4.1
Sprint Third Party Agent Guidelines
4.2
Logo Overview
4.3
Logo — Use
4.4
Logo — Clear Space & Minimum Size
4.5
Logo — Color
4.6
Logo — Do Not
4.7
Nextel Logo — Clear Space & Minimum Size
4.8
Color Palette
4.9
Typography
4.10
Typography — Style
4.11
Use in Text
4.12
Imagery
4.13
Logo Application
LO G O OVERVI EW
4.2
Preferred Retailer
Preferred partners and branded and co-branded
exclusive dealers
Primary Logos
Use these logos on all applications,
providing they are not launch related
and/or do not have exceptional
situations.
Use the vertical logo on applications
that are vertical in format, or where the
symbol needs greater visibility.
Launch Communications
Use of these logos, that include
“Together with Nextel”, are restricted
to communications that feature
only Nextel or both Sprint PCS and
Nextel products.
Use these logos for launch communications that do not have exceptional
situations.
Authorized Representative
Authorized Representatives and non-branded agents
LO G O — Use
The following logos are expressly for use by approved 3rd party
vendors and partners.
4.3
Preferred Retailer
Reverse logo
The “Preferred Retailer” line should be used in 3rd party
communications by preferred partners and branded and co-branded exclusive dealers.
The “Authorized Representative” line should be used in
3rd party communications by Authorized Representatives and
non-branded agents.
The same rules governing the preferred logo color and clear
space apply to these versions of the logo.
Any materials using the Sprint logo must comply with all legal
and licensing requirements and therefore should be submitted
for pre-approval to AAS or ACB prior to printing.
A trademark registration symbol (R) must always appear after
the Sprint name, and a trademark notice (TM) must always appear with the symbol. The R and TM are included with the logo
artwork and are set in The Sans Plain font.
Approved logo artwork available at:
www.ad-kit.com or www.aas.com/sprint
Authorized Representative
LO G O — Clear Space & Minimum Size
4.4
A minimum amount of clear space must surround
the logo at all times. This space is equal to the x-height
(e.g. the “n” in Sprint).
Print Minimum
In general, a larger amount of visually uninterrupted space
should be kept clear for optimal visibility.
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Reverse logo
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o
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o
To ensure quality reproduction in print,
the symbol must appear no smaller than
one half inch in height.
o
o
o
Digital Minimum
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A trademark registration symbol (R) must always appear after the Sprint
name, and a trademark notice (TM) must always appear with the symbol.
Only building signage, vehicle identification and stationery are exempt
from this rule. The R and TM are included with the logo artwork and are
set in The Sans Plain font.
The R and TM symbols scale independently of the logo when it is enlarged or
reduced dramatically. The symbols should never be reduced under 4 pt set in
The Sans Plain font.
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To ensure quality reproduction in digital
applications, it is preferred that the symbol
appear no smaller than 64 pixels in height.
LO G O — Color
Preferred Treatment
The preferred color treatment of the Sprint logo is black against a solid
Sprint Yellow background. Note that the background must be a large
enough field of color that the logo not appear to be placed in a Sprint Yellow “box”. Other acceptable alternate color variations are shown at right.
4.5
Secondary Treatments (in order of preference)
Against a Sprint Gray or Sprint Silver
background, the wordmark should
appear white with a yellow symbol.
Approved logo artwork available at:
www.ad-kit.com or www.aas.com/sprint
A trademark registration symbol (R) must always appear after the Sprint
name, and a trademark notice (TM) must always appear with the symbol.
Only building signage, vehicle identification and stationery are exempt
from this rule. The R and TM are included with the logo artwork and are
set in The Sans Plain font.
Against a black background, the
wordmark should appear white with
a yellow symbol.
On a white background the logo should
appear as 100% black.
On backgrounds greater than a 60% black
value (other than Sprint Gray and 100%
black), the logo should reverse to white.
Such backgrounds may include imagery.
Against a solid Sprint Yellow background the logo should appear all black
Note: Please contact the Brand Team at brandreview@mail.sprint.com for any further guidance.
