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MasterCard Prepaid Consumer Solutions
®
Seldom do you have the chance to launch a
worldwide phenomenon with so little shelf space.
complex
simple
MasterCard Prepaid. The Decision is Simple.
Retailers can profit from an
extraordinary opportunity
Prepaid cards make sense
(not to mention dollars)
$70,000,000,000 – that’s what U.S. consumers are
expected to spend at retail locations in 2015 using gift,
travel and consumer reloadable prepaid cards.1 Globally,
the projection is $189 billion.1 The demand is there and
now is the time to take advantage of it.
• Consumer reloadable cards allow retailers to begin
to build a recurring financial relationship with their
customers
• Gift cards allow retailers to make gift buying easier
and more convenient
• Travel cards enable retailers to offer the modern
alternative to traveler’s checks
What’s behind this phenomenon? No surprises here –
consumers want the simplicity and convenience that
prepaid cards provide. Travelers want to avoid the hassles
of traveler’s checks. Gift givers want to stop guessing
and give a gift that everyone can appreciate. Unbanked
consumers want the benefits of a card.
MasterCard Prepaid cards are versatile, convenient and
accepted at millions of merchant locations and ATMs
worldwide, wherever Debit MasterCard is accepted.
Issuers and card marketers are seeking new distribution
partners. For retailers, this creates a terrific revenue
opportunity with minimal shelf space required.
1
2
3
PSE; Boston Consulting Group, May 2008, Research commissioned by MasterCard
CIA World Fact Book; Celent LLC, The Future of Debit Cards: A Global Perspective, June 2004
MasterCard Prepaid Gift Card Survey – Quantitative Research Report, November 2005
A $189 billion
global
opportunity1
3 Billion
Estimated number of
people worldwide
without access
to traditional
banking services2
4 out of 5
consumers prefer a
$100 gift card over
traditional gift
of same value3
$49 Billion
Estimated total U.S.
consumer reloadable
prepaid card spend
in 20151
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MasterCard® Prepaid Solutions for Retailers
Three cards and a network that will have a major impact for you
and your customers:
The gift everybody really wants
Creating stronger customer relationships
MasterCard Prepaid Gift Card
An open-loop solution that lets
consumers buy what they want,
where they want. It offers a more
convenient alternative to gift
certificates, is safer than cash, and more flexible than singlestore cards. 81% of consumers describe prepaid gift cards
as an ideal gift.4
MasterCard Prepaid Reloadable Card
The way to create financial
relationships by bringing financially
underserved consumers into the
financial mainstream. You help your
customers eliminate the need to pay check-cashing fees by
giving access to direct deposit. Plus they will have access to
ATMs worldwide, can shop online, and can reload cash at
your stores. And of course, it can be used anywhere Debit
MasterCard is accepted.
An easier way to travel
Adding convenience to convenience
MasterCard Prepaid Travel Card
Accepted at millions of ATMs and
merchant locations worldwide, and
provides Traveler Assist services such
as emergency cash access/card
replacement and lost/stolen passport support. It offers security
benefits such as Purchase and Lost Luggage Protection and
optional fee-based benefits such as travel insurance and hotel
burglary protection. Most important, prepaid travel cards are
safer and more convenient than cash or traveler’s checks.
MasterCard rePowerTM Load Network
A point-of-sale service that can
enable consumers to add money
to their MasterCard or Maestro®
prepaid card at your stores. It’s
especially convenient for consumers who operate in a world
of cash and checks and need an easy and trusted way to add
cash to their reloadable prepaid card.
Source: MasterCard Prepaid Gift Card Survey – Quantitative Research Report, 2005
4
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©2008 MasterCard
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Consumer MasterCard® Prepaid
MasterCard Gift, Travel and Consumer Reloadable Cards offer benefits for retailers and consumers alike:
Retailers
Consumers
• New segments
- Financial services
- Consumer gifts
- Consumer travel
• New relationships
- Become the destination for your customers’ gift and
travel needs
- Establish and build upon a recurring financial relationship
- Open door to cross-sell additional products
• New revenue
- Purchase, activation and other fee revenues
- Minimal space requirements
- Growing demand for gift, travel and consumer
reloadable prepaid cards
• Access
- Providing a way to enter into the financial
mainstream
- Delivering the benefits of electronic payments
• Convenience
- Offering better gift and travel solutions
- Saving time and costs associated with cash
and checks
• Security
- Delivering a payment method safer than
cash and checks
- Zero liability if cards are lost or stolen. Exceptions apply*
The MasterCard Difference
We understand that as a new category, prepaid can seem complex. We’ll work with you to develop your prepaid offering and
help you achieve your goals. The choice is simple because MasterCard delivers:
• Experience in developing and implementing a wide variety of prepaid programs
• Flexibility in tailoring programs to meet your unique needs
• Innovation in product development, enhancements and marketing
• Brand strength and credibility with consumers
• Accepted at millions of ATMs and merchant locations worldwide
Partner with the global prepaid innovator and leader
MasterCard is a pioneer in the development and implementation of global prepaid solutions. To bring it all together for you,
and make your job easier, we provide you with turnkey marketing solutions that help you get to market faster. From start to
finish we help with research, product implementation, promotions, consumer marketing, and educational materials.
We’ve launched successful prepaid programs in every distribution channel – in every corner of the world. That’s a foundation
to grow on – for consumers and retailers alike.
MasterCard Prepaid.The Decision is Simple.
Contact your MasterCard Representative for more information on how
Prepaid MasterCard cards can work for you, and your bottom line.
* Certain exceptions apply, please see www.mastercard.com/zeroliability for full terms and conditions.
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©2008 MasterCard