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LIST OF CONTENTS AND TABLES
Bottled Water in South Korea - Category analysis ......................................................................... 1
Headlines ........................................................................................................................................ 1
Trends ............................................................................................................................................. 1
Competitive Landscape .................................................................................................................. 2
Prospects ........................................................................................................................................ 2
Category Data ................................................................................................................................. 3
Institutional Bottled Water Sales ................................................................................................. 3
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Table 9
Table 10
Table 11
Table 12
Table 13
Sales of Bottled Water to Institutional Channel 2005-2010........................... 3
Off-trade Sales of Bottled Water: Volume 2005-2010 ................................... 3
Off-trade Sales of Bottled Water: Value 2005-2010 ...................................... 4
Off-trade Sales of Bottled Water: % Volume Growth 2005-2010 .................. 4
Off-trade Sales of Bottled Water: % Value Growth 2005-2010 ..................... 4
Company Shares of Bottled Water by Off-trade Volume 2006-2010 ............ 4
Brand Shares of Bottled Water by Off-trade Volume 2007-2010 .................. 5
Company Shares of Bottled Water by Off-trade Value 2006-2010 ............... 6
Brand Shares of Bottled Water by Off-trade Value 2007-2010 ..................... 6
Forecast Off-trade Sales of Bottled Water: Volume 2010-2015.................... 7
Forecast Off-trade Sales of Bottled Water: Value 2010-2015 ....................... 7
Forecast Off-trade Sales of Bottled Water: % Volume Growth 20102015 ............................................................................................................... 7
Forecast Off-trade Sales of Bottled Water: % Value Growth 20102015 ............................................................................................................... 8
Bottled Water in South Korea - Company Profiles ......................................................................... 9
Dong-a Otsuka Co Ltd in Soft Drinks (south Korea) ...................................................................... 9
Strategic Direction ....................................................................................................................... 9
Key Facts..................................................................................................................................... 9
Summary 1
Summary 2
Dong-A Otsuka Co Ltd: Key Facts................................................................. 9
Dong-A Otsuka Co Ltd: Operational Indicators ............................................. 9
Company Background................................................................................................................. 9
Production ................................................................................................................................. 10
Competitive Positioning............................................................................................................. 10
Summary 3
Dong-A Otsuka Co Ltd: Competitive Position 2010 .................................... 10
Haitai Beverage Co Ltd in Soft Drinks (south Korea) ................................................................... 11
Strategic Direction ..................................................................................................................... 11
Key Facts................................................................................................................................... 11
Summary 4
Summary 5
Haitai Beverage Co Ltd: Key Facts.............................................................. 11
Haitai Beverage Co Ltd: Operational Indicators .......................................... 11
Company Background............................................................................................................... 11
Production ................................................................................................................................. 12
Summary 6
Haitai Beverage Co Ltd: Production Statistics 2010.................................... 12
Competitive Positioning............................................................................................................. 12
Summary 7
Haitai Beverage Co Ltd: Competitive Position 2010 ................................... 13
Lotte Chilsung Beverage Co Ltd in Soft Drinks (south Korea) ..................................................... 13
Strategic Direction ..................................................................................................................... 13
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Key Facts................................................................................................................................... 13
Summary 8
Summary 9
Lotte Chilsung Beverage Co Ltd: Key Facts ............................................... 13
Lotte Chilsung Beverage Co Ltd: Operational Indicators ............................ 13
Company Background............................................................................................................... 14
Production ................................................................................................................................. 14
Summary 10
Lotte Chilsung Beverage Co Ltd: Production Statistics 2010 ..................... 14
Competitive Positioning............................................................................................................. 15
Summary 11
Lotte Chilsung Beverage Co Ltd: Competitive Position 2010 ..................... 15
Soft Drinks in South Korea - Industry Overview ........................................................................... 16
Executive Summary ...................................................................................................................... 16
Premiumisation Leads Healthy Growth .................................................................................... 16
Health and Wellness Continues To Attract Consumers ........................................................... 16
Two Leading Companies Maintain Positions ............................................................................ 16
“sparkling” Becomes Popular .................................................................................................... 16
Soft Drinks Will See Rapid Growth But Rapid Change ............................................................ 17
Key Trends and Developments .................................................................................................... 17
Premiumisation Continues To Drive Growth ............................................................................ 17
“sparkling” Well Received by South Korean Consumers ......................................................... 18
Leading Players Remain in Strong Positions ........................................................................... 19
