Master Plan Community Survey
Kettle Moraine School District
September 3 – 30, 2013
© 2013 K12 Insight
Overview
Under the direction of the KMSD board, the district sought feedback from the Kettle Moraine
community regarding the Master Planning process. The board identified four priorities for the
Master Plan:
1. Equitable access to technology and resources that support learning across all district facilities
2. Maintenance of site, facilities and physical assets
3. Flexible internal and external spaces designed for sustainability and adaptability to meet evolving
instructional needs
4. Safe, appropriate and motivational learning environments for students and staff
Survey topics also included:
•
Communication
•
Quality of Services and Facilities
•
Board Priorities
•
Master Plan Options
•
Funding Support for Master Plan Options
Developed in collaboration with K12 Insight, a technology-based research and communication firm
located in Virginia, the KMSD Facilities Master Plan Community Survey was conducted September 330, 2013. This report provides an overview of the findings.
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© 2013 K12 Insight
Technical Notes
•
All residents within the Kettle Moraine School District were mailed a paper
survey with a postage-paid return envelope. Each paper survey included a
unique web-based survey key for those who preferred to take the survey online.
•
Email invitations were sent to all parents for whom the district had addresses.
Additionally, postcard reminders were mailed out to all residents within KMSD
and KMSD provided press releases regarding the survey.
•
Unique keys were provided with each paper survey. Additional keys were
available through the district office. Each address was allowed two unique keys
to limit the number of responses per resident.
•
All questions were voluntary.
•
Since results do not reflect random sampling, they should not be generalized to
entire populations. Rather, results reflect the perceptions and opinions of the
groups who responded to the surveys.
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© 2013 K12 Insight
Survey Participation
Almost 2,000 people participated in the KMSD Master Plan Community Survey.
More than 8,400 surveys were mailed to residences within KMSD.
Responding
Group
Number of
Responses
(N)
Possible
Responses
(Nmax)
Response
Rate
(%)
All Respondents
1,916
8,425
~23%
Responding
Group*
Paper Survey
Responses
Online
Survey
Total
KMSD Parents*
192
698
890
Non-Parent, Non-Staff*
489
192
681
KMSD Employees*
21
76
97
Non-Residents or Did Not
Answer
31
217
248
All
733
1,183
1,916
Note: *Counts exclude non-residents
© 2013 K12 Insight
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Living in the District
80% of respondents have lived within KMSD for six years or more.
How long have you lived within the KMSD ?
16%
18%
13%
46%
3%
4%
Less than 1 year (N=57)
1 to 5 years (N=243)
6-10 years (N=344)
11-15 years (N=303)
More than 15 years (N=879)
I do not reside in the KMSD (N=75)
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© 2013 K12 Insight
KMSD Communities
Residents from all 10 communities serving Kettle Moraine School District
provided responses.
Community
Count (N)
City of Delafield
325
City of Delafield (N=325)
18%
Town of Delafield
315
Town of Delafield (N=315)
18%
Town of Genesee
262
Town of Genesee (N=262)
15%
Town of Ottawa
235
Town of Ottawa (N=235)
13%
Village of Wales
230
Village of Wales (N=230)
13%
Village of Dousman
154
Village of Summit
156
I do not reside in the
KMSD.
58
I do not reside in KMSD. (N=58)
3%
Village of North Prairie
38
Village of North Prairie (N=38)
2%
Town of Sullivan
6
Town of Sullivan (N=6)
0%
Town of Eagle
5
Town of Eagle (N=5)
0%
Total
Village of Dousman (N=154)
9%
Village of Summit (N=156)
9%
1,784
6
0%
© 2013 K12 Insight
20% 40% 60% 80% 100%
Respondent Demographics
Approximately 5 out of 10 respondents identified themselves as a KMSD parent.
To help us understand your perspective, please select all that apply. I am a . . .
Parent of KMSD student (N=890)
53%
Community member (N=831)
49%
Parent of KMSD graduate (N=591)
35%
Retiree (N=337)
20%
Business/Civic leader (N=197)
12%
Graduate of KMSD (N=122)
7%
Grandparent of KMSD student (N=87)
5%
Grandparent of KMSD graduate (N=39)
2%
0%
20%
40%
60%
80%
Note: Total percentage exceeds 100. Respondents may select more than one answer. Excludes non-residents.
© 2013 K12 Insight
100%
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Respondent Demographics
Fewer than 1 in 10 respondents is an employee of KMSD.
Slightly more than half of respondents have children attending a KMSD school.
Are you an employee of KMSD? (N=1,688) 6%
94%
Do you have children attending a KMSD school?
