UNIVERSITY OF SOUTH AUSTRALIA Assignment Cover Sheet ‐ Group An Assignment cover sheet needs to be included with each assignment. Please complete all details clearly. If you are submitting the assignment on paper, please staple this sheet to the front of each assignment. If you are submitting the assignment online, please ensure this cover sheet is included at the start of your document. (This is preferable to a separate attachment.) Please check your Course Information Booklet or contact your School Office for assignment submission locations. Student Name (Print clearly) UniSA Email ID 1. Rolando Granados Reyes GRARY001@students.unisa.edu.au 2. Nan Deng denny003@students.unisa.edu.au 3. J.M. Quamruzzaman quajm001@students.unisa.edu.au Course code and title: Sustainable Urban Design Workshop (ARCH5030) Program Code: School: N&BE Day, Time & Location of Tutorial/Practical: Friday 02:10 PM - 05:00 PM CEA/BJ3-03 Course Coordinator: Dr. Alpana Sivam Tutor: Dr. Alpana Sivam Extension granted (Yes/No): Due Date: 12 November 2010 Assignment number & topic: ASSIGNMENT 3—URBAN DESIGN STRATEGY AND MASTER PLAN PROPOSAL We declare that the work contained in this assignment is our own, except where acknowledgement of sources is made. We authorise the University to test any work submitted by us, using text comparison software, for instances of plagiarism. We understand this will involve the University or its contractor copying our work and storing it on a database to be used in future to test work submitted by others. We understand that we can obtain further information on this matter at http://www.unisa.edu.au/ltu/students/study/integrity.asp Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority as a signed statement. Signed: Date: 1. Rolando Granados Reyes 12/11/10 2. Nan Deng 12/11/10 4. J.M. Quamruzzaman 12/11/10 Date received from student Recorded: Assessment/grade Dispatched: Assessed by: OCEAN STREET MAIN PRECINCT MASTER PLAN PROPOSAL Rolando Granados Nan Deng J.M. Quamruzzaman Ocean Street Precinct Master Plan Report Table of Contents Executive Summary..............................................................................................................................4 1. Project Definition.............................................................................................................................4 1.1 Objectives..................................................................................................................................4 2. Context ............................................................................................................................................5 2.1. Historical context......................................................................................................................5 2.1.1 Port Victor.........................................................................................................................6 2.1.2 Tourist Town.......................................................................................................................6 2.1.3 Heritage..............................................................................................................................8 2.2 Physical context ........................................................................................................................8 2.2.1 Location.............................................................................................................................9 2.2.2 Urban form.........................................................................................................................9 2.2.3 Land use...........................................................................................................................10 2.2.4 Business Activity..............................................................................................................11 2.2.5 Tourism statistics..............................................................................................................12 2.2.6 Recreational activities......................................................................................................12 2.3 Strategic context......................................................................................................................12 2.3.1 Buy local policy...............................................................................................................13 2.3.2 Zoning.............................................................................................................................13 2.3.3 Building height.................................................................................................................14 2.3.4 Landmark development sites...........................................................................................14 2.3.5 Development Plan of Victor Harbor ...............................................................................15 3. Site requirements............................................................................................................................15 3.1 Healthcare and aging care........................................................................................................16 3.2 Tourism attraction....................................................................................................................16 3.3 Walkability...............................................................................................................................17 3.4 Environmental sustainability...................................................................................................17 3.5 Summary of Survey result.......................................................................................................17 4. Identified problems.........................................................................................................................20 5. Site analysis....................................................................................................................................23 5.1 Business activity......................................................................................................................23 5.2 Road Network..........................................................................................................................23 5.3 Parking.....................................................................................................................................25 5.4 Demographic Analysis.............................................................................................................25 5.4.1 Age Statistics....................................................................................................................25 5.4.2 Age group changing.........................................................................................................26 5.4.3 Family statistics................................................................................................................27 5.4.4 Labour market changing.......................................................................................................27 6 Development objectives..................................................................................................................28 6.1 Desired character.....................................................................................................................28 6.2 Heritage and conservation.......................................................................................................29 6.3.1 Complying development..................................................................................................29 6.3.2 Non-complying development...........................................................................................30 7. Urban design principles..................................................................................................................30 7.1 Place making theory.................................................................................................................30 7.2 Sense of places.........................................................................................................................31 7.3 SWOT Analysis ......................................................................................................................32 1 Ocean Street Precinct Master Plan Report 8. Design factors.................................................................................................................................33 