BUSI 5000 F
STRATEGIC PERFORMANCE
MEASUREMENT AND EVALUATION
FALL 2007
INSTRUCTOR:
Dr. Raili Pollanen
Office: 820 DT, Tel. 520-2600, Ext. 2376
Office Hours: Mon. 12:30 – 14:30 and by Appointment
E-mail: raili_pollanen@carleton.ca and via WebCT
Course WebCT: http://webct6.carleton.ca
COURSE TIME AND
LOCATION:
Lectures: Mondays, 14:35 – 17:25, 301 DT.
COURSE OVERVIEW AND OBJECTIVES:
This course examines management of organizational performance through use of performance
measurement and reward systems. Topics include: theoretical frameworks for designing and
implementing performance measurement and reward systems; performance measurement in
different types of organizations; systems for measuring continuous improvement; technical and
behavioural issues in developing performance measurement systems, such as the balanced
scorecard; designing and implementing performance-based reward systems; and ethical issues in
measuring and rewarding performance.
REQUIRED TEXTBOOK:
Simons, R., Performance Measurement & Control Systems for Implementing Strategy, Text and
Cases, Prentice-Hall, Inc.
REQUIRED ADDITIONAL READINGS:
A list of additional required readings will be posted on the course WebCT.
BUSI 5000* Strategic Performance Measurement and Evaluation
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TEACHING METHODOLOGY:
Teaching methodology for this course encompasses assigned readings, case analyses, case
presentations and discussions in class, and a research project. Students are expected to read the
assigned chapter(s), to discuss the assigned cases in groups before each class, and to prepare
written analyses and presentations of selected cases. The cases are then discussed in class to
highlight and clarify key concepts. Students, working in groups, also have an opportunity to
apply these concepts to a research project in a real-life organization.
The primary role of the instructor in this course is to encourage and facilitate student learning by
helping students understand and apply key concepts and by providing them with regular feedback
on progress. It should be emphasized that diligent independent preparation of cases and active
participation in group discussions of cases before class and in class are crucial to mastering the
subject matter and to developing effective problem solving skills in this field.
EVALUATION METHODS:
Class Participation – Individual
Case Outline – Individual
Case Report – Group
Case Presentation – Group
Class Assignment – Individual
Research Project Report - Group
Presentation - Group
Total
15%
10%
10%
10%
20%
25%
10%
35%
100%
Class Participation. Class participation is determined by the quantity and quality of student
involvement in class discussions/activities. In each class, each student present is awarded five
base points and can earn up to five additional points by answering questions asked by the
professor or other students, by posing relevant questions or comments, or by providing any other
pertinent material at the discretion of the professor. Participation in presenting designated cases
or the project does not count as class participation, as it is evaluated separately.
Case Outline. Case outlines, to be completed individually, are based on a designated case and
are due on the date indicated. They require a written response to a series of questions and should
be approximately 2-3 (double spaced) pages length, completed in a structured enumerated format
(point form but in complete sentences). The outline report should critically evaluate information
provided in the case using the concepts and approaches covered in the course up to date.
Class Assignment. Class assignments, completed individually, may require short answers to
questions on the concepts covered in the course up to date and/or responses to issues in a case.
Case Presentation. Case presentations are 15-20 minute professional presentations of a
designated case. They should contain the highlights of the case analyzed in an organized manner.
All group members should participate in presentations. Each presenting group should provide the
BUSI 5000* Strategic Performance Measurement and Evaluation
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professor with an electronic copy of the presentation materials in advance to be posted on the
course WebCT.
Case Report. Case reports should be 5 - 6 pages in length, double-spaced, excluding tables,
appendices, and preliminary matter, and be professional in style and format. The report should
critically evaluate the information provided in the case using concepts and approaches covered in
the course up to the due date and present original quantitative and qualitative analyses in
summary tables and charts (not included in the 5 - 6 page limit above). No additional research,
beyond the case context, is expected for this assignment. The case reports are evaluated for both
content and style.
