New Stores Now Open
NORTHPARK STORES AND AMENITIES
Barneys New York
Bottega Veneta
CH Carolina Herrera
Florsheim
Intermix
Marmi
MNG by Mango
Movado
Na Hoku
Oscar de la Renta
Play @ Planet Funk
Robb & Stucky Interiors
Salvatore Ferragamo
Anchor Tenants
AMC NorthPark 15, Cinematic Nirvana
Neiman Marcus ..............................214,000 SF
The new AMC NorthPark 15 theatre at NorthPark Center is the premier entertainment destination
Nordstrom .....................................200,000 SF
in Dallas, with the latest digital technology, roomy, all-stadium seating, and two of the nation’s
Barneys New York .............................81,400 SF
largest movie screens in auditoriums seating nearly 500. The upscale finishes at AMC NorthPark
Dillard’s .........................................299,500 SF
15 include an expansive glass lobby overlooking NorthPark’s beautifully landscaped CenterPark
Macy’s ...........................................250,000 SF
AMC NorthPark 15 ...........................80,000 SF
Specialty Store Area .......................730,841 SF
Gross Leasable Area ....................1,941,923 SF
and terrazzo flooring inlaid with famous movie quotes. This state-of-the-art theatre offers a large
ticket lobby, convenient self-serve ticket stations, an expansive concession counter with 42-inch
plasma screen menu boards, and a VIP courtesy suite for events. The AMC NorthPark 15 box
office is located at AMC Court on Level Two across from NorthPark Cafés and the AMC
auditoriums are located on Level Three. AMC NorthPark 15 features both independent films
and major movie studio releases.
Snappy Salads
Wolford
Opening Soon
Michael Moran, copyright 2006
abercrombie October 2007
Arden B November 2007
Caffé and Ristorante Venezia December 2007
Cartier October 2007
Dior May 2008
Free People October 2007
Giorgio Armani September 2007
Gucci January 2011
La Duni Latin Kitchen November 2007
Art Seen: the NorthPark Center Collection
CenterPark: A Walk in the Park
The newest additions to NorthPark Center’s world-class art collection, Ad Astra, 2005, by Mark di
Imagine a 1.4-acre oasis in the heart of a shopping center and you have a picture of NorthPark
Suvero; Corridor Pin, Blue, 1999, by Claes Oldenburg and Coosje van Bruggen; and 20 elements,
Center’s new landscaped garden, CenterPark, an urban retreat providing a beautiful place to
2004-2005, by Joel Shapiro, are major acquisitions by Nancy A. Nasher, President, NorthPark
relax amid world-class sculpture, artful plantings, canopies of trees and green expanses of lawn.
Development Company, and her husband David J. Haemisegger, President, NorthPark Management
Designed around a series of lawns, this park doubles as a peaceful area for all to enjoy and an
Company, owners of NorthPark Center.
exciting new venue for private and community events. CenterPark also features the enormous
Pinto Ranch November 2007
The monumentally impressive Ad Astra, a 48-foot tall, 12-ton, orange steel sculpture takes center
Rockport July 2007
stage in NorthCourt, located between Nordstrom and Macy’s. The enormous, 21-foot-tall stainless
Saltaire September 2007
steel and aluminum with polyurethane enamel sculpture, Corridor Pin, Blue, stands tall on the
Texas Treasures November 2007
grounds of NorthPark’s CenterPark and is the only large-scale piece by the world-renowned artists
Thirsty’s new location September 2007
currently on display in Dallas. 20 elements, a vividly painted sculpture with 20 wooden blocks of
TOD’S Spring 2008
TONI&GUY new location August 2007
True Religion Brand Jeans September 2007
Valentino September 2007
varying sizes joined together, now calls NorthPark Center’s Nordstrom Court home.
Corridor Pin, Blue, 1999, by Claes Oldenburg and Coosje van Bruggen. This 21-foot-tall stainless
steel and aluminum sculpture is a large-scale representation of a safety pin magnified to architectural
scale. Children of all ages delight in the zigzag walking path formed by Japanese boxwood hedges
and beds of yellow flag irises and daylilies that are set into a shady grove of live oaks.
VISITOR MARKET & DEMOGRAPHICS
Visitor Market Potential
NorthPark Visitor Markets
Valet service where our customers want it, when they need it. It’s the ultimate parking dream and
Dallas hosts over 12 million visitors annually.
18% of the shoppers at NorthPark are
it’s just what NorthPark Center is now offering. In addition to convenient surface parking and new
More than 33% of all travelers to Texas visit Dallas.
defined as tourists. That equaled over
Valet Parking: NorthPark Takes Valet to a New Level
driver- and pedestrian-friendly garages, NorthPark’s expanded valet system allows patrons to drop off
their cars at any convenient valet location and pick it up at any other. And now, NorthPark Center
offers while-you-shop car wash service.
The Unprecedented Fashion at the Park, Only at NorthPark Center
With champagne flowing and DJs spinning the latest sounds, NorthPark Center’s signature event—
• 53% are leisure travelers.
• 35% are business and convention travelers.
• 8% are from within Texas.
• Annual visitor spending is $8.8 billion.
• 10% are out-of-state or international.
• Texas has 193 million person trips (second only to California).