8.1 Movement and Parking............................................................................................................33 8.2 Land Use..................................................................................................................................36 8.3 Heritage....................................................................................................................................37 9. Master Plan proposal......................................................................................................................38 11. Master Plan...................................................................................................................................39 11.1 Details....................................................................................................................................39 11.1.1 Pedestrian Safety............................................................................................................40 11.1.2 Bicycle Lane...................................................................................................................40 11.1.3 Infrastructure Changes...................................................................................................41 11.1.4 Sections..........................................................................................................................42 11.2 Areas of interest.....................................................................................................................44 11.2.1 North Entrance...............................................................................................................44 11.2.2 Crossing of Ocean and Coral.........................................................................................45 11.2.3 Southern end...................................................................................................................46 12. Costing and implementation strategy...........................................................................................48 13. Conclusion....................................................................................................................................50 List of References...............................................................................................................................51 Appendix 1: Heritage Sites.................................................................................................................53 Appendix 2: Study Area.....................................................................................................................54 Appendix 3: Existing Parking facilities..............................................................................................55 Appendix 3: Master Plan Proposal.....................................................................................................56 Illustration Index Illustration 1: Victor Harbor Circa 1910...............................................................................................6 Illustration 2: Granite Island.................................................................................................................7 Illustration 3: Location of Victor Harbor..............................................................................................9 Illustration 4: Ocean Street built form................................................................................................10 Illustration 5: Victor Harbor land use map.........................................................................................11 Illustration 6: Regional Town Centre.................................................................................................13 Illustration 7: Landmark development site.........................................................................................14 Illustration 8: Activities that should NOT be encouraged..................................................................18 Illustration 9: Improvement preferences............................................................................................19 Illustration 10: Parking problems.......................................................................................................21 Illustration 11: Drainage problems.....................................................................................................21 Illustration 12: Walking problems......................................................................................................21 Illustration 13: Linkage problems......................................................................................................21 Illustration 14: Identified Problems on Ocean Street.........................................................................22 Illustration 15: outdoor activities........................................................................................................23 Illustration 16: indoor activities..........................................................................................................23 Illustration 17: Road hierarchy...........................................................................................................24 Illustration 18: Bicycle network.........................................................................................................24 Illustration 19: Age statistics..............................................................................................................26 Illustration 20: Changing pattern of population age group................................................................26 Illustration 21: Changing pattern of labour market............................................................................27 Illustration 22: A visual metaphor for the nature of places................................................................31 Illustration 23: Vehicle movement and parking..................................................................................34 2 Ocean Street Precinct Master Plan Report Illustration 24: Pedestrian movement.................................................................................................35 Illustration 25: Land Use on Ocean Street.........................................................................................36 Illustration 26: Local and State heritage.............................................................................................37 Illustration 27: Master Plan guidelines...............................................................................................38 Illustration 28: pedestrian considerations in master plan...................................................................40 Illustration 29: Bike lane incorporation to the area............................................................................41 Illustration 30: Infrastructure details..................................................................................................41 Illustration 31: Sections......................................................................................................................42 Illustration 32: Section A-A'...............................................................................................................43 Illustration 33: Section B-B'...............................................................................................................43 Illustration 34: Section C-C'...............................................................................................................43 Illustration 35: North entrance proposal.............................................................................................44 Illustration 36: Crossing of Ocean and Coral proposal......................................................................45 Illustration 37: Southern End proposal...............................................................................................46 Illustration 38: Cheeser Street............................................................................................................47 Illustration 39: Pavement proposal.....................................................................................................47 3 Ocean Street Precinct Master Plan Report Executive Summary The city of Victor Harbor has always been important for the state of South Australia. It is one of the biggest tourist attractions of the area and it's location gives it a unique character. Today there is a visible decay present that together with shifts in commercial trends, are affecting the central area of Victor Harbor. Efforts are being directed in order to regenerate and revitalise the decayed Ocean Street Main Precinct. This report presents a analysis of the current situation of the area that takes into consideration literature review, a site visit and comments from the city council and community groups. Here are presented the results of the analysis together with a proposal for a master plan that addresses the identified issues. 