What is Your Logo?
Art I: Project #1
Name:
Block:
Step 1: Logo Design
Example
1. View the PPT on Logo Design and Branding.
2. Think about what your BRAND is.
3. Design 12 possible designs for your logo on the worksheet Design Your Logo
Here. Use the first letter of their first name or the first letter of your last name
or a combination of the two.
4. Think through the four line properties (length, width, direction, surface), cursive
vs. print, uppercase vs. lowercase, serif vs. sans serif, italic, bold, etc. to make
your BRAND show in your logo.
Step 2: Pattern Exercise
1. Review the different types of Pattern Organizations and fill in the definitions on
the Pattern Exercise Worksheet.
2. Draw your approved logo design smaller.
3. Use this logo design as the motif to create the examples in the Pattern Exercise
boxes.
4. Use tracing paper to make copying the motif easier.
5. For the last section of the Pattern Exercise, design two of your own new
patterns and two new zentangles that we have not learned in class.
Step 3: Rough Draft
1. Draw your motif so that it is 3” to 4” tall on a piece of cardstock. Cut out that
letterform so that you have a stencil.
2. Using your stencil, draw your desired pattern organization on a large piece of
12” x 18” newsprint paper. Choose from grid, flipping grid, radial, flipping
radial, half-drop or random. As you draw in your pattern, make sure the motifs
touch each other.
3. On a piece of 9” x 12” newsprint paper, draw a ¼” border 1” into the page.
Example
Example
4. Using the light board, lay out your large patterned paper under the final design
paper to determine where it looks best within your border.
5. Trace your pattern design inside the border.
6. On the outside of this border, draw in a Zentangle Pattern you want as the
border. You may try several to see which one you like the best, but only ONE
pattern will go around the entire border.
7. The place a smaller version of your motif in one of the four areas indicated by
the red circles to create a focal point (emphasis).
8. In the negative spaces, plan out which Zentangle Patterns you wish to place into
your project. You should repeat each pattern so that you create UNITY, but have
at least three patterns so that you have VARIETY.
9. Think about which colors you would like to use in your design. Similar colors
must be used in the Zentangle Patterns. The focal point and border should also
complement one another.
10. For coloring in large areas, such as the thin border or the emphasis, use
Prismacolor Markers. For zentangle pattern areas, use a thin Sharpie Marker.
Step 4: Final Project
1. On a piece of 9”x12” Bristol Board, LIGHTLY draw all the elements of your design. You may trace the motif pattern and the
skinny border using the lightboard, but all other Zentangle patterns must be drawn precisely again by hand.
2. Using thin Sharpie, begin inking all your designs in. Use a ruler for ALL straight lines and a compass for all circles.
3. Use Prismacolor Markers to ink in your focal point and your border. Use thin Sharpie Markers to complete all Zentangle patterns,
outlining, and detail work.
4. When all the ink is dry, go back and erase ALL PENCIL LINES.
5. Remember CRAFTSMANSHIP throughout the WHOLE PROJECT. Everything should be done extremely neatly…no stray marks or
lines, no evidence of pencil lines, no bending or folding of the paper, etc.
Examples of Finished Project