Photo Courtesy of the Greater Miami Convention & Visitors Bureau
October 19 – 22, 2014 | Miami Beach CONVENTION CENTER
Partners:
TISEeast.com
American Monument Assoc. | Canadian Stone Assoc. | Elberton Granite Assoc. | Indiana Limestone Institute | Nat. Building Granite Quarries Assoc. | NW Granite Mfgrs. Assoc.
This is your chance to connect with suppliers – old and new – and gain the competitive edge you’re looking for.
TISE EAST | EVENT SCHEDULE
Sunday, October 19
Tuesday, October 21
Registration........................................................8:00 am – 6:00 pm
Education Program...........................................12:30 pm – 5:30 pm
Registration........................................................7:00 am – 6:00 pm
Education Program.............................................8:00 am – 2:15 pm
Exhibits Open......................................................1:00 pm – 6:00 pm
Monday, October 20
Registration........................................................7:00 am – 6:00 pm
Education Program.............................................8:00 am – 2:15 pm
Exhibits Open......................................................1:00 pm – 6:00 pm
Official SURFACES Sponsor:
Wednesday, October 22
Registration........................................................7:00 am – 3:00 pm
Education Program........................................... 8:00 am – 11:00 am
Exhibits Open....................................................10:00 am – 3:00 pm
Official StonExpo/Marmomacc Americas Sponsors:
American Monument Assoc. | Canadian Stone Assoc.
Elberton Granite Assoc. | Indiana Limestone Institute
Nat. Building Granite Quarries Assoc. | NW Granite Mfr. Assoc.
Official SURFACES Endorsers:
Official StonExpo/Marmomacc Americas Endorsers:
tise east | show features
Artisan Avenue: Featuring unique flooring from around the world, including hand-crafted mosaic to luxurious highend tile, Artisan Avenue spotlights products that demonstrate true craftsmanship, artistry and imagination.
Plan to do business with
companies like these:
Cleaning & Restoration Pavilion: Get answers to your toughest care and maintenance questions, find the latest tools,
technologies and techniques for cleaning and restoring all types of flooring.
Bedrosians
Blick Industries
BMC Flooring
Breton SpA
Carpet Express, Inc.
Dream Weaver
GranQuartz
International Wholesale Tile
Kane Carpet / Weavemasters
Lackmond Products Inc
Machine Tech Enterprises
MAPEI
Miracle Sealants Co.
Northwood Industrial Machine
Park Industries
Regent Stone Products, Inc.
Stanton Carpet
The Max Windsor Group
USG
... just to name a few!
Sponsored by iCleaning Specialist
Product Marketplace: A collection of featured products – the Product Marketplace is the perfect place to get a
preview of floorcovering, stone and tile products you won’t want to miss at the show. Vote by text for the Best Product
of SURFACES, StonExpo/Marmomacc Americas and TileExpo.
Sponsored by Floor Trends, TILE Magazine, Stone World, Floor Covering Installer and Contemporary Stone & Tile Design
The CAGE: Live action demos, presented by the Stone Fabricators Alliance, allow you to experience first-hand how
the latest tools seam-set, texture and polish natural stone products. Don’t miss the Fabricator Olympics on Tuesday.
Contestants will compete in timed events such as square eased edge polishing, half bullnose shaping, and surface
polishing. Overall winner will receive a cash price as well as be named as the Fabricator Champion.
Social Learning Lab: The perfect place to get up and running or troubleshoot your biggest social media problems.
BYOD (Bring Your Own Device) and learn first-hand what you always wanted to know, but were too afraid to ask. This
is your opportunity to learn new tricks from other industry pros while sharing Tweets, Likes and Follows.
Sponsored by Floor Trends and TILE Magazine
Distributor & VIP Lounge: Reserved exclusively for Distributors and VIP Attendees, conveniently located right on the
show floor. A relaxing place to schedule a quick meeting, enjoy a cool beverage, or network with other Attendees.
Sponsored by Floor Covering Weekly
LIVE DEMOS
exhibitors
Live Demos: What better way to learn a new technique or use of equipment than to witness first-hand a live
demonstration? Scheduled demos throughout the three-day Expo will feature hands-on, expert led, and up-close
experiences, specifically designed to provide you spot-on training and unique techniques using today’s flooring, stone
and tile products and technologies.