1. Project Definition The Victor Harbor Main Street Precinct project has been prepared for the purpose of addressing the scope of design work requirement to provide for the eventual and effective implementation of a revised Main Street Urban Design Framework for the Ocean Street Precinct. It takes into account important information about process, scope and anticipated outcomes for the project. Development has been minimal during recent years resulting in a shifting of retail trends from the main street to peripheral shopping centres. This trend has created the need for project to revitalise the precinct of Ocean Street. 1.1 Objectives The main objective of the project is to develop a comprehensive urban design framework for the Main Street Precinct that encourages and supports a commercially vibrant and attractive shopping and business centre that offers a diversity of activities and provides a friendly environment. In order to achieve this objective of the project the Victor Harbor Main Street Precinct Committee has identified series of precise goals which are: Identifying opportunities for improvement of the presentation and amenity of the business precinct through individual and cooperative arrangements involving landlords, business tenants and council. 4 Ocean Street Precinct Master Plan Report Actioning initiatives within the Town Centre Master Plan and promoting revitalisation of the Town Centre. Identifying strategies to attract people and traffic to the central business district. Communicating to residents and visitors the benefits of a strong and vibrant business precinct and engaging their support and cooperation in the achievement of the Committee’s objectives. Reviewing the various strategic documents produced for and by Council to identify priorities and initiate the “easy wins”. The above five goals are the basis of the proposal which that is here presented as a master plan for the works to be done on Ocean Street. The project has regard to balancing the range of issues typically associated with urban renewal projects: economic, environmental and social aspects regarding demographics, infrastructure, architecture, culture, heritage, landscape amenity, urban design, population, tourism, commercial scenarios & retail mix, recreation, and employment. There is also an important emphasis on both operational and environmental sustainability. 2. Context Because of the importance of the area to the city and the project, there are many issues that where considered during the analysis and derived into a master plan. Here the issues are been described under the following topics: Historical context,Physical context and Strategic context. 2.1. Historical context The first people to inhabit the area of what is now Victor Harbor where the Ramindjeri people who called the area ‘Wirramulla’ (The City of Victor Harbor 2010). European explorers surveyed the area during the beginning of the 1800's and development has been present ever since. The name Victor Harbor was given by Governor Gawler after HMS Victor in 1838 (Flinders Ranges Research 1996).Despite its rich soil situation and being one of the first harbours in South Australia, it was until 1839 that a real town settlement began. It was this year when Reverend Ridgeway Newland and 34 settlers (The group comprised his family, some relations and friends along with several skilled farm workers and their families) arrived at Yilki in July 1839 (Caballero 2008). The arrival of Europeans to the area was not much different than other areas of South Australia. The situation 5 Ocean Street Precinct Master Plan Report was not easy and life was hard. Illustration 1: Victor Harbor Circa 1910 2.1.1 Port Victor By 1850 the new town began to be considered an important spot for trading. This situation created close connections with Goolwa and the River Murry (Flinders Ranges Research 1996). The establishment of the port created many jobs and with this, the construction of churches, hotel, school, post office and police station and bridges soon came to the area creating the town of Port Victor. The horse drawn railway was extended along the Causeway to Granite Island in the mid‐ 1860s (The City of Victor Harbor 2010). The importance of this town as a commercial port lasted nearly 2 more decades. As this importance decline, tourism to the area started to become popular. In 1873 merchant and MP Alexander Hay and his second wife Agnes made the long trip to Victor Harbor for a holiday. Mrs. Hay was so taken with it, that she persuaded her husband to build a house there (Caballero 2008). This trend was later followed by many other families from Adelaide creating the tourist industry that continues to be so important for the town and the area. 2.1.2 Tourist Town The town started to reinvent itself in order to respond to this interest tourist have in it. Granite Island’s improvements began in 1888 when the council began planting trees on it. The horse tram passenger service to the Island ran from 1894 to 1954 (Caballero 2008). By 1897, a committee was set up “to consider the improvement of Port Victor and its surrounds”. These improvements included music, dance, films and the Literary Society, which also raised funds for other facilities and groups (Caballero 2008). The town's name was changed to 'Victor Harbor' in 1921 blamed in confusion with Port Victoria (Victor Harbor, South Australia 2010). The popularity of the area as a trip destination was such that in 1926 the population of Victor Harbor was 2,500 visitor for the 6 Ocean Street Precinct Master Plan Report next year were 60,000 (Caballero 2008). The next decades only brought more and more visitors to town and with them; infrastructure and attractions were also developed. This popularity helped to cushion the town from the worst effects of the Great Depression of the 1940s. Illustration 2: Granite Island This development of the city of Victor Harbor has been constant and continues up to our days. According to Caballero (2008) these efforts include: 1969 – Granite Island declared a Fauna Sanctuary. 1973 – Proposed building of a casino at Encounter Bay (voted against by local people). 1986 – The horse tram service was reintroduced in 1986. 1989 – Tourist Information Centre opened in the old school house. This was moved to railway terrace in 1994 and to its present site by the causeway in 1998. 1991 – Around 125,000 people visited the south coast to see whales. 1996 – Café and Penguin Centre opened on Granite Island. 2003 – Sculpture entitled “On Occupied Territory” near the foreshore and visitor centre commemorates the encounter in 1802 of Matthew Flinders and Nicolas Baudin in Ramindjeri Ngarrindjeri Waters, now called Encounter Bay. This constant effort of improvement has changed the face of the city in many ways. This change has not always been the best possible for the community or the city itself. The train no longer runs to Victor Harbor from Adelaide as the rail gauge (size of track) was changed from Adelaide to Mt 7 Ocean Street Precinct Master Plan Report Barker. A train called The Southern Encounter runs once a month from Mt Barker to Victor Harbor from June to November. The Cockle Train operates between Goolwa & Victor Harbor every Sunday and South Australian School holidays (Caballero 2008). Today the area is still a very important tourist attractions for Australian and international tourist. 2.1.3 Heritage The city of Victor Harbor has been affected for more than 180 years of settlement. This history can be found in some of the historical buildings and sites that still can be found in and around the Ocean Street Precinct. These heritage elements are diverse and must be taken into consideration while planning something new for the area. They include old banks, shops, police station, diverse retail precincts, the train station and trees. Heritage status may be awarded as State heritage or Local Heritage (Appendix 1). According to the Victor Harbor District Centre (2001), Local Heritage Registers have the aims of: Identifying and preserving a community's collective identity, in its economic, cultural, aesthetic and historical context. Ensuring that change, as it inevitably occurs, is managed with proper regard to local heritage values (eg. providing an integrated relationship between new housing and established settlement). Contributing to other community projects such as Main street programs, development of local heritage/cultural tourism and assisting in the preparation of local histories. 