Research Project Report. A research report is a comprehensive written report of the designated
performance measurement issue(s), completed in groups. The topic(s) will be provided in class.
Additional research from academic and practitioner sources, in addition to resources provided in
this course, is required for this report. The paper should be 12-15 pages in length, double-spaced,
excluding major tables, exhibits, appendices, and preliminary matter, and be professional in its
style and format. The papers are evaluated for both content and style. Sample style guidelines are
available at: http://sprott.carleton.ca/whatsnew/oldpostings/documentation_guide.pdf
Hand in two copies of the final report, if you wish a copy with comments to be returned to you.
Research Project Presentation. Research presentations are approximately 20-30 minutes in
length (depending on the number of groups). They should highlight the main findings in an
organized manner. All group members must participate in the presentation. Each group should
provide the professor a copy of the presentation materials in advance for posting on the course
WebCT.
Deferred Term Work/Examinations. Due to the highly participative nature of work in this
course, no make-up assignments are available for class participation, presentations, and written
work missed for any reason. Providing that a student has completed at least 50 percent of the
total course requirements, including class participation, and obtained a passing grade on each
completed component, the weight of a major component missed for documented medical reasons
(other than class participation) may be reallocated evenly over the other individual or group
components, as applicable. If these conditions are not met and the student has not achieved a
passing grade, a grade of FND will be assigned.
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TENTATIVE SCHEDULE:
Date
Topic
Sept. 10 Strategy and performance
17
24
Oct. 1
8
15
measurement
No class—Mini case outlines
No class—Project outlines
Mini case outlines due (10%)
Use of financial and nonfinancial
information for performance
measurement and control
Project outlines due
Presentation case selections due
Thanksgiving holiday (No class)—
Makeup class Saturday October
13
Financial planning
Profitability analysis and evaluation
22 Asset allocation and evaluation
29 Balanced scorecard and performance
measurement
Class assignment (20%)
Nov. 5 Management control systems
12 Alignment of performance goals and
incentives
Required
Readings
Cases
Chapter 1
Chapter 2
N/A
Case 4: Asea Brown Boveri
N/A
Chapters 3
Chapter 4
Case 4: Asea Brown Boveri
Case 8: Roy Rogers
Restaurants
Chapter 5
Reading #1
Case 10: Hanson Ski Products
Case: Riverview (Handout)
Chapter 6
Reading #2
Chapter 7
Chapter 8
Case 12: Compagnie du Froid
Case 13: Texas Eastman Co.
Case 15: Tennessee Controls
Case 19: Western Chemical
Corporation
Case 20: Chadwick, Inc.
Case 21: Mobil USM&R
Chapter 9
Reading #3
Chapter 10
Reading #4
Chapter 11
Reading #5
Case 22: Citibank
Case 23: Nordstrom
Case 25: Mary Kay Cosmetics
Case 26: Duckworth
Industries
Chapter 12
Chapter 13
Case 28: Westchester
Distributing, Inc.
Case 29: Automatic Data
Processing
Case 32: Becton Dickinson
Case 33: Guidant
Corporation
Case reports due (10%)
Dept. of National Defence (handout)
19 Management of strategic risk
26 Use of management controls and
performance measures for
implementing and evaluating
strategy
Chapter 14
Reading #6
Dec. 3 Research project presentations (10%)
Research project reports due (25%)
Note: A list of Readings 1-6 is posted on the course WebCT. Each group should select a
group presentation case from the highlighted (italics) cases (10% of final grade) on the “firstcome first-served basis”. Participation in class discussion is worth 15% of the final grade.