Specialist Coffee Shops the Entry Channel for Premium Soft Drinks ...................................... 20
Marketing Strategies Through Smartphones Become Active .................................................. 21
Market Data ................................................................................................................................... 22
Table 14
Table 15
Table 16
Table 17
Table 18
Table 19
Table 20
Table 21
Table 22
Table 23
Table 24
Table 25
Table 26
Table 27
Table 28
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2005-2010 ....................................................................................... 22
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: %
Volume Growth 2005-2010 .......................................................................... 22
Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 20052010 ............................................................................................................. 22
Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2005-2010 ....................................................................................... 22
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category:
Volume 2010 ................................................................................................ 23
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: %
Volume 2010 ................................................................................................ 23
Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010 ......... 23
Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010 .... 24
Off-trade Sales of Soft Drinks (as sold) by Category: Volume 20052010 ............................................................................................................. 24
Off-trade Sales of Soft Drinks (as sold) by Category: % Volume
Growth 2005-2010 ....................................................................................... 24
Off-trade Sales of Soft Drinks by Category: Value 2005-2010 ................... 24
Off-trade Sales of Soft Drinks by Category: % Value Growth 20052010 ............................................................................................................. 25
Company Shares of Off-trade Soft Drinks (as sold) by Volume 20062010 ............................................................................................................. 25
Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010 ..... 26
Company Shares of Off-trade Soft Drinks (RTD) by Volume 20062010 ............................................................................................................. 27
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Table 29
Table 30
Table 31
Table 32
Table 33
Table 34
Table 35
Table 36
Table 37
Table 38
Table 39
Table 40
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Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010 ......... 28
Company Shares of Off-trade Soft Drinks by Value 2006-2010 ................. 29
Brand Shares of Off-trade Soft Drinks by Value 2007-2010 ....................... 29
Off-trade Sales of Soft Drinks by Category and Distribution Format: %
Analysis 2010 ............................................................................................... 30
Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by
Channel: Volume 2010-2015 ....................................................................... 31
Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by
Channel: % Volume Growth 2010-2015 ...................................................... 32
Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2010-2015 .......................................................................................... 32
Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: %
Value Growth 2010-2015 ............................................................................. 32
Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume
2010-2015 .................................................................................................... 32
Forecast Off-trade Sales of Soft Drinks (as sold) by Category: %
Volume Growth 2010-2015 .......................................................................... 33
Forecast Off-trade Sales of Soft Drinks by Category: Value 20102015 ............................................................................................................. 33
Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth
2010-2015 .................................................................................................... 33
Appendix ....................................................................................................................................... 34
Fountain Sales in South Korea ................................................................................................. 34
Data ............................................................................................................................................... 34
Table 41
Table 42
Table 43
Table 44
Table 45
Table 46
Table 47
Table 48
Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 20052010 ............................................................................................................. 34
Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume
Growth 2005-2010 ....................................................................................... 35
Off-trade vs On-trade Fountain Sales of Carbonates: Volume 20052010 ............................................................................................................. 35
Off-trade vs On-trade Fountain Sales of Carbonates: % Volume
Growth 2005-2010 ....................................................................................... 35
Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume
2010-2015 .................................................................................................... 36
Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: %
Volume Growth 2010-2015 .......................................................................... 36
Forecast Off-trade vs On-trade Fountain Sales of Carbonates:
Volume 2010-2015 ....................................................................................... 36
Forecast Off-trade vs On-trade Fountain Sales of Carbonates: %
Volume Growth 2010-2015 .......................................................................... 37
Definitions...................................................................................................................................... 37
Summary 12
Research Sources ........................................................................................ 37
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BOTTLED WATER IN SOUTH KOREA CATEGORY ANALYSIS
HEADLINES
 In 2010, bottled water sees 9% total volume growth
 The health and wellness trend continues to drive premium bottled water growth in South
Korea
 Carbonated bottled water records the strongest total volume growth at 26% in 2010
 Average unit prices increase by 1% in 2010
 Nong Shim Co Ltd continues to lead bottled water sales in value terms with a 17% off-trade
value share
 Bottled water is expected to grow at a CAGR of 6% in total volume terms over the forecast
period
TRENDS
 In 2010, bottled water continued to register strong growth, rising by 9% in total volume terms,
mainly thanks to the good performance of still bottled water and carbonated bottled water.
