Syllabus for MQM-340
Seminar in Management (Entrepreneurship and Innovation)
CLASS DAYS/TIMES/LOCATION:
Section 1: Tuesdays and Thursdays 9:35 AM through 10:50 AM
Location: SFHB 135
Instructor:
Dr. Avimanyu (Avi) Datta, Ph.D.
Assistant Professor, Illinois State University, College of Business
Department of Management and Quantative Methods
Email: adatta@ilstu.edu
Office Location: State Firm Hall of Business 240
Office Hours: Tuesdays 11:00 AM to 12:30 PM or by appointment
COURSE WEBSITE: http://mqm340.weebly.com
COURSE DESCRIPTION:
The course will provide an overview of the theoretical models and tools necessary for understanding and analyzing
innovation in business and ways in which the concomitant organizational change can be managed. The course will help
you identify the sources, types, and patterns of innovation (inventors, basic/applied and product/process R&D, sources of
research funding), innovations by users, complements, technological spillovers, and more. We will also discuss
innovations arising not only from technological change but also from industries, markets, society, competitive change, and
the interactions among them.
The course will explain how firms learn and consequently adopt competencies, tactics, strategies, organizational
structures, and routines to exploit innovations. We will explore how firms choose from among multiple innovations when
resources are limited, along with other issues such as organization learning, strategic flexibility, competition v.
cooperation in innovation, and first v. second mover advantages. We also will examine open-sourcing and open
innovation, and explore what they entail for traditional models of business that rely on property rights for the creation of
economic rents.
Much like the industries we will study, this course is designed to be fast-paced and so it is important that you come to
class prepared and ready to discuss designated topics. Additionally, over the course of the semester, you will work in
groups to analyze an innovation-related problem. There will be several points during the semester when you can receive
assistance and ensure that you are making progress on this major assignment.
The goals of the course are:
 To learn about the theories, models, and frameworks that constitute the body of knowledge on innovation
management, and why they are important.
 To learn how those theories, models, and frameworks are applied in practice.
 To synthesize the theories, models, frameworks, and tools of analysis within the context of a real-world
innovation problem.
 To use all of the above toward communication and group work.
REQUIRED TEXT
Schilling, M.A. 2005. Strategic management of technological innovation. New York: McGraw Hill Publishers.
Case Studies:
1. U drive: U:\Department of Mgmt and Quant Methods\Datta-Avimanyu\MQM 385
2. Library
Avi Datta
Page 1 of 7
a.
b.
c.
d.
Intel https://www.mlb.ilstu.edu/ereserve2/fileview.php?filename=admqm_16272.pdf
SAP-America https://www.mlb.ilstu.edu/ereserve2/fileview.php?filename=admqm_16274.pdf
Apple 2006 https://www.mlb.ilstu.edu/ereserve2/fileview.php?filename=admqm_16270.pdf
Linkedin https://www.mlb.ilstu.edu/ereserve2/fileview.php?filename=admqm_16951.pdf
ADDITIONAL READINGS
Additional readings (papers) mentioned in the schedule will be available on the class website.
(http://mqm340.weebly.com/lectures--presentations.html )
GRADE COMPOSITION (Course Total 550 points)
Assignments
Individual
Group
4 Exams @ 50 points each. The last exam is cumulative
Contribution/ Participation : 20 points
Video Summary
Patent and Case Presentation
Patent and Case Presentation(3*15): Non Presenting teams
Semester Long Project Presentation: 60 points (Slide Deck:
30; Delivery 30)
Gate 1: Company Background and Industry Analysis
Gate 2: Content Analysis
Gate 3: Process Analysis
Group Project Paper
Peer Evaluations
Total
Points
200
20
15
40
45
60
20
20
20
60
50
550
Percentage Mode of
Submission
36% In Class Exam
4%
3% Hard Copy
7% PPT in class
8% Participation
11% PPT in class
4%
4%
4%
11%
9%
100%
Digital Copy
Digital Copy
Digital Copy
DIGITAL Copy
Hard Copy
ASSIGNMENT DESCRIPTIONS
INDIVIDUAL POINTS
EXAMS (200 Points)
There will be four closed-books, close-note exams (covering text, lectures, readings, and cases) over the course of the
semester to evaluate your understanding of the material and give you feedback about where you may need to focus more
attention. Exams will be a mixture of Multiple Choice and Short answer type questions. Exam no. 4 will be cumulative.
