Company overview and product Presentation
Tim Thompson Head of Sales & Strategic partnerships Europe
Itinerary
 Company Overview
 The latest in QR codes
 Denso product overview .
 Why you should choose Denso as a partner.
The Toyota Group: 16 powerful companies
DENSO
Toyota Tsusho
Toyota Motor
Toyota Group
Daihatsu Motor
Hino Motors
Kanto Auto Works
Toyota Machine Works
R&D Laboratorium
Toyota Central Research
Toyota Industries
Aisin Seiki
Sales 2013: US$ 230 billion
Employees: 320,590 worldwide
Toyota Tsusho is the secondlargest company in the Group.
DENSO is the largest brand
in the Toyota Group.
Toyota Auto Body
Toyota Boshoku
Toyota Gosei
Aichi Steel
Towa Real Estate
Toyota Tsusho and DENSO in the Toyota Group
Core business:
Distribution
Core business:
Production
Toyota Tsusho Corporation
DENSO
Toyota Group
Toyota Tsusho
Europe SA
Toyota Tsusho ID
Systems GmbH
DENSO Wave
Automatic Data
Capture Business
Toyota Tsusho Corporation – distribution worldwide
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Established:
Employees:
Sales
(April 1, 2013–March 31)
Headquarters:
Listing :
Fortune 500 ranking 2013:
Subsidiaries/branches :
July 1, 1948
32,380
US$ 54.8 billion
Tokyo and Nagoya/Japan
Tokyo and Nagoya/Japan
10 (Toyota Motors)
more than 350
DENSO Corporation
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Production and supply of Automotive technology, components and systems, Auto ID and Aircon
Established: December 16th, 1949
Employees: 120,812 worldwide
Turnover (FY ended 31st March 2013): US $42 Billion
Stock exchange listings: Tokyo, Osaka and Nagoya
Presence in 30 countries worldwide
184 offices worldwide
34 offices in Europe
QR Code innovators
QR Code History
7/27
Developed Barcode-reader for Toyota”KANBAN” system in 1978.
Due to lager Data Capacity demand, QR Code was invented.
2000
QR Code(„1994)
2010
Micro QR(‟1998)
iQRcode(‟2008)
Extremely small
High-speed reading
ISO/IEC18004(‟2004)
High data capacity
Reduced space
2-byte characters (Japanese)
ISO/IEC18004(‟2000)
Ultra-high density data capacity
Newly available rectangular QR Code
SQRC(‟2007)
(QR Code with security function)
Anti-Copying QR Code(‟2012)
Design
Security
Smaller/High Capacity
1994
Prevention of forgery
& falsification
Newly available data security
Prevention of duplication
(Combined effect of overt & covert
information)
LogoQ(‟2010)
(QR Code with visual design)
Improvement of a visual confirmation
We have continuously developed new QR Codes to meet the market needs.
8/14
Logo Q and Logo Pass products
LogoQ Motion is a new generation QR code taking advantage of features of graphic
representation.
■LogoQ Motion
Display QR code with design in turn.
Animated design QR code with moving images
and visuals.
Graphics move in turn
every 0.2 to 0.3 seconds
Better representation and stronger impact
by animated graphics
possible to put a commercial
in QR code
9/27
The Secret QR Code (SQRC)？
SQRC‟s Covert Data Area is able to read by only specific operator .
But its feature is almost the same as QR Code.
■Structure of SQRC
■A example of utilization
1) Mobile ticket
Overt Data
＋
SQRC ticket is e-mailed to your
mobile from ticketing website.
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Web ticket system
Covert Data
（encryption＋concealment）
Delivery of SQRC
SQRC
On-display entry ticket
SQRC has two data fields of
“Overt” and “Covert”
Covert Data
Overt Data
cell phone
Anyone can easily
read QR Code with
mobile phone.
SQRC
2) Traceability of foods
MR.DENSO
900177
O-type blood
36years old
Mr.DENSO
Product‟s history is checked against
its data (lot No. etc.) in SQRC.
