2014 BMW 228i Coupe vs. 2015 Audi A3 2.0T Sedan
Competitive Reference Guide
2014 BMW 228i Coupe
2015 Audi A3 2.0T Sedan
BMW Color and Clarity
BMW Performance Advantages:
 The 228i Coupe is powered by the 2013 International Engine of the Year
 Engine block: Aluminum vs. cast-iron
 Horsepower: 240 vs. 220 (+ 9%)
 Peak torque is available @ 1450 – 4800 rpm vs. 1600 – 4400 rpm
 RWD vs. an AWD system that sends 85% of the power to the front wheels
during normal driving
 0 – 60 mph: 5.4 seconds vs. 5.8 seconds
 Standard 8-speed transmission vs. 6-speed transmission
 Fuel tank: 13.7 gallons vs. 13.2 gallons
 Wheelbase: 105.9” vs. 103.8” despite the 228i being shorter overall. This
results in the A3 having longer front and rear overhangs, which negatively
impacts handling and agility
 Turning circle: 35.8 ft. vs. 36.1 ft.
 Curb weight: 3300 lbs. vs. 3362 lbs.
 Weight bias: 50.3 / 49.7 vs. 56 / 44 (A3 2.0T Sedan is 404 lbs. nose-heavy)
 Rear brakes: ventilated discs vs. solid discs
Standard BMW features that are optional on the A3 2.0T Sedan:
 Paddle shifters
 Driving Dynamics Control (and the BMW can also adjust suspension firmness)
 Heated exterior mirrors
 Automatic climate control and dual-zone climate controls
 Start/Stop button
 iDrive system
 iPod adapter
Optional BMW features that are not available on the A3 2.0T:
 6-speed manual transmission
 Wood, high-gloss black, or Aluminum Hexagon interior trim
 M Sport Brakes
 Concierge Services
 Parking Assistant
 Automatic high beams
 M Sport suspension or Adaptive M suspension
 Variable sport steering
 M Sport steering wheel
 Memory system (driver’s seat and exterior mirrors)
 Auto-dimming passenger-side exterior mirror
 Garage door opener
 Heated steering wheel
 Pedestrian Warning
 Speed Limit Info
 Mobile Office
 Message Dictation
 Stolen Vehicle Recovery
Standard BMW features that are not available on the A3 2.0T Sedan:
 4 yr. / 50,000 miles complimentary maintenance plan
 Launch Control
 Dynamic Traction Control
 Brake Stand-by
 Brake Fade Compensation
 Air Curtains
 ECO PRO mode
 Adaptive Brakelights
 Run-flat tires
 Automatic Collision Notification and Emergency Request (SOS button)
 Vehicle & Key Memory
 Programmable Memory Buttons & Integrated Owner’s Manual
 Dynamic cruise control
 TeleService
Additional BMW Advantages:
 More head room: + 3.6” front / + 0.4” rear
 More front leg room and rear shoulder room
 Navigation: 8.8” display vs. 7.0” display
 Optional music jukebox: 20 GB vs. 10 GB
Press Reviews
Edmunds.com (2014)
 …exceptional handling without a punishing ride; solid construction
 An appealing blend of compact performance, traditional refinement and sport
coupe styling make the 2014 BMW 2 Series a standout among its peers
 …BMW has carefully purposed the new performance 2 Series…to deftly walk
the line between track demon and utterly comfortable daily driver
 …endowed with a striking balance of sharp response and ample comfort
 The 2’s suspension, in Comfort mode, glided smoothly over pockmarked
byways while it made high-speed strides on the uneven two-lane roads feel
effortless. It is as competent at vanishing commuter miles on imperfect roads
as it at stomping confidently up a twisty two-lane
 The 228i coupe has a strong, turbocharged four-cylinder engine that deftly
balances performance and fuel economy
 …a deeply likable car. It feels like an upgrade over the 1 Series in both interor
space and overall quality
 …a very smooth ride, whether you are driving over the most pitted city streets,
flat highway stretches or winding mountain passes
Car and Driver (November 2013)
 …shares its basic structure, code-named MQB, with the 2015 VW Golf
Automobile Magazine (January 2014)
 ...a chassis that’s perfectly balanced and predictable
Motor Trend (December 2013)
 [The Navigation system’s] only real fault lies in the touchpad on the MMI
wheel, which reads your touch perfectly well but only understands the letter
you're drawing correctly about 80 percent of the time
Jalopnik (January 2014)
 The BMW 2 Series is the most appealing BMW in a long time
 With a 0 – 60 mph time of 5.4 seconds…it is now as powerful and a bit quicker
than the American-spec E36 M3.