Visit TISEeast.com for our evergrowing exhibitor list.
need to know
Exhibits Only
Early
Regular
Through Aug. 20 Aug. 21 - Oct. 18
On-Site
WFCA/MIA Member
$5
$10
$35
VIP WFCA/MIA Member
$90
$100
N/A
Non-Member
$15
$35
$60
VIP Non-Member
$115
$125
N/A
VIP Registration includes unlimited access to the Exhibit Hall and on-floor education, VIP Lounge access,
Shuttle Bus Pass, Photobooth Fast Pass and the red carpet treatment at the Launch Party By-The-Pool. Limited
to 100 Attendees.
Exhibits with Education
Early
Regular
Through Aug. 20 Aug. 21 - Oct. 18
On-Site
WFCA/MIA Member
$5
$100
$200
VIP WFCA/MIA Member
$95
$200
N/A
Non-Member
$15
$150
$250
VIP Non-Member
$120
$225
N/A
VIP Registration includes the same benefits of Exhibits Only with access to the full education program.
TISE East Mobile App
Whether you are on the show floor or on the go, TISE East is now accessible
from the palm of your hand. Beyond show info and important updates, there are
valuable pre-show planning tips, discounted hotel rooms, local transportation
deals and venue details.
To download, search ‘Surface Event’ in your app store
and then you can:
Register to attend & sign up for education sessions
Locate exhibitors & map your route for each day
Book your hotel & review your scheduled appointments
Connect with other Attendees at the show using the Friends feature
MIAMI BEACH CONVENTION CENTER
1901 Convention Center Drive | Miami Beach, FL 33139
Spanning four city blocks of palm tree-lined streets and located in the heart of the electrifying and historic South
Beach/Art Deco District, the Miami Beach Convention Center is a meeting and tradeshow paradise. Visitors of the
Miami Beach Convention Center reap the benefits when they choose to meet in this city, where combining business
with pleasure is as effortless as convening a meeting on a waterfront terrace.
special events
launch party by-the-pool
140 UNDER 40 NETWORKING LUNCHEON
Experience the Miami Beach nightlife at its best as we celebrate the launch of TISE East at
this after-hours all industry event. Open bar, heavy hors d’ouevres, music and networking
on the grounds of the iconic Delano hotel, a site you won’t soon forget.
We’ve invited some of the industry’s most influential insiders to share their perspectives
on what it takes to be successful in today’s competitive environment. A rare chance to
interact with titans of the floorcovering, stone and tile industries - if you’re an emerging
professional under 40, you’ll want to be a part of this exclusive event.
Space is limited to 140 seats, so register today.
Monday, October 20 | 11:30 am – 1:00 pm
$20 Early | $25 Regular
Monday, October 20 | 6:30 pm – 8:30 pm
$50 Early | $75 Regular (Transport to Delano Hotel included.)
NOTE: $10 from each ticket sold goes back to the industry to equally benefit the Floor Covering Industry Foundation (FCIF), MIA Natural Stone
Scholarship Fund and the Natural Stone Council Sustainability Initiatives.
OFF-SITE MIAMI BEACH GUEST TOURS | Sunday, October 19
Ready to experience the culture, history, landscape, and artistic flavor of Miami Beach? Check out these special guest tours designed to offer family members or guests
traveling with you a fun way to to explore the area. Led by experienced professionals, these are small, customized tours for our registrants only. Space is limited to
first-come, first-registered.
Cuban Heritage Tour
Art Deco Tour
Miccosukee Indian Airboat Tour
Journey through Miami’s Cuban community as you visit
a popular marketplace, Little Havana’s first art gallery, a
family’s five-generation-strong cigar manufacturing facility,
and internationally recognized Domino Park. Food, street
accents, fashion scene, music, art… experience first-hand
Miami’s original blended culture on this unforgettable tour.
