FOR IMMEDIATE RELEASE
16 th
July 2012
Latest games and state of the art lounging area await gaming enthusiasts
Dubai, UAE: Magic Planet at Mirdif City Centre is pleased to collaborate with Sony Gulf FZE
PlayStation Division and introduce a state of the art “PlayStation Zone” dedicated to previewing the latest interactive and multi-player games.
Located on the Mezzanine Floor of Magic Planet at Playnation, Mirdif City Centre, the new
PlayStation Zone offers 6 state of the art gaming consoles where 12 players can enter the world of animation, simulated role play and true-to-life gaming experiences in a customized gaming area. With online gaming and high internet speed, this new zone will allow passionate gamers to experience fast-paced adrenaline-charged action in a gaming zone that has been custom designed to cater to the specific needs of guests. With comfortable couches to lounge on, exciting music and an environment that exudes energy, fun and exhilaration, it is the ultimate hang out area for guests.
“Magic Planet is a destination for everyone, from young children to adults, all wanting the same thing – to have fun and experience a great time. For us it is important to keep up with trends and offer our guests an unparalleled experience and our tie-up with PlayStation will enable us to do this. The area encompassing the PlayStation Zone has been tailor made to maximize the fun factor and offer a dedicated space for teenagers and young adults seeking to test the limits of challenging games and virtual reality,” commented Omar El Banna, Sales & Marketing Director,
Majid Al Futtaim Leisure and Entertainment.
PlayStation Zone is open from 10:00 am to 10:00 pm on weekdays and 10:00 am to 12:00 pm on weekends. For additional information please visit www.theplaymania.com
.
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Press Enquiries:
For further information on Playnation, please contact
Zaib Shadani at The Portsmouth Group on +971509116138, email zaib.shadani@theportsmouthgroup.com or Omar Abdraboo on +97150584 3611 or email omar.abdraboo@theportsmouthgroup.com
BOILER PLATE:
About Majid Al Futtaim Leisure & Entertainment:
Majid Al Futtaim Leisure & Entertainment is one of the subsidiaries of Majid Al Futtaim
Ventures. It currently operates Ski Dubai, the region's first indoor ski resort at Mall of the
Emirates as well as ten Magic Planet family entertainment centres across the MENA region. It has recently given the region its first temperature controlled indoor/outdoor water park Wahooo! at Bahrain City Centre as well as Playnation, a dedicated leisure and multi-dimensional entertainment zone located within Mirdif City Centre encompassing a total of five exciting leisure experiences including iFLY Dubai (Indoor Skydiving), Soccer Circus Dubai (indoor sports facility & academy), Little Explorers (advanced edutainment centre), Yalla !Bowling, and
Magic Planet (including the unique Sky Trail attraction). Also at Mirdif City Centre is Aqua
Play, a one-of-a-kind attraction which combines water based rides and games aimed at young children.
About PlayStation Division, Sony Gulf FZE
PlayStation Division, Sony Gulf FZE based in Dubai, United Arab Emirates, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®2, PSP™
(PlayStation®Portable) and PlayStation®Network software and hardware across the Middle East
& Africa
About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer
Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and
Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in
Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony’s presence in key markets in the region.
About Sony Computer Entertainment Europe Ltd
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®Vita, PlayStation®2, PSP™
(PlayStation®Portable) and PlayStation®Network software and hardware in 109 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and

distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.
More information about PlayStation products can be found at www.playstation.com
.
PlayStation, the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc.
PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.