2.2 Physical context The Main Street Precinct of Victor Harbor is an important retail and service precinct for the Victor Harbor City, serving both the local community and that of the broader Fleurieu region. The activity of the precinct also draws significantly from tourism visitation to the city and region, with Ocean Street providing one of the primary thoroughfares for access to a number of the City’s key tourist attractions. In recent years shifting retail trends have been reinforced by the more recent development of other shopping centres in Victor Harbor. The main street, once the social hub of Victor Harbor, is now struggling to keep businesses open and the City of Victor Harbor acknowledges that to keep the precinct an attraction, something needs to be done. This, coupled 8 Ocean Street Precinct Master Plan Report with minimal development and improvement projects in Ocean Street in recent years, has resulted in the need for reinvention and renewal of the precinct. 2.2.1 Location The City of Victor Harbor (Council) is a regional Council located 80km to the south of the Adelaide CBD. The main street precinct is a highlight of Victor Harbor, showcasing heritage and also local retail. Main street precinct is surrounded by Eyre Terrace, Railway Terrace, Albert Place, Esplanade and Torrens Street (Appendix 2). Illustration 3: Location of Victor Harbor 2.2.2 Urban form Victor Harbor is largely made up of single story buildings with two stories around main commercial centres of Ocean Street and Warland Reserve. Most commercial development consists of finer grained, smaller buildings that offer a variety, texture and atmosphere to the streetscape. There are some exceptions in the newly developed commercial area such as Woolworths shopping centre. It is a larger development with comparatively featureless building surrounded by car parking. Residential developments are mostly single storey homes on substantial land parcels. The value of land around the foreshore is increasing day by day. New development in these areas experiences two to three story medium density apartment and townhouse complexes rather than 9 Ocean Street Precinct Master Plan Report traditional single story home. Open spaces along the foreshore allow free access to the coast (Victor Harbor Town Center Master Plan 2006). Illustration 4: Ocean Street built form 2.2.3 Land use Being a small town lived both by residents and visitors, Victor Harbor has a diverse type of land use. Land use along the main entry routes to town centre such as Hindmarsh Road, present an unpleasant collection of motor vehicle services, industrial and fast food premises. The main commercial hub of the town exists within the study area for this report. Hospitality, retail and professional offices are gathered around Ocean Street and Warland Reserve. Open space coastal areas and other tourist attractions such as the horse drawn tram, the whale tail fountain and playgrounds creates a hub of activity during the summer season peak tourism period. Significant stretches of open space along the entire foreshore service the town’s recreational needs. These include passive open space, lawn bowls and clubrooms, tennis courts and clubrooms, playgrounds (Victor Harbor Town Center Master Plan 2006). 10 Ocean Street Precinct Master Plan Report Illustration 5: Victor Harbor land use map 2.2.4 Business Activity The major employers in Victor Harbor are in tourism, retail, light industry and primary production. As the regional centre for the southern Fleurieu Peninsula, Victor Harbor provides a broad range of retail, commercial and public service facilities. There are an estimated 800 business in Victor Harbor operating across eight main categories of economic activities. Currently Ocean Street has 94 businesses listed, employing a total of 379 people (Ramage, 2010). Main economic activities: Health, medical and community services/aged care Primary industries Retail/Restaurants Hospitality and tourism Construction Education Light manufacturing Business services 11 Ocean Street Precinct Master Plan Report Health, aged care and community services provide the biggest employment category. They provide approximately 1000 jobs. There are 600 farms and 100 peninsula dairies. Meat and specialist foods grown locally are sold nationally and exported. However, this sector is threatened by drought and salinity. Retail and restaurants employ almost 874 people. There are 82 businesses supplying overnight accommodation including caravan parks. They employ 354 people. Education institutions, including four schools, two kindergartens and TAFE employ 176 staff for approximately 1820 students. Services and banking activities include accountants, lawyers and executives of almost 322 people. 2.2.5 Tourism statistics Most visitors are day trippers from Adelaide to Victor Harbor. Statistics shows that intrastate visitors 505,000 (2.8 nights), interstate visitors 92, 000 (4.5 nights) and international 16,000 (12 nights) resulting in a total of 2.3 m nights’ accommodation. The main reasons for visit are holiday (74%), friends and relatives (21%), business (2%) and education and other (3%) (Tourism SA, 2008) (Ramage, 2010). 2.2.6 Recreational activities Residents and visitors can enjoy an extensive range of sporting and recreational activities. The Victor Harbor Indoor Recreation Centre provides for basketball, volleyball, table tennis, social dancing, indoor soccer, gymnastics and other activities. There also opportunities to participate on a social or competitive basis in golf, tennis, football, lawn bowls, croquet, petanque, netball, hockey, horse riding, harness racing and sailing. 2.3 Strategic context According to Victor Harbor Town Centre Master Plan, the goal of the city is to seek 'a commercially vibrant and attractive shopping and business centre strategy'. It is stated as a goal for the study area that ‘northern end of Ocean Street tends to provide the business and services needs of the community with the southern end focusing on tourist based retail, hospitality services and convenience food’. ( Town Centre Master Plan 2010) 12 Ocean Street Precinct Master Plan Report 2.3.1 Buy local policy Statistics show that more than half of the visiting population is composed of day trippers from Adelaide (Ramage 2010). This situation has created a hard time to create efforts on boosting local economy. Therefore, the city council of Victory Harbor decided to encourage “buy local policy”. This policy reflects the idea that attention should be paid more on meeting the needs of local market and residents and not to relay so much on tourists (Ramage 2010). 2.3.2 Zoning The study area is under Regional Town Centre (RTCE) zone in the council development plan. The area is surrounded by foreshore (Fo) at the south and east and residential area (R) at the north and west. Illustration 6: Regional Town Centre 13 Ocean Street Precinct Master Plan Report 2.3.3 Building height The height of development should generally not exceed 2 storeys (9 metres) above existing natural ground level, other than that where identified by specific provisions contained in the policy areas for the Regional Town Centre Zone. Buildings should be sited close to or abutting street frontages, with particular attention given to creating defined edges to corner sites, Landmark Development Sites and areas of public open space (Dev Plan 2010). 