Experience the glitz and glamour of the roaring 20s & 30s in
the nation’s only Art Deco Historic District. Discover the largerthan-life personalities & world-famous events that reshaped
Miami Beach society and architecture, including the first island
hotel, Ocean Drive landmarks and hidden corners of South
Beach. As our guide uncovers the history, you will understand
why millionaires, movie stars and countless others have fallen
under the city’s magical spell.
Travel into the heart of the Florida Everglades by airboat
to Miccosukee Island, inhabited by the Seminole and
Miccosukee Indians for many generations. Along the way
you will see great blue herons, egrets, wood storks and
ibises take flight. Visit two historic island camps and hear
how the families learned to live in harmony with what many
considered an unlivable landscape. Prepare for natural
wonders and cultural discovery!
9:30 am – 1:30 pm
$100 Early | $120 Regular
10:00 am – 1:00 pm
$80 Early | $100 Regular
NOTE: Tour departure and return location – curbside, Hall C Entrance, Miami Beach Convention Center. Participants must gather 15 minutes prior to scheduled departure time.
1:00 pm – 5:00 pm
$100 Early | $120 Regular
education schedule-at-a-glance
Designed for Attendees of all professional backgrounds, the 2014 TISE East Education Program features a multitude of options.
Attendees with an Exhibits with Education registration will have access to these sessions and the show floor.
SUNDAY, OCTOBER 19
MONDAY, OCTOBER 20
TITLE
SU01
Increasing Profit by Providing Exemplary Service and an
Amazing Retail Experience
Chris Ramey
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SU02
Benchmarking: Measuring the Metrics that Count
Peter de Kok
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AD
SU03
Exterior Wall Cladding: Making the Transition from
Interiors to Exteriors
Michael Picco
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SU04
Testing for Moisture (Vapor Emissions) Prior to
Installation of Floorcovering Materials
Lewis G. Migliore,
Larry Cooper
AD
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SU05
Retail Profit Explosion Boot Camp (Part 1 of 2): How
To Command Premium Prices and Escape The "Cheap
Price" Rat-Race Of Doom Forever
Jim Armstrong
SU06
Independent Contractor Misclassification: A Practical
Solution to a Potentially Costly Problem
Tom Jennings, Jeffrey
King
SU07
Fabricating Large Format Materials
Paul Menninger, Other
Panelists TBD
SU08
Natural Stone 101: Everything You NEED to Know About
Designing with the Oldest Building Material
Vincent Moiso
SU09
Retail Profit Explosion Boot Camp (Part 2 of 2): How to
Use Relationship Marketing to Dramatically Increase
Repeat and Referral Business
Social Media Recipe Swap
Jim Armstrong
Paul Friederichsen,
Brian Gracon
SU11
Natural Stone/Tile & Grout Restoration and Maintenance
Bryan Thomson
SU12
Natural Stone in Green Design
Robert Bacon
AUDIENCE
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9:45 am - 11:00 am
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11:30 am - 1:00 pm
SU10
SPEAKER(S)
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8:00 am - 9:15 am
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12:45 pm 2:15 pm
4:15 pm - 5:30 pm
2:15 pm - 3:45 pm
12:30 pm – 1:45 pm
TIME
CODE
TITLE
SPEAKER(S)
AUDIENCE
MO01
Dude! Managing the Generations in Today’s Workplace
Robert Wendover
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MO02
Luxury Vinyl Tile and Market Flooring Trends
Bryan Thomson
AD
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MO03
Understanding the Home and Commercial Building
Environment: Who Is Buying and What Are the
Differences Between Millenials, Baby Boomers and
Everyone in Between
Tobias Morrison
B
AD
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CMR
MO04
Design, Color and Material Selection
Feras Irikat
AD
B
EP
R
MO05
Eco-Decisions: Your Green Design Mindset
Holley Henderson
B
EP
AD
R
MO06
Recruiting and Retaining Top Talent in Today's Economy
Robert Wendover
B
AD
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MO07
Are You a Trendmaster? – Identifying New Business &
Design Trends
Feras Irikat
B
EP
AD
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MO08
Survivor's Guide to Eco-Technical for Ceramic and Stone
Joshua Levinson,
Holley Henderson,
Paula Hesch
B
EP
AD
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MO09
Preparing Your Business to Flourish without You – To
Sell, Bequeath or Prepare a Successor?
