8
7
Locations
spain
1 Almeria - Unica
6
2 Murcia - El Dulze, Agromark, Sogesol, Up Fresh
France
3 Marseille - Green Giant Fresh Europe
4
4 Lyon - 5° Saison
5 Mâcon - 5° Saison
5
3
6 Saint-Pol De Léon - 5° Saison
ireland
7 Dublin - Sam Dennigan
sweden
8 Helsingborg - Grönsaksmästarna
1
2
Products BY countrY
spain
France
ireland
sweden
Whole fresh range: Little gem lettuce; romaine
hearts; baby gem heart; broccoli; cauliflower;
broccoli and cauliflower Floreta; tomato on
the vine, bulk tomato; cherry tomato; coktail
tomato; eggplant; zucchini; tricolor pepper;
sweet bite pepper; pepper ‘Lamuyo’; cucumber.
Fresh cut salad range: lettuce, Gourmande
salad; iceberg; mesclun; Croquante salad;
curly endive 100% heart; mix of scarole and
iceberg; lamb lettuce; wild roquette; tender
mix of leaves.
Whole fresh range: sweet pear mini
tomato; seedless red mini pepper ‘Angelo’;
mini cucumber; baby gem heart; celery
stick; romaine heart (Cosmopolitan);
Bellaverde broccoli.
Whole fresh range: broccoli Floreta; mix
of cauliflower and broccoli Floreta; sweet
pear mini tomato; seedless red mini
pepper ‘Angelo’; mini cucumber; baby
gem heart; celery stick; romaine heart
(Cosmopolitan), broccoli (Bellaverde).
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Fresh cut salad range: Gourmet salad; lamb
lettuce; wild roquette; Emotion baby leaf salad;
Sensation baby leaf salad; Temptation baby leaf
salad; duo of iceberg and radicchio; Cu4tro.
Fresh cut microwaveable range: mix of
broccoli and cauliflower; mix of broccoli,
carrot and leek; mix of cauliflower, carrot
and chard.
saLes agents BY countrY
spain
France
ireland
sweden
José Luis Giménez
+34 968 174 510
jlgimenez@upfresh.es
Christian Barqui
+33 472 262 262
christian.barqui@bakkavor.fr
Sam Dennigan Jr
sdennigan@samdennigan.ie
+353 1 801 0500
Eduardo Navarro
+34 961 366 836
edward@samdennigan.es
Stefan Tadic
+46 426 000 501
stefan.tadic@gronsaksmastarna.se
green giant Fresh usa
Growers Marketing Headquarters 1219 Abbott Street Salinas, CA 93901, USA
green giant Fresh europe
B.I.C. (Program Manager) 29-31 Bld Charles Moretti, 13014 Marseille, France
Michel Bicheron, Office: +33 491 539 845, Email: mbicheron@greengiantfresh.com
Green Giant, the Green Giant equity character and associated words and designs are trademarks of General Mills, used under license. ©2012 General Mills
Green Giant® Fresh is an organization of leading
European fresh produce companies with the
common objective of providing premium quality
fresh vegetables to the retail and foodservice
trade under the Green Giant brand.
our Four cornerstones
euroPean PartnershiP structure
We market commodity and value-added premium quality vegetables ensuring they are consistently of high quality,
safe and wholesome, conveniently packaged and available year-round across Europe.
Subsidiary of the Bakkavör Group, 5° Saison is specialized in fresh-cut
for retail. With two production sites in Macon and St Pol de Leon,
the company is a leading manufacturer of fresh-cut salads in France.
Through longstanding partnerships with farmers, and processing
methods to ensure traceability, freshness and food safety, 5° Saison
controls the “lifetime” of the plant: from the field to the plate.
Engaged in a quality and sustainable development, 5° Saison’s
mission is to satisfy the daily needs of its customers and consumers.
Fresh
saFe
Packed and labeled at source
• Freshness locked in
• Ensured traceability
• Reduced handling and damage
Caring for the Valley
UV and hydro cooling of carrots
Rapid broccoli cooling to lock in freshness
Specifically designed leaf handling and
washing systems
• Less damage
• Optimum shelf life
Grown under the strict Green Giant standards
• Environment and food safety
Waste reduction programs in place
with grower packer companies
Short supply chains
• From the field to plate in the minimum
time possible
trusted LocaL Brand
VaLue For
or the consumer
onsumer
50 years old in Europe
Complete range
High recognition
• 95% in Uk
• 86% in Spain
• 90% in France
• Whole head to prepared ready to eat
Trusted by consumers
Green Giant liked by children
• Encouragement to eat vegetables
Exclusive Cocktail Tomato variety
Sign of quality and freshness
Broccoli Crowns only no stem
• Less waste in the house
Significant marketing and advertising
of GG brand by General Mills
Sweetest carrot varieties used when available
Convenient packaging and portion sizes
Responsible for the exclusive sale of Green
Giant Fresh products in the Spanish market.
Composed by four different specialists
producing partners with a specific range of
products offer the market a wide range of Fresh
Vegetables and Fresh Cut products. The initial release includes more than
20 sku’s that will be increasing in number according to customers and
consumer demands.
Sam Dennigan and Company is a family
business founded in 1976 and is recognised
as one of Europe’s most progressive and
innovative market leaders in the Fresh Produce
sector. The company sources, ships, distributes
and markets produce from around the world to
Irish, UK, and European markets. With a team of dedicated professionals,
Sam Dennigan and Company continues to establish strong global
partnerships with suppliers and customers. The company is ideally
placed to meet the ever-changing demands in this dynamic sector and
is committed to doing so in a way that provides the highest standard in
food safety in a sustainable, ethical, manner.
A produce organization for
Scandinavian growers with
marketing companies in Sweden and
Denmark. Through their customers,
Grönsaksmästarna supplies most retail stores and restaurants in
Sweden, Finland and Denmark. Grönsaksmästarna are involved in
the production, packaging, marketing and distribution of vegetables.
They are engaged in the development of sustainable and high quality
products using innovative processes to provide solutions aimed at
meeting customers demands and exceeding consumers expectations.
Family company created in 1990 dedicated
to preparation, and packing of vegetables.
It has a brand and a recognized track record
in the domestic market. Since its origin has
made a firm commitment to R & D that has
placed the company at the top of the sector. Issues such as cold chain,
integration and continuous improvement are part of the essence of the
company since its foundation.
Produces and markets more
than 160,000 tons of tomatoes,
cucumbers, peppers, zucchini,
eggplant, green beans, watermelon
or cantaloupe. Conducts business under Europe’s most demanding
production standards to ensure the highest quality and support the
strategy of their clients to satisfy the final consumer.
Involved in the production, packaging
and marketing of fruits and vegetables,
Agromark sells its products directly to
clients, avoiding intermediaries to ensure
the cold chain and product quality. It
works closely with customers to schedule
a production line adapted to their needs and maintains a comprehensive
control from seed to distribution.
Subsidiary of the Bakkavör Group: one of the leading fresh produce and
prepared foods companies in the world, with over 50 manufacturing
facilities in 10 different countries. Sogesol is located in Murcia, Southern
Spain, in the heart of the biggest source of salad and vegetable raw
materials in Europe. Sogesol is one of the largest Spanish manufacturers
of prepared (fresh-cut) leaf & vegetables and delicatessen style salads
to both retailers and food service customers, with a strong emphasis on
food safety, quality and innovation.