BUSINESS STRATEGY
PRATT & WHITNEY
BADM 623 (HYBRID COURSE)
SPRING 2015 April 7 – May 18, 2015
Instructor:
Graduate Assistant:
Class Schedule:
Office hours:
Phone:
E-mail:
Usha Haley, Ph.D. (wvu.academia.edu/UshaHaley)
Professor of Management, West Virginia University
Courtney Knost (cknost@mix.wvu.edu)
Tuesday 4-7 pm & Online
By Appointment & TBA
304-293-7948 (Voice) 860-301-3762 (Cell)
usha.haley@mail.wvu.edu & uhaley@asia-pacific.com
1. Course Objectives & Learning Objectives
Upon completion of this course, the student will be able to:
1. Combine all of the major components and key concepts of an undergraduate business
administration curriculum and the graduate curriculum so far.
2. Critically analyze a wide variety of current business problems and issues in a global economy.
3. Analyze factors that influence the globally competitive behavior and performance of the firm.
4. Formulate strategy concepts and techniques for globally competitive strategy.
5. Develop a strategic manager’s perspective for resolving major business problems and issues,
with the goal of improving organizational performance.
7. Assess the effect of government policy on business.
2. Course Prerequisites
EMBA student in good standing
3. Texts & Simulation
Two required and one suggested Required:
1.
Essentials of Strategic Management 3rd Edition. 2013. Gamble, J., Thompson, A., and
Peteraf, M. McGraw-Hill Irwin: New York. (Gamble).
Formats: Hard copy, loose leaf or digital is fine.
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2.
Glo-Bus Business Simulation Game, McGraw-Hill Irwin. (www.glo-bus.com) $42.95
registration fee. Details will be provided in class
Suggested:
3.
The Chinese Tao of Business: The Logic of Successful Business Strategy. By George T.
Haley, Usha C. V. Haley and Chin Tiong Tan. John Wiley & Sons. (Haley)
www.ChineseTao.com
4. Method of Instruction
1. On-site lectures
2. Textbook & other suggested readings
3. Online content delivery via e-Campus
4. Topical business articles for analysis delivered via e-Campus
5. Glo-Bus simulation
5. Major Course Activities
1. Two Glo-Bus Quizzes: Based on material from the Glo-Bus student handbook and tutorials.
These quizzes are individual efforts, open book, open notes, but are timed. Quiz 1 is allowed
45 minutes for completion; Quiz 2, considerably more difficult, is allowed 75 minutes for
completion. Each Quiz consists of 20 questions. Quiz 1 covers the contents of the Participants’
Guide. Quiz 2 checks understanding of key aspects of company operations including command
of ways to improve performance. These quizzes are taken individually, with scores instantly
revealed and recorded online. They are available from 9 am on the day of the Quiz for 24 hours.
2. Three Business Topical Cases: Drawn from the business media for one page individual hand
in, on-line analysis and discussion based on the text, readings and lectures. The topical cases will
be provided to you on the day of class. The write-ups are due by Thursday 11:59 pm
following class. The online discussion takes place from Thursday 5 pm through Monday 11:59
am, the day before class.
3. Glo-Bus Computer Simulation: The class will be divided into teams as previously assigned in the
program. Each team will work together to play the Glo-Bus computer simulation game. The game
involves a hypothetical digital camera industry, which consists of 5 companies (4 companies run by
the class teams and 1 non-aggressive company run by the instructor). Through the course, each team
will make decisions critical to the success of their company. Deadline for completing rounds is
11:59 pm of the day marked for delivery. At the end of the 7th round, each team (other than the
instructor’s) will be ranked from first to last place in their respective industry. First place gets a score
of 100, fourth place gets a score of 75, and all other teams are scaled in between 100 and 75.
4. Peer Evaluation: Glo-Bus provides a 12-question peer evaluation form that every student should
complete to score the caliber of effort that each member of the team has put into the simulation. Peer
evaluations are automatically scored on a scale of 1 to 100, and the scores are recorded in the online
grade book. The forms are available from 9 am on the day of the last decision round for 24 hours.
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5. E-Campus Discussion Forums & Learning Aids: Please check E-Campus regularly for
discussion forums, announcements, suggested readings, lecture slides, and sources of data for
your cases.
6. Student Assessment
Glo-Bus Quiz 1 (individual, open book)
Glo-Bus Quiz 2 (individual, open book
Case 1
Case 2
Case 3
Performance on Glo-Bus game
Peer Evaluation on Glo-Bus game
Class Participation (in class & online)
TOTAL
5%
10%
10%
10%
10%
35%
10%
10%
100%
7. Course Grading Scale
90-100% = A; 80-89 = B; 70-79% = C; etc.
All members will receive peer evaluations by team members to ascertain if they
attended meetings, did work allocated on time, and generally pulled their own
weight. Final grades (including passing the course) will be affected by peer
evaluations
8. Late Assignments
Late assignments will be downgraded one letter grade for each 24 hour period that they are late.
9.
Social Justice
West Virginia University is committed to social justice. I concur with that commitment and
expect to maintain a positive learning environment based upon open communication, mutual
respect, and non-discrimination. Our University does not discriminate on the basis of race, sex,
age, disability, veteran’s status, religion, sexual orientation, color or national origin. Any
suggestions as to how to further such a positive and open environment in this class will be
appreciated and given serious consideration. If you are a person with a disability and anticipate
needing any type of accommodation in order to participate in this class, please advise me.
10. Academic Integrity
Academic dishonesty will not be tolerated. Please refer to the West Virginia University Student
Handbook for more information about academic dishonesty. Please note that a student will
receive a failing grade in this course for cheating.
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11. Professionalism
All opinions and perspectives are valued in this class. However, spirited debate, respectful of
personal differences, values, approaches and backgrounds, is encouraged as a means of reaching
logical and informed conclusions.
12. Weekly Schedule
Week
1
April 7
Topics & Readings
Syllabus Review, Course Preview,
Intro to Strategy, Intro to Glo-Bus
Gamble: Chs. 1 & 2
Haley: Ch. 1
Simulation/Cases/Quizes
Glo-Bus Quiz 1: April 8
Glo-Bus Practice Round 1: April 9
Glo-Bus Practice Round 2: April 13
2
Core Concepts & Analytical Tools
April 14 Gamble: Chs. 3 & 4
Case 1: April 16
Glo-Bus Year 6: April 20
3
Competitive Strategy
April 21 Gamble: Chs. 5 & 6
Glo-Bus Year 7: April 23
Glo-Bus Year 8: April 27
4
Global Strategy
April 28 Gamble: Ch.7
Haley: Chs. 6, 7 & 8
Glo-Bus Quiz 2: April 29
Case 2: April 30
Glo-Bus Year 9: May 4
5
May 5
Diversification & Planning
Gamble: Ch. 8
Haley: Ch. 9
Case 3: May 7
Glo-Bus Year 10: May 11
6
Executing Strategy
May 12 Gamble: Ch.10
Haley: Ch. 10
Glo-Bus Year 11: May 14
Glo-Bus Year 12: May 18
Peer Evaluation Due: May 18
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