Sam Allman
B
AD
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MO10
Pool Tile: The Good, The Bad and The Ugly
Greg Andrews, Amy
Denny
B
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MO11
Residential Countertop Fabricator Forum
Brie Pfannenbecker,
Eric Tryon, Brandon
Maldonado, Nicholas
Powers
EP
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Values Based Leadership: Life on Purpose
Mark Fernandes
B
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MO13
In Our Green Shoes: Explore the Exhibit Hall with an
Eco-Agenda
Holley Henderson,
Paula Hesch
B
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TISE East Education Audio Recordings | $100 Early, $120 Regular, $159 On-Site
With over 50 sessions being offered at TISE East, we know how difficult it is to choose which sessions to attend, but now you don’t have to choose. You can “attend” most sessions – virtually!
Access the content on DVD-ROM, USB Flash Drive or via On-Demand Streaming Media anytime, anywhere. To purchase the full package, select the ‘Education Audio Recordings’ package during the online registration process.
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For complete session descriptions and the most up-to-date information, visit TISEeast.com
TUESDAY, OCTOBER 21
9:45 am - 11:00 am
11:30 am - 1:00 pm
WEDNESDAY, OCTOBER 22
SPEAKER(S)
AUDIENCE
TU01
Wood Flooring: Checks and Balances
Roy Reichow,
Michelle Reichow
B
EP
TU02
Sales Done Right – Innovative, Proven, and Highly
Effective Methods to Wow Your Customers and Increase
Business Performance
David Romano
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Family Business: Talking 'Bout My Generation
Rawi Tabbah, Tony
Malisani (moderator),
Jacqueline Tabbah,
David Benson, Betty
Sullivan
TU03
TU04
12:45 pm 2:15 pm
TITLE
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The Seven Deadly Sins of Waterproofing
Dean Moilanen
TU05
Beyond the Walls: Designing Outdoor Spaces
Amy Denny, Kirk
Bianchi, Morgan Holt
B
EP
AD
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TU06
The Future of Grout in Ceramic Tile Installation
Steve Taylor, Mike
Micalizzi, Art Mintie
B
EP
AD
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TU07
Are You a Brand? Thriving in a Brand-Based Consumer
Market
Michael Peterson
B
EP
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TU08
Innovation Foundation: Modern Ceramic Tile
Advancements You Need to Know
Ryan Fasan
B
EP
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TU09
Dealing with Flooring Complaints: From Problems to Profits
Lewis G. Migliore
TU10
How Social Media and the Internet Have Changed How
Your Customer Buys and What You Can Do About It
Lisbeth Calandrino
TU11
Sales Process for Residential Showroom Sales
David Benson, Betty
Sullivan
TU12
Picture This: Easy Videography & Photography for Your
Small Business
Mark Lauzon
TU13
Conquer Your Fear of Glass Tile
TU14
Luxury Trendspotting Floor Covering: A Walk & Talk
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8:00 am - 9:15 am
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SPEAKER(S)
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AUDIENCE
WE01
Care & Maintenance of Tile and Stone: Cause, Cure &
Prevention
Rod Sigman
WE02
Designing Interiors with Dimensional Stone: Exploring
Colors, Textures, Finishes and Translucency
Vincent Marazita
WE03
The Customer's Home - Your Other Facility
Gasper (GK) Naquin,
Buddy Ontra,
Mariangela Muia,
Nick Began
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WE04
Overcoming Your Retail Challenges
Scott Humphrey,
Other Panelists TBD
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WE05
How to Properly Care for Wood Floors
Roy Rechow, Michelle
Rechow
WE06
Are You "Pinterest Worthy?" Turning Your Product into
Someone's Dreams
WE07
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Marc Thee
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Employee Training: Invest Today, Get Paid Tomorrow
Scott Humphrey
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Thin Is In: Thin Tile Installation
Dan Marvin, Sam
Biondo
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Exhibit Hall as Classroom - An Equipment & Tooling
Walk and Talk
Tony Malisani,
Jon Lancto, Other
Panelists TBD
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9:45 am - 11:00 am
8:00 am - 9:15 am
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NOTE: Schedule does not include BONUS EDUCATION OPTIONS. Be sure to check for time conflicts.