 Honestly, I’m more excited about the 228i. That’s a pretty decent amount of
performance for a good price.
Edmunds.com (2014)
 The launch of the 2015 Audi A3 highlighted a problem for the up-and-coming
German brand. Out on the street, it's hard to tell its various sedans apart.
Distinguishing among an A6, an A4 and the A3 we were driving takes more
than a passing interest in design. It takes an unhealthy obsession with details
 Despite what Audi says, the A3 is not really a sport sedan
 A beautiful cabin…for small people
 Anyone 6 feet tall and over will find the rear of the A3 a tight squeeze for both
head- and legroom. The need to adopt a legs-splayed position also makes the
middle perch all but useless for anyone other than children
Auto Week (October 2013)
 The pop-up infotainment screen seemed down on pixels compared to what
we've seen on recent Audis. In fact, it didn't seem appreciably more
“premium” than some of Ford’s more upscale offerings
Cars.com (2014)
 Handling, on the other hand, is less exemplary. The A3 features
electromechanical power steering, and it is best described as joyless. Very
little is communicated to the driver, and the effort is so light that it almost feels
like operating an arcade game with minimal force-feedback. Sport sedan-like,
it is not
Costs
Base MSRP + Destination
Metallic paint
Maintenance (3 years)
$32,100 + $925 = $33,025 ($770 less)
$550
$0
Fuel economy (auto. trans.)
23 / 36 / 28 combined (4% better mpg)
ECO PRO can further increase by 20%
Premium Pkg. (includes 1 yr. of service)
Technology Pkg. (no monthly fee)
SiriusXM satellite radio
BMW Apps
News, weather, gas & stocks
My Info (Google send to car)
BMW Search (Google)
Technology Pkg. (BMW Online – 3 yrs.)
$32,900 + $895 = $33,795
$550
Info not yet available for 2015 A3 Sedan
$1,631 ($45.31 per month – 2013 A3 Hatchback figures per Edmunds.com)
24 / 33 / 27 combined
($100 to fuel the 228i Coupe = $104 to fuel the Audi A3 2.0T)
S (includes 3 mos. of service)
Included in MMI Navigation Plus or Prestige models
(6 mos. of Audi Connect, then $450 for 30 mos.)
For use within the BMW organization only. Information deemed reliable but not guaranteed. Prices and packaging subject to change. March 20, 2014
1
2014 BMW 228i Coupe vs. 2015 Audi A3 2.0T Sedan
Competitive Reference Guide
Pricing
Base MSRP + Destination
Metallic Paint
Full Maintenance Program
Maintenance (3 yrs. – Edmunds)
Maintenance intervals
Warranty
Basic
Powertrain
Rust Perforation
Roadside Assistance
Performance & Efficiency
2013 Intl. Engine of the Year
Displacement
Engine block
Horsepower
Torque
Transmission (standard)
Driving Dynamics Control





Fuel tank (gallons)
Exterior Stats
Length (in.)
Wheelbase (in.)
Turning circle (ft.)
Curb weight (lbs.)
Weight bias (front/rear %)
Interior Stats
Head room (in.)
Leg room (in.)
Shoulder room (in.)
Trunk capacity (cu-ft.)
2015 Audi A3 2.0T Sedan (Premium)
$32,100 + $925 = $33,025
$550
4 / 50
$0
10,000 miles or 12 months
$32,900 + $895 = $33,795
$550
First visit free @ 5000 miles
$1,631 ($45.31 per month)
(figures for MY 2013 A3 Hatchback)
10,000 miles or 12 months
4 / 50
4 / 50
12 years
4 / unlimited
4 / 50
4 / 50
12 years
4 / unlimited
S
2.0-liter TwinPower Turbo 4 cylinder
Aluminum
240 @ 5000 – 6500
255 @ 1450 – 4800
8-speed STEPTRONIC automatic
(includes paddle shifters & Launch Control)
6-speed manual
5.5 (6M)
5.4 (8SA)
RWD
Transmission (optional)
0 – 60 mph (seconds)
Drivetrain
Servotronic® steering
Traction Control
Dynamic Traction Control (DTC)
Dynamic Stability Control (DSC)
Brake Drying
Brake Stand-by
Brake Fade Compensation
Start-off Assistant
Wheels (in.)
