2013 WINNERS & FINALISTS
MIDAS AWARDS®
WORLD’S BEST FINANCIAL ADVERTISING™
2013
AUSTRALIA
Lavender
Sydney
Gold Midas
Westpac
Pay Pig
• Digital
• Mobile
• New Product/Service launch
Lavender
Sydney
Midas Certificate
Westpac
Altitude Black
• Direct Mail/Collateral
• Direct Response
• Integrated (Mixed Media)
• Credit Card
M&C Saatchi Direct &
Digital Communications
Sydney
Gold Midas
MyWealth
The New Face of Finance
• Photography
M&C Saatchi Direct &
Digital Communications
MARKENSTELLWERK
DDB Brasil
Sydney
Salzburg
Sao Paulo
Midas Certificate
Silver Midas
Intercell
Ita˙ Bank
CommBank
Ideas to change the world
The Brodcast Made for You
Pay with Points
• Annual Reports
• Advertising: Radio
Rahofer Werbeagentur
CANADA
Salzburg
Bensimon Byrne
Gold Midas
Toronto
Palfinger AG
Midas Certificate
Increasing The Power Of The Brand
Scotiabank
• Annual Reports
A Little Service
Midas Certificate
• Credit Card
M&C Saatchi Direct &
Digital Communications
Sydney
Silver Midas
Home Loans
Things can change overnight
• Advertising: Newspaper
MercerBell
Sydney
Silver Midas
Allianz Insurance
Allianz ‘Be OK’ YouTube Button
• Advertising: Online
AUSTRIA
Heidlmair GmbH
Linz
Silver Midas
Umdasch Group
vivid diversity
• Annual Reports
MIDAS AWARDS®
WORLD’S BEST FINANCIAL ADVERTISING™
• Banking
BRAZIL
Artplan
FRANCE
Rio de Janeiro
FRED & FARID PARIS
Gold Midas
PARIS
Carvalho Hosken
Midas Certificate
The Social Home Tour 2.0
SOCIETE GENERALE
• Digital
MONEY EXCHANGE
• Social Media
• Advertising: TV & Cinema
• Point-of-Purchase
• Interactive
FRED & FARID PARIS
PARIS
Artplan
Silver Midas
Rio de Janeiro
SOCIETE GENERALE
Silver Midas
MONEY EXCHANGE
Carvalho Hosken
• Banking
The Social Home Tour 2.0
• Direction
• Real Estate
• B2C
2013
GERMANY
INDIA
antwerpes ag
JWT Mumbai
Cologne
Mumbai
Gold Midas
Gold Midas
GB v0.12
Birla Sun Life Wealth With Protection Solutions
Genuinely Basic
Even Gods Can Feel Insecure
• Annual Reports
• Insurance
Daimler AG
JWT Mumbai
Stuttgart
Mumbai
Midas Certificate
Grand Midas
Daimler
Birla Sun Life Insurance
Daimler Annual Report 2012
Death Track
• Annual Report
• Public Service
Publicis
M&C Saatchi Direct &
Digital Communications
NETHERLANDS
Mumbai
Flickering Wall
Gold Midas
Amsterdam
Birla Sun Life Insurance
Silver Midas
Karva Chauth
ING
• Direct Mail/Collateral
Orange Spirit
Frankfurt am Main
Silver Midas
Commerzbank
The Mailing That Brings Satisfaction
• Direct Mail/Collateral
WOLLMERSTAEDT.COMMUNICATIONS
Dresden
Midas Certificate
Sparkasse Aurich-Norden
Future is a woman
• Annual Report
M&C Saatchi Direct &
Digital Communications
Mumbai
Gold Midas
Birla Sun Life Mutual Fund
Laxmi Papad
• Direct Mail/Collateral
MEXICO
Wunderman S de RL de CV
Mexico
Midas Certificate
Banamex
PayPass Paulina Rubio App
• Social Media
• Employee Communications
M&C Saatchi Direct &
Digital Communications
Mumbai
Gold Midas
Aditya Birla Money
Hastakshar Mudra
• Direct Mail/Collateral
SLOVAK REPUBLIC
MUW SAATCHI & SAATCHI
Bratislava
Midas Certificate
Car Insurance
A key feature for your car
• Film
MIDAS AWARDS®
WORLD’S BEST FINANCIAL ADVERTISING™
2013
SOUTH AFRICA
34
South Africa
Gold Midas
Whipping the Cat
Direct mail
• B2B
KING JAMES CAPE TOWN
Cape Town
Silver Midas
Santam
Baby on Board
• Insurance
KING JAMES CAPE TOWN
Cape Town
Gold Midas
Santam
Such a Granny
• Insurance
KING JAMES CAPE TOWN
Cape Town
Gold Midas
Santam
Day by Day Campaign
• Advertising: Newspaper
KING JAMES CAPE TOWN
KING JAMES CAPE TOWN
The Jupiter Drawing Room
The Jupiter Drawing Room
Cape Town
Cape Town
Johannesburg
Johannesburg
Midas Certificate
Silver Midas
Gold Midas
Silver Midas
Santam
Santam
Absa
Absa
Crunch-time
Crunch-time
The Democratic Republic of Design
The Democratic Republic of Design
• Insuranc
• Copywriting
• Design/Identity
• Animation
KING JAMES CAPE TOWN
KING JAMES CAPE TOWN
The Jupiter Drawing Room
The Jupiter Drawing Room
Cape Town
Cape Town
Johannesburg
Johannesburg
Midas Certificate
Silver Midas
Midas Certificate
Silver Midas
Santam
Santam
Absa
Absa
Be Safe Out There Website
Crunch-time
The Democratic Republic of Design
Human Spirit
• Insurance
• Typography
• Social Media
• USE OF DISCIPLINE
• Interactive
KING JAMES CAPE TOWN
KING JAMES CAPE TOWN
• Design
The Jupiter Drawing Room
Cape Town
Cape Town
• USE OF DISCIPLINE
Johannesburg
Silver Midas
Silver Midas
