MANAGEMENT SCIENCE informs Vol. 55, No. 1, January 2009, pp. 1–3 issn 0025-1909 eissn 1526-5501 09 5501 0001 ® doi 10.1287/mnsc.1080.0984 © 2009 INFORMS From the Editor A Vision for Management Science Gérard P. Cachon The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104, cachon@wharton.upenn.edu I t is truly an honor to be named Editor of Management Science, and I eagerly look forward to serving this distinguished journal. This letter outlines my strategy for further enhancing the journal’s considerable stature. In particular, I highlight what will remain the same and what will change. My intended audience is the entire Management Science community, which includes the authors who submit manuscripts, the editors and reviewers who evaluate manuscripts, and, of course, the readers who “consume” our manuscripts. Before I continue, I would like to express my sincere thanks to Wallace Hopp, the previous Editor-inChief, for his substantial service to the journal and for the gracious assistance he has shown me during the transition. During his term, the journal experienced a significant increase in submissions while at the same time a dramatic improvement in editorial cycle times. The journal expanded in terms of the number of printed articles as well as the breadth of topics covered. Our 50th anniversary volume, designed by Professor Hopp, was highly successful. In sum, his dedication has led to a better Management Science and a better science of management. question, well answered.” It may be easy to perfectly answer a noninteresting question, but we are not interested in those papers. A paper with an interesting question, well answered, can generate broad interest in multiple ways. It may be interdisciplinary, which is a comparative advantage of Management Science. It may challenge the collective wisdom derived from the existing literature or our perceived understanding of the world around us. It may change how managers make actual decisions or inform us on how they should make decisions. No matter the method for grabbing our attention (and my list is clearly not exhaustive), a paper generates broad interest by creating implications for thought in many domains (e.g., firm actions, market behavior, individual choices, public policy, etc.) and on multiple levels (e.g., basic science to practical implementation). Because there is no single vehicle for creating broad interest, I have recruited world-class scholars to serve as Department Editors to use their judgment to identify the papers that that will make long-lasting and significant contributions to scholarly research on the practice of management. Editorial Objectives Department Structure I have made adjustments to the titles of some of the departments: “Operations and Supply Chain Management” is now “Operations Management,” “Optimization and Modeling” is now “Optimization,” and “Organizations and Social Networks” is now “Organizations.” The motive is not to demote clearly important fields (e.g., supply chain management and social networks), but rather to emphasize the editorial breadth of each department. Two departments have been combined due to their natural synergies: “Entrepreneurship and Innovation” reunites the “Entrepreneurship” and “R&D and Product Development” departments. One department has been retired: “Public Sector Applications.” Management Science has indeed published important papers in the domain of public sectors, and we continue to have a strong interest in public sector applications. However, submissions to As has been established by previous editors, Management Science seeks to publish scholarly research on the practice of management. That tradition will remain. Furthermore, we will continue to apply three primary criteria to each manuscript: relevance, rigor, and broad interest. “Relevance” means that the research pertains to the management of organizations (which can take many different forms). “Rigor” means that the research is correct and the appropriate analytical methods are applied. “Broad interest” means the paper studies a sufficiently important question and provides a sufficiently compelling answer so that it draws the attention of a large group of scholars. Of the three criteria, broad interest is the most important—relevance and rigor are merely necessary but by no means sufficient. Put another way, to quote my colleague and dissertation advisor, Marshall Fisher, good research provides “an interesting 1 Cachon: From the Editor: A Vision for Management Science 2 Management Science 55(1), pp. 1–3, © 2009 INFORMS this department span such a wide array of topics and methodologies that it is difficult to assemble an editorial team capable of handling this diversity. Furthermore, the necessary talent to evaluate these papers generally resides within other departments on the board. Therefore, I feel that the journal is better served by handling these papers through one of the other departments: a paper that considers congestion within a health-care environment can be handled by either Stochastic Models and Simulation or Operations Management; a paper on risk forecasting and the appropriate governmental response can be handled in the Decision Analysis department; a paper on governmental regulation and its impact on new ventures can be handled by Entrepreneurship and Innovation; etc. Reasonable Review Cycle Times I believe the attainment of reasonable cycle times is critical for the health of a journal. When authors expect timely and thoughtful reviews, they are more likely to submit their work. With more submissions to choose from, the journal is more likely to receive truly influential research. Better papers lead to a stronger reputation, which leads to more submissions and submissions from better authors. The key is to define what is reasonable while at the same time maintaining review quality as the first priority. Achieving this balance requires a multifaceted approach, which I next describe. I have established a set of norms for each stage of the review process. For example, all reviewers will be given five weeks to complete their review— conditional that a reviewer agrees to review a paper. It is reasonable to expect a thoughtful review within five weeks. Associate Editors (AEs) are given ten days to complete their evaluation once all reviews are received, and Department Editors (DEs) are expected to complete their decision within five days. All Associate Editors and Department Editors have agreed to these norms. In total, if we review a paper, the process should be completed within 65 days. Therefore, it is surely reasonable to expect that at least 90% of reviews will be completed within 90 days. Table 1 summarizes our norms. DEs and AEs will triage papers to ensure that reviewer capacity is best utilized—reviewers should Table 1 Norms for Completing Editorial Tasks Days Task 1 4 10 35 10 5 Paper is assigned to a Department Editor The DE recruits an Associate Editor The AE recruits reviewers Reviewers evaluate the manuscript The AE makes a recommendation to the DE The DE makes a decision on the manuscript 65 Total only be asked to commit their time when their efforts are indeed valuable. To do otherwise is disrespectful to reviewers and does not foster good will. At the same time, to be respectful to authors, DEs and AEs