While more South Korean consumers are becoming aware of the importance of water
consumption, premium bottled water such as deep sea water and imported bottled water,
from various countries, including Evian (Groupe Danone) and Fiji by Fiji Water LLC performed
well.
 Still bottled water recorded 9% growth in total volume terms. Still bottled water is considered
an important aspect of the non-alcoholic drinks industry. Historically, the major factor driving
growth was consumers’ distrust of tap water. During 2009, more South Korean consumers
switched to bottled water from RTD tea which is cheaper in terms of unit price. With the
economic recovery in 2010, more South Korean consumers have started to look for premium
bottled water with health claims, for example those that include the minerals of specific
regions. In September 2010, the US premium water brand, Fiji by Fiji Water LLC was
introduced in South Korea and it has shown very healthy growth in 2010.
 The average unit price of bottled water as a whole rose by 1% in 2010, although the unit price
of still bottled water increased by 3%. This is because premiumisation strongly impacted this
category; the Evian brand increased by 62% in off-trade sales value in 2010, and the premium
bottled water Fiji was introduced in 2010. As increasing numbers of South Korean consumers
have been to Europe and the US, the premium still bottled water category continued to grow,
supported by those consumers. This trend contributed to the rise in unit price.
 Carbonated bottled water showed strong growth in 2010. Lotte Chilsung Beverage Co Ltd
relaunched Trevi, which targets female consumers, with a special bottle design in 2010. As
the leading company in soft drinks, Lotte Chilsung entered carbonated bottled water with a
positive marketing campaign for its Trevi brand; this category is expected to increase rapidly.
Total volume sales of carbonated bottled water increased at a CAGR of 38% over the review
period and they are expected to increase at a CAGR of 14% during the forecast period. When
compared to European countries and neighbouring Japan, the carbonated bottled water
category in South Korea still very small, thus it has the potential to grow more.
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 Functional bottled water continued to see a decline, falling by 8% in total volume terms due to
the discontinuation of water containing amino acids. As water containing vitamins replaced
amino acids water, vitamin water showed strong growth. Coca-Cola Korea Co introduced
Glacéau VitaminWater in 2009, which stimulated some interest in the category. This brand
registered 90% growth in 2010.
COMPETITIVE LANDSCAPE
 In off-trade value terms, Nong Shim Co Ltd’s brand Cheju Samdasoo led the bottled water
category with a share of 17% in 2010. Cheju Samdasoo is produced by the Jeju Provincial
Development Corp in collaboration with Nong Shim and has maintained its leadership position
as a result of its pure and clean positioning, using the clean image of Jeju Island during
product promotion. In the context of the sweltering summer weather, the brand’s sales
soared. In August 2010, its orders exceeded 2,600 tonnes per day, even though the average
production capability was 1.8 million litres. In addition, Jeju Samdasoo was designated the
official still bottled water for the 2010 G20 Seoul Summit.

Content removed from sample


PROSPECTS
 The bottled water category is expected to see sales rise at a CAGR of 6% in total volume
terms over the forecast period. Premium water that includes minerals or is sourced from
special locations, carbonated bottled water, and vitamin water will gain popularity among highincome consumers and young consumers who are sensitive changing trends. Young
consumers have usually experienced foreign brands through travel or study abroad. As a
result, they are familiar with imported premium bottled water brands, and some of them seek
out certain brands in South Korea. This consumer base will support the expansion of premium
imported brands in the domestic environment.
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
Content removed from sample

CATEGORY DATA
Institutional Bottled Water Sales
 Institutional bottled water sales showed growth of 2% during 2010. The penetration of bottled
water in institutions such as hospitals, universities and organisations has increased as
growing numbers of consumers consider tap water to be unsafe in South Korea. Most
institutional bottled water is ordered through contractors that offer cooling systems, which are
supplied at the time of the water delivery. However, the growth of institutional bottled water
sales is slowing as this segment has reached a level of maturity and the barrier to entry is
high as the contractors are limited and they have strong distribution networks based on wellestablished relationships with institutions.