(N=1,680)
56%
0%
Yes
Note: Excludes non-residents
© 2013 K12 Insight
20%
44%
40%
60%
80%
100%
No
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Respondent Demographics
All KMSD schools were represented by survey respondents. Respondents may
have identified children in multiple schools. (N=1,085)
School
Count
Kettle Moraine High School
Kettle Moraine Middle School
Cushing Elementary School
Dousman Elementary School
424
367
157
111
Wales Elementary School
Magee Elementary School
KM Explore Elementary School
Private School
Kettle Moraine Perform Charter
KM4K Community Provider
Kettle Moraine Global Charter
Home School
Other (WeeKnow, YMCA 4K,
Head Start, None of the Above)
39%
Kettle Moraine High School (KMHS)
34%
Kettle Moraine Middle School (KMMS)
14%
Cushing Elementary School
Dousman Elementary School
10%
106
Wales Elementary School
10%
69
58
44
38
33
10
7
Magee Elementary School
6%
KM Explore Elementary School
5%
Private School
4%
Kettle Moraine Perform Charter
4%
KM4K Community Provider
3%
Kettle Moraine Global Charter
1%
Home School
1%
120
11%
Other
0%
20% 40% 60% 80% 100%
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Note: Total percentage may exceed 100. Respondents may select more than one answer. Excludes non-residents.
© 2013 K12 Insight
Communication
Respondents identified the KM Communicator (92%), followed by Word of Mouth
(87%) and School/District Mailings (87%), as the most frequently used sources for
receiving KMSD information.
How frequently do you receive information
about KMSD?
Overall
Parents
Employees
Community
Members*
Percent "Always" or "Usually" or "Sometimes"
KM Communicator
92%
93%
95%
91%
School/District Mailings
87%
96%
97%
73%
Word of Mouth
87%
91%
99%
79%
School/District Website
73%
96%
96%
29%
School/District Emails (OPT-IN)
68%
97%
85%
10%
55%
61%
57%
76%
74%
8%
58%
74%
31%
Lake Country Reporter
Parent Organizations (PTO, Booster
Club, etc.)
KM Conversations
56%
51%
49%
Note: Excludes non-residents . * Non-Parent, Non-Staff
© 2013 K12 Insight
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Communication (Continued)
How frequently do you receive information
about KMSD?
Overall
Parents
Employees
Community
Members*
Percent "Always" or "Usually" or "Sometimes"
KM Index
49%
52%
69%
45%
School Board Meetings
39%
50%
84%
18%
Waukesha Freeman
27%
19%
33%
39%
Facebook
21%
28%
36%
6%
Twitter
3%
3%
4%
2%
Other
41%
43%
63%
35%
Note: Excludes non-residents. *Non-Parent, Non-Staff
© 2013 K12 Insight
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Communication
Overall, almost 8 of 10 respondents feel the district is doing a good job keeping
people informed.
Kettle Moraine does a good job keeping me informed about issues that
are important to me.
Overall (N=1,687)
20%
Parents (N=878)
28%
Employees (N=96)
9%
0%
Disagree
Note: Excludes non-residents. Data labels less than 5% not shown.
© 2013 K12 Insight
6% 7%
48%
59%
20%
Agree
8% 5% 9%
57%
40%
Community Members (N=678)
Strongly Agree
58%
40%
7%
10%
60%
Strongly Disagree
18%
80%
No Opinion
100%
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Communication
More than 300 respondents offered comments regarding communication. (N=312)
Some Themes from Responses
Many respondents are satisfied with KMSD’s current level of communication.
Respondents recommend that communication include both sides of topics or issues and
describe decision-making processes.
Respondents would like more communication via email and would like the communication
to be more timely.
Respondents feel there are too many methods of communication and suggested that there
be a centralized mode for communicating. Infinite Campus was identified as a good start.
Respondents suggested there be more program-specific communication such as block
scheduling, Special Education, KM Explore School, etc.
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© 2013 K12 Insight
Quality of KMSD Services and Facilities
A strong majority of respondents agree that KMSD provides an excellent
education (82%).
KMSD provides an excellent education to all.
(N=1,686)
36%
KMSD provides sufficient space for both school
and community activities. (N=1,679)
24%
KMSD has high quality facilities. (N=1,681)
19%
KMSD offers adequate technology to meet the
learning needs of students (hardware, software,
internet speed and access, etc.). (N=1,676)
17%
0%
Strongly Agree
Agree
Disagree
Note: Excludes non-residents. Data labels less than 5% not shown.
© 2013 K12 Insight
46%
54%
8%
50%
41%
20%
40%
Strongly Disagree
8% 7%
19%
17%
60%
12%
10%
21%
80%
No Opinion
100%
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Quality of KMSD Services and Facilities
A strong majority of respondents agree that KMSD provides an excellent
education (82%).
Overall
(N=1,681)
Parents
(N=885)
Employees
(N=97)
Community
Members*
(N=666)
Percent "Strongly Agree" or "Agree"
KMSD provides an excellent education
to all students.
