ANDREW DUNIFER
PROFESSIONAL SUMMARY
Strategic marketing, business analysis and
development professional with over 9
years of proven results increasing brand
awareness, excitement, engagement and
profitability with Agency, Next-Gen
Media and Fortune 500 experience
EDUCATION
MBA | MS MIS (2013)
University of Nevada Las Vegas (AACSB)
Master of Business Administration
MS Management Information Systems
BA (2000)
University of Texas at Austin
Bachelor of Arts | Business Certification
AREAS OF FOCUS
Multi-channel Marketing Management
Project Management
Products/Services Marketing
Digital and Creative Direction
Market Research & Analysis
Social Media & PR Management
Strategic Business Consulting
Web Analytics and SEO
Enterprise B2B Strategy
Cross-partnership Strategy
IS Management
TECHNICAL SKILLSET
CRM & Marketing Automation
PeopleSoft, Oracle, SugarCRM, Hubspot
Database
DB2, Microsoft Access, SQL
Web and Design
Google Analytics, Adwords, SEO,
WordPress, Adobe Creative Suite,
HTML/Javascript, Unbounce
Project Management
JIRA, MS Project
Business Intelligence
Planners Lab, SAS, Oracle
Software Development
Visual Studio IDE (BASIC Language),
XCode IDE (iOS Development)
Systems Analysis and Design
Unified Modeling Language (UML), MS Visio
CONTACT INFO
Web: www.linkedin.com/in/andrewdunifer
Mobile: 702-569-2429
Email: andrewpdunifer@yahoo.com
EXPERIENCE
Marketing Manager
SaleAMP: Digital Marketing Agency (Feb. 2014 – Present)
• Manage the development and creation of enterprise-level Digital Marketing
strategies for various client industries including e-Commerce, High-Tech,
Direct Response and many additional B2B and B2C markets
• Orchestrate project plans and execute multi-channel marketing initiatives
across paid advertising, social platforms, local search, e-mail as well as
implementing SEO, PR outreach and content marketing tactics to expand
brand reach and grow engagement while improving conversions and leadgeneration results
• Project manage web and landing page design, technical SEO improvements
including front facing content and on-page meta-data, structural website
improvements, social media and PPC/SEM optimization strategies
• Analyze competitive market trends and client reporting with focus on
website traffic mediums, paid advertising, multivariate testing, brand
management, content messaging and all associated KPI’s in order to
consult on areas of opportunity and growth while cultivating client
relationships and building out service offerings
Marketing and Business Development Manager
Vortex Immersion Media: Experiential Marketing (April. 2012 – Feb. 2014)
• Lead production of digital marketing campaign initiatives across various
channels including web, paid media, social media and direct email while
tracking and interpreting web analytics to improve effective ROI while
performing market opportunity research and analysis
• Formulated cross-partnership and B2B business development strategies
engaging in agency/corporate contracts for event project activations ranging
from $100(k) to $10(mill) in revenue including major brands and casinos
• Commanded marketing communications and public relations functions
including copywriting for press releases, website, social media, blog and
organized promotional and press events
• Provided art direction for all digital marketing assets and collateral including
proposals, presentation materials and complete multiple website redesigns
to streamline focus on user experience and increase lead generation
• Orchestrated day-to-day site updates and maintenance administering CRM
roadmaps, optimizing servers, configuring new domains and web software
Account Executive – Retention Marketing
Cox Business Communications (Nov. 2008 – Aug. 2011)
• Fostered strategic planning and execution of new retention marketing
operations aligning direct marketing campaign efforts while managing client
relations and contractual negotiations
• Lead project management and cross-functional planning of over $6(mill) in
yearly revenue resulting as a Top 3 performance based award winner