LO G O — Do Not
4.6
Shown here are just a few examples of what “not to do” with the
Sprint logo. Always treat the logo with care and use only authorized electronic artwork available at www.ad-kit.com or www.aas.com/sprint.
The following rules apply to all variants of the Sprint Logo artwork.
DO NOT alter the coloration of the logo.
DO NOT use the Sprint wordmark
without the symbol.
DO NOT use the symbol without the Sprint
wordmark, unless used as a secondary graphic
as outlined in this document.
DO NOT alter the placement of the
wordmark and symbol.
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DO NOT rotate the symbol.
DO NOT alter the scale relationship of the
wordmark and symbol.
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DO NOT lockup copy or other graphic
elements to the logo.
DO NOT use the logo as part of a sentence.
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DO NOT alter the wordmark.
DO NOT place the logo in a shape.
N EXTEL LO GO — Clear Space & Minimu m S i ze
Whenever Nextel products are shown, the Nextel logo must
appear in direct relation to the product, above the phone name,
in black and white.
4.7
Clear Space
Reverse logo
o
A minimum amount of clear space must surround
the logo at all times. This space is equal to the cap-height
(e.g. the “N” in Nextel).
o
In general, a larger amount of visually uninterrupted space
should be kept clear for optimal visibility.
o
o
o
Print Minimum
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To ensure quality reproduction in print,
it is preferred that the symbol appear no
smaller than one .25” in height.
CO LOR PALETTE
4.8
“Sprint Yellow” is the primary color experience for Sprint audiences. It should be used predominantly in combination with the
secondary tier of black, white and silver (gray when silver is not possible) for all applications.
Primary
Sprint Yellow is the primary color
experience and should be used
liberally on all applications.
Sprint Yellow Coated
PANTONE® 7405 C
C0, M16, Y100, K0
Digital Media:
HEX #FEE100
R255, G225, B0
Sprint Yellow Uncoated
Refer to custom color:
PANTONE® Chip QC #NEX001 U
C0, M10, Y100, K0
PANTONE® Yellow 98.59
PANTONE® Warm Red .92
PANTONE® Black .49
Sprint Yellow Application Specific Standards
Magazine: C0, M16, Y100, K0
Color newspaper: C0, M10, Y100 ,K0
(for USA TODAY, other newspapers are TBD).
Vinyl or mesh: C0, M4, Y100, K4
(billboards, wallscapes and banners).
Silk-screening: PANTONE®7405 C
(bus shelters, phone kiosks, etc.).
Alternate logo background colors
Secondary
Black and white will also be used
liberally on all Sprint applications.
As alternates, Sprint Silver and
Sprint Gray may also be used for
large areas of background color.
Black
R0, M0, Y0, K100
R0, G0, B0
White
C0, M0, Y0, K0
R255, G255, B255
Sprint Silver
PANTONE® 8403 C
(coated only)
Sprint Gray
PANTONE® 424
C0, M0, Y0, K61
R122, G122, B120
The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc.
for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for
accurate color. PANTONE® is the property of Pantone, Inc.
T YPO GRAPHY
4.9
The primary typeface for Sprint is TheSans Basic. This typeface is a crisp, modern sans
serif font available in a variety of weights.
TheSans Basic should be used for all Sprint communications. This particular set
utilizes baseline set numerals, and though available in 8 weights, use has been limited
to 4 of those weights for greater consistency and simplicity of implementation.
123456:#$&*@
TheSans Basic numerals align at baseline
123456:#$&*@
TheSans Classic numerals do not align at baseline
Primary Usage - TheSans Plain is suitable for most applications. TheSans Bold may be used to add emphasis.
TheSans Basic Plain
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*():”<>?”,.
TheSans Basic Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*():”<>?”,.
Alternate Usage - Use only for functional or aesthetic requirements
TheSans Basic Semi-light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*():”<>?”,.
TheSans Basic Semi-Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*():”<>?”,.
Functional - TheSans Basic Semi-Light for legal copy
Aesthetic - TheSans Basic Semi-Bold in place of bold at large sizes or in combination
with The Sans Plain to create a simple, less heavy-handed tone.
Note: There are costs associated with attaining the new fonts. If you need the font, please contact the
brand group at brandreview@mail.sprint.com.