2.3.4 Landmark development sites Victor Harbor Development Plan identifies some key ‘landmark’ sites within the Regional Town Centre Zone. There are some specific guidelines for these landmark developments. These sites provide the opportunity to expand upon the existing built form, adding to the vibrancy, liveliness and sustainability of the Regional Town Centre. The arrangement of development on Landmark Development Sites, limiting height at the street front and providing more substantial set‐backs to upper levels will ensure that new buildings relate to the existing scale of built form in the town centre at street level. Development on these sites will be carefully designed to be sympathetic to Victor Harbor’s unique character. Illustration 7: Landmark development site 14 Ocean Street Precinct Master Plan Report Landmark developments at a glance Site Building height Verandah Setback Parking ID H Max 3‐storeys Over the footpath No setback Not mentioned Dev Plan (10.5 m) on McKinlay St. to from any page no. 129‐ provide shelter for boundary 130 Max 4‐storeys pedestrian Over the footpath Referred to Provided on Dev Plan (15.0 m) on Torrens St., Diagram 2, page no.130 G Crozier St. Reference Crozier St. and Coral page no. St. to provide 130, VH Dev shelter for Plan pedestrians Source: VH Development Plan 2010 2.3.5 Development Plan of Victor Harbor The Victor Harbor Development Plan sets out the strategy to accommodate the needs of the population and visitors to the expanded urban area which has been and will continue to be one of the State's primary tourist destinations. The town has expanded rapidly over recent years as a result of its increasing popularity as a tourist resort and retirement area. The town contains a range of tourist accommodation, including caravan parks, motels, hotels, guest houses, holiday houses and flats. 3. Site requirements Once the context has been established, the requirements for the project can be defined. The project site needs to be considered in the context of Victor Harbor as presented in the previous section. Addressing its status as a tourism/leisure destination while not forgetting the local residence. Each person that lives the area will have different opinions about the requirements. Here are presented the requirements as stated by different key groups interested in the development of Ocean Street. 15 Ocean Street Precinct Master Plan Report The Victor Harbor Town Centre Master plan states that the design outcome should consider the points : Large format, lighter coloured paving units. Improved lighting. Improved furniture and rest spots. Improved pedestrian crossing points including regard for disabled access. Feature artworks (e.g. pavement art, fountain). Improved opportunities for outdoor dining (eg protuberance to create larger areas for outdoor dining). Soft landscaping including street tree plantings, planter boxes and other vegetation opportunities. Signage. Economic and social viability. Infrastructure feasibility (pavement, stormwater, service provision). Security and safety (application of CPTED principles), including CCTV. Operational and environmental sustainability of all facets. Treatment of approach points and intersections within the project area. 3.1 Healthcare and aging care Aging people represent the biggest part of the permanent population of Victor Harbor. It is perceived as a large village of retirement. Health and aged care services provide approximately 1000 jobs (Ramage 2010). this shows hos important it is for the project strategies to focus on this age group as well to give importance of aging care industry and it's importance to local economy. 3.2 Tourism attraction History has proven that Victor Harbor is a mayor tourist attraction. Many people visit the city for holiday and leisure purpose. This tradition has allowed the city to present itself in a very attractive way as part of a strategy to attract people to the area. It provides virtually everything needed for a relaxing holiday such as sun, surf and sand, clear turquoise water, stunning views, outstanding early colonial architecture, good pubs, cafes and restaurants. There are many activities in this area include Greenhills Adventure park, encounter coasts discovery centre, horse drawn tram, 16 Ocean Street Precinct Master Plan Report Urimbirra wildlife park and SA whale centre. Tourism Research Australia estimated that $221 million are spent by intrastate visitors per year. Even though that most visitors are day trippers they still spent approximately $148 million in 2008(Ramage 2010). Taking that point into consideration, the council encourages tourist based retail, hospitality and food services as well as convenience retail. 3.3 Walkability For the consideration of visitors and aged people, as well as boosting local small business, it is reasonable to make the study area of Victor Harbor more walkable. This strategy includes improving lighting, pavement, safety and accessibility. The pedestrian and traffic intersections could be safer by well organised designs. An aim to create more routes to access the main street (Ocean Street) is taken into consideration. There is a need to improve the car parking facilities within the study area. Vivid signage and comfortable outdoor dining have proven to be good methods to attract more people into the main street. 3.4 Environmental sustainability All the factors mentioned above should follow the rules that the success of planning should achieve the social, economical and environmental goals. Keeping an area environmentally sustainable is a key issue for a long time healthy development. Therefore, any planning project ought to pay enough attention on environmental sustainability. Because of the specific characteristics of the activities that are present and the people that live in the city, maintaining a sustainable environment is important to the economic development of Victor Harbor. 3.5 Summary of Survey result The Victor Harbor Main Street Precinct Committee conducted the following survey in 2010 giving the focus on how the area can be revitalised to retain its business and tourism. The survey was responded by the local community and presents strong emphasis on three main criteria that are infrastructure, land use/activities and image/character. The fist table represents peoples view of the current condition of the area. The following graphs define what they think should and shouldn't be present in a renewal plan for Ocean Street. 17 Ocean Street Precinct Master Plan Report The following are the key desired outcomes for the Main Street Precinct of Victor Harbor, as determined through a number of targeted workshops held by the City of Victor Harbor Council with key stakeholder groups. Staff workshop Need to remove stormwater swale from footpaths. Need to provide user friendly shelter for pedestrians. Need to bolster relationship between the main street and the coast. Need to provide adequate car parking. Council heritage advice – provided by Andrew Stevens (Stevens Architects) Desire for a cohesive, consistent streetscape which is stylish and yet understated to allow focus on historical buildings. Development that does not detract from state and local heritage places. 19 Ocean Street Precinct Master Plan Report Disability access committee workshop Need for a higher number of disability friendly parking spaces/areas given the Victor Harbor demographic. Need for designated pedestrian crossings throughout precinc. Tourism staff and volunteers workshop Need to make identification of main street precinct easier through signage and entry statements. Traffic flow – need to improve flow & promote designated car parking areas. Need to establish a pedestrian connection to railway precinct and foreshore. Parallel parking is a problem – angle parking is preferred. A vibrant atmosphere centred around Ocean St and Coral St. Strong support for farmers market type activities. Main street committee workshop Need for consistent and adequate lighting across whole precinct. Designated pedestrian crossings needed. Need to improve pedestrian linkages with railway precinct. Need to incorporate bike lanes and infrastructure. Desire for alfresco dining. Source: VH Main Street Precinct Committee, 2010 4. Identified problems After reviewing al the previous sections of this report together with a site visit and literature research, a series of problems have been identified within the study area. There are mainly three kinds of problems to be addressed by a master plan proposal for Ocean Street. These problems are presented as followed: Difficulty for car movement. The cross of Ocean Street and Coral Street easily creates traffic congestion. This situation also happens at the cross of Eyre Terrace & Torrens Street, and at the cross of Albert Place & Railway Terrace. The present situation with parallel parking on both sides of Ocean Street has also proven to be a complication for traffic. 