Each Exam will be 50 points worth. As a general rule, there is a 20% dock off points for each day late in turning in
an assignment or delaying an exam. If you know you will be missing an EXAM, you need to get in touch with me
(email, phone or in office) prior to the Exam time.
Video Summary (15 Points)
I will show you 2-3 Videos on Strategic Management and related topic. You will summarize the videos in a word
Document and submit in Hard Copies only. Delayed Submissions will carry a 20% Penalty per day.
Class Attendance and Participation (20 Points)
Each student is expected to attend and contribute to each and every class session in civil, constructive, value-adding ways.
Be prepared for each session by reading the assigned chapters or cases, offering your answers when called on in class, and
at appropriate times raising your hand and offering keen insights, probing questions, useful summaries, and so on. There
will be 20 points for class participation.
Avi Datta
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GROUP POINTS (the class is broken into 4 groups for Case Studies and Semester long Group Project)
You will work in groups of 5-7 people. Points will generally be shared equally. However, I am open to discuss problems
about member(s) who is/are not performing.
Case Study Presentation: There are 4 case studies in this class
a. Team 1 will present: Intel https://www.mlb.ilstu.edu/ereserve2/fileview.php?filename=admqm_16272.pdf
b. Team 2 will Present” SAP-America
https://www.mlb.ilstu.edu/ereserve2/fileview.php?filename=admqm_16274.pdf
c. Team 3 will present: Apple 2006
https://www.mlb.ilstu.edu/ereserve2/fileview.php?filename=admqm_16270.pdf
d. Team 4 will present: Linkedin https://www.mlb.ilstu.edu/ereserve2/fileview.php?filename=admqm_16951.pdf
Note: Presentation will carry 40 points, and is based on the quality of presentation and slide decks.
Note: You may use my slides for references and studying, but have to make your own for class presentation.
Case Study Participation:
 Team 2, 3 and 4: You are required to participate, challenge and ask important questions pertaining to Intel case
when Team 1 presents.
 Team 1, 3 and 4: You are required to participate, challenge and ask important questions pertaining to SAPAmerica case when Team 2 presents.
 Team 1, 2 and 4: You are required to participate, challenge and ask important questions pertaining to Apple case
when Team 3 presents.
 Team 1, 2 and 3: You are required to participate, challenge and ask important questions pertaining to Linkedin
case when Team 4 presents.
Total grade for this participation is 30 points. Thus, each team is required to engage in this activity three times, carrying
10 points each.
Semester Long Group project
Typical projects will focus on either a public company or a division/business-unit of a public company, and a critical
innovation issue that it is currently facing. You will identify and analyze a topic of your choosing (though topics must be
approved by me and will deal with innovation by a large corporation and management of that process). You might not be
able to gather enough information on your company/division to analyze every aspect of innovation covered in our course,
but you must be able to conduct the analysis in terms of both the content and process of innovation. You also must
provide specific and well-reasoned recommendations that integrate well with your analysis. To ensure that you are making
good progress and to provide opportunities for feedback, there will be three “gates” that you must meet throughout the
semester. Each gate will require you to turn in a portion of your analysis for review.
Gate 1 Requires your team to identify and agree upon a suitable project, and to provide a one-page write-up of the
company selected, what the issue needs addressing, and a brief overview of the industry.
› Size of the firm
› competitors, complementors customers, suppliers,
› Leading Products and Milestones.
