gathering place for 100+ buyers of faith-based travel product, and
travel suppliers and destinations.
Call +1.859.264.6556 for more information. 1
Available Sponsorships
Platinum Level
STAGE
TIME!
Silver Level continued
Luncheon Sponsorships est. $90,000$120,000 Includes presentation time to a
captive audience! SOLD
Tour Operator Hand Sanitizer $5,000
Tuesday Evening Party $50,000 SOLD
Event Pens $5,000 + pens
Opening Ceremony & Breakfast,
co-sponsorship $38,000 SOLD
Travel Exchange Map & Scheduledistributed to all NTA and UMA attendees
$5,000 per full-page ad
Gold Level
Morning Coffee & Tea $28,000
TRAFFIC
GENERATOR!
Cyber Center $28,000
Continental Breakfast on the show floor
$25,000
Tour Operator Crackerbarrel $5,000
Travel Exchange Program (includes
delegate registry and program)distributed to all NTA and UMA attendees
$5,000 per full-page ad
Luggage Tags $3,000 + luggage tags SOLD
Mega Banner (10’x 8’) $5,000
Registration Bags $25,000 SOLD
Bronze Level
Ice Cream Booth $20,000
Board of Directors Lunch $4,000
Silver Level
Award Winner/ VIP Reception $3,000
Relaxation Station (Massage Booth)
$12,000
Seminar $3,000
Government Relations Sponsorships
Event Notebooks $10,000 + cost of
notebooks
Rise and Shine Workout Bottled
Reusable Water Bottles + Water
Stations $10,000
Water $3,000
Appointment Scoreboard & Time Clock
$10,000
Refreshments $3,000
Badge Holders $10,000+ cost of
badge holders
Additional Opportunities
Rise and Shine Workout
We’ll customize a sponsorship to align
with your brand. Call for details!
Convenience Station $10,000
NTA Central $10,000
All sponsorships are sold on a first-come, first-served basis and
are listed in $USD.
Tour Operator Booth Signs $10,000
Tour Operator Sticky Notes $7,500
Monday Wine & Cheese Reception
(Co-Sponsor) $7,500 + wine from your
region
Appointment Scheduling $7,500
Exchange Refreshments $7,500 + you
provide 3 oz. sample size treats
Tour Operator Flash Drives $5,000 +
flash drives
Sponsorships are being sold daily.
Contact Karla DiNardo at
859.264.6556 or
karla.dinardo@ntastaff.com
to check availability, or to create a
custom opportunity!
BEST!
BUY
Travel Exchange ’15 Sponsorship Guide
www.NTAonline.com/Convention
Travel Exchange sponsors reach hundreds of qualified buyers for maximum
ROI. Among the estimated 3,600 attendees, you reach more than 400 NTA
tour operators (including 100 tour operators who historically only go to NTA’s
Travel Exchange) plus 600 UMA motorcoach operators, and 100 FTA buyers.
Sponsors at the $5,000 level and above also receive a booth on NTA’s show
floor—a great way to be seen by the buyers.
Sponsor Benefits
One complimentary annual NTA membership (2015)
Platinum ($30,000 and up)
One complimentary Travel Exchange registration (2015)
Reserved table for sit-down meal events
(excludes operator-only and fundraising events)
Free in-room gift delivery to tour operators
Gold ($15,000-$29,999)
Insert one double-sided piece in tour operator
registration bags
Free exhibit booth on NTA’s Exchange floor *
Sponsor Listing on Travel Exchange App
Guaranteed acceptance into the prescheduled
appointments process (1 delegate per sponsorship)
Silver ($5,000-$14,999)
Bronze
($1,000-$4,999)
Sponsor listing in Courier (Travel Exchange issue)
Sponsor listing in Profile Form Notebook
Sponsor listing in Travel Exchange Program **
Sponsor listing on NTAonline.com ***
Database of delegate mailing addresses
Sponsor ribbon with badge
* Silver (10’ x 10’ booth), Gold (10’ x 20’ booth), Platinum (20’ x 20’ booth)
** Logo for Platinum, Gold and Silver; name only for Bronze
***Logo for Platinum, Gold levels; name only for Silver, Bronze levels of sponsorship
Call +1.859.264.6556 for more information. 3
Travel Exchange Advertising
Profile Form Notebook
A conveniently organized three-ring binder
placed at each tour operator’s Exchange table.
You can advertise on either side of your state or
provincial tab and/or have your company’s
profile form pre-inserted behind the appropriate
tab. If you are unable to attend Travel Exchange,
this is a great way to still be seen.
Distributed to all NTA, UMA and FTA attendees.
Triple the exposure, same great price!