20 Ocean Street Precinct Master Plan Report Difficulty for pedestrian movement. Pedestrian crossing is hard on Torrens Street because the high speed traffic and limited linkage. There are a series of intersections that are very complicated to go by as a pedestrian, for example Albert Place and Railway Terrace. Walking along Ocean Street has become a complicated task because of factors such as the bad drainage, pavement and outdoor furniture. Linkage to Facilities the presence of other commercial centres is not well managed creating a situation which weakens the function of town centre. Car park on McKinley Street has not provided linkages for pedestrian to reach Ocean Street. Coral street presents no real function as a convenient access from tourism centre on Railway Terrace to supermarket on Torrent Street. Illustration 10: Parking problems Illustration 11: Drainage problems Illustration 12: Walking problems Illustration 13: Linkage problems 21 Ocean Street Precinct Master Plan Report 22 Ocean Street Precinct Master Plan Report 5. Site analysis 5.1 Business activity The Victor Harbor main street precinct mainly serves the role of commercial, visitor and cultural focus for the southern Fleurieu Peninsula and provide a range of retail, administrative, visitor, cultural, entertainment, community, business, educational and recreational facilities as well as residential and visitor accommodation appropriate to the needs of the township and visitor catchments. Illustration 15: outdoor activities Illustration 16: indoor activities The day to day activity is mainly focused around Ocean Street, the traditional business hub offering a number of services such as retail outlets, cafés and pubs. Some night time activity occurs at the end of Ocean Street and around the Warland Reserve where there is a concentration of café, take away and hotels that service the entertainment needs of both locals and visitors. Another hub of day to day activity is located on the newly constructed Woolworths shopping centre. Seasonal and tourist activity is generally centred along the foreshore and around Warland Reserve precinct and Ocean Street retail areas. 5.2 Road Network According to the Town Centre Traffic Management Plan, two tiered road hierarchy such as primary and secondary has been identified. Based on functional hierarchy, pedestrian, bicycle, public and community transport, freight, tourist and community access exist in the study area. The current configuration of the road network do not consider marked bike paths in the the central commercial hub of the city. 23 Ocean Street Precinct Master Plan Report Illustration 17: Road hierarchy Illustration 18: Bicycle network 24 Ocean Street Precinct Master Plan Report 5.3 Parking There is no big parking lot or multi‐storied parking facilities in or around the shopping precinct where shoppers can park their car and enjoy their shopping. The parking on Mckinlay Street is not well accessed from Ocean Street. There are some other parking facilities on Stuart Street, Esplanade and at the corner of Crozier Street and Torrens Street (Appendix 3). The main roads of the shopping precinct namely Ocean Street and Coral street are allowed to on‐street parallel parking which reduces the accessibility specially walkability of age or disabled people. 5.4 Demographic Analysis The population of the City of Victor Harbor Council area is approximately 12,900 residents. At any given time it is estimated that 2,000 or more additional visitors are residing in our community as tourists or people frequenting their holiday home. At peak tourist season from December to February the population grows to almost 30,000. 45% of all internal migration is to Victor Harbor (Victor Harbor City Council). Changing pattern of population in the City of Victor Harbor City Victor Harbor 1996 9336 2001 11108 2006 12489 % Change 1996‐2006 33.77 Source: Victor Harbor Town Centre Master Plan 2006. `The creation of a master plan has to present a balance the relationship between human society and natural environment. Therefore, it is necessary to make research on the demographic data of Victor Harbor. The aim is to know what the characteristics of the existing population, and to provide a suitable artificially environment for them. At the same time, sustainability should be achieved with meeting the needs of people for which a project is designed. Here are presented seven aspects of population. These statistics create a base to understand the characteristics of the population that will live the project. 5.4.1 Age Statistics About half of the population (40.43%) is over 60 years old, as followed 20 ‐ 39 years and 40 ‐ 59 years, they are 25.93% and 14.71% respectively. Percentage of people is 5‐19 years old is nearly the same with that of 20‐39, which is 14.8%. Finally, only 4.13% of population is among 0‐4 years. 25 13.27% of population in Victor Harbor was born in United Kingdom, this represents the biggest overseas born group. The second biggest is “not stated” with 6.34%. the rest is divided into Germany with 0.95%, New Zealand 0.73% and “born elsewhere” occupy 0.85%. 5.4.2 Age group changing The population of Victor Harbor has been rising and is expected to continue this trend from 2006 —2021. in 2006 the population was about 12,229 and is projected to reach approximately 14,390 by 2021, this represents an increase of 17.7%. As the following chart states, this growth is not equally distributed on all the age groups. A clear increase in the older generations can be seen. There are even some age groups that are expected to decrease their presence in Victor Harbor. Illustration 20: Changing pattern of population age group 26 Ocean Street Precinct Master Plan Report 5.4.3 Family statistics 60.21% of population report to be already married, and 7.4% of people are living under De Facto marriage. This represent that most of the people within the study area live in families. There are only 32.39% of the population that live alone. 5.4.4 Labour market changing Total working age (15‐64 years) population in Victor Harbor is supposed to drop from 66% to about 58% during the period from 2006 to 2021. While the number of working people would rise from 6664 to approximately 7044. The workers share occupations averagely, from the biggest sector of manager to smallest one of service work, which is 17.24% and 11.85% respectively. The other three occupations that are between those two are technicians & trades workers (15.36%), labourers (14.14%) and professionals (13.98%). Workers in the elderly age group are expected to rise to about 2500. On the contrary, the number of working positions for the young is projected to decrease. Illustration 21: Changing pattern of labour market 27 Ocean Street Precinct Master Plan Report 6 Development objectives Having analysed the current situation of the place and the people that are expected to live the proposed project, a series of objectives must be decided. According to the Development Plan (consolidated June 2010) of Victor Harbor City, the objectives and development control principles are: primary focus for business and commercial services providing a full range of shopping, administrative, cultural, community, entertainment, education, religious, tourist, visitor and recreational facilities, and office development. linking of adjoining compatible developments by pedestrian paths, sharing of private and public car parking facilities and compatible integration of new development with the historic buildings. accommodating medium to high‐density residential development in appropriate locations. public realm as a safe, secure and attractive environment for pedestrian movement and social interaction. establish integrated and cohesive streetscapes. 6.1 Desired character According to the Development Plan of Victor Harbor, the desired character for Victor Harbor Regional Town Centre Zone will facilitate primary regional services, business, retail, visitor and cultural focus for the southern Fleurieu Peninsula. The Centre will provide and expand upon the diversity of land uses available including retail, administrative, visitor, cultural, entertainment, community, business, educational and recreational facilities appropriate to the needs of the township and the rural and visitor catchments it serves. However, this unique seaside character of Victor Harbor will be preserved. As stated previously, the Regional Town Centre is a tourist attraction in its own right. A significant focus for future development will be to improve the Centre as a vibrant and memorable holiday, seaside destination, providing both residential and visitor accommodation opportunities. Include modulation and detail in their frontages and façade treatments, simplicity in form, minimal or no setbacks, use of balconies and verandahs and active land uses at ground level that engage the public both passively and actively and help to create vibrant and lively public spaces. 