CMR
LEGEND:
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David Fatula
AD
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Chris Ramey, Michael
Peterson, Barbie
Kennedy
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Architect/Designer
Sponsored by Floor Focus and Floor Daily
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Builder
CMR Care/Maintenance/Restoration
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Distributor
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Emerging Professionals
F Fabricator
Sponsored by Stone World and
Contemporary Stone & Tile Design
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Installer
Sponsored by Floor Covering News
R Retailer/Dealer
Sponsored by Floor Covering News
bonus education options
mia featured sessions*
*All MIA sessions are FREE, RSVP required
Women in Stone Connection Conference
Sunday, October 19 | 1:00 pm - 6:00 pm | Networking Reception 6:00 pm - 7:00 pm
Explore the process of understanding sales relationships from connection to close.
Sessions include: The New Consumer: How Will You Keep the Customer on Your Radar?;
Consultative Selling: Connecting with Your Customer to Close the Sale and a Women in
Stone Panel Discussion.
Sustainable Natural Stone - An Introduction to NSC 373
Tuesday, October 21 | 9:45 am – 11:00 am
Presenter: Joshua Levinson, Artistic Tile Wholesale
Be among the first to learn about NSC 373, the Natural Stone Council’s Standard for the
Sustainable Production of Natural Dimension Stone, recently introduced to the market.
Attendees will gain an understanding of the sustainable production and benefits of natural
stone, and understand how to differentiate & apply these practices.
Stone Industry Town Hall Meeting
Monday, October 20 | 9:45 am – 11:00 am
Panelists: Dan Rea, Coldspring Granite; James Hieb, Marble Institute of America; Tobias
Morrison, Metrostudy; Tony Malisani, Malisani Inc.
Learn first-hand how industry leaders and peers are addressing matters ranging from
government regulation, competing product challenges, and forecasting market growth.
Navigating an Onsite Safety Consultation to Meet OSHA Requirements
Wednesday, October 22 | 9:45 am – 11:00 am
Moderator: GK Naquin, Stone Interiors
Panelists: Jonathan Mitnick, CCS Stone, Inc.; Jim Nikolopoulos, Walker Zanger; David
Castellucci, Kenneth Castellucci & Associates, Inc.
Explore the benefits of inviting OSHA into your facility from companies that took the
challenge. Learn from their experience about the best way to prepare for the inspection.
Hands-on workshop: INSPIRE YOUR CUSTOMERS WITH FASHION LED VISUAL MERCHANDISING
Monday, October 20 | Part 1: 9:45 am – 11:00 am | Part 2: 12:00 pm – 3:00 pm | $79 Early, $99 Regular
Presenters: Phil Pond, Consumer Insights Director & Victoria Redshaw, Lead Trend Forecaster - Scarlet Opus
This unique, two-part, hands-on workshop will expose you to the connection between interior trends, consumers and merchandising – and how you
can capitalize on all three to increase your sales. Using trends for Spring/Summer 2015, participants will gain an understanding of visual merchandising
trends and how to incorporate them into store design and display. After critiquing examples of window displays, participants will have the opportunity to
put their new knowledge to practical use, dividing into small groups and creating live window displays on the show floor.
Sponsored by Floor Focus / Floor Daily
RETAILER SYMPOSIUM | Wednesday, October 22 | 8:00 am – 11:00 am
$89 Early | $109 Regular | $129 On-Site
Get it Right! – New Products, Troubleshooting Problems Onsite, Selling Skills and
Hiring Your Own Inspector
Presented by Larry Cooper, Textile Consultants; Lewis G. Migliore, LGM and Associates
This 3-hour program will cover a lot of ground for “getting it right” - from reviewing
new products including wood, LVT and carpet, troubleshooting and solving problems
onsite, developing selling skills to hiring your own inspector.
Includes case studies and hands-on demonstrations.