82%
86%
89%
78%
KMSD provides sufficient space for
both school and community activities.
78%
83%
64%
74%
KMSD has high quality facilities.
69%
68%
45%
72%
KMSD offers adequate technology to
meet the learning needs of students
(hardware, software, internet speed
and access, etc.).
58%
62%
30%
54%
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Note: Excludes non-residents. *Non-Parent, Non-Staff
© 2013 K12 Insight
Master Planning Approaches and Board Priorities
Most respondents viewed the approaches favorably (80% or more). Reconfiguring
existing classrooms was viewed less favorably (55%).
Upgrade the technology infrastructure to meet the
learning needs of students (hardware, software,
internet speed and access, etc.) (N=1,679)
40%
Improve energy efficiency and reduce costs by
upgrading and/or replacing aging building systems
such as boilers, roofs, windows and lighting. (N=1,682)
40%
35%
Reconfigure existing classrooms and common spaces
to provide flexible learning spaces for school and
community activities. (N=1,680)
17%
47%
38%
23%
Install security and safety systems to improve
monitoring and control access in all schools. (N=1,683)
35%
41%
Ensure consistent qualities of facilities and
technology throughout the district. (N=1,678)
33%
47%
0%
Strongly Agree
Agree
Disagree
20%
40%
Strongly Disagree
60%
9%
7%
7%
7%
8%
14%
13% 5% 6%
9%
80%
8%
100%
No Opinion
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Note: Excludes non-residents. Data labels less than 5% not shown.
© 2013 K12 Insight
Master Planning Approaches and Board Priorities
More than 200 respondents provided feedback on other approaches. (N=203)
Some Themes to Responses
Respondents offered various prioritization of the approaches such as
• security, upgrade technology and infrastructure, improve energy efficiency and
reconfigure existing classrooms
• safety first or
• technology and infrastructure is most important
Other approaches were suggested such as smaller class sizes, resources for programs (i.e.,
special education, basics curriculum, virtual classrooms) or specific building needs such as
air conditioning.
Respondents recommend that the district provide some comparison of the Facilities and
Technology Assessment results with other school districts.
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© 2013 K12 Insight
Master Planning Approaches and Board Priorities
How much do you disagree or agree with
each of the following approaches?
Overall
(N=1,680)
Parents
(N=884)
Employees
(N=97)
Community
Members*
(N=668)
Percent "Strongly Agree" or "Agree"
Upgrade the technology infrastructure to
meet the learning needs of students
(hardware, software, internet speed and
access, etc.).
80%
88%
94%
69%
Improve energy efficiency and reduce costs
by upgrading and/or replacing aging building
systems such as boilers, roofs, windows and
lighting.
82%
86%
96%
76%
Reconfigure existing classrooms and
common spaces to provide flexible learning
spaces for school and community activities.
55%
62%
70%
42%
Install security and safety systems to
improve monitoring and control access in all
schools.
76%
79%
91%
69%
Ensure consistent quality of facilities and
technology throughout the district.
80%
87%
92%
70%
Note: Excludes non-residents. *Non-Parent, Non-Staff
© 2013 K12 Insight
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Support of Master Plan Options
Almost half of respondents (48%) support Option A – the Baseline Master Plan.
More than a third (36%) support Option B, C or D. 16% do not support any of the
options.
After you review each of the options below, please select the ONE option you may
13%
be willing to support at this time.
12%
48%
11%
16%
Option A: Baseline Master Plan - A Only (N=786)
Option B: Low Level Master Plan - A+B (N=212)
Option C: Mid-Level Master Plan - A+B+C (N=189)
Option D: High-Level Master Plan - A+B+C+D (N=175)
I support none of the funding level options at this time. (N=215)
Note: Excludes non-residents
© 2013 K12 Insight
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Master Plan Options by Respondent Type
Option A was selected most often by each respondent group – Community
Members (48%), Employees (38%) and Parents (49%).
Please select the ONE option you may be
willing to support at this time.
Overall
(N=1,623)
Parents
(N=859)
Employees
(N=93)
Community
Members*
(N=637)
All Responses
Option A: Baseline Master Plan A Only
48%
49%
38%
48%
Option B: Low Level Master Plan A+B
13%
13%
11%
14%
Option C: Mid-Level Master Plan
A+B+C
12%
13%
28%
9%
Option D: High-Level Master Plan
A+B+C+D
11%
14%
17%
6%
I support none of these options at this
time.
16%
11%
6%
23%
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Note: Excludes non-residents. *Non-Parent, Non-Staff
© 2013 K12 Insight
Master Plan Options
Almost 300 respondents provided suggestions for Master Plan options. (N=294)
Themes to Responses
Respondents would like more detailed information about the options listed.
