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Creativity 50 2010: Vivian Rosenthal and Jesse
Seppi
Designers/Directors/Experience Creators and Co-founders of Tronic Studio
BY: ANN-CHRISTINE DIAZ, PUBLISHED: MAR 05, 2010
E-MAIL | PRINT |
AGENCY OF THE YEAR 2009
Creativity's Agency of the Year
Mother New York is Creativity's Agency of the
Year. Read about Mother's breakout year, see who
else made the Agency Honor Roll, check out
production company of the year
and more
AWARDS REPORT 2009
Creativity's Awards Report 2009
The definitive online tally of the best agencies,
brands, creatives, production companies and
directors
Since its founding in 2001 by Jesse Seppi and Vivian Rosenthal, two Columbia Graduate School of
Architecture alums, immersive design studio Tronic has channeled its expertise in digital tools, filmmaking
and physical structures into creating hybrid experiences that can reach far beyond a flat screen. While the
studio is well-equipped to create effects-laden stories within the confines of 2D—evident, for example in
the haunting, 2K Games Spec Ops Trailer depicting the destruction of Dubai, co-created with Marco
Brambilla, or the short film for I Am, about nature's disintegration in the increasingly man-made world —
Tronic's breadth of talent goes on full display when you tack on a dimension or two. If you've frequented
the moving walkway at N.Y.'s JFK terminal, you might have spent some time with one of the studio's early
projects, for Microsoft Vista, an immersive digital experience that spanned 230 feet across 40 plasma
screens. More recently, Tronic unveiled a large-scale installation for HP that merges physical sculpture
with digital media.
On what gets them going creatively: We're excited by creating experiences. These could be purely
digital or physical or a hybrid of the two. Immersive experiences, whether they be social media, digital
products and platforms, games or interactive installations will be the shared language of communication in
the near future. They will connect and engage people with each other and the brands they identify with.
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FOLLOW US ON TWITTER
...and the follow-up post: Five Things I
Gained at SXSW 2010
http://bit.ly/c1Zv8V #sxswi #wxwm (new
blog post fao @ruthward)
Fri, 19 Mar 2010 13:06:01 +0000 by fionacullinan
i'm going with you next year! RT
@fionacullinan: Blogged: 12 things I
learnt at SXSW 2010:
http://bit.ly/bOp0ZE #wxwm #sxswi
Fri, 19 Mar 2010 13:04:13 +0000 by UKtraveleditor
#highlights from #SXSWi: South by
Southwest (SXSW) is still going strong
in Music and Film for several more d...
http://bit.ly/9QbnAP
Fri, 19 Mar 2010 12:52:41 +0000 by angusparker
WISER EARTH- #highlights from
#SXSWi: South by Southwest (SXSW) is
still going strong in Music and Film for
s... http://bit.ly/bmYmJG
Fri, 19 Mar 2010 12:52:39 +0000 by dollarsmedia
#highlights from #SXSWi
http://bit.ly/cpP5lM (via @wiserearth)
Fri, 19 Mar 2010 12:52:39 +0000 by nptechblogs
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