EfficientDynamics
Brake Energy Regeneration
Air Curtains
High-precision direct injection
Valvetronic
Auto Start-Stop
Electric Power Steering
ECO PRO mode
Fuel economy (mpg)
2014 BMW 228i Coupe
S (4 modes: ECO PRO, Comfort, Sport, Sport+)
Transmission shift characteristics
Accelerator pedal response
Power steering assistance
Traction control (DTC in Sport+ mode)
Suspension firmness (requires Adaptive M
suspension)
S
S
S
S
S
S
S
S
17”
NA
2.0-liter turbocharged 4-cylinder
Cast-iron
220 @ 4500 – 6200
258 @ 1600 – 4400
6-speed dual-clutch
(paddle shifters – Sport Pkg.)
NA
5.8
quattro AWD
Normal driving: 85:15
Sport Pkg. (4 modes)
 Transmission shift characteristics
 Accelerator pedal response
 Power steering assistance
S
S (Anti-Slip Regulation – ASR)
NA
S (Electronic Stability Control – ESC)
S (Brake Disc Wiping)
NA
NA
S (Hill Hold Assist)
17”
S
S
S
S
S
S
S
23 / 36 / 28 combined (8SA)
22 / 34 / 26 combined (6M)
13.7
S
NA
S
S
S
S
NA
24 / 33 / 27 combined
174.7
105.9
35.8
3260 (6M)
3300 (8SA)
50 / 50 (6M)
50.3 / 49.7 (8SA)
175.4
103.8
36.1
3362
56 / 44 (+404 lbs. nose heavy)
40.1 / 36.5
41.5 / 33.0
54.4 / 53.4
10.0
36.5 / 36.1
41.2 / 35.1
54.8 / 53.0
10.0
13.2
For use within the BMW organization only. Information deemed reliable but not guaranteed. Prices and packaging subject to change. March 20, 2014
2
2014 BMW 228i Coupe vs. 2015 Audi A3 2.0T Sedan
Competitive Reference Guide
Safety & Security
Anti-lock Braking System
Automatic headlight control
Fog lights
LED tail lights
Adaptive Brakelights
Rain-sensing wipers
Tire Pressure Monitor
Run-flat tires
Front air bags
Knee air bags
Side-impact air bags
Head Protection System
Automatic Collision Notification
Emergency Request
Comfort & Convenience
Vehicle & Key Memory
Heated exterior mirrors
Automatic climate control
Dual-zone climate control
Start/Stop button
iDrive system
Programmable Memory Buttons
Integrated Owner’s Manual
Upholstery
Interior trim (dash, console)
Front seats
Split fold-down rear seatback
Sport steering wheel
Steering wheel adjustments
Audio system
HD Radio
iPod / USB adapter
Bluetooth®
Cruise control
TeleService
Option Packages
2014 BMW 228i Coupe
2015 Audi A3 2.0T Sedan (Premium)
S (ventilated front discs / ventilated rear discs)
S
S
S
S
S
S
S
S (dual-stage, dual-threshold)
S (driver and front passenger)
S (front seats)
S (front & rear seats)
S (10 yrs. – BMW Assist eCall)
S (10 yrs. – BMW Assist eCall)
S (ventilated front discs / solid rear discs)
S
S
S
NA
S
S
NA
S (dual-stage, dual-threshold)
S (driver and front passenger)
S (front seats)
S (front & rear seats)
NA
NA
S
S
S
S
S
S
S (8)
S
SensaTec (leatherette)
Silver Matte
8-way manual driver & passenger
S (60:40)
S
Manual tilt/telescopic
Single-disc CD with 7 speakers
S
S
S
S (Dynamic)
S (10 yrs.)