28 Ocean Street Precinct Master Plan Report The Regional Town Centre will develop its movement system by providing access, parking, high pedestrian connectivity, safety and amenity. Development will have emphasis on creating safe and attractive pedestrian networks particularly within and adjacent to the foreshore areas. Opportunities to develop new pedestrian connections involving land in public and private ownership are necessary to facilitate a fully integrated, ‘permeable’ and cohesive centre (Victor Harbor Development Plan, 2010). 6.2 Heritage and conservation As discussed in previous sections, the historical character of the area is very important and it must be taken seriously in any proposal. Considering the legibility of main street precinct there are some local and state Heritage buildings that give the precinct a unique character. As presented in Appendix 1, there are 32 local heritage places and 11 state heritage places are located in the study area (Local Heritage Register, 2001). 6.3.1 Complying development According to the Victor Harbor Development Plan the following forms of development are envisaged in the Regional Town Centre Zone: Bank Cafes Child care centre Community facility Community health centre Consulting room Discount department store Dwelling in conjunction with non‐residential development Educational establishment Emergency services facility Entertainment facility Hotel Motel Indoor games centre 29 Ocean Street Precinct Master Plan Report Office Place of worship Restaurant Shop Supermarket 6.3.2 Non‐complying development According to the Victor Harbor Development Plan the following kinds of development are non‐ complying in the Regional Town Centre Zone: Dwelling Fuel depot Industry Major service depot Road transport terminal Stock sales yard Stock slaughter works Timber Yard Waste reception, storage, treatment or disposal Wrecking yard 7. Urban design principles In order to generate a master plan, all the previous analysis have been put together with a place making theory. This has been done with the objective of determining the design principles that rule the final proposal. In this section a quick view of this process is presented. 7.1 Place making theory The place making theory that has been used is represented with 3 areas that intersect in order to create the sense of space. This means that a place is the conjunction of Activities that take place 30 Ocean Street Precinct Master Plan Report there, the Physical Attributes of it and the Image that the people have of the same place. Illustration 22: A visual metaphor for the nature of places Source: Canter (1977) 7.2 Sense of places The next table represent how each of the elements taken into consideration interact and relate with each other within the place making theory. Factors Activities Break down of factors Land uses Pedestrian flow Behaviour Patterns Noise and smell Physical attributes Vehicle flow Townscape Built form Permeability Landscape 31 Ocean Street Precinct Master Plan Report Furniture Legibility Conceptions Cultural associations Perceived functions Attractions Qualitative criteria Source: Punter (1991) 7.3 SWOT Analysis A SWOT analysis for Victor Harbor based on urban design principles of place making theory has been developed: UD principles Activities Strengths Mixed land uses Pedestrian access Commercial activities Good Location (ie. near Weaknesses Parking along street Poor drainage Poor linkage with foreshore Opportunities Main commercial congestion at hub entry point Existing built form and newly built Pedestrian shopping centre Lack of safety for pedestrian precincts shopping) activities not well‐ trade and designed tourism Heritage value 32 Off peak season and foreshore transport shopping coastal areas activities Lack of public interest in tourism Approach point Woolworths Legacy of Lack of Open space foreshore and Limited outdoor Tourist local Threats Traffic Ocean Street Precinct Master Plan Report Physical Commercial attributes centre Accessibility in terms of scale Variety in streetscape Sitting arrangements Conceptions Tourism attractions Holiday celebration Local culture Insufficient Granite Island Woolworths Horse drawn parking facilities tram Lack of street Playgrounds shopping centre Decay of furniture Art works (ie. heritage Inadequate fountain) buildings Parking away road signage Insufficient from the site street lighting Incompetent Summer Lack of local with Coles and season peak people’s Woolworths tourism commitment Outdoor Shifting local renovation dining business Lack of linkage 1 hour (70 Absence of km) driving from Adelaide 8. Design factors The following section analyses the physical characteristics of the study area based on 4 specific factors. This creates the base for the master plan to be proposed in this report. 8.1 Movement and Parking Car parking should be provided under or behind buildings so as not to be visible from the main street frontages. Deck car parks should be developed in concealed areas, such as in the locations identified in . Parking and movement should integrate with adjoining development, and should serve the needs of shoppers, tourists and short term visitors. The Victor Harbor main street precinct can be lived in many ways. Being the main road and 33 Ocean Street Precinct Master Plan Report requirement for more car parking to be provided in the area of Ocean Street and that any more development that occurs should be accompanied with a net increase in available parking so as not to increase the under supply of car parking (Victor Harbor master plan). The way in which Ocean Street is lived is mainly pedestrian experience. There is a considerable change to the pedestrian movement recorded in the “tourist” section of the town centre, specifically Albert Place, The Esplanade and Flinders Street where the pedestrian volumes increase during the peak weekend by as much as 6 times.(Victor Harbor master plan) Ocean Street Precinct Master Plan Report main pedestrian hub will be presented as the heart of the street both geographically and activity centre. There are also key development sites that have been identified in order to create entry statements to Ocean Street. Infrastructure improvement is also taken into consideration in order to create a friendlier walking path both for old age residents and the tourist that will come to the area. 11. Master Plan The entire analysis presented in previous sections have guided the final proposal for the redevelopment of the Main Street Precinct Master Plan. This plan follows the vision to create a more pedestrian friendly environment, allowing several complementary activities to take place. There is a proposed change in many aspects of the infrastructure of the area, a creation of entry statements on both ends of ocean street as well as an emphasis on the pedestrian movement and the linkage of the entire area. The master plan proposal can be found in Appendix The entire Master plan relays in the following key factors: Defined pedestrian crossing Pavement change Tree planting Angle parking Street signs Public art Drainage Outdoor dinning Bike lane Linkage to other areas 11.1 Details To understand in a better way the proposed master plan, a series of details are here explained. These details are presented in different sections: Pedestrian safety, Bicycle lane, Infrastructure changes and a series of Sections. The 3 main points of design (Northern entrance, Crossing of Coral St. and Ocean St. and South end of Ocean St.) are also explained a little bit more in detail. 39 Ocean Street Precinct Master Plan Report 11.1.1 Pedestrian Safety As presented with the analysis, pedestrians need a more friendly environment within the study area. In order to achieve this goal, the master plan incorporates signage, well defined crossing through colour paving, easy walking pavement and large areas with mix activities. Illustration 28: pedestrian considerations in master plan 11.1.2 Bicycle Lane The incorporation of a defined lane for bicycles has various objectives. First it brings the bicycle network into the area that may be extended in future developments. In some parts of Ocean Street this lane will divide the pedestrian area from the vehicle areas. At some points of the road this section will be paved with permeable paving in order to help with drainage problems. A series of bike parking areas will be situated along ocean Street to encourage people to use this mode of transportation. 