• Integrated (Mixed Media)
Silver Midas
Santam
Santam
Be Safe Out There Outdoor Campaign
Day by Day Campaign
The Jupiter Drawing Room
The Democratic Republic of Design
• Insurance
• Advertising: Radio
Johannesburg
• Art Direction
Midas Certificate
• PRODUCTS & SERVICES
Absa
KING JAMES CAPE TOWN
The Jupiter Drawing Room
Absa
Cape Town
Johannesburg
Human Spirit
SWITZERLAND
Silver Midas
Gold Midas
• PRODUCTS & SERVICES
webguerillas AG
Santam
Absa
Be Safe Out There
Human Spirit
The Jupiter Drawing Room
Gold Midas
• Insurance
• Cinematography
Johannesburg
KPT
Midas Certificate
Smileball
Absa
• Insurance
Zurich
Marshmallow Test
• Banking
MIDAS AWARDS®
WORLD’S BEST FINANCIAL ADVERTISING™
2013
webguerillas AG
41? 29!
UNITED ARAB EMIRATES
The Partners
Zurich
Istanbul
FP7/DXB
London
Silver Midas
Midas Certificate
Dubai
Silver Midas
KPT
ING Retirement
Gold Midas
Deloitte
Smileball
ING My Financial Personality
Emirates NBD
InnovationLive
• Interactive
• Investment Advisors
The Awesome Travelling Machine
• Social Media
• Guerrilla/Alternative Media
• Digital
• Low-budget (<$100,000USD)
41? 29!
• Guerrilla/Alternative Media
Istanbul
The Partners
London
THAILAND
Midas Certificate
FP7/DXB
Silver Midas
Ayudhya Capital Auto Lease
Public Company Limited
ING Retirement
Dubai
Investec Asset Management
ING My Financial Personality
Silver Midas
Investec Asset Management Website
• Interactive
Emirates NBD
• Website
Bangkok
Silver Midas
The Awesome Travelling Machine
Krungsri Auto
41? 29!
The Precious
Istanbul
• Financial Services
Silver Midas
UNITED KINGDOM
New York
Akbank
Havas Worldwide London
Silver Midas
Akbank Social sME
London
Interactive Brokers
• Interactive
Silver Midas
Corrosive
• Advertising: Online
Credit Suisse
• Special Effects
TURKEY
41? 29!
Istanbul
Midas Certificate
• Corporate Image
USA
Bloomberg
Corporate Campaign
Akbank
Publicis Modem Turkey
Akbank Social sME
Istanbul
• Digital
Midas Certificate
The Partners
Silver Midas
• Art Direction
Akbank
London
Commonwealth Financial Network
• Social Media
5N1Kariyer.com
Gold Midas
Cut the Wire
• Navigation
• Corporate Image
Investec Asset Management
• Direct Mail/Collateral
• Animation
• Website
Investec Investment Institute Journal
• Banking
MIDAS AWARDS®
• Advertising: Online
Waltham, MA
• Banking
WORLD’S BEST FINANCIAL ADVERTISING™
Commonwealth Financial Network
2013
Critical Mass
Goodby, Silverstein & Partners
kbs+
kbs+
New York
San Francisco, CA
New York
New York
Silver Midas
Midas Certificate
Midas Certificate
Midas Certificate
Citigroup
TD Ameritrade
The Vanguard Group
Ad Council/AICPA
Citi Homeownership
Financial Storytelling Campaign
Vanguard Life Ticker Microsite
FeedThePig.Org TV Campaign
• Photography
• Financial Services: Retirement
• Financial Services: Retirement
• Public Service
• Digital
• Advertising: TV & Cinema
• Website
Leo Burnett Chicago
DeVito/Verdi
Goodby, Silverstein & Partners
kbs+
Chicago
New York
San Francisco, CA
New York
Midas Certificate
Midas Certificate
Silver Midas
Midas Certificate
Esurance
NEFCU
TD Ameritrade
The Vanguard Group
US Open
Boardroom
Financial Storytelling Campaign
Vanguard Life Ticker
• Promotions
• Branding
• Art Direction
• Digital
Enterprise Creative Solutions
iris Worldwide
kbs+
Chicago
Wilmington, DE
New York
New York
Silver Midas
Midas Certificate
Midas Certificate
Midas Certificate
Esurance
Bank of America Merrill Lynch
Barclaycard US
Goldman Sachs
Coverage Counselor
2013 Global Trading Guide and Calendar
Just Around the Corner
• Insurance
• Brochure
• Place-Based Media
Goldman Sachs 10,000 Small Businesses +
Huffington Post Partnership
• Financial Services
Leo Burnett Chicago
• Consulting Services
Chicago
Leo Burnett Chicago
Goodby Silverstein & Partners
Jack Henry And Associates
San Francisco
Charlotte
Silver Midas
Midas Certificate
TD Ameritrade
ProfitStars
Olympics Integrated Campaign
Unmask The Truth
Midas Certificate
• USE OF DISCIPLINE
• Direct Mail/Collateral
Goldman Sachs
kbs+
New York
Goldman Sachs 10,000 Women Banners +
Infographic Campaign
• Rich Media
MIDAS AWARDS®
WORLD’S BEST FINANCIAL ADVERTISING™
2013
Silver Midas
Esurance
Star Trek
• Promotions
Martin Agency
OMD
Prudential Advertising
Publicis Kaplan Thaler
Richmond
New York
Newark, NJ
New York
Midas Certificate
Midas Certificate
Gold Midas
Silver Midas
freecreditscore.com
Visa, Inc.