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EVALUATION CRITERIA FOR PROJECT AND CASE REPORTS
Criteria
Mark
1. Introduction: relevant background;
clear identification of key issues and/or
problems; clear description of scope of
research and report
10%
2. Analysis: clear identification of
alternative courses of action, if
applicable; clear description of criteria
for evaluating alternatives or issues;
thorough logical analysis of all relevant
factors; application of relevant
theoretical concepts and frameworks
40%
3. Conclusion and Recommendations:
consistency of conclusions and/or
recommendations with analysis;
plausibility of recommendations, if
applicable; identification of
implementation considerations, if
applicable
20%
4. Structure and Style: presence of all
appropriate standard elements (e.g.,
cover letter, executive summary, table
of contents, exhibits/illustrations,
references, and appendices in long
reports); use of appropriate headings;
appropriate grammar, spelling, and
typographical accuracy; highly
professional appearance
20%
5. Overall Research Effort: scope of
research; quality and quantity of
references; appropriate supporting
documentation
10%
TOTAL/OVERALL
100%
Comments
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EVALUATION CRITERIA FOR PRESENTATIONS
Please evaluate each group’s performance based on the seven criteria in the table. Use the following as a guide in
assigning scores to each criterion: 10=outstanding; 9=excellent; 8=very good; 7=good; 6=satisfactory;
5=minimally satisfactory; 4=somewhat unsatisfactory; 3=unsatisfactory; 2=very unsatisfactory; 1=extremely
unsatisfactory. The overall presentation mark for each group is the arithmetic average of the scores submitted
by all other groups and the professor.
Group Number
Criteria
1
2
3
4
5
6
7
8
9
10
1. Logical organization
2. Appropriateness to audience
3. Effective use of visual aids
4. Overall clarity
5. Effective use of time
6. Professionalism
7. Quality of content
AVERAGE
PEER EVALUATORS
Name (Please print)
Student Number
Signature
1. _________________________
___________________
___________________________
2. _________________________
___________________
___________________________
3. _________________________
___________________
___________________________
4. _________________________
___________________
___________________________
5. _________________________
___________________
___________________________
6. _________________________
___________________
___________________________
7. _________________________
___________________
___________________________
Date: _____________________________________
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CRITERIA FOR PEER EVALUATION
Please evaluate each group member’s performance based on the ten criteria in the table below. Use the following
as a guide in assigning scores to each criterion: 10=outstanding; 9=excellent; 8=very good; 7=good;
6=satisfactory; 5=minimally satisfactory; 4=somewhat unsatisfactory; 3=unsatisfactory; 2=very unsatisfactory;
1=extremely unsatisfactory. PLEASE PROVIDE ADDITIONAL COMMENTS ON THE REVERSE SIDE TO
JUSTIFY YOUR EVALUATION OF EACH MEMBER.
Group Member
Criteria
1
2
3
4
5
6
7
8
1. Attendance at group meetings
(No. of meetings =
)
2. Quality of contribution to group
discussions
3. Quality of contributions to
writing assignments
4. Quality of contributions to
organizing assignments
5. Amount of time spent on group
assignments relative to other
members
6. Quality of initiative when
something needed to get done
7. Reliability in completing
assigned responsibilities
8. Leadership in completing
assigned responsibilities
9. Commitment to the group
10. Your willingness to work with
member again
AVERAGE
Date:
____________________________________
Name:
____________________________________
Signature: ____________________________________
Student Number: _______________________
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IMPORTANT ADDITIONAL INFORMATION
REQUIRED CALCULATOR IN BUSI COURSE EXAMINATIONS
Starting Fall 2006, only Texas Instruments BA II Plus calculators will be permitted in all 1000level Business course examinations.
Starting Fall 2007, only Texas Instruments BA II Plus calculators will be permitted in all
Business course examinations.
This calculator is available in the campus bookstore (1st floor, University Centre) and at various
other off-campus retail stores.
GROUP WORK
The Sprott School of Business encourages group assignments in the school for several reasons.
