Beyond BEx: Strategies for Unlocking the Value
in Your BW Data with BI 4
Ian Mayor and Eric Schemer, SAP
Mark Cooper, British American Tobacco
Session Code 0312
Speakers
Ian Mayor, SAP
Eric Schemer, SAP
Mark Cooper, British American Tobacco
© 2013 SAP AG. All rights reserved.
Customer
2
Agenda
Why move beyond BEx?
The BI4 Difference
Case Study: The incremental rollout
Case Study: The new information architecture
Pitfalls to watch for
Resources and Next Steps
Questions
© 2013 SAP AG. All rights reserved.
Customer
3
Why Move Beyond BEx?
Hundreds of SAP BW deployments with
small user bases
© 2013 SAP AG. All rights reserved.
5
The Data is There, but End Users Can’t (Won’t) Access it Themselves
Majority of business decisions
still made on “gut feel”
Few users can access and
analyze data on their own
Increased IT support and
required high training costs
© 2013 SAP AG. All rights reserved.
User experience leading
to limited adoption
6
Barriers to Adoption
Poor user experience and UI
IT Dependance
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Long development times
Can’t find what you need
7
The BI 4 Difference
SAP BusinessObjects BI 4 Technology Platform
Mobile Devices
Browsers
Discovery and Analysis
On Demand
Services
Dashboards and Apps
Embedded
Content
Microsoft
Office
Enterprise
Portals
Reporting
Core BI Platform
Business Intelligence Platform
Universe Semantic Layer
ERP
SAP Business Suite
Oracle E-Business Suite
PeopleSoft
JD Edwards
EDW
SAP NetWeaver BW
Teradata
Other data warehouses
© 2013 SAP AG. All rights reserved.
Oracle, IBM DB2,
Microsoft SQL Server
and other relational data
sources
SAP HANA Platform
Microsoft
Excel
Unstructured data in
Social Media and
Hadoop
OLAP Cubes
Customer
9
Business Intelligence Platform
Key needs
Core BI
Platform
BI Platform
Semantic layer
Key innovations
Industry lowest “Total
Cost of Ownership
(TCO)”
Hot backup and restore
“Single Version of
Truth”
Multi source universe
Reduced TCO for multitenant installation
Insight-to-action framework for SAP BW
Dimensional data access
Extended data sources: SAP ERP,
Hadoop, Oracle EBS
Enhanced and broader support of the
SAP technology
Multitenancy and OEM enablement
Developer
enabled
Embed and extend BI
into key business
workflows
Faster time to value with new webenabled APIs for Crystal Reports and
Explorer
Improved automation and lower TCO for
multi-tenant deployments
Search
BI Cloud
© 2013 SAP AG. All rights reserved.
Quickly find BI
Documents
Improved multi-lingual support
Upload, explore and
visualize your data
using a hosted solution
Powered by SAP HANA
Expanded support for content types
Access your reports and data from web
browsers and mobile devices
Customer
10
Business Intelligence Client Tools
A complete BI suite addressing the full spectrum of BI needs
Discovery and Analysis
Dashboards and Apps
Reporting
Discover. Predict. Create.
Build Engaging Experiences
Share Information
•
Discover areas to optimize your business
•
Adapt data to business needs
•
Tell your story with beautiful visualizations
© 2013 SAP AG. All rights reserved.
•
Deliver engaging information to users
where they need it
•
Securely distribute information across your
organization
•
Track key performance indicators and
summary data
•
Give users the ability to ask and answer
their own questions
•
Build custom experiences so users get
what they need quickly
•
Build printable reports for operational
efficiency
Customer
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SAP BusinessObjects Analysis & Design Studio
The Premium Alternative to BEx
Analysis
Edition for OLAP
• Dedicated Ad-Hoc OLAP
client for business users
• Enabled for 3rd party OLAP
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Analysis
Edition for Microsoft Office
• Excel-based OLAP analysis
and BI applications
• Live PowerPoint
presentations
Design Studio
• Premium Alternative to BEx
Web App Designer
• For power users to create
OLAP analysis & planning
apps
Customer
12
Case Study 1: Incremental Roll-Out
Innovation Without Disruption
Customer: European consumer packaged goods company, annual revenue
over €2.3 billion
System Landscape: BW 7.1, BEx Analyzer
Challenge: BEx reporting adopted only by small community of power users,
others served by static Excel reports. Long cycle to develop new reports.
© 2013 SAP AG. All rights reserved.
Customer
14
A Staged Roll-out
Strategy: Incrementally roll out BI4 for new projects on top of existing
reporting.
First Stage: Empower end-users in Excel with Analysis Office
Start with Analysis Office standalone for Power Users
Deploy BI Platform for centralized management
Rollout Analysis Office to end users for live consumption
Enable add-hoc Excel-based reporting
© 2013 SAP AG. All rights reserved.