Prudential - Bring Your Challenges
Citibank
“Make a Better Commercial Than We
Did” Challenge
Visa US Olympics
2013 Brand Social Media Program
Citi Bike App
• Credit Card
• Social Media
• Interactive
• Promotion
• Social Media
Publicis Kaplan Thaler
R/GA
New York
New York
OMD
Midas Certificate
Gold Midas
McCann XBC
New York
Gold Midas
• USE OF DISCIPLINE
New York
Citibank
MasterCard
MasterCard
Midas Certificate
Private Pass
MasterCard Miyamo
Stand Up To Cancer
GE Capital
• Advertising: TV & Cinema
• Mobile
• Integrated (Mixed Media)
Roadshow for Growth
McCann XBC
New York
Midas Certificate
• Corporate Image
• Financial Services
Publicis Kaplan Thaler
New York
R/GA
Primacy
Midas Certificate
New York
Farmington
Citibank
Midas Certificate
MasterCard Priceless New York
Midas Certificate
Citi Kindle Holiday Helper
MasterCard
Chatterbox
The Hartford
• Interactive
MasterCard Priceless Cities Video Series
• Acting/Presentation/Narration
Tech Quest
• Copywriting
• Rich Media
McCann XBC
New York
R/GA
Primerica
Silver Midas
New York
Duluth
Citibank
Midas Certificate
New York
Midas Certificate
• Financial Services
Publicis Kaplan Thaler
Midas Certificate
Snow Globe
MasterCard
MasterCard/Stand Up to Cancer
Primerica
• Corporate Image
MasterCard All Star Week
Mascots
Imagine
• Events
• Social Media
• Public Service
• Financial Services
• Outdoor/Transit/Out-of-Home
• Humor
MIDAS AWARDS®
WORLD’S BEST FINANCIAL ADVERTISING™
2013
R/GA Chicago
The Martin Agency
Tierney
WPP Team BAC
Chicago
Richmond
Philadelphia
New York City
Midas Certificate
Midas Certificate
Midas Certificate
Silver Midas
Capital One
Morgan Stanley
TD Bank
Bank of America
Capital One #RallyCry
The Pursuit
BankHumanAgain.com
Keeping the Dream Alive
• Rich Media
• Advertising: TV & Cinema
• Website
• Outdoor/Transit/Out-of-Home
The Martin Agency
Tierney
Young & Rubicam New York
R/GA Chicago
Richmond
Philadelphia
New York
Chicago
Silver Midas
Silver Midas
Midas Certificate
Silver Midas
GEICO
TD Bank
Goldman Sachs
Capital One
Hump Day
TD Forest - Virtual Wall
Craft | Editing -- Single Entry: Hologic Film
Capital One #RallyCry
• B2C
• Guerrilla/Alternative Media
• Editing
• Social Media
• Credit Card
Tierney
Tierney
Young & Rubicam New York
The Brand Union
Philadelphia
Philadelphia
New York
New York
Midas Certificate
Silver Midas
Midas Certificate
Silver Midas
TD Bank
TD Bank
Goldman Sachs
Bank of America Merrill Lynch
Bank Human Again
TD Forest - Virtual Forest Campaign
Brand Launch Book
• Advertising: TV & Cinema
• Guerrilla/Alternative Media
Hologic Film/ Brooklyn Navy Yard Film/
Hologic :30
• Non-Broadcast Video
• Internal Communications
Congratulations to all winners!
See the work at midasawards.com
MIDAS AWARDS®
WORLD’S BEST FINANCIAL ADVERTISING™
2013