Table 1
Sales of Bottled Water to Institutional Channel 2005-2010
Million litres
2005
2006
Sales
% growth
Source:
2007
2008
2009
2010
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews
Table 2
Off-trade Sales of Bottled Water: Volume 2005-2010
million litres
2005
Carbonated Bottled Water
Flavoured Bottled Water
Functional Bottled Water
Still Bottled Water
Bottled Water
Source:
2006
2007
2008
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
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Table 3
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Off-trade Sales of Bottled Water: Value 2005-2010
Won billion
2005
2006
Carbonated Bottled Water
Flavoured Bottled Water
Functional Bottled Water
Still Bottled Water
Bottled Water
Source:
2007
2008
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 4
Off-trade Sales of Bottled Water: % Volume Growth 2005-2010
% volume growth
2009/10
Carbonated Bottled Water
Flavoured Bottled Water
Functional Bottled Water
Still Bottled Water
Bottled Water
Source:
Table 5
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Off-trade Sales of Bottled Water: % Value Growth 2005-2010
% current value growth
2009/10
Carbonated Bottled Water
Flavoured Bottled Water
Functional Bottled Water
Still Bottled Water
Bottled Water
Source:
Table 6
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Company Shares of Bottled Water by Off-trade Volume 2006-2010
% off-trade volume
Company
2006
2007
Data removed from sample
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2008
2009
2010
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Data removed from sample
Total
Source:
Table 7
100.0
100.0
100.0
100.0
100.0
2008
2009
2010
100.0
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Brand Shares of Bottled Water by Off-trade Volume 2007-2010
% off-trade volume
Brand
Company
2007
Data removed from sample
Total
© Euromonitor International
100.0
SAMPLE REPORT FOR ILLUSTRATION ONLY
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Source:
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 8
Company Shares of Bottled Water by Off-trade Value 2006-2010
% off-trade value rsp
Company
2006
2007
2008
2009
2010
100.0
100.0
100.0
2009
2010
Data removed from sample
Total
Source:
Table 9
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Brand Shares of Bottled Water by Off-trade Value 2007-2010
% off-trade value rsp
Brand
Company
2007
Data removed from sample
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2008
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Data removed from sample
Total
Source:
100.0
100.0
100.0
100.0
2014
2015
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 10
Forecast Off-trade Sales of Bottled Water: Volume 2010-2015
million litres
2010
2011
Carbonated Bottled Water
Flavoured Bottled Water
Functional Bottled Water
Still Bottled Water
Bottled Water
Source:
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 11
Forecast Off-trade Sales of Bottled Water: Value 2010-2015
Won billion
2010
Carbonated Bottled Water
Flavoured Bottled Water
Functional Bottled Water
Still Bottled Water
Bottled Water
Source:
Table 12
2011
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast Off-trade Sales of Bottled Water: % Volume Growth 2010-2015
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2014
2015
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% volume growth
2014/15
Carbonated Bottled Water
Flavoured Bottled Water
Functional Bottled Water
Still Bottled Water
Bottled Water
Source:
Table 13
2010-15 CAGR
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast Off-trade Sales of Bottled Water: % Value Growth 2010-2015
% constant value growth
2010-15 CAGR
Carbonated Bottled Water
Flavoured Bottled Water
Functional Bottled Water
Still Bottled Water
Bottled Water
Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
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2010/15 TOTAL
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SOFT DRINKS IN SOUTH KOREA INDUSTRY OVERVIEW
EXECUTIVE SUMMARY
Premiumisation Leads Healthy Growth
In 2010, soft drinks experienced healthy growth, registering a 6% increase in off-trade value
sales and a 5% increase in off-trade volume sales, thanks to a premiumisation trend, especially
within bottled water, fruit/vegetable juice, carbonates and RTD coffee. Imported and premium
brands of bottled water, carbonated bottled water and fruit/vegetable juice recorded healthy
growth rates. In the case of fruit/vegetable juice, the category continued to see declining volume
sales but imported premium juice expanded its presence in South Korea. New flavours of
carbonates and renewed brands without sugar and preservatives were also popular launches.