Inquiry URL … Overt
Inquiry No.
Mfg. plant
Assembly No.
Covert
Lot No.
specific reader
SQRC can be scanned by some
particular scanners with
encryption key.
Disenable to scan covert area.
Issue No. …Overt
Name
Issue date
Effective date
Covert
Admission
Area No.
Inquiry URL
Inquiry No.
Already patented:Patent NO,4924468
Method of creating QR Code and reading device
What’s an Anti-copying QR Code?
10/27
QR Code protection against copying, falsifications or forgeries
■Mechanism of Anti-copying QR Code
Print QR Code
Read the Anti-copying QR
by a dedicated scanner
■Application Uses
1) Replacement of hologram/secure print
< Entrance Tickets >
< Genuine parts labels >
○×○ Concert
Day：1st Apr 2012
Seat ：2F G-3
1) Mask with a special ink coating
2) Decode with a scanner that has a special light
DENSO
BHT-800Q
49601052
Anti-copying QR
Acquisition of data upon authentication
2) Replacement of magnetic cards
<parking ticket>
▼
▼
▼
<Train & Metro Tickets >
ＤＥＮＳＯ Ｐａｒｋｉｎｇ
2010.12.-3 09：53
Anti-copying
QR Code
Photocopier
QR Code on the duplicate
cannot be cognized
Prevention of duplication, forgery and falsification
Anti-copying QR
Lower cost & more eco-friendly than magnetic cards.
11/27
Anti-copying QR Code example
The QR code is
hidden in the black
area with encrypted
data
The DENSO TTID product portfolio
2-dimensional Scanner
1-dimensional Scanner
2-dimensional Terminals
1-dimensional Terminals
2-dimensional peripherals
Focus on BHT1100/BHT1200 Windows products
 Windows CE 6.0 Embedded Barcode Terminals
 Long Range and Short Range fast scanning engine 400 scans per second
 Ultra rugged construction 60 drops to concrete from 1.5m
 Camera available on most models
 Bluetooth Version 2.1 +EDR Class 2
 Scanning Long range CCD Imager
 Cradle has spare capacity for extra battery charging if needed!
 WIFI 802.11b/g/n
Products benefits
 3 year Manufacturers Warranty on BHT1100/1200 as standard
Lower TCO, cheaper extended warranty = very competitive
 Less than 3% failure rate over all product ranges.
 Long Battery life: BHT1100 17 hours, BHT1200 23 hours
 Excellent wireless connectivity – often superior performance in poor wireless
situations
 Very long Bluetooth ranges, 20m in some cases
 Nordic ID emulation allows seamless replacement without infrastructure or software
changes
 Over 30 years of manufacturing experience
Service-Network in Europe
Sweden
Austria, Germany, Italy,
Netherlands, Portugal,
Scandinavia, United Kingdom
+ South Africa,Spain ,Russia
Russia
UK
Poland
Netherlands
Germany
Czech
Republic
Austria
France
Czech Republic, Germany,
Switzerland, Poland,
United Kingdom
Switzerland
Italy
Portugal
Spain
Toyota Tsusho ID Systems – distribution throughout Europe
Market segments
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Retail /Retail supply chain
Logistics
Storage
Production
Field and sales force automation
Healthcare
Reference Customers
 Spar Group
Europe
10,000 units BHT700 Retail
 7/11
Global
100,000 units BHT1100 Retail
 Linde /BOC
Global
15,000 units 1100/1200 Warehouse/Tracking /Delivery
 The Range
UK
600 units BHT700 Retail
 Ceva Logistics Europe
6,000 units BHT700 Courier services
 C&A
7,000 units BHT700 Retail
Europe
Leading companies using DENSO’s Technology
Leading companies using DENSO’s Technology
How to Buy Denso products and other services
 The products can be purchased via ASM
 Very strong deal registration and protection
 Price list with Discount structure
 Excellent opportunity support from both sales and technical departments direct from
manufacturer.
 Special project pricing
Thank you for Attention