› Current Problems in Innovation
NOTE : The analysis should be double spaced, typed in 12 point Times New Roman font, with one-inch margins on all
four sides. There are no formal requirements regarding the length of the analysis, but typical analyses are about 5-10
pages (plus exhibits).
The first page must contain the name of your team and all the member names.
Email Gate 1 at adatta@ilstu.edu on due day as per syllabus
Avi Datta
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Gate 2 Organization and Industry Analysis of the firm
 Industry Analysis: Porter’s five forces
 Distinctive Competencies of the firm
 Resources and Capabilities
 Organization Structure
NOTE : The analysis should be double spaced, typed in 12 point Times New Roman font, with one-inch margins on all
four sides. There are no formal requirements regarding the length of the analysis, but typical analyses are about 5-10
pages (plus exhibits).
The first page must contain the name of your team and all the member names.
Email Gate 2 at adatta@ilstu.edu on due day as per syllabus
Gate 3 you will concentrate on the specific problem that you mentioned in Gate 1 and your recommendations.
o Current Challenges: What are some of the current challenges with the company? Are they related to
products, processes, services, mergers, industry etc.
o Recommendations: How do you Propose the problems be solved? What are your future directions?
NOTE : The analysis should be double spaced, typed in 12 point Times New Roman font, with one-inch margins on all
four sides. There are no formal requirements regarding the length of the analysis, but typical analyses are about 5-10
pages (plus exhibits).
 The first page must contain the name of your team and all the member names.
 Email Gate 3 at adatta@ilstu.edu on due day as per syllabus
Each gate is worth 20 points.
Power Point (60 Points)
Your team will give a PowerPoint presentation of your analysis (providing enough detail about your case to make it
coherent) in class. You will have a minimum of 30 minutes to present, plus 20 minutes for questions. Please bring a copy
of the slides for me (4 per page is fine); handouts for the rest of the class are appreciated but not required. The PowerPoint
is worth 60 points (Slide Deck: 30; Delivery 30). 15-25 slide Presentations (Look at schedule for your dates)
 Contents
o Executive Summary
o Milestones (briefly describe what is the case about and problems incurred)
o Organization and Industry Analysis
 Industry Analysis: Porter’s five forces
 Distinctive Competencies of the firm
 Resources and Capabilities
 Organization Structure
o Current Challenges: What are some of the current challenges with the company? Are they related to
products, processes, services, mergers, industry etc.
o Recommendations: How do you Propose the problems be solved? What are your future directions?
Final Paper (60 Points)
You will write a final paper on your analysis. Check Due date in the schedule (last page of Syllabus). Hard copy is not
required an email with an attachment to adatta@ilstu.edu. This is worth 60 points.
 Not to exceed 40 pages (Check Schedule for due date)
 Contents
o Executive Summary
o Milestones (Some of the key developments/ launching of key products, expansion etc.)
o Organization and Industry Analysis
 Industry Analysis: Porter’s five forces
 Distinctive Competencies of the firm
 Resources and Capabilities
Avi Datta
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 Organization Structure
Current Challenges: What are some of the current challenges with the company? Are they related to
products, processes, services, mergers, industry etc.
o Recommendations: How do you Propose the problems be solved? What are your future directions?
As a general rule, there is a 20% dock off points for each day late in turning in the paper.
o

Peer Evaluation: 50 points are reserved for peer Evaluations. Due on April 26, 2012 via email to adatta@ilstu.edu. The
peer Evaluation Document is available at http://mqm340.weebly.com/uploads/8/4/9/1/8491662/peer_evaluation.docx
Semester Long Group Project Rubric:
Categories
Final Paper
1.
Overall Summary 1page
Executive Summary
Presentation
Slide Deck
Presentation
2 Slides on the
How you deliver it
overall agenda and
summary of the
(5 points)
Presentation
(5 points)
2-4 slides on major
How you deliver it
milestones
(5 points)
(5 points)
(5 Points)
2.