NA
Cold Weather Pkg., Premium Plus or Prestige
Premium Plus or Prestige
Premium Plus or Prestige
Premium Plus or Prestige
MMI Nav. Pkg., MMI Nav. Plus, or Prestige
NA
NA
Leather
Micrometallic Silver
8-way power driver / manual passenger seat
S (60:40)
S
Manual tilt/telescopic
Single-disc CD with 10 speakers
S
Premium Plus, Prestige or $350
S
S
NA
Sport Line ($2,300)
18” alloys, sport seats (w/ thigh adjustment), High Gloss
Black dash trim, M sport suspension, anthracite
headliner, black mirror caps, sport instrument cluster
M Sport ($3,000)
Includes Sport Line features and adds: 18” M alloys, M
aero kit, rear spoiler, fog lights deleted, M sport steering
wheel, Aluminum Hexagon dash trim, body-color mirrors
Premium Pkg. ($4,050)
8-way power seats + 4-way power lumbar, moonroof,
memory system (driver’s seat, exterior mirrors), garage
door opener, Dakota leather, Comfort Access, auto-dim
rearview mirror, auto-dim exterior mirrors, power-folding
exterior mirrors, SiriusXM (1 yr.), ambiance lighting
Lighting Pkg. ($900)
Xenon Adaptive headlights, cornering lights
Cold Weather Pkg. ($700)
Heated front seats & steering wheel, headlight washers
Dynamic Handling Pkg. ($1,000) *requires M Sport
Variable sport steering, Adaptive M suspension
Driver Assistance Pkg. ($950)
Park Distance Control, Rear-view Camera
Driver Assistance Plus ($700)
*Requires Driver Assistance Pkg. & Tech. Pkg.
Speed Limit Info, Active Driving Assistant (Lane
Departure Warning, Frontal Collision Warning,
Pedestrian Warning, and City Collision Mitigation)
Technology Pkg. ($2,150)
200 GB Navigation w/ 8.8” display, 20 GB jukebox, voice
command, Touchpad, Advanced Real Time Traffic,
BMW Online, Enhanced USB, Bluetooth audio, Mobile
Office, Smartphone Integration, Message Dictation,
BMW Apps, Remote Services, instrument cluster w/
extended contents
Aluminum Style Pkg. ($450)
Aluminum interior and exterior window trim
MMI Navigation Pkg. ($1,900) *Premium only
Navigation, MMI controller w/ touchpad, color driver
information system, SiriusXM Traffic (4 yrs.)
Cold Weather Pkg. ($500)
Heated front seats, washer nozzles, & exterior mirrors
Premium Plus ($2,900)
Cold Weather Pkg., Aluminum Style Pkg., 18” alloys, 8-way
power passenger seat w/ 4-way power lumbar, iPod adapter,
Audi Advanced Key (comfort access), Start/Stop button,
dual-zone automatic AC, rear air vents
Convenience Pkg. ($750) *Premium Plus only
Interior storage pkg., LED interior ambient lighting, auto-dim
interior mirror, power-folding mirrors w/ driver side auto-dim
MMI Navigation Plus ($2,600) *Premium Plus only
MMI Navigation Pkg., 10 GB jukebox, Audi Connect (6 mos.)
Driver Assistance Pkg. ($1,400) *Premium Plus only
Front and rear parking sensors, blind spot detection
Prestige ($8,800)
Premium Plus, Driver Assistance Pkg., MMI Navigation Plus
Pkg., Convenience Pkg., full LED headlights (adaptive &
cornering), Audi S line aero kit, , Bang & Olufsen audio (705
watts & 14 speakers), aluminum door sill covers with S line
emblem, polished exhaust finishers, high-gloss black grille
Sport Pkg. ($550) *Premium Plus or Prestige only
Audi Drive Select, sport seats, shift paddles
Advanced Technology Pkg. ($1,400) *Prestige only
Lane departure warning, frontal collision warning with city
collision mitigation, adaptive cruise control w/ Stop & Go
For use within the BMW organization only. Information deemed reliable but not guaranteed. Prices and packaging subject to change. March 20, 2014
3
2014 BMW 228i Coupe vs. 2015 Audi A3 2.0T Sedan
Competitive Reference Guide
2014 BMW 228i Coupe
Options
6-speed manual transmission
M Sport Brakes
Concierge Services
Optional interior trim
Parking Assistant
Alarm
Automatic high beams
Premium audio
18” alloy wheels
M sport suspension
Sport seats
Aero kit
Rear spoiler
M sport steering wheel
Satellite radio
Comfort Access
Power front seats
Lumbar support
Memory system
Moonroof
Auto-dimming interior mirror
Auto-dimming exterior mirrors
Power-folding exterior mirrors
Garage door opener
Ambiance lighting
Leather interior
Xenon headlights
Adaptive headlights
Cornering lights
Heated front seats
Heated steering wheel
Headlight washers
Adaptive M suspension
Variable sport steering
Park Distance Control
Rear-view Camera
Lane Departure Warning
Frontal Collision Warning
Pedestrian Warning
City Collision Mitigation
Speed Limit Info
Navigation
Touchpad
Music jukebox
Advanced Real Time Traffic
Bluetooth streaming audio
Mobile Office
Message Dictation
BMW Apps
My Info (Google Send-to-Car)
BMW Search (Google Search)
News, weather, gas & stock prices
Stolen Vehicle Recovery
No charge option
$650 (requires M Sport)
$250 (3 yrs. included; requires Technology Pkg.)