However, RTD tea and Asian speciality drinks showed volume declines as they fell out of
fashion.
Health and Wellness Continues To Attract Consumers
With the growing health and wellness trend, healthy concepts remained popular among South
Korean consumers. In particular, various vitamins have been used to target different consumer
groups and manufacturers have highlighted the varied functions of different vitamins in their
products, targeting sophisticated South Korean consumers. Vitamin B has been marketed for its
anti-ageing properties. Vitamin C and collagen remained among the favourite ingredients for
skin health. At the same time, manufacturers tried to strengthen “healthy” brands through
advertising, the shape of packaging and using brand names to appeal to a sophisticated South
Korean consumer base.
Two Leading Companies Maintain Positions
Lotte Chilsung Beverage Co Ltd and Coca-Cola Korea Co maintained the two leading
positions in 2010, accounting for a 48% combined share in off-trade value terms. Lotte Chilsung
remained in the leading position with 33% of off-trade value sales in 2010. The company
strengthened its product portfolio, launching premium fruit/vegetable juice and sports drinks and
renewing its well-known carbonates and flavoured bottled water lines, recording a positive
growth rate although a decline in share. Coca-Cola Korea also introduced a smaller version of
its Coca-Cola brand, Mini Coke, which proved popular among younger consumers.
“sparkling” Becomes Popular
In 2010, “sparkling” was a popular concept within soft drinks. South Koreans generally
perceive sparkling drinks to be less healthy, a traditional perception associated with carbonates.
However, carbonates have seen continued positive growth since 2008, despite the health and
wellness trend. Growing numbers of South Korean consumers looking for refreshing carbonated
options in soft drinks have become apparent. New product developments, presented as
sparkling versions of fruit/vegetable juice and RTD tea, were introduced during 2010.
Carbonated bottled water experienced strong growth in 2010. Furthermore, manufacturers
offered health-positioned drinks in a carbonated format to attract consumers who are sensitive
to their health needs.
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Soft Drinks Will See Rapid Growth But Rapid Change
Content removed from sample
KEY TRENDS AND DEVELOPMENTS
Premiumisation Continues To Drive Growth
Content removed from sample
Current Impact
Content removed from sample
Outlook
Content removed from sample
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Content removed from sample
Future Impact
Content removed from sample
“sparkling” Well Received by South Korean Consumers
Content removed from sample
Current Impact
Content removed from sample
Outlook
Content removed from sample
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Content removed from sample
Future Impact
Content removed from sample
Leading Players Remain in Strong Positions
Content removed from sample
Current Impact
Content removed from sample
Outlook
Content removed from sample
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Content removed from sample
Future Impact
Content removed from sample
Specialist Coffee Shops the Entry Channel for Premium Soft Drinks
Content removed from sample
Current Impact
Content removed from sample
Outlook
Content removed from sample
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Future Impact
Content removed from sample
Marketing Strategies Through Smartphones Become Active
Content removed from sample
Current Impact
Content removed from sample
Outlook
Content removed from sample
Future Impact
Content removed from sample
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MARKET DATA
Table 1
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume
2005-2010
million litres
2005
2006
OFF-trade
ON-trade
Total
Source:
Note:
2007
2008
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Excludes powder concentrates
Table 2
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume
Growth 2005-2010
% volume growth
2009/10
OFF-trade
ON-trade
Total
Source:
Note:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Excludes powder concentrates
Table 3
Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Won billion
2005
OFF-trade
ON-trade
Total
Source:
2006
2007
2008
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 4
Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 20052010
% current value growth
2009/10
OFF-trade
ON-trade
Total
Source:
2005-10 CAGR
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
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2005/10 TOTAL
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Table 5
SAMPLE REPORT FOR ILLUSTRATION ONLY
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume
2010
million litres
Off-trade
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks
Soft Drinks
Source:
Note:
On-trade
TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Excludes powder concentrates
Table 6
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume
2010
% volume analysis
Off-trade
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks
Soft Drinks
Source:
Note:
On-trade
Total
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Excludes powder concentrates