Sponsored by iCleaning Specialist
ICRI CONCRETE SLAB MOISTURE TESTING CERTIFICATION PROGRAM
Monday, October 20 - Tuesday, October 21
The purpose of this program is to help improve the performance of concrete slab
moisture testing to result in more consistent, accurate and reliable results that will
help flooring manufacturers, architects, engineers and contractors make better
decisions as to when a concrete floor is ready for floorcovering installation. Visit
TISEeast.com for complete details, pricing and eligibility requirements.
MAXIMIZING MARGINS
Monday, October 20 | 9:00 am – 1:00 pm | No Charge, RSVP required
Calling all fabricators! This four-hour workshop focuses on maximizing your margins and
increasing your profits, straight from experienced business owners. Topics include branding,
production efficiency, business planning, the buying experience, diversifying, and profit.
A&D HOSPITALITY TOUR: SOUTH BEACH SUBLIME
Tuesday, October 21 | 11:00 am – 4:15 pm
$75 Early | $100 Regular
Presenter: Drew Limsky, Modern Luxury Interiors
Join us for a behind-the-design tour of two South Beach
luxury boutique hotels – The SLS South Beach, designed
by the imaginative Philippe Starck and The James Royal
Palm, designed by Lauren Rottet. Includes lunch at The James Royal Palms’
Florida Cookery restaurant, a culinary treat in a beautifully appointed setting.
Transportation provided to and from the MBCC.
Sponsored by Floor Focus / Floor Daily
PREFERRED HOTELS
TISE East Housing, powered by Travel Planners,
has the lowest rates at the most popular hotels
in Miami Beach:
The Albion
Courtyard Miami Beach Oceanfront
Delano Hotel
Dream South Beach
Eden Roc Resort and Spa
Fontainebleau Miami Beach
Holiday Inn Miami Beach Oceanfront
Loews Miami Beach Hotel
Ritz-Carlton South Beach
SLS Hotel South Beach
Surfcomber- A Kimpton Hotel
The James Royal Palm
The Shore Club
Don’t delay, visit TISEeast.com/Travel to book today!
Remember, if you don’t see the
seal, it’s not the real deal...
travel, transit & destination
From cafés, clubs and shopping along South Beach’s Ocean Drive,
Lincoln Road, and Washington Avenue; the international hotels and restaurants
of Collins Avenue and Middle Beach; to the re-emerging neighborhood in North
Beach, Miami Beach offers visitors and residents a dazzling array of activities
to enjoy.
Whether you’re looking for travel discounts or helpful tips for navigating Miami
Beach, TISEeast.com/Travel has the latest information and makes it easy to
save on your preferred method of travel.
SHuttle Bus Schedule
Shuttle Bus Service is complimentary when you book your hotel
accommodations through TISE East Housing, powered by Travel Planners.
A fee will be charged to attendees that stay out-of-block, but choose to
ride the shuttles.
Sunday, October 19..................................................... 7:30 am - 6:00 pm
Monday, October 20.................................................... 7:00 am - 6:30 pm
Tuesday, October 21.................................................... 7:00 am - 6:30 pm
Wednesday, October 22.............................................. 7:30 am - 5:00 pm
QUICK DIAL:
TISE East Customer Service............................................................................866.550.6808
Registration....................................................................................................866.860.1971
Housing..........................................................................................................800.221.3531
Miami Beach Tourism Hotline..........................................................................800.933.8448
Your next steps...
Visit TISEeast.com/Register by August 20 and save on Exhibits with Education
registration
Book your hotel while rates are at their best at TISEeast.com/Travel
Plan time for fun
Visit MiamiandBeaches.com to discover all that Miami Beach has to offer
Download The TISE EAST Mobile App Search ‘Surface Event’ in your app store,
or visit TISEeast.com/Mobile
MOBILE APP features:
NEW! Register right from the App
Find exhibitors on the show floor
Add education sessions & events to your schedule and get real-time show updates
Post about your time at the show through Facebook & Twitter
NEW! Connect with other Attendees at the show using the Friends feature
NEW! Use the QR Code scanner to find out more about Exhibitors & products at the show
Hanley Wood Exhibitions
P.O. Box 612128
Dallas, TX USA 75261-2128
Phone: 866-550-6808
Registration/
Promotion Code:
Register by August 20th to take advantage of free education and discounted registration fees.
Find out more at TISEeast.com