EXECUTIVE RECRUITMENT
CROSSROADS DIVERSIFIED SERVICES,
SACRAMENTO, CALIFORNIA
President/Chief Executive Officer (CEO)
Conducted by:
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CROSSROADS DIVERSIFIED SERVICES
OVERVIEW
Crossroads Diversified Services, Inc. (CDS) is a 501(c)(3) public benefit corporation, providing
workforce development, specialized employment and placement services for persons with
disabilities, consulting and technical assistance, and custom-tailored integrated facility management
solutions. Since 1977, Crossroads Diversified Services has provided education, training and support
to enhance employment opportunities for people with disabilities or other social barriers to achieve
employment. Crossroads is a business-conscious nonprofit which relies on a social enterprise
model to sustain its core mission, which is to put people back to work and positively impact the
communities in which they serve. Crossroads has a rich history of innovation for the past 35 years
in using an entrepreneurial for-profit subsidiary to fund the non-profit mission. Its wholly owned
for-profit subsidiary, Crossroads Facility Service (CFS) was established in 2008, and provides a wide
range of integrated facility management solutions for commercial and government customers. The
sole mission of CFS is to provide financial support for the nonprofit mission of Crossroads.
CDS and CFS are guided by two separate volunteer Boards of Directors, made up of individuals who
have the desire, expertise and passion to help people get back to work. CDS employs 215
employees with annual revenues of $10 million. CFS employs 53 employees and generates $3
million in revenues for a combined total of $13 million in revenues and 268 employees. Business
operations currently take place in the greater Sacramento area, the San Francisco Bay Area, and
Texas, with the goal to expand through smart growth nationally in the future.
SERVICING CROSSROADS’ MISSION
Employment Services
Crossroads' employment and workforce development programs prepare displaced and/or disabled
individuals for competitive employment by providing comprehensive support and employment
services. Through program partnerships with agencies including Source America (formerly NISH),
Sacramento Employment and Training Agency (SETA), Sacramento Works, Sacramento County,
California Department of Rehabilitation and the United States Social Security Administration,
Crossroads provides a variety of services crucial for job seekers searching for employment, or
looking to acquire new skills in an increasingly competitive marketplace.
Although Crossroads has evolved and now provides employment services to all job seekers wanting
to get back to work, the main goal of serving people with disabilities still remains. Crossroads
provides a full-range of vocational rehabilitation, supported employment and job placement
services for people with disabilities. Through individualized services, clients are able to successfully
secure and maintain employment. Many of Crossroads’ facility services employees began first as
Crossroads clients – struggling with a disability but yet having the desire to work and become more
self-sufficient. With Crossroads’ help, they became employees of the organization; some have been
with the organization for more than 30 years!
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Bottom line: Crossroads helps individuals transition from public benefits recipients to tax
contributors. Gainful employment has also proven to be key to their recovery and overall stability
of individuals with disabilities, enabling them the pride that comes with earning a paycheck.
Facility Services
Since 1980, Crossroads has provided janitorial services in federal buildings, creating over 200 jobs
for people with disabilities utilizing the Source America “Ability One” program. Through an
innovative quality assurance process and streamlined supervision, Crossroads has become a
recognized leader in managing disabled workforces; they have garnered productivity results actually
exceeding those of non-disabled workforces. These positions are primarily in commercial janitorial
and landscaping. Crossroads offers competitive wages to individuals who have long faced
unemployment and with the guidance of the program, rise to these opportunities admirably,
changing their lives and adding greatly to the companies they serve.
The average tenure of Crossroads’ disabled workforce is more than 15 years, reflecting stability in
employment.
THE PRESIDENT /CEO POSITION
The President/Chief Executive Officer (CEO) serves as the Chief Administrator who implements the
strategic goals, and executes the vision of Crossroads Diversified Services (CDS) and its subsidiary,
Crossroads Facility Services (CFS). The President/CEO reports to and works at the pleasure of the
CDS Board, and works closely with the CFS Board, enabling the Board to fulfill its policy and
governance functions. The CEO provides direction, leadership, and strategic frame work toward the
achievement of the Corporation's philosophy, mission, strategy and its annual goals and objectives.
The position currently supervises a staff of three which includes the Director of Human Resources,
Vice President of Operations, and Chief Financial Officer.
CDS is looking for a forward thinking visionary leader to enhance the organization’s unique social
enterprise model through increased visibility and innovative expansion of CDS’ mission-driven
services that propels their position as a leader in the provision of workforce development services
and job opportunities for the mentally disabled population in California and across the nation.
Moreover, the CEO must also be an entrepreneurial leader focused on increasing CFS’ client base
and profitability in the commercial maintenance and landscaping business marketplace as the
success of CDS relies on CFS’ continued growth.
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Essential Duties
BOARD RELATIONSHIPS
 Works closely with both the non-profit Crossroads Diversified and Crossroads Facility
Services boards to ensure compliance with all laws, regulations and governance
requirements;
 Facilitates the development of progressive policy by providing accurate, timely financial and
administrative information and support to Board members and committees;
 Effectively carries out Board policy and direction.
