Pricing Strategy & Management Development for

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Pricing Strategy & Management Development for

Consumer Packaged Goods

Our Company

Pricing Solutions is an global consulting firm specializing in four core pricing services:

• Strategy & Management

• Research & Analytics

• Systems & T ools

• Pricing Training

Our global team of researchers, consultants & partners are thought-leaders in the industry.

We deliver customized crossfunctional solutions, and are proud to say our clients typically see a 10:1 payback on their investment.

Learn more: pricingsolutions.

com

Paul Hunt

President, Pricing Solutions phunt@pricingsolutions.com

Today, many Consumer Packaged Goods companies struggle with managing prices globally and maintaining pricing power. Loss of pricing power alone has significant implications including difficulty with price increases and increasing trade spend budgets, as well as effectively pricing new products and causing inequities between customer accounts.

Pricing Strategy & Management Services for the CPG Industry

To help overcome these issues, Pricing Solutions has identified 8 core pricing processes we work with CPG companies to master. They include:

Channel Consolidation: Customer Fairness & Equitability, Managing Requests for Deals and Implementing Price Increases

Optimizing Price Levels, Gaps & Promotions

New Product Pricing Optimization

Evaluating Profit / Volume / Price Trade-offs

Establishing Retail Price Points and Pricing Psychology

Developing Competitive Pricing Skills

Establishing a Trade Spend Budget

Managing Foreign Exchange

Pricing DNA

Our Pricing DNA tool helps convert Elasticity, data many CPG companies already have access to, into Price Importance for Price Value Maps.

Perceived Value Map: Sample Deliverable

PVMs take into consideration price, brand attributes and competitors to help clients understand their positioning: Value Advantage vs. Value Disadvantage.

Select Clients

Pricing Solutions is proud to work with many industry leaders, including:

• Coca-Cola

• Johnson & Johnson

• Nestlé Canada

• Farley’s & Suthers

• Schick

• Unilever

• Hylands

• MAM USA

• LEGO

• Cadbury Adams

Driving Your Business Forward

Over the course of 700+ global pricing studies we’ve developed our World Class Pricing Process

Maturity Model TM . The framework outlines the stages of growth that pricing managers and

Consumer Packaged Goods companies must go through on the journey to pricing excellence. First, we assess your level by determining a Pricing Diagnostic

Scorecard, then develop a Roadmap to take control of pricing strategy and processes.

While the majority of companies are operating at

Levels 1-3 of the model, achievement of each Level generally results in a 1 to 3% improvement in net profit, with payback usually realized within 12-24 months.

Pricing Solutions’ World Class Pricing

Process Maturity Model TM.

© Pricing Solutions Ltd. 2014

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