 High-Gloss Black (Sport Line)
 Aluminum Hexagon (M Sport)
 Fineline Stream wood (Sport Line, M Sport or
$500)
 Brushed Aluminum (Sport Line, M Sport or $500)
$500
(requires Driver Assistance Pkg.)
$400
$250 (requires Premium Pkg.)
$875
(Harman Kardon 360 watts with 12 speakers)
Sport Line, M Sport or $600
Sport Line
Sport Line or M Sport
M Sport
M Sport
M Sport
Premium Pkg. (1 yr. included)
Premium Pkg.
Premium Pkg. or $995 (8-way power)
Included with optional power front seats
(4-way power on both front seats)
Included with optional power front seats
(driver’s seat & exterior mirrors)
Premium Pkg. or $1,050
Premium Pkg.
Premium Pkg. (both mirrors)
Premium Pkg.
Premium Pkg.
Premium Pkg.
Premium Pkg. or $1,450 (Dakota)
Lighting Pkg.
Lighting Pkg.
Lighting Pkg.
Cold Weather Pkg. or $500
Cold Weather Pkg.
Cold Weather Pkg.
Dynamic Handling Pkg.
Dynamic Handling Pkg.
Driver Assistance Pkg.
Driver Assistance Pkg.
Driver Assistance Plus
Driver Assistance Plus
Driver Assistance Plus
Driver Assistance Plus
Driver Assistance Plus
Technology Pkg.
(200 GB with 8.8” display and voice command)
Technology Pkg.
Technology Pkg. (20 GB)
Technology Pkg. (3 yrs.)
Technology Pkg.
Technology Pkg.
Technology Pkg.
Technology Pkg. (no monthly charge)
Technology Pkg. (3 yrs. – part of BMW Online)
Technology Pkg. (3 yrs. – part of BMW Online)
Technology Pkg. (3 yrs. – part of BMW Online)
Technology Pkg. (10 yrs. – Remote Services)
2015 Audi A3 2.0T Sedan (Premium)
NA
NA
NA
 Aluminum (Aluminum Style Pkg., Premium Plus or
Prestige)
NA
S
NA
$850 (requires Premium Plus), or Prestige
(Bang & Olufsen 705-watts with 14 speakers)
Premium Plus, Prestige or $800
NA
Sport Pkg.
Prestige
NA
NA
S (3 months included)
Premium Plus or Prestige
S (8-way power driver’s seat)
Premium Plus or Prestige (8-way power passenger)
S (4-way power driver)
Premium Plus or Prestige (4-way power passenger)
NA
S (panoramic)
Convenience Pkg. or Prestige
Convenience Pkg. or Prestige (driver’s side only)
Convenience Pkg. or Prestige
NA
Convenience Pkg. or Prestige
S
S
Prestige
Prestige
Cold Weather Pkg., Premium Plus or Prestige
NA
S
NA
NA
Driver Assistance Pkg. or Prestige
Driver Assistance Pkg. or Prestige
$650 (requires Premium Plus)
Advanced Tech Pkg. (requires Prestige)
Advanced Technology Pkg. (requires Prestige)
NA
Advanced Technology Pkg. (requires Prestige)
NA
MMI Nav. Pkg., MMI Nav. Plus or Prestige
(Hard drive with 7.0” display and voice control)
MMI Nav. Pkg., MMI Nav. Plus or Prestige
MMI Navigation Plus or Prestige (10 GB)
Included with Navigation (SiriusXM Traffic – 4 yrs.)
S
NA
NA
MMI Navigation Plus or Prestige
(Audi Connect – 6 mos., then $450 for 30 mos.)
NA
For use within the BMW organization only. Information deemed reliable but not guaranteed. Prices and packaging subject to change. March 20, 2014
4