Table 7
Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Won billion
Off-trade
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks
Soft Drinks
Source:
On-trade
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
© Euromonitor International
TOTAL
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Table 8
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Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
% value analysis
Off-trade
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks
Soft Drinks
Source:
On-trade
Total
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 9
Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
million litres
2005
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks
Soft Drinks
Source:
Note:
2006
2007
2008
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Excludes powder concentrates
Table 10
Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 20052010
% volume growth
2009/10
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks
Soft Drinks
Source:
Note:
Table 11
2005-10 CAGR
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Excludes powder concentrates
Off-trade Sales of Soft Drinks by Category: Value 2005-2010
© Euromonitor International
2005/10 TOTAL
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
Won billion
2005
2006
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks
Soft Drinks
Source:
Table 12
2007
2008
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
% current value growth
2009/10
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks
Soft Drinks
Source:
Table 13
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
% off-trade volume
Company
2006
2007
Data removed from sample
© Euromonitor International
2008
2009
2010
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
Data removed from sample
Total
Source:
Note:
Table 14
100.0
100.0
100.0
100.0
100.0
2009
2010
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Excludes powder concentrates
Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
% off-trade volume
Brand
Company
2007
Data removed from sample
© Euromonitor International
2008
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample
Total
Source:
Note:
Table 15
100.0
100.0
100.0
100.0
2008
2009
2010
11.3
100.0
12.5
100.0
1 .1
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Excludes powder concentrates
Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
% off-trade volume
Company
2006
2007
Data removed from sample
Others
Total
© Euromonitor International
11.5
100.0
11.
100.0
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
Source:
Table 16
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
% off-trade volume
Brand
Company
2007
Data removed from sample
© Euromonitor International
2008
2009
2010
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
Data removed from sample
Total
Source:
Table 17
100.0
100.0
100.0
100.0
2008
2009
2010
100.0
100.0
100.0
2009
2010
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Company Shares of Off-trade Soft Drinks by Value 2006-2010
% off-trade value rsp
Company
2006
2007
Data removed from sample
Total
Source:
Table 18
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Brand Shares of Off-trade Soft Drinks by Value 2007-2010
% off-trade value rsp
Brand
Company
2007
Data removed from sample
© Euromonitor International
2008
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample
Others
Total
Source:
Table 19
20.0
100.0
19.8
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Off-trade Sales of Soft Drinks by Category and Distribution Format: %
Analysis 2010
© Euromonitor International
20.0
100.0
20.
100.0
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
% off-trade
BW
Store-Based Retailing
Grocery Retailers
Supermarkets/Hypermarkets
Discounters
Small Grocery Retailers
Convenience Stores
Independent Small Grocers
Forecourt Retailers
Other Grocery Retailers
Non-Grocery Retailers
Non-Store Retailing
Vending
Homeshopping
Internet Retailing
Direct Selling
Total
Store-Based Retailing
Grocery Retailers
Supermarkets/Hypermarkets
Discounters
Small Grocery Retailers
Convenience Stores
Independent Small Grocers
Forecourt Retailers
Other Grocery Retailers
Non-Grocery Retailers
Non-Store Retailing
Vending
Homeshopping
Internet Retailing
Direct Selling
Total
Source:
Key:
Note:
C
Con
F/VJ
RTD C
RTD T
Data removed from sample
100.0
100.0
SED
ASD
100.0
100.0
100.0
100.0
Data removed from sample
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
BW = bottled water; C = carbonates; Con = concentrates; F/VJ = fruit/vegetable juice; RTD C = RTD
coffee; RTD T = RTD tea; SED = sports and energy drinks; ASD = Asian speciality drinks
Excludes powder concentrates
Table 20
Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2010-2015
million litres
2010
OFF-trade
ON-trade
Total
Source:
Note:
2011
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Excludes powder concentrates
© Euromonitor International
2014
2015
WWW.EUROMONITOR.COM
Table 21
SAMPLE REPORT FOR ILLUSTRATION ONLY
Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: %
Volume Growth 2010-2015
% volume growth
2014/15
OFF-trade
ON-trade
Total
Source:
Note:
2010-15 CAGR
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Excludes powder concentrates
Table 22
Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 20102015
Won billion
2010
2011
OFF-trade
ON-trade
Total
Source:
2012
2013
2014
2015
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 23
Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2010-2015
% current value growth
2014/15
2010/15 TOTAL
Data removed from sample
OFF-trade
ON-trade
Total
Source:
2010-15 CAGR
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 24
Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 20102015
million litres
2010
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks
Soft Drinks
Source:
Note:
2011
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Excludes powder concentrates
© Euromonitor International
2014
2015
WWW.EUROMONITOR.COM
Table 25
SAMPLE REPORT FOR ILLUSTRATION ONLY
Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume
Growth 2010-2015
% volume growth
2014/15
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks
Soft Drinks
Source:
Note:
2010-15 CAGR
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Excludes powder concentrates
Table 26
Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Won billion
2010
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks
Soft Drinks
Source:
Table 27
2011
2012
2013
2014
2015
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 20102015
% constant value growth
2010-15 CAGR
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks
Soft Drinks
Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
© Euromonitor International
2010/15 TOTAL
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
APPENDIX
Fountain Sales in South Korea
Trends
 Fountain sales continued positive growth in on-trade volume terms while fountain on-trade
volume sales through convenience stores declined during 2010. In South Korea, most
fountain sales occurred in the foodservice channel, which accounted for a 97% share of total
fountain volume sales in 2010. Fountain sales through convenience stores tend to be subject
to seasonality, with demand being higher in summer. As such, few convenience stores offer
fountain sales for soft drinks in South Korea. In addition, most convenience stores are limited
in their selling space, making it increasingly difficult to site the fountains on the premises. Only
a small number around school zones tend to offer fountain sales.

Content removed from sample


DATA
Table 28
Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
million litres
2005
OFF-trade
ON-trade
Fountain ON-trade
volume through c-store
Fountain ON-trade
volume through food store
Total fountain ON-trade
volume
Total
© Euromonitor International
2006
2007
2008
Data removed from sample
2009
2010
WWW.EUROMONITOR.COM
Source:
Note:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Total fountain on-trade volume data included in on-trade
Table 29
Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 20052010
% fountain volume growth
2009/10
OFF-trade
ON-trade
Fountain ON-trade volume through c-store
Fountain ON-trade volume through food
store
Total fountain ON-trade volume
Total
Source:
Note:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Total fountain on-trade volume data included in on-trade
Table 30
Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
million litres
2005
OFF-trade
ON-trade
Fountain ON-trade
volume through c-store
Fountain ON-trade
volume through food store
Total fountain ON-trade
volume
Total
Source:
Note:
Table 31
2006
2007
2008
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Total fountain on-trade volume data included in on-trade
Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 20052010
% fountain volume growth
2009/10
OFF-trade
ON-trade
Fountain ON-trade volume through c-store
Fountain ON-trade volume through food
store
Total fountain ON-trade volume
Total
Source:
Note:
2005-10 CAGR
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Total fountain on-trade volume data included in on-trade
© Euromonitor International
2005/10 TOTAL
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
Table 32
Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 20102015
million litres
2010
OFF-trade
ON-trade
Fountain ON-trade
volume through c-store
Fountain ON-trade
volume through food store
Total fountain ON-trade
volume
Total
Source:
Note:
2011
2012
2013
2014
2015
Data removed from sample
,
,
,
,
,
,
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Total fountain on-trade volume data included in on-trade
Table 33
Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume
Growth 2010-2015
% fountain volume growth
2014/15
OFF-trade
ON-trade
Fountain ON-trade volume through c-store
Fountain ON-trade volume through food
store
Total fountain ON-trade volume
Total
Source:
Note:
2010-15 CAGR
2010/15 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Total fountain on-trade volume data included in on-trade
Table 34
Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 20102015
million litres
2010
OFF-trade
ON-trade
Fountain ON-trade
volume through c-store
Fountain ON-trade
volume through food store
Total fountain ON-trade
volume
Total
Source:
Note:
2011
2012
2013
2015
2,586.1
2,612.6
Data removed from sample
2, 26.1
2, 88.2
2,523.8
2,556.8
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Total fountain on-trade volume data included in on-trade
© Euromonitor International
2014