CONTACT:
Jean Smoke
Cold Stone Creamery
480.362.4957
cjsmoke@kahalamgmt.com
COLD STONE CREAMERY ENTERS CONTINENT OF AFRICA WITH
EGYPT EXPANSION PLANS
Egypt Marks the 19th Country Cold Stone Creamery has Developed Through
International Growth
SCOTTSDALE, Ariz. – (June 5, 2012) –The year 2012 is shaping up to be an
exciting one for Cold Stone Creamery’s international growth with a recent franchise
agreement signed for development within Egypt. As Cold Stone Creamery® gains a
presence in its 19th country; it more momentously is entering Africa, the second
largest continent in the world. Kahala, Cold Stone Creamery’s parent company, has
signed a 10 year Master Franchise agreement with Squadra to bring the Ultimate Ice
Cream Experience® to Egypt with a goal of eight stores in the first four years alone.
Squadra is the collaboration of three organizations that together bring over 50 years
of experience in the fields of trade and industry in different segments including
automotive, leisure, fashion and garments in general trading and retailing. Together,
these three companies formed Squadra to become Egypt’s premiere fashion leader in
the Food & Beverage sector through creativity, quality, differentiation and
innovation.
“Cold Stone Creamery has successfully managed to preserve the warm feeling of
stepping into a traditional creamery with fresh and rich aromas, while also utilizing
the advances of the millennium to continue growing into a cutting edge brand that is
recognized and embraced throughout the world,” said Hany Tanyous, CEO of
Squadra. “It is the perfect fit for Egyptian consumers who value high quality products
and appreciate the tradition behind it. We anticipate great success and rapid growth
for Cold Stone Creamery in our local market.”
Squadra has a strong retail presence which will enhance their ability to secure
premier locations throughout the market. The first store will open in June 2012,
followed by the second store shortly after. A third location is also planned for the
fourth Quarter of 2012.
“We are pleased to continue to strengthen our international presence by entering an
entirely new continent. Squadra is the perfect partner for this important milestone
with their great reputation, incredible knowledge of the market and a very successful
track record,” said Dan Beem, Cold Stone Creamery’s President of International.
“We have great expectations for Cold Stone Creamery to flourish within Egypt, as
well as future plans to continue expanding throughout the continent of Africa.”
Cold Stone Creamery’s explosive international growth began in November 2005
when the company opened its first international store in Tokyo, Japan. Today, Cold
Stone Creamery stores are operating in more than 380 international locations in 19
countries including China, South Korea, Canada, Denmark and the United Arab
Emirates.
About Cold Stone Creamery
Cold Stone Creamery delivers the Ultimate Ice Cream Experience® through a
community of franchisees who are passionate about ice cream. The secret recipe for
smooth and creamy ice cream is handcrafted fresh daily in each store, and then
customized by combining a variety of Mix-ins on a frozen granite stone.
Headquartered in Scottsdale, Ariz., Cold Stone Creamery is a subsidiary of Kahala,
one of the fastest growing franchising companies in the world, with a portfolio of 14
quick-service restaurant brands. Cold Stone Creamery operates more than 1,500
locations in 19 countries.
For more information about Cold Stone Creamery, visit
www.coldstonecreamery.com. For more information about Kahala, visit
www.kahalamgmt.com.