must ensure that they always provide sufficient explanations for their decisions. Manuscript Central, our online manuscript submission and tracking software, is a vital tool for enabling fast cycle times. Due date reminders are sent through the system to ensure that people schedule their work in a prudent manner. Through its tracking abilities, contact can be maintained with the editorial team to ensure accountability and to avoid situations in which papers are ignored as they “float in an editorial ether.” It is much easier to contribute when you know that all others are contributing as well. As a result, Management Science will post on its website updated processing information for each paper. If you want to check if we are meeting our objectives, I invite you to analyze the data. While you want everyone to make good-faith efforts, some individuals contribute a remarkable effort in support of the journal. Those individuals should be publicly recognized for their work and Management Science will do so. Each year Management Science will designate the set of individuals who distinguish themselves by consistently providing high quality and timely reviews. To conclude, it is my firm belief that reasonable cycle times are not achieved by yelling at reviewers, begging for faster turnarounds, or threats. Instead, the better approach is to establish consistent norms, to provide the information everyone needs to complete their tasks effectively and on time, and to work respectfully with the entire editorial team to achieve our collective objective. Author Contribution to the Review Process Authors possess valuable information as to who are the appropriate individuals to assess the merits of their work. Therefore, authors submit their paper to a Department Editor and suggest three appropriate Associate Editors and six reviewers. From time to time, we will use guest Associate Editors, and so authors are not limited to the current set of regular Associate Editors when making their recommendation. If the DE and AE deem that a paper should be reviewed, then they are free to use the author’s recommended reviewers or to select others that are not included on that list. The common goal is to ensure that each manuscript is reviewed by qualified and impartial individuals while maintaining reviewer anonymity. Double Blind Management Science will transition to a double blind review process. The authors’ identities will be known Cachon: From the Editor: A Vision for Management Science 3 Management Science 55(1), pp. 1–3, © 2009 INFORMS to the Department Editor and the Associate Editor but will not be revealed to the reviewers. I admit that a double blind process is not an opaque screen—in our connected world reviewers can sometimes independently discover the identity of the authors. Nevertheless, a reviewer does not require the identity of an author to properly evaluate the intellectual content of a manuscript, and so there is no reason to freely provide such information. Electronic Companions I believe it is important that a journal verify all that it prints and it prints all that it verifies as important enough to make a contribution to the literature. This principle is inconsistent with the policy of placing part of a paper in the printed journal and the other part in an Electronic Companion (EC) posted on the journal’s website. As an editor I fear that important material may be relegated to an EC or worse, it may not be properly and carefully reviewed. Consequently, we will sharply curtail the use of ECs at Management Science. Analytical proofs and derivations should not be placed in an EC. Analytical results from an empirical study should not be placed in an EC. Those are important materials and should be printed in the journal, possibly in an appendix. We will continue to use ECs for auxiliary materials such as data sets, copies of survey instruments, or instructions for laboratory experiments. Page Limit Management Science will no longer impose an explicit page limit. Nevertheless, papers should be written as succinctly as possible and a paper’s contribution will be measured relative to its length. Short papers (less than 20 pages) are encouraged and long papers (more than 40 pages) require a substantial contribution to justify their length. Short Papers and Research Notes To reiterate, Management Science strongly encourages short, well-crafted manuscripts. To emphasize that a short paper can make as significant a contribution as a long paper, Management Science will not designate papers as “Research Notes”—each accepted manuscript will be treated equally no matter its length. Conflict-of-Interest Policy The appearance of a conflict of interest (COI) can be as problematic as an actual conflict of interest, and so I intend to work hard to ensure that Management Science complies with its own conflict-of-interest policy. To begin, all Department Editors and Associate Editors have been made aware of this policy and have agreed to comply with it. In particular, an editor or reviewer has a COI if one of the authors is a former student or advisor, a member of the same institution, or a co-author. When an editor, reviewer, or author is aware of a COI, then that person should inform the relevant parties. In addition, authors should not recommend reviewers when they know there exists a COI, and Department Editors should not make decisions on papers for which there exists a COI. Management Insight Paragraphs Management Science is written by scholars primarily for scholars. Nevertheless, our work is relevant to the practice of management only if it has some appeal to a broader audience. Therefore, I will continue to publish Management Insight paragraphs with each issue to facilitate the communication of our research beyond our primary market of scholars. However, because these paragraphs are not used in the evaluation of the manuscript, authors will now need to provide a paragraph only upon acceptance. Distribution of Data Independent verification of discoveries is a fundamental tenet of the scientific process, and this should apply at Management Science as well. Thus, I would like to move Management Science toward greater disclosure of the data used in our published manuscripts. However, I recognize that a considerable amount of work is conducted with proprietary data. Therefore, I will work with the Department Editors to formulate an appropriate policy for the journal, which I hope to implement in the near future. I welcome all feedback on this issue. Conclusion I very much look forward to further strengthening the reputation and stature of Management Science. I want to attract more submissions and higher-quality submissions. I want the journal to be a more attractive place for authors to submit their work, where (a) they will receive high quality and timely feedback and (b) their work will be placed in the outlet that will maximize its visibility and impact. I want editors and reviewers to feel good about the service they offer and to feel excited to participate in the process. Finally, I want Management Science to be the means by which we collectively produce and disseminate deep, important ideas that will impact how we view and practice management. I hope you share a similar vision, and I am excited to work with you to achieve it.