ELECTRONICALLY REPRINTED FROM APRIL 26, 2010
U.S. TOP 20 AGENCIES FROM ALL DISCIPLINES
Ranked by 2009 U. S. revenue for agency brands. Dollars in thousands.
‘09
RANK
‘08
11
AGENCY
HEADQUARTERS
11
Acxiom
Corp.
Acxiom
Corp.
Little
Ark. Ark.
LittleRock,
Rock,
2
4
DraftFCB* [Interpublic (Draft)]
3
5
4
U.S. REVENUE
2009
% CHG
$631,500
$631,500
-15.2
-15.2
Chicago/New York
495,000
-1.2
Epsilon/Purple@Epsilon [Alliance Data Systems Corp.]
Irving, Texas
487,800
5.9
3
McCann Erickson Worldwide* [Interpublic (McCann)]
New York
450,000
-12.1
5
2
BBDO Worldwide* [Omnicom (BBDO)]
New York
436,200
-16.6
6
6
Rapp* [Omnicom (DDB {Rapp})]
New York
340,000
-6.7
7
8
Euro RSCG Worldwide* [Havas (Euro)]
New York
325,800
-5.8
8
7
JWT* [WPP (JWT)]
New York
325,000
-7.3
9
10
Razorfish* [Publicis]
Seattle
317,000
0.0
10
11
OgilvyOne Worldwide* [WPP (Ogilvy)]
New York
300,000
-3.2
11
9
Digitas* [Publicis (Digitas)]
Boston
294,900
-7.6
12
NA
Fleishman-Hillard* [Omnicom]
St. Louis
290,000
NA
13
14
Edelman
Chicago
288,505
0.4
14
12
Y&R* [WPP (Y&R)]
New York
286,000
-5.6
15
15
Weber Shandwick* [Interpublic (McCann)]
New York
270,000
-1.3
16
13
Leo Burnett Worldwide* [Publicis (Burnett)]
Chicago
266,980
-9.6
17
16
Wunderman* [WPP (Y&R {Wunderman})]
New York
262,000
-2.2
18
17
Carlson Marketing* [Groupe Aeroplan]
Minneapolis
256,011
-3.4
19
18
DDB Worldwide* [Omnicom (DDB)]
New York
250,000
-5.7
20
22
Aspen Marketing Services
West Chicago, Ill.
225,400
6.0
For the first time in the
history of the Agency
Report, the ranking’s
biggest agency is far
removed from the
clique and clack of
Madison Avenue. The
largest U. S. agency is
Arkansas-based
Acxiom, a major player
in data-centric direct
marketing and
customer relationship
management. Acxiom
Corp. isn’t a new name,
it’s been in business
since 1969.
Revenue supplied by companies via Ad Age questionnaire, obtained from public documents or estimated by Ad Age. Asterisk indicates estimate. Some U.S. figures reflect North American revenue. 2009 and 2008 revenue based on data collected and/or adjusted in 2010.
Source: Ad Age DataCenter. Methodology: AdAge.com/agencyreport2010
Acxiom is a recognized leader in marketing technology and services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data
and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40
years of experience of data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969,
Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, South
America, Asia-Pacific and the Middle East. For more information about Acxiom, visit www.acxiom.com.
Contact information:
1.888.3ACXIOM
www.acxiom.com
Posted with permission from the April 26, 2010 issue of Advertising Age ® www.ADAGE.com, Copyright 2010. Crain Communications. All rights reserved.
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