Use of
Entrepreneurial Video Clips
in
Out-of-Class, Graded, Independent Assignments
Developed by Dr. Michael S. Lehman (lehmams94@juniata.edu)
Video Library Review
Register and log on to the Juniata College Entrepreneurial Video Library (www.jcel.biz). View video
clips from a variety of entrepreneurs as related to a variety of topics. Compose a 3 page paper that
compares and contrasts 3 different entrepreneurs as related to 3 different areas of business (such
as capital, legal, marketing, etc.) Be sure to reference the entrepreneurs in your text. What did
you learn from these entrepreneurs that will help you in your venture? Grading based on quality of
answers, application of what you learned to you and your business and presentation/grammar/spelling.
The Entrepreneur
Many students in the humanities, arts, social sciences and natural sciences are interested in using
their discipline-specific skill set to start a business. According to the United States Department of
Labor Bureau of Labor Statistics, about 25% of actors, producers, and directors are self-employed,
25% of engineers work for themselves, about 40% of psychologists are self-employed, over 60% of
artists are entrepreneurs and many health care professionals own their own practices.
What is it about entrepreneurship that is so attractive? Does a life and career as an entrepreneur
appeal to you as a student?
Register and log on to the following sites:
Cornell University’s e-clips (http://eclips.cornell.edu)
Juniata College Entrepreneurial Video Library (www.jcel.biz)
Stanford University’s Educators Corner (http://edcorner.stanford.edu).
Review video clips under the following headings related to an entrepreneur:
Entrepreneurship (Cornell), Entrepreneur (Juniata) and Career and Life Balance (Stanford).
With reference to the above video clips, write a story about a week in the life of a fictious
entrepreneur, referencing at least 6 video clips (3 pages). Then reflect on whether or not you believe
entrepreneurship is for you, as related to your specific academic discipline. Why or why not (2
pages)?
Grading based on quality of answers, application of what you learned about yourself and
presentation/grammar/spelling.
Building an Entrepreneurial Team
Building an entrepreneurial team is one of the most important, yet challenging, aspects of growing a
business. The lead entrepreneur must decide when and how to add members to the team. Will the
new team members be business partners or employees? How will they expand the depth and breadth
of skills and resources available to the business? Will they have a passion for the product or service
being offered?
Register and log on to the following sites:
Cornell University’s e-clips (http://eclips.cornell.edu)
Juniata College Entrepreneurial Video Library (www.jcel.biz)
Stanford University’s Educators Corner (http://edcorner.stanford.edu).
Review video clips under the following headings related to building an entrepreneurial team:
Teamwork (Cornell), Human Resources (Juniata) and Team and Culture (Stanford).
If you are currently developing a business plan, provide a summary of your business (1 page).
If you have not yet started a business plan, propose a mock businesses that would be
launching a new product or service (1 page).
With reference to the above video clips, outline a strategy for building your team over the
next three years, addressing the following (3-4 pages):
o Timeline detailing team structure and growth
o Rationale for this strategy
o Anticipated challenges in implementing this strategy
o Additional areas you need to research.
Grading based on quality of answers, application of what you learned to you and your business and
presentation/grammar/spelling.
JCEL Video Library
over 50 entrepreneurs
more than 500 video clips
search by topic, entrepreneur or industry
available free at www.jcel.biz