Milestones
2-6 pages on major milestones
(10 points)
3. Organization
Industry Analysis
Distinctive competencies.
Org Structure
4.
Current Challenges
5.
Looking ahead
6.
Organization/
references/ Cover
Sheet/ TOC
TOTAL
Group Project Total






Industry Analysis: Porter’s five forces
Distinctive Competencies of the firm
Resources and Capabilities
Value Chain Activities
Organization Structure
2-5 pages
2-4 slides
Peer Evals
How you deliver it
(10 points)
(10 points)
(15 Points)
What are some of the current challenges with the company?
Are they related to products, processes, services, mergers,
industry etc
(10 points)
2-4 slides on
Current Challenges
How you deliver it
(5 points)
(5 points)
3 pages on future Recommendations directions.
(10 Points)
10 points
2-4 Slides Reco
(5 points)
N/A
How you deliver it
(5points)
N/A
60
30
30
50
170
Criteria for Evaluation
We are building a “world class” business school with high standards and expectations. As such, this course will be
rigorous and grading will be demanding. The table below shows how the percentage scores on each assignment
correspond to letter grades. There will typically be no “curving” of the grade distribution.
Letter
Grade
A
B
C
D
F
Point Score
≥ 90%
≥ 80%
≥70%
≥60%
< 60%
Disabilities. Students with disabilities are encouraged to take part in this class and should contact the instructor to make
arrangements for any needed accommodations. Please notify the professor during the first week of class of any
accommodations needed for the class. All accommodations must be approved through the Disability Resource Center
(DRC) , who can be contacted at 309-438-5853. The student must complete an accommodation form with the DRC staff
with enough lead time for the accommodations to be made.
Avi Datta
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Grade Appeals. Appeals on test questions only will be considered within one week of when the answers are posted on the
web. Appeals should be made in writing (e-mail will suffice) explaining the rationale for the incorrect grade.
E-mail. Provide your full name and ID number. Anonymous e-mails will not be answered.
Late For or Absent From Lectures. It is your responsibility to get the notes and to check the class web site for
announcements in case you miss a class
Class Attendance and Participation: While your presence during the lectures is not sufficient for satisfactory
performance, regular attendance is essential for your success.
Each student is expected to attend and contribute to each and every class session in civil, constructive, value-adding ways.
Be prepared for each session by reading the assigned chapters or cases, offering your answers when called on in class, and
at appropriate times raising your hand and offering keen insights, probing questions, useful summaries, and so on.
Students will also be evaluated based on their level of professionalism in class and in class-related activities outside of
class. There will be 20 points for class participation
Note: It is your responsibility to get the notes and to check the class web site for announcements in case you miss a
class.
Make-Ups: Only legitimate, instructor-approved absences will be accepted for make-up exams. Absolutely no late
work is acceptable, unless an extreme emergency occurs, and I have approved an extension. Failure to complete all parts
of the course by the assigned dates will result in zero points for the assignment. As a general rule, there is a 20% dock
off points for each day late in turning in an assignment or delaying an exam. If you know you will be missing an
EXAM, you need to get in touch with me (email, phone or in office) prior to the Exam time.
Cheating and plagiarism. Anyone who cheats (e.g., using unfair means during tests) will receive an F in the class and
will be reported to the Office of Student Conduct. Plagiarism is using other people’s work and/or ideas without giving
them credit for it. Cheating or plagiarism of any kind is not acceptable. This applies to work on all class assignments. The
purpose of the course is for you to learn, and you do not learn by copying someone else’s work.
Other Policies: You are responsible for all information presented in the class, for all interpretation requirements of
applications for all handouts distributed (in class or course web site), practice as many exercises as is necessary to learn
the material. During lectures, and Exams there should not be any disturbances from cellular phone or any other devices.
