Case study
MYDIN
Wholesale
Hypermarket
At a glance
Industry: Retail
Market: Retail – Wholesale Hypermarket
Applications: Inventory Tracking,
Warehouse Management
Products: Intermec Mobile Computer
CK61 & Near/Far 2D Imager Engine EX25
Partner: Clapper Technology Sdn Bhd
Despite their humble origins, MYDIN
has emerged as one of the top players
in Malaysia’s competitive hypermarket
industry. Due to its low pricing strategies
and economically-priced goods, the
company have been experiencing
significant leaps and bounds in spite of the
recent price hikes occurring in the country.
Its core business activities are mainly
wholesale and retail. Mydin sells a broad
range of domestic goods and its stores
provides everything ranging from foodline, soft line, hard-line and household
items. In addition to that, they also stock
up an assortment of daily supplies of
Muslim goods to the selected consumers.
By embracing the Halal (permissible in
accordance to the Islamic laws) concept,
they dominate over the Muslim market
which comprises over 60% of the local
population. Further accompanied with
a vision to transgress past the diverse
backgrounds, upbringing, and educational
levels of the society, MYDIN have managed
to establish a solid position among the
local market and the heart of the people.
Since its inception in 1957, the MYDIN
group had grown steadily and at a
commendable pace under the leadership
of Dato’ Haji Ameer Ali bin Mydin and his
brothers. Their first store was located in
Kota Bharu, Kelantan and mainly sold toys
imported from Thailand. After 40 years
of service, they currently own 40 outlets
throughout the nation which included: 2
Hypermarkets, 24 Emporiums, 1 Superstore,
7 Mini Markets and 6 Convenient Stores.
The stores are strategically situated all
over the Klang Valley, Terengganu, Kota
Bharu, Seremban, Nilai, Johor, Alor Setar,
Melaka, Penang, Pahang and Kelantan.
From Paper to Computer
As its business expanded in recent years,
MYDIN found that its traditional manual
warehouse record-keeping system could
no longer cope with the frantic pace of
stock movement. When its branch network
expanded, more stock picking requests
were necessary along with returned
goods, damaged stocks and goods in
transit. Everyday, MYDIN’s warehouse
receives large shipments of merchandise
from both local and overseas sources
including Bangladesh, China, France,
Hong Kong, India, Indonesia, Korea,
Pakistan, Singapore, Taiwan, Thailand,
Turkey, United Arab Emirates and United
Kingdom as well as customers’ orders
from their various outlets. MYDIN resolved
to upgrade its traditional system to an
integrated Warehouse Management
System (WMS) with a barcode record and
scanning system and looked to a reliable
partner for implementation. MYDIN found
it in Intermec’s Malaysia partner, Clapper
Technology Sdn Bhd. MYDIN briefed
Clapper on its intention to implement
a comprehensive WMS system and
procure a robust hardware platform that
is scalable and economical to operate.
When introduced to Intermec’s hardware,
MYDIN’s IT department did not take long to
decide after initial testing and equipment
definition. Intermec’s CK61 handheld
mobile computer was MYDIN’s choice as it
passed all tests on reliability and durability.
way to look at the productivity is through
the number of outbound shipment we can
handle. Previously, even on a peak day,
there were only 15 truck movements to
ship out the products because everything
was manual-driven. After we automated
the process and with Intermec as the key
data capture device, almost immediately
we achieve a twofold increase and now
we can handle about 25 loads in a single
day,” Malik noted with much satisfaction.
For its initial implementation, MYDIN
deployed 30 units of CK61 mobile
computers, integrated with EX25 nearfar scan engine. With its compact size
and highly durable design, the EX25 is
suitable for omni-directional near and far
range requirements at distances from 6
inches to over 50 feet. More importantly,
the EX25 enables scanning of 1D and
2D barcodes, an attribute MYDIN finds
extremely useful. The CK61 was deployed
in MYDIN’s main warehouse receiving
and picking areas in Subang Permai, near
MYDIN’ headquarter office. As a result of
the WMS implementation, MYDIN was able
to redesign their entire warehouse work
process by simplifying the initial procedures
with the assistance of the new data capture
system and thus, directly increasing
efficiency and reducing logistics errors.
With stocks packaged and placed roof-high
in their 250 000 square feet warehouse, the
highly versatile EX25 2D scanning engine
comes in handy as it allows the warehouse
staff to virtually scan any kind of bar code,
under any orientation, at a variable range
of distance. “There has also been 60%
increase on throughput and fewer mistakes
were made by our staff. Before this, the
goods only go through visual inspection
but now everything has a barcode and has
to be scanned, in order for the system to
recognize and update it into our inventory,”
he added. “With the new solution, we are
cutting off all these layers of data entry.”
“The role of Intermec’s equipment is
to work as mobile terminals within
the warehouse. Basically, all products
that comes into the warehouse will be
scanned and put away,” said Malik Murad
Ali, the IT Director of Mydin Mohamed
Holdings Bhd, who oversaw the purchase
and implementation of Intermec
products into MYDIN’s warehouse.
North America
Corporate Headquarters
6001 36th Avenue West
Everett, Washington 98203
Phone: (425) 348-2600
Fax: (425) 355-9551
South America & Mexico
Headquarters Office
Newport Beach, California
Phone: (949) 955-0785
Fax: (949) 756-8782
One of the key factors which prompted
MYDIN to select Intermec is the rugged
design and robustness of the CK61, which
can withstand repeated drops from high
ground. Additionally, Intermec’s security
feature, iLaunch which is embedded within
all units is preset to lock the operating
system automatically, prohibiting the staff
to exploit the computer for personal use.
As a result, efficiency is up and equipment
downtime is minimized, enabling the
employees to complete more tasks in a day.
In terms of automation, there has
been increase in accuracy due to the
computerization the warehouse system,
which proves to be much more effective
than relying only on manual labour. “One
Europe/Middle East &
Africa Headquarters Office
Reading, United Kingdom
Phone: +44 118 923 0800
Fax: +44 118 923 0801
Sales
Toll Free NA: (800) 934-3163
Toll in NA: (425) 348-2726
Freephone ROW: 00 800 4488 8844
Toll ROW: +44 134 435 0296
Asia Pacific
Headquarters Office
Singapore
Phone: +65 6303 2100
Fax: +65 6303 2199
OEM Sales
Phone: (425) 348-2762
Internet
www.intermec.com
Worldwide Locations:
www.intermec.com/locations
Customer Service and Support
Toll Free NA: (800) 755-5505
Toll in NA: (425) 356-1799
In view of their successful partnership with
Intermec, MYDIN have plans to deepen
their contract and increase the number of
CK61 units at their warehouses from time
to time, whenever necessary. With the
success and quick integration of Intermec
product into their main warehouse, the
organization is confident and sees potential
in a continued partnership with Intermec.
Media Sales
Phone: (513) 874-5882
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rights reserved. Intermec is a registered trademark of Intermec
Technologies Corporation. All other trademarks are the
property of their respective owners. Printed in the U.S.A.
611920-01A 01/09
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