Journal of Consumer Research
565 Home Sweet Messy Home: Managing Symbolic Pollution
Delphine Dion, Ouidade Sabri, and Valérie Guillard
590 Should the Devil Sell Prada? Retail Rejection Increases
Aspiring Consumers’ Desire for the Brand
Morgan K. Ward and Darren W. Dahl
610
Money in the Bank: Feeling Powerful Increases Saving
Emily N. Garbinsky, Anne-Kathrin Klesse, and Jennifer Aaker
624 Licensing Indulgence in the Present by Distorting
Memories of Past Behavior
Frank May and Caglar Irmak
642 If It’s Useful and You Know It, Do You Eat? Preschoolers
Refrain from Instrumental Food
Michal Maimaran and Ayelet Fishbach
656 The Bottom Dollar Effect: The Influence of Spending to
Zero on Pain of Payment and Satisfaction
Robin L. Soster, Andrew D. Gershoff, and William O.
Bearden
678 I’m Moral, but I Won’t Help You: The Distinct Roles of
Empathy and Justice in Donations
Saerom Lee, Karen Page Winterich, and William T. Ross Jr.
697 Proud to Belong or Proudly Different? Lay Theories
Determine Contrasting Effects of Incidental Pride on
Uniqueness Seeking
Xun (Irene) Huang, Ping Dong, and Anirban Mukhopadhyay
713
Nostalgia Weakens the Desire for Money
Jannine D. Lasaleta, Constantine Sedikides, and Kathleen D.
Vohs
T H E
U N I V E R S I T Y
O F
VOLUME 41 F NUMBER 3 F OCTOBER 2014
730 Doing It the Hard Way: How Low Control Drives
Preferences for High-Effort Products and Services
Keisha M. Cutright and Adriana Samper
746 Social Defaults: Observed Choices Become Choice Defaults
Young Eun Huh, Joachim Vosgerau, and Carey K.
Morewedge
761
Retailer Pricing Strategy and Consumer Choice under Price
Uncertainty
Shai Danziger, Liat Hadar, and Vicki G. Morwitz
775
Is It Still Working? Task Difficulty Promotes a Rapid WearOff Bias in Judgments of Pharmacological Products
Veronika Ilyuk, Lauren Block, and David Faro
794 Reading Fictional Stories and Winning Delayed Prizes: The
Surprising Emotional Impact of Distant Events
Jane E. J. Ebert and Tom Meyvis
810
The Categorization of Time and Its Impact on Task
Initiation
Yanping Tu and Dilip Soman
823
When Going Green Backfires: How Firm Intentions Shape
the Evaluation of Socially Beneficial Product Enhancements
George E. Newman, Margarita Gorlin, and Ravi Dhar
840 Creating the Responsible Consumer: Moralistic Governance
Regimes and Consumer Subjectivity
Markus Giesler and Ela Veresiu
858 The Marketization of Religion: Field, Capital, and
Consumer Identity
James H. McAlexander, Beth Leavenworth Dufault, Diane M.
Martin, and John W. Schouten
C H I C A G O
P R E S S
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