Respondents support improvements and/or upgrades to technology.
Respondents support improved and/or updated safety and security.
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© 2013 K12 Insight
Funding Support for Master Plan Options
The majority of respondents indicated a willingness to support Option A (32%) or
Option B (26%).
Select the option you may be willing to support to meet the facilities and
technology needs of KMSD at this time.
26%
16%
32%
14%
13%
Option A (N=524)
Option B (N=420)
Option C (N=260)
Option D (N=227)
I support none of the funding level options at this time. (N=215)
Note: Excludes non-residents.
© 2013 K12 Insight
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Funding Support for Master Plan Options
Support for funding options varied by respondent group. Overall support was
strongest for Options A and B.
Select the option you may be willing to
support to meet the facilities and
technology needs of KMSD at this time.
Overall
(N=1,646)
Parents
(N=863)
Employees
(N=93)
Community
Members*
(N=657)
All Responses
Option A
32%
24%
24%
43%
Option B
26%
31%
24%
20%
Option C
16%
18%
26%
12%
Option D
14%
19%
25%
7%
I support none of the funding level
options at this time.
13%
8%
2%
18%
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Note: Excludes non-residents. *Non-Parent, Non-Staff
© 2013 K12 Insight
Funding Support for Master Plan Options
More than 600 respondents shared their thoughts regarding the funding level
they selected. (N=622)
Some Common Themes
Respondents in general prefer either no tax increase or a limited tax increase.
Respondents view facility improvements as important.
Respondents noted their limited income and/or affordability of the listed options.
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© 2013 K12 Insight
Support for Facilities
Almost 6 out of 10 respondents are Likely or Very Likely to support the option
they chose.
Given the funding level option you chose, how likely are you at this time to support
a facilities and technology referendum in April 2014?
27%
16%
32%
19%
7%
Very Likely (N=527)
Likely (N=435)
Somewhat Likely (N=255)
Not Likely (N=313)
Prefer Not to Answer (N=110)
Note: Excludes non-residents. Data labels less than 5% not shown.
© 2013 K12 Insight
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Support for Facilities
Overall, the majority of respondents are Very Likely or Likely (59%) to support a
referendum. Parents (69%), Employees (80%) and Community Members (45%)
indicate favorable support for a referendum.
Given the funding level option you chose,
how likely are you at this time to support a
facilities and technology referendum in
April 2014?
Overall
(N=1,640)
Parents
(N=867)
Employees
(N=95)
Community
Members*
(N=644)
All Responses
Very Likely
32%
39%
64%
22%
Likely
27%
30%
16%
23%
Somewhat Likely
16%
15%
9%
17%
Not Likely
19%
11%
8%
30%
Prefer Not to Answer
7%
5%
2%
9%
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Note: Excludes non-residents. *Non-Parent, Non-Staff
© 2013 K12 Insight
Information Sharing
How would you like to receive information regarding a potential facilities and
technology referendum?
District Mailings (N=1,055)
65%
Emails (N=886)
54%
Website (N=541)
33%
Newspaper (N=476)
29%
Community Meetings (N=326)
20%
Social Media (N=124)
Other: Twitter,
Phone Calls,
Student Packets
8%
Radio (N=65)
4%
Other (N=40)
2%
0%
20%
40%
60%
80%
100%
Note: Multiple answers per participant possible. Percentages added may exceed 100 since a participant may select more
than one answer for this question.
© 2013 K12 Insight
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Information Sharing
More than 300 respondents offered suggestions or comments regarding the
Master Plan and a potential facilities and technology referendum. (N=323)
Some Common Themes
Respondents support technology improvements and/or upgrades.
Investment in the facilities reflects on real estate values.
Respondents made the connection between the Master Plan and student needs.
Other possible revenue sources were offered for facilities.
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© 2013 K12 Insight
Conclusions
Highlights
Next Steps
 82% of respondents agree Kettle
 Align community feedback on
Moraine School District provides an
excellent education
 Overall, respondents viewed school
board master plan priorities favorably
(80%)
 A majority of respondents support
improving facilities and technology as
defined by Options A and B (58%)
 Respondents are “Very Likely” or
“Likely” to support funding for
Options A or A+B (59%), Option C
(16%) or Option D (14%)
priorities to project scope
 Assess preliminary financial
implications of project scope
 Define referendum proposal
 Communicate and engage with
stakeholders
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© 2013 K12 Insight
K12 Insight is a technology and communications firm that helps
school district leadership better engage in conversations with
parents, teachers, staff, students and the general public on
critical district issues.
K12 Insight's approach results in greater transparency and
collaborative decision-making.
Watch our Candid Conversations video, at http://bit.ly/12m6z4x, to learn
more about how we work.
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© 2013 K12 Insight