Incomplete Grade: A request for a grade of "I" (incomplete) will be granted only if unavoidable
circumstances beyond the student's control prevent him/her from completing the course on schedule and the student has
achieved an average grade of "C" or better on all examinations scheduled prior to the time (which should be immediately
before the final exam) of the request. The student should see the ISU catalog for other conditions pertaining to grade "I".
Professionalism. Inappropriate behavior, such as rudeness, verbal or written malicious and defamatory comments,
cursing, yelling, or other threatening and/or intimidating behavior, either during lectures or outside of lectures, to either
the Professor or office personnel, will result in an F in the class and additional academic, administrative, or legal penalties
as permitted under University policies and procedures and Illinois State law.
Withdrawal Policy: Each student is expected to know the University Withdrawal policy, see Academic Policies and
Practices at http://www.arr.ilstu.edu/registrar/common/selectedpolicies8.stml
Professional Standards: All students in this course are expected to be familiar with the "College of Business Standards of
Professional Behavior and Ethical Conduct." (http://www.cob.ilstu.edu/professionalstandards). Please note that only
bottled water may be consumed in the classroom wing of the College of Business Building and that all cell phones and
other electronic devices should be turned off and stored away during classes, unless permission is otherwise granted by
the instructor.
Avi Datta
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Campus Safety: At Illinois State University, we are firmly committed to campus safety for everyone here at the
university. In order to be prepared in case of an emergency, please visit this link on campus safety:
http://admissions.illinoisstate.edu/community/safety.shtml
COURSE CALENDAR*
(We will follow this schedule as far as possible, but changes may be made as and when needed)
Date
Discussions
14-Jan-14
Introduction, Syllabus, Extensions
16-Jan-14
Importance of Technological Innovation
Chapter 1
21-Jan-14
Sources of Innovation
23-Jan-14
Group Project Expectations
Chapters 2
Group Project Expectations
28-Jan-14
NO CLASS – SEVERE WEATHER Conditions
30-Jan-14
Types and Patterns of Innovations
Standards Battles and Design Dominance
Timing of Entry
Chapter 5
13-Feb-14
Intel Corporation (Team 1 presents; Team 2, 3, and 4
Participates)
Exam 1
18-Feb-14
20-Feb-14
Defining organization's Strategic Direction
Choosing Innovation Projects
Chapter 6
Chapter 7
25-Feb-14
Collaboration Strategies
Chapter 8
27-Feb-14
Protecting Innovation
Chapter 9
4-Mar-14
Organizing for Innovation
Chapter 10
6-Mar-14
SAP-America (Team 2 presents; Team 1, 3, and 4 Participates)
11-Mar-14
Spring Break No Class
Spring Break No Class
13-Mar-14
Spring Break No Class
Spring Break No Class
18-Mar-14
Exam 2
20-Mar-14
Managing New Product Development
Chapter 11
25-Mar-14
Managing New Product Development Teams
Chapter12
27-Mar-14
Creating a deployment Strategy
Chapter 13
1-Apr-14
3-Apr-14
Apple Computers (Team 3 presents; Team 1, 2, and 4
Participates)
Linkedin (Team 4 presents; Team 1, 2, and 3 Participates)
8-Apr-14
TBA
10-Apr-14
Exam 3
15-Apr-14
Class Videos
17-Apr-14
Group Presentations
Group Presentations
22-Apr-14
Group Presentations
Group Presentations
24-Apr-14
Group Presentations
Group Presentations
29-Apr-14
No class
No class
1-May-14
EXAM 4
EXAM 4
6-May-14
FINAL PAPER
11-Feb-14
Assignmets Due
Chapter 3
Chapter 4
4-Feb-14
6-Feb-14
Readings
Avi Datta
Exam 1
GATE 1 DUE
Gate 2 Due
Exam 2
Gate 3 due
TBA
Exam 3
Class Videos
Video Summary Due
(Hard Copy)
Peer Evaluations DUE
EXAM 4
Due by 5:00 PM. One
document/ group.
Email me at
adatta@ilstu.edu
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