They provide you with opportunities to develop and enhance interpersonal, communication,
leadership, follower-ship and other group skills. Group assignments are also good for learning
integrative skills for putting together a complex task. Your professor may assign one or more
group tasks/assignments/projects in this course. If you have a group assignment you may find
the resources at http://sprott.carleton.ca/academic_programs/groupwork useful.
Before embarking on a specific problem as a group, it is your responsibility to ensure that
the problem is meant to be a group assignment and not an individual one.
MEDICAL CERTIFICATE
Please note that in all occasions that call for a medical certificate you must use or furnish the
information demanded in the standard university form.
http://www.carleton.ca/registrar/forms/Med_Cert_Carleton_University.pdf
PERSONS WITH DISABILITIES
Students with disabilities requiring academic accommodations in this course are encouraged to
contact a coordinator at the Paul Menton Centre for Students with Disabilities to complete the
necessary letters of accommodation. After registering with the PMC, make an appointment to
meet and discuss your needs with me at least two weeks prior to the first in-class test or ITV
midterm exam. This is necessary in order to ensure sufficient time to make the necessary
arrangements. Please note the deadline for submitting completed forms to the PMC for formally
scheduled final exam accommodations in December is November 9, 2007. Please refer to
http://www.carleton.ca/pmc/ for all PMC information.
RELIGIOUS OBSERVANCE
Students requesting academic accommodation on the basis of religious observance should
make a formal, written request to their instructors for alternate dates and/or means of satisfying
academic requirements. Such requests should be made during the first two weeks of class, or
as soon as possible after the need for accommodation is known to exist, but no later than two
weeks before the compulsory academic event. Accommodation is to be worked out directly and
on an individual basis between the student and the instructor(s) involved. Instructors will make
accommodations in a way that avoids academic disadvantage to the student.
Students or instructors who have questions or want to confirm accommodation eligibility of a
religious event or practice may refer to the Equity Services website for a list of holy days and
Carleton’s Academic Accommodation policies, or may contact an Equity Services Advisor in the
Equity Services Department for assistance.
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PREGNANCY
Pregnant students requiring academic accommodations are encouraged to contact an Equity
Advisor in Equity Services to complete a letter of accommodation. The student must then make
an appointment to discuss her needs with the instructor at least two weeks prior to the first
academic event in which it is anticipated the accommodation will be required.
PLAGIARISM
The University Senate defines plagiarism in the regulations on instructional offenses as: “to use and
pass off as one’s own idea or product work of another without expressly giving credit to another.”
Borrowing someone else’s answers, unauthorized possession of tests or answers to tests, or
possession of material designed in answering exam questions, are also subject to university policy
regarding instructional offences. For more information on Carleton University’s Academic Integrity
Policy, consult: http://www.carleton.ca/studentaffairs/academic_integrity.
The photocopying of substantial portions of a textbook (e.g. more than 1 chapter or 15% of the
total page count) without the publisher's permission is another misuse of intellectual property,
and is also a violation of Canadian copyright law. Access Canada's web site provides guidelines
on legitimate copying. You may also find helpful information at:
http://library.wlu.ca/access/guidelines.htm
IMPORTANT DATES TO REMEMBER
September 4, 2007 Fall term begins. All students are expected to be on campus
September 6, 2007
First day of fall term classes
September 21, 2007 Last day for registration
Last day to change courses or sections for fall/winter and fall term
courses.
October 5, 2007
University Day at Carleton. Undergraduate classes suspended
October 8, 2007
Statutory holiday, University closed
November 9, 2007
Last day to withdraw from fall term courses and any other courses that
end this term.
Last day to submit, to the Paul Menton Centre for students with
Disabilities, formal examination accommodation forms for December
examinations.
December 3, 2007
Last day of fall-term classes. Fall term ends.
December 6-22, 2007 Final examinations in fall term courses and mid-term examinations in
fall/winter courses will be held. It may be necessary to schedule
examinations during the day for classes held in the evening and vice
versa.
December 24, 2007January 1, 2008
University closed.