DELIVERING BUSINESS
ESSENTIALS TO
NTA MEMBERS
FEBRUARY 2014
The Best of the
Best
New York City and
11 other member
s capture
Courier’s Distingui
shed Dozen gold
PAGE 24
February 16-20,
2014 I Los
Angeles, California
CULTURAL CONNECT
IONS IN FRANCE
PAGE 44
SPECTACULAR SCENES
ALONG ALBERTA’S
ICEFIELDS PARKWA
Y
Space deadline: October 3, 2014
Material Deadline: October 17, 2014
PAGE 50
EDU LE
MAP & SCH
2014 MIN I
WYOMING’S DINOSAU
RS
AND DIG SITES
PAGE 64
Back Cover Inside Cover (front or back)
Tab Position (front or back)
Insert (8 ½ x 11, double-sided)
$5,000 net
$4,000 net
$1,500 net
$1,250 net
Travel Exchange Daily newsletter
Four-color, magazine-quality newsletter distributed to NTA, UMA and FTA delegates daily, featuring updates, need-to-know information and
photo recaps. Space is limited so book today!
Space deadline: November 1, 2014
Material Deadline: November 15, 2014
3 Day
5 Day
Back Cover
$5,000
$6,500
Inside Full Page
$4,500 $5,500
Inside 1/2 Page
$3,500 $4,250
Inside 1/3 Page
$2,500 $3,000
Travel Exchange Program
Includes the official program and delegate registry, distributed to all attendees. Tour operators
and motorcoach operators use this easy-tocarry, all-inclusive publication daily throughout
the week and well beyond Travel Exchange. Purchase space to include your itineraries, display
advertisements, and/or advertorials. Full-page
advertisers receive sponsor benefits.
Space deadline: October 3, 2014
Material Deadline: October 17, 2014
Full Page
1/2 Page
1/3 Page
1/6 Page
$5,000
$3,600
$2,850
$2,000
Travel Exchange ’15 Sponsorship Guide
EXPLORING NORTH
DAKOTA’S
BEER AND WINE TRAIL
PAGE 59
NEW DATA ON THE
INBOUND JAPANES
E MARKET
PAGES 10 AND
14
AGRITOURISM PRODUCT
PAGE 17
IN UKRAINE
TOURISM CARES TO
HELP
MIAMI MARINE STADIUM REOPEN
PAGE 16
Travel Exchange Map & Schedule
An easy-to-follow diagram of where to go for all
things Travel Exchange, as well as a
condensed daily schedule. NTA , UMA and FTA
attendees refer to this repeatedly throughout
the day and week. Map & Schedule advertisers
also receive sponsor benefits.
Space deadline: October 3, 2014
Material Deadline: October 17, 2014
Covers
$6,000
Full Panel Ad $5,000
Courier, NTA’s official monthly magazine
Consistently rated as the # 1 valued travel trade
publication by NTA tour operators. Distributed
monthly to NTA’s 1,500 tour operators and
housed on NTAonline.com, Courier offers
advertisers direct promotion to those they want
to reach – travel buyers.
December – Travel Exchange Issue
(BONUS distribution at Travel Exchange)
Space deadline: November 1, 2014
March – Post-Travel Exchange Issue
Space deadline: January 31, 2015
Cover
Inside Full Page
Inside 1/2 Page Inside 1/3 Page Inside 1/6 Page
Advertorial
$4,635
$4,100
$2,860
$2,365
$1,775
$4,410
www.NTAonline.com/Convention
Sponsors, take it away...
“Sponsoring at NTA gave us some great added
exposure and allowed us to have a permanent
location on the floor throughout the conference. This made it easy for buyers to always
know where to find us.”
Benjamin Eastman,
San Diego Convention & Visitors Bureau
“Norwegian Cruise Line is thrilled to be sponsoring a lunch with NTA at Travel Exchange.
We recognize the value of partnering with
NTA tour operators and are excited to reach
those that are currently offering cruises—and
especially those who haven’t yet.
The sponsorship will help us reach the
decision-makers who can impact our bottom
line.”
Jodi Danyluk,
Norwegian Cruise Line
“The combination of our sponsorship booth,
business appointments and the opportunity
to network with new tour operators all
resulted in new business!”
Lisa Itel,
Travel Oregon
Upcoming Travel Exchange Dates
2015 New Orleans, Louisiana, USA 2016 Atlanta, Georgia, USA
Jan. 18-22, 2015
Jan. 31-Feb. 4, 2016
Mark your calendar & budget to sponsor!
Call +1.859.264.6556 for more information. 5
Jan. 18–22, 2015
New Orleans
A sampling of our 2014 sponsors