ORGANIZATIONAL AND HUMAN RESOURCES MANAGEMENT
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Successfully manages resources within the organization by evaluating and enhancing the
organizational structure, operations, programs and staff to align with the organization’s
mission, culture, and service delivery;
Ensures that CDS has staff with the appropriate skills to meet the needs of the organization
through people management activities including hiring, separation of employment, ongoing
staff development and performance management;
Ensures that the organization has the appropriate systems, policies and procedures, physical
space, technology, accreditations, certifications, and licenses to operate efficiently and
effectively;
Provides a work environment that assures maximum productivity by encouraging
responsible participation of all employees in accomplishing the organization’s stated
mission and by establishing processes for continuous improvement in individual job
performance;
Provides a visible leadership presence to internal staff and stakeholders.
BUSINESS DEVELOPMENT AND EXTERNAL RELATIONSHIPS
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Increases revenues by diversifying business development, service/product expansion and
programmatic funding efforts;
Promotes CDS’ visibility and enhances or optimizes business development efforts through
networking, participation and membership in community forums, civic and business
organizations, and activities that are aligned with CDS’s mission and vision;
Serves as the primary spokesperson representing CDS and develops a stronger interface
with the mental health, workforce development, business and political community;
Serves as the face of CFS in the business community;
Cultivates and maintains relationships with federal, state, regional and local elected officials
to enhance outreach, advocacy and visibility at all levels.
VISION AND PLANNING
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Develops and communicates a compelling vision of Crossroads’ future that reflects the
Boards directions and provides leadership to the organization in accomplishing the mission;
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Conduct a comprehensive assessment of CDS/CFS organizational and cost structures, and
finances to develop a strategic growth plan for both the mission and facilities operations;
In conjunction with the Boards, leads the strategic planning process that builds on the 2015
strategic plan, expands current operations and programs and encompasses a business
development/growth strategy that takes into consideration new product lines and services
that enhances the mission;
Drives the collaborative process and builds consensus with the Boards for both CDS and CFS,
staff, and other stakeholders to develop long term goals and objectives, and strategic and
operational plans for the organization;
Develops strategic and operational plans to implement the vision;
Oversees preparation of the annual budget and other necessary financial documents.
Provides information and justifications for the Board of Directors in its budgetary review
and approval processes.
IDEAL CANDIDATE:
JOB AND SKILL REQUIREMENTS
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Advanced degree in Business, Public Administration or Social Sciences desired.
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A minimum of 10 years of experience as a chief executive or other senior level role in
comparable public, private or nonprofit organization.
Proven ability to successfully run, manage and grow a business enterprise with multiple
services lines and profit centers.
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Knowledge of, and ability to develop corporate level strategic plans, operating objectives,
and human resource, health and safety, risk management, information technology and total
quality management programs.
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Strong Entrepreneurial skills; sales oriented, and demonstrated ability to supervise a sales
team.
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Outstanding leadership skills; leads by example; holds people accountable.
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Experience with securing, administering and managing federal, state, and county contracts.
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Budget Management and Profit and Loss experience.
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Knowledge of the laws governing nonprofit corporations.
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Ability to provide vision and leadership toward achieving a corporate mission and execute.
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Experience with working effectively with a Board of Directors.
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Knowledge of the principles and processes of the Rehabilitation Accreditation Commission
(CARF) is desired.
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Knowledge of the principles and processes of the Source America (formerly NISH) network
of nonprofit service providers under the Ability One program is desired.
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Willingness and ability to serve on boards, committees and task forces of appropriate
national, state and local organizations and associations (both private and governmental).
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Ability to develop and maintain effective interpersonal relations.
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Ability to communicate effectively.
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Demonstrated experience in using change management techniques to facilitate
organizational growth and expansion.
QUALITIES
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Willingness to engage in continuous personal and professional development;
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Sensitive and committed to the needs of persons with disabilities;
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Intensely customer focused;
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Proven ability to interact positively with a wide variety of personalities;
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Community oriented, politically astute;
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Strong strategic vision;
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Demonstrated ability to relate to and communicate with diverse audiences and
communities with a track record of effectively engaging, working with and influencing
senior corporate executives business/community leaders and elected officials;
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“Get it done” attitude;
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Results, outcome and bottom line driven; with a commitment to service excellence;
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Collaborator and consensus builder.
COMPENSATION
An excellent benefits package and salary commensurate with qualifications
and experience will be provided. First consideration will be given to
applications received by February 28, 2014. To apply for this outstanding
opportunity, please submit your resume and letter of interest, electronically,
as soon as possible to brett@thehawkinscompany.com
Brett Byers
The Hawkins Company
8939 S. Sepulveda Blvd., Suite 110-216
Los Angeles, California 90045
For additional information, please contact Ms. Brett Byers at 323-403-8279
or Bill Hawkins at 310-348-8800.
Crossroads Diversified Services is an Affirmative Action Employer. Persons with disabilities are
encouraged to apply.
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