Fashion at the Park—offers the public an exclusive experience usually reserved for celebrities and
• Dallas is the number one tourism market in Texas with 36% of the business.
fashion insiders: an unprecedented opportunity to be among the first to view the newest fashion
• About 60% of the travel is in-state.
and hottest trends on the runway.
“A public fashion event of this magnitude further establishes NorthPark Center as the fashion
epicenter of the Southwest,” said Nancy A. Nasher, President, NorthPark Development Company.
“Fashion at the Park brings the energy of the international fashion scene from New York City, Milan,
and Paris to Dallas, and showcases our incredible collection of exclusive luxury and trendsetting retailers.”
• Dallas is also number one for out-of-state travelers.
• One third of all visitor spending in Texas is in the Dallas/Fort Worth Metroplex.
• The majority of domestic travelers arrive by auto.
Domestic Markets
For three and a half days in the spring and four days in the fall, a 15,000-square-foot tented event
NorthPark draws customers from more than 20 states including Texas; Oklahoma; New York;
complex transforms the motor court between Nordstrom and Macy’s. The luxury tent features a
Louisiana; Illinois; Washington, D.C.; Kansas; Maryland; Georgia and Florida (Top Markets).
full-scale, 180-foot runway surrounded by reserved seating. The central hub of the complex is a
324-square-foot bar and DJ booth surrounded by fashion and accessory displays, plasma screens
International Visitors
showing runway footage, interactive sponsor booths and lounge seating.
NorthPark’s international tourism program is not only lucrative for our retailers, it is growing at
“For decades, NorthPark Center has been recognized throughout the Southwest as a leader in
almost an unparalleled pace.
fashion,” said Phillip Jones, President/CEO of the Dallas Convention & Visitors Bureau. “NorthPark’s
• 33% of the international shoppers at NorthPark are from Mexico.
recent expansion and consistent innovation are key components of the Bureau’s sales and media
initiatives. Fashion at the Park further establishes Dallas and NorthPark as a leading fashion
destination with great regional, national and international interest and visitation.”
5.5 million tourists in 2006.
• 6% are from the United Kingdom.
• Japan, Korea and Germany represent 3% each.
• Highest expenditures are made by visitors from Saudi Arabia – with an average of
$38,367* per person.
Average expenditures per person:
Saudi Arabia ............................... $38,367
Mexico ....................................... $5,249
United Kingdom.......................... $1,528
Japan ......................................... $3,503
Korea ......................................... $2,133
Germany..................................... $1,812
Canada ....................................... $1,118
Brazil ......................................... $1,499
Taiwan ROC ................................ $1,619
China ......................................... $1,216
Australia ..................................... $1,661
Argentina.................................... $1,409
*Expenditures are provided by the Texas Tax Back Office.
TRADE AREA PROFILE
Geographic Markets
Customer Segments
• Within a three-mile radius 2,188 homes
Total population
1,260,000
Defining the Trade Area
Total households
516,558
NorthPark Center dominates retail in the Dallas/Fort Worth market, with a defined trade area that is
Average age
32 years
both powerful and fluid.
• The primary and secondary trade areas incorporate more than 34 zip codes covering a diverse
Average Household Income
Trade area
$63,468
Zip code 75225
$172,236
geographic area.
• The highest penetration is Dallas, North Dallas, Richardson, Garland, Mesquite and Addison.
• NorthPark’s primary market extends into the markets of the competitive set.
Median Property Value
Trade area
$159,705
Zip code 75225
$484,000
Within NorthPark’s defined trade area, the market includes 516,558 households. The growth rate
through 2009 is projected at 10% for new households and a 4% increase in population.
• 40% of NorthPark shoppers have
This segment generates 55% of sales.
• Median age: 39.8 years
The regional market is a strong and diffused market reaching more than 75 zip codes.
• Gender: 52% female, 48% male
in the outer areas of the Metroplex but work within five miles of NorthPark.
• Research documents that 20% of NorthPark’s shoppers come from work.
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(in spending) are:
Regional Residential Market
NorthPark also has a significant customer base from the daytime census. 313,800 people live
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household incomes over $100,000 annually.
• The two most lucrative customer segments
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exceeding $250,000.
45 to 54 years (middle years)
Daytime Census
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14,349 households with an annual income
The PTA accounts for almost 60% of sales and incorporates 20 zip codes.
31 of the zip codes are more than 15 miles from NorthPark.
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• Within a seven-mile radius there are
25 to 34 years (early career)
• Within the regional market, 19 zip codes are between 10 to 15 miles from NorthPark;
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are valued at more than $1 million.
Primary Trade Area (PTA)
• The initial research defines the regional market as a 50-mile radius.
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Trade Area Profile
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• Luxury and/or designer brand buyers
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account for 30% of the patrons and
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32% of sales.
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• 40% of shoppers generate 60% of sales.
• Of the females surveyed, 17% are luxury
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shoppers; 13% purchase designer brands;
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31% buy better brands, and 29% shop
specialty store brands.
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• The average expenditure on apparel and
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shoes is over $4,000 per person. The
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national average is $1,750 per household.
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8080 North Central Expressway, Suite 1100 Dallas, Texas 75206 214.369.1234 northparkcenter.com