40 Ocean Street Precinct Master Plan Report Illustration 29: Bike lane incorporation to the area 11.1.3 Infrastructure Changes One of the most common topics of discussion in the analysis presented in previous sections is the infrastructure decay of the area. An upgrade for this situation is present in this proposal. Some of the key factors include the use of a different drainage system in the centre of the street, taking that issue out of the pedestrian area. The use of simple and practical urban furniture should be encouraged in order to give a better image of the street. A sustainable approach has also been taken part of this proposal, not only with water management, but also with alternative energy sources. Illustration 30: Infrastructure details 41 Ocean Street Precinct Master Plan Report 11.1.4 Sections Here are presented 3 sections that represent 3 specific areas of the design. The first one (A‐A') presents the proposed treatment for the linkage to be developed towards the parking area in McKinlay Street. The second section (B‐B') presents the typical section of the areas that have the angle parking, this area would have permeable paving on the bike lane. Finally, the third section here presented (C‐C') Shows the area just south of the intersection with Coral Street, an area where more space has been dedicated to pedestrian activities. A‐A’ B‐B’ C‐C’ Illustration 31: Sections 42 Ocean Street Precinct Master Plan Report Illustration 32: Section A-A' Illustration 33: Section B-B' Illustration 34: Section C-C' 43 Ocean Street Precinct Master Plan Report 11.2 Areas of interest The analysis of physical characteristics clearly represents 3 areas of mayor interest(North, Centre and South of Ocean Street. In order to create a more defined Master Plan, these areas have been considered in more detail and are here presented. 11.2.1 North Entrance Being the main entry way to Ocean Street, this area should be more attractive to people. It should have an appeal to people and a way of stating that there is something interesting down the road. A fountain with spectacular sitting arrangement under tress has been proposed. Artwork will attract people from away of the road. On the other side of the road, a living sign will welcome everyone to the main street precinct. This area will also host the beginning of the bike lain. heart of tourism Illustration 35: North entrance proposal 44 Ocean Street Precinct Master Plan Report 11.2.2 Crossing of Ocean and Coral Walking has been encouraged in this master plan because it is the most efficient and the only fully sustainable mode of travel. From a commercial viewpoint, a good walking environment will attract customers and investors and ultimately this will be reflected in land and property values and rents. This area has been thought to become the heart of pedestrian activity along Ocean Street. It will also be used as an attractor of new activities such as the weekly market into Ocean Street. It concentrates the more area dedicated for pedestrian activities. Illustration 36: Crossing of Ocean and Coral proposal 45 Ocean Street Precinct Master Plan Report 11.2.3 Southern end Street trees, canopied, verandas and deciduous pergolas can provide shade and shelter for pedestrian. Especially the sunlight of Southern Australia in summer is very strong. Sufficient shelter can be very helpful to build friendly pedestrian environment. This area is already going to be presented with a major development, so here just a compliment for this development has been proposed. The creation of sheltered areas will create a more intimate environment without isolating the area from the rest of the project. Illustration 37: Southern End proposal There are some real examples of this proposed sheltering system in the city of Adelaide, specifically Cheeser Street. This elevated planting creates good shelter and better visual amenity for walkers. Another issue addressed in this area has been pedestrian safety, this can be created through new pavement on the area. The paving pattern would slow down the traffic at the south end of Ocean Street and make people safer when crossing the street. 46 Ocean Street Precinct Master Plan Report Illustration 38: Cheeser Street Illustration 39: Pavement proposal 47 Ocean Street Precinct Master Plan Report 12. Costing and implementation strategy 48 Ocean Street Precinct Master Plan Report 49 Ocean Street Precinct Master Plan Report 13. Conclusion Feeling the necessity of the project of Main Street, the city council has already done some effort to revitalise the area. Master plan for the entire area, traffic study, economic and demographic study, tree evaluation and heritage listings have been worked out. There still more to be done specifically for the central area of the city. The master plan proposal for Ocean Street is contemplating the further needs of the city taking into consideration all the site requirements along with the historical, physical and strategic contexts. The proposal here presented has been carried out by taking into consideration of the local people’s opinion. The survey done by Main Street Precinct Committee in 2010 is the reflection of public participation in this master plan preparation procedure. This report has been created basically to provided ideas and strategies that can be used to attract people to the central business district. However, the implementation procedure may be different considering the feasibility of design and budget. The main concern of this plan is to make Ocean Street precinct a people friendly destination. The aim of the plan is to develop this shopping area a comfortable, pedestrian friendly, attractive and pleasant place to spend time. Considering the economic sliding, the Main Street business area needs to be more attractive for customers and investors. The design has given emphasis to create efficient linkages between Ocean Street and surrounding business and tourist hub to make the area more accessible and lively. 50 Ocean Street Precinct Master Plan Report List of References Azmin‐Fouladi, N & Evans, G.L 2005,Accessibility and user needs in transport design, RCA, London. Boarnet, M & Crane, R 2000, Travel by design: the influence of urban form on travel, Oxford University Press, Oxford. Caballero, S 2008, Victor Harbor’s Tourism Story, The City of Victor Harbor, Viewed 16 August 2010, <http://pdfebooksreader.com/ebook‐victor+harbor‐pdf‐1.html> Canter, D. (1977) The Psychology of Place (London, Architectural Press). Flinders Ranges Research 1996, Victor Harbor, Adelaide, Viewed 16 August 2010, <http://www.southaustralianhistory.com.au/victor.htm> Chrysostomou, A 1992, Pedestrian links in the pedestrian priority area of the City of Adelaide: a methodology for quality appraisal and improvement, University of South Australia,Adelaide. Frumkin, H 2004, Urban sprawl and public health: designing, planning, and building for health communities, Island Press, Washington, DC. Huang,Luxin (2005),‘The Integrated Urban Ecosystem and Urban Sustainability’,China Academy of Urban Planning and Design, Beijing, China. King,M 2005,Improving pedestrian access in Adelaide’s urban areas,University of South Australia,Adelaide. Lecture “URBAN DESIGN: PRINCIPLES” course: ARCH_5030 Sustainable Urban Design Workshop, Dr Alpana Sivam, September 2010. Myboot (2008),Victor Harbor(5211) Suburb Demographics,viewed 10 October, http://myboot.com.au/5211/Victor%20Harbor/demographics.aspx OkTravel (2010),Victor Harbor Demographics,viewed 8 October 2010,http://www.oktravel.com.au/au/sa/victor‐harbor/victor‐harbor/stats/ Ramage, R 2010, Briefing: Economic Make‐up Victor Harbor, Economic Development Officer, Victor Harbor The City of Victor Harbor 2010, Victor Harbor South Australia, Victor Harbor, Viewed 15 August 2010, <http://www.tourismvictorharbor.com.au/history.html> Victor Harbor District Centre 2001, Local Heritage Register, the City of Victor Harbour 51 Ocean Street Precinct Master Plan Report Victor Harbor, South Australia 2010, Wikipedia the free encyclopaedia, viewed 14, August 2010, <http://en.wikipedia.org/wiki/Victor_Harbor,_South_Australia> Victor Harbor Town Centre Master Plan, viewed August 19, 2010, <http://www.victor.sa.gov.au/site/page.cfm?u=627>. Victor Harbor Development Plan, 2010 viewed August 23, 2010, http://www.planning.sa.gov.au/edp/pdf/VIH.PDF Westerman, H 2000, Sharing the main street, Roads & Traffic Authority of NSW, Sydney. 52 Ocean Street Precinct Master Plan Report Appendix 1: Heritage Sites 53 Ocean Street Precinct Master Plan Report Appendix 2: Study Area 54 Ocean Street Precinct Master Plan Report Appendix 3: Existing Parking facilities Legend Existing parking 55 Ocean Street Precinct Master Plan Report Appendix 3: Master Plan Proposal 56