T YPO GRAPHY - Style
Upper/lowercase type setting in TheSans Plain should primarily be used when creating headlines on Sprint communications. TheSans Bold may be used to add emphasis. To form greater distinction, use TheSans Bold in
ALL-UPPERCASE to provide greater emphasis for navigational messages on the Web or in retail environments,
e.g. CUSTOMER SERVICE or PHONES or PLANS.
Primary use
Sample headline for use on all
Sprint applications.
Alternative use (e.g. navigational messages)
SAMPLE HEADLINE FOR USE ON NEXTEL
PRODUCT COMMUNICATIONS.
4.10
U S E I N TEXT
The name Sprint should be used when referencing the company.
Sprint PCS should only be used in the naming of wireless products and
services available from Sprint.
Trademark Designation
The appropriate trademark designation must be used at the first mention
of the product name in text and at the most prominent use of the product or
service name in a printed document.
Correct Use of the Sprint Name
Just as our logo should not be altered, our name should also
remain unchanged.
• Never use the Sprint name as a verb, as in “Sprint ahead!”
• Never use the Sprint name as an unrelated noun, as in “the final Sprint.”
• Avoid using Sprint in the possessive, as in “Sprint’s Brand Spirit.”
Sprint PCS Name in Text
Correct use of the Sprint name is in initial-cap, PCS is in all-caps,
as shown below.
• Sprint PCS VisionSM
• Sprint National Retailer
• Sprint PCS Picture MailSM
Nextel Name in Text
Correct use of the Nextel name is in initial-cap, as shown below.
• Nextel
4.11
I MAGERY
Pre-approved, high-resolution phone images are available for download
on www.ad-kit.com or www.aas.com/sprint under the Logos and Phones
section. These phone images feature the pre-approved phone screens
available for each phone.
Images are 300 dpi (dots per inch), which can be used for most printed
communications. PDF, EPS, TIF and GIF files are available. Check with your
printer regarding what file type is needed for your piece.
Phone Screens
Any image of a phone must feature an approved screen image as
provided on co-op websites. Additionally, any image chosen for the
use on either a Sprint PCS or Nextel phone should be guided by the following principles. Images should:
• Support the message.
• Be high quality – professionally cropped or retouched.
• Be appropriate for the phone featured.
4.12
Sprint PCS Product Imagery
• Any image of a Sprint PCS VisionSM Phone must feature an
approved screen image.
• When messaging Sprint PCS VisionSM and featuring one or
more phone images, at least one of the featured images must be
of a Sprint PCS Vision Phone with an approved screen image.
• When incorporating the Sprint PCS Picture MailSM icon and showing
the corresponding Sprint PCS Vision Phone, the phone shown
must be Picture Mail-capable or the Sprint PCS Picture MailSM
icon must not be used.
• Any image of a Sprint PCS phone that is not Sprint PCS Visionenabled should feature the going forward Sprint logo in the phone
screen. The logo must appear according to the guidelines
outlined previously.
Nextel Product Imagery
• Any image of a Nextel phone must feature an approved
screen image.
• When using a 3/4 angle shot, always show the side of the
phone with the walkie-talkie button.
• If showing a clam phone in the open position, the default screen to
show is the main screen with no time or date.
• If featuring a specific application on the phone or a device attachment to the phone (e.g., GPS or Credit Card Swipe), the default
screen for the specific application should be shown.
LO G O APPLICATION
4.13
The following application examples demonstrate the use and placement
of the Sprint logos, Sprint logos that include “Together with Nextel” and
the Nextel product brand.
Use of the logos that include “Together with Nextel” are restricted
to communications that feature only Nextel or both Sprint PCS and
Nextel products.
Sprint PCS Product Only
Nextel Product Only
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Communications that feature only Nextel products use
Sprint logos that include “Together with Nextel”.
Any time a Nextel product is featured in communications,
the black and white Nextel logo should be placed in direct
proximity to the product (preferably directly below),
as shown in approved ad templates.
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Communications that feature both Nextel
and Sprint products use Sprint logos that include
“Together with Nextel”.