BUAD 497
Strategic Management
Marshall School of Business
Alan L. Patz
University of Southern California
BRI 307B
Lecture & Simulation Laboratory
Summer 2006
There are four (4) main objectives in this course of study. They are:
Learn the vocabulary and language of strategic management using.Text Chapters
.Text Quizzes
.Matrix Analyses
Understand the relationships among cash flow, growth, and profitability in a
business firm from an overall or strategic management point of view using.Lectures
.Cash Flow Quiz
.Case Analyses
Gain an appreciation of market structure in order to distinguish between
competition and rivalry in a market or industry using.Lectures
.Case Analyses
Experience the environment of strategic management using.The Business Strategy Multinational Total Enterprise Simulation, and
.Group Decision Making Including Case Analysis Presentations
This is not a routine learning experience. There are no answers in the back of the book to
guide you. Instead, just like a general manager, your job will be to define the answers.
Your success, or lack of it, will be gauged in terms of those competing with you giving
their own definitions of correct answers.
In fact, your grade in this course will not be known until the final distribution of all
graded exercises for all participants in this class is known. It is like the real world. The
final answer depends upon how you perform relative to all others on all the evaluated
dimensions, their significance, and USC School of Business Policy that requires a grade
point average (GPA) of 3.0 for this class.
Texts:
Thomas L. Wheelan and J. David Hunger. 10th ed.
Concepts in Strategic Management and Business Policy (Required)
Cases in Strategic Management and Business Policy (Optional)
Arthur A. Thompson, Jr. and Gregory J. Stappenbeck. The Business Strategy Game.
Online 8th ed. Irwin, 2004 (Online Purchase: www.bsg-online.com)
Course Assignments
Date
May
Reading
Subject
18
Credit Exercise
Introduction
Cash Flow/Growth/Profitability
May
May
23
25
May
30
Jun
01
Jun
Jun
06
08
BSG Manual
BSG Manual
Cash Flow I
Cash Flow II
Case: XYZ Corporation
Case: Automated Design
Case: Prestwick Division
Cash Flow Quiz
Chapter 1
Chapter 2
Group Formation
No Class: BSG Preparation
BSG Quiz#1
BSG Quiz #2
Matrix Analysis/Market Structure/Competition/Rivalry
Jun
Jun
13
15
Jun
Jun
20
22
Jun
Jun
27
29
Jul
Jul
04
06
Jul
Jul
11
13
Chapter 4
Chapter 5
Case: TBA
Matrix Demos
Practice Decision #11
SWOT
Text Quiz #1: Chapters 4 & 5
Practice Decision #12
Chapter 6
Chapter 7
Case: TBA
Decision #11
EFE, IFE, IE
Holiday: No Class
Text Quiz #2: Chapters 6 & 7
Decision #12
Chapter 8
Chapter 9
Case: TBA
No Class: Presentation Research
Decision #13
TOWS
Course Assignments Cont’d.
Date
Reading
Subject
Jul
Jul
18
20
Jul
25
Chapter 10
Jul
27
Chapter 11
Credit Exercise
Text Quiz #3: Chapters 8 & 9
Presentation Reviews
Decision #14
Case: TBA
Presentations
`
Presentations
Decision #15
Strategy Implementation & Control
Aug
01
Presentations
Decision #16
Aug
03
Presentations
Decision #17
Aug
08
Aug
10
Final Quiz: Chapters 10 & 11
Decision #18
Final Report
QSPM
Graded Exercises
A score between 0 and 100 will be assigned to each graded exercise. The
importance of each graded exercise as a component of the semester grade is as follows:
Individual Grades
Cash Flow Quiz
Text Quiz #1
Text Quiz #2
Text Quiz #3
Final Quiz
Class Participation
Group Grades
Case Analysis/Presentation
Simulation
Total
10
10
10
10
10
10
20
20
60%
40%
100%
Notes
1. There are no excuses for missing any graded exercise during the semester.
Each such lapse will result in a score of zero (0) for any quiz; a forfeiture of 10% of the
total points earned for the course for each simulation decision omission, and another
forfeiture of 10% of the total points earned for the course for missing any guest lecture.
Guest lectures, if any, will always be announced in advance.
2. The product of the score attained on each exercise and the corresponding
percentage weight yields the number of points earned on that exercise. Then, the sum of
products is the total points earned for the course.
3. In accordance with School of Business Administration Guidelines, the target
grade point average for this course will be 3.0. Plus (+) and minus (-) grades will be
assigned at the instructor's discretion.
4. Each student is responsible for recording all necessary syllabus changes.
5. Any request to reevaluate a graded exercise may result in a lower score as well
as a higher one or no change.
6. Presentation guidelines will be discussed in class.
7. Verification of participation will be required for each simulation decision.
8. The simulation exercises--to be discussed in class--are to be completed within
the groups established at the beginning of the semester. Furthermore, several rules
govern them.
9. Any failure to meet this specification of rules will be considered as possible
grounds for a failing grade in the course, on an individual or group basis, whichever
applies.