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We first marketed this as “cell phone games” during the Late ‘til 8 programs. It was included
on all of the marketing information sent out to the media. And one way to measure the
success of it, I would suppose, is how people would avoid my table when they came to the
Museum for the other activities that were part of that program (those scheduled activities
proved to be my competition). In fact when this one couple passed by they were practically
clinging to the opposite wall so as to avoid me. When I said “hello” and thought I would take a
chance and tell them what I was doing, and they said they were afraid that I was promoting the
cell phone stuff.
For the College Night program in October, there was not a specific budget for the SCVNGR
piece of the event, so some creative thinking had to happen. Two thousand postcards were
being printed, and we were able to add the SCVNGR Bot and a QR code to take students to a
College Night static web page. Then a press release including these details went out to five TV
stations, six broadcasting companies along with their affiliated radio stations, about 200
newspapers (with extra push to The Reader and two college papers Creightonian and UNO
Gateway). Over 2600 members received an electronic email and 5000 households received
the members’ magazine. The turnout for college night was better than in years past.
For the evening, there were signs to get the students up to our table. And one of the key
components Kellian’s noted was to get SCVGNR on the program (hard copy handed to students
upon their arrival) that would help draw attention to it. And with subsequent events, the
inclusion of SCVNGR on the program continues to be an important element of success.
MEMBERS’ MAGAZINE. Since College Night, there has been a “teaser” in the Members’
Magazine, and the “Play us on SCVNGR” button placed in various locations of the magazine.
The idea is that this would pique members’ curiosity. The Development Department’s goal for
SCVNGR is to get members used to having a trek available at their events. And at the most
recent event, members were ascending the stairs with their phones ready to pick up their
instructions and get set on their adventure.
(For a view of the “teaser,” see the attached Members Mag & SCVNGR page)
The upcoming magazine has a number of treks, and it seemed time to expand on the teaser
from the previous magazine. There needed to be a delicate balance to attract the tech-savvy,
but not push away those just beginning to use mobile technology. By adding the trek names
and keyword to various articles and announcements in the magazine as well as the detailed
instructions, it will encourage members to play, or at least be interested in learning more.
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