Customer
15
A Staged Roll-out
Strategy: Incrementally roll out BI4 for new projects on top of existing
reporting.
Second Stage: End-user empowerment with mobile
Broaden audience beyond Excel users with a mobile focus
Roll out dashboarding to board and key execs with Design Studio
Mobile reporting for operations with Web Intelligence
© 2013 SAP AG. All rights reserved.
Customer
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Why an incremental roll-out?
Pros
No disruption to existing landscape
Easy to regulate deployment and pace of change
Leverage existing investments in queries
Cons
Maintaining both a BEx and BI 4 infrastructure
Pushback from BEx users
© 2013 SAP AG. All rights reserved.
Customer
17
Case Study 2: The New Information
Architecture
BAT TaO Programme
BAT & TaO: High Level Overview
Market Capitalisation £60bn
Fast Moving Consumer Goods Company
Target Operating Model and One SAP
£1bn+ programme to standardise processes
BI enables majority of stated TaO benefits
© 2013 SAP AG. All rights reserved.
Customer
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Overview: BAT TaO Programme
New way of operating in BAT
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Customer
20
BI Enablement of Benefits for TaO
The majority of stated TaO Benefits are enabled by
Strategic, management & operational BI.
© 2013 SAP AG. All rights reserved.
Customer
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Then: BI at BAT in 2011
Standard SAP BEx Tools
Slow
Poor user perception
IT centric
Low agility
No mobile offering
© 2013 SAP AG. All rights reserved.
Customer
22
TaO: SAP BI Decision Point
Why BusinessObjects for TaO BI?
TaO delivering future BI estate for BAT
Platform to support BAT through the programme
SAP’s strategic direction for BI
Regret cost associated BEx approach
TaO System design validated BI4 best fit for BI
Integration
Mobility
Collaboration
Self-service
© 2013 SAP AG. All rights reserved.
Customer
23
BI4: Defining an Information Architecture
Functional Requirements
Map
Selecting the right product – the reporting tool best suited to
delivering all the characteristics that define a reporting “service”
Reporting “Service”
“Formatted reports”
“Analysis”
“Dashboards”
© 2013 SAP AG. All rights reserved.
Crystal
Analysis OLAP
Xcelsius
Customer
24
BI4: Defining an Information Architecture
Functional Requirements
Goal: Standardise and Simplify Tools
Plan: Migrate towards Design Studio
Map
Reporting “Service”
Existing choices and Technology Roadmap
(subject to tool maturity/capability)
2012
“Formatted reports”
Crystal
“Analysis”
Analysis OLAP
2013 / 2014
2015+
Crystal
Design Studio
(+ Analysis OLAP)
Design Studio
(+ Analysis OLAP)
“Dashboards”
© 2013 SAP AG. All rights reserved.
Xcelsius
Customer
25
Now: TaO BI Architecture
SAP BW 7.3
BusinessObjects 4.0
SAP Authentication (SSO)
NW Portal Integration
Mobile – Bring Your Own Device (BYOD)
Template and Pilot delivered to plan
100+ markets in next 3 years
© 2013 SAP AG. All rights reserved.
Customer
26
TaO BI: Project Success Factors
Agile & Iterative
Delivery
Effective
partnership with
IBM & SAP
Aggressive
adoption of
latest technology
Single version of truth
based on globally
defined KPIs
Focus on
User
Embedding
Lessons learnt
into each
market
Finance, Supply Chain and
Marketing reports meet
global, regional & end
market needs
More time spent on
understanding & acting on
the numbers rather
than on reconciliation
Reaping early business benefits through innovative and quality BI project delivery
© 2013 SAP AG. All rights reserved.
Customer
27
Pitfalls to Watch For
Common Pitfalls
Don’t expect a direct correspondence to BEx
The BI Suite is not a rewrite of BEx
Know the full audience
Look beyond the needs of your existing BEx users
Don’t underestimate the pace of change
Shifts in technology and user behavior take time
It’s a conversion not a migration
Don’t expect everything to be automated
© 2013 SAP AG. All rights reserved.
Customer
29
Resources and Next Steps
Related ASUG Sessions
0303
Best Practices for Integration BI 4 with BW
0507
Strategies for Selecting the Right BI Client
Based on Your Own Requirements
0505
The Future of Business Intelligence at SAP
BusinessObjects BI
3614
SAP runs SAP – Analytics and Mobility
0506
Supercharged iPad Exporation on SAP
Netweaver BW
0304
MolsonCoors Shares Their SAP
BusinessObjects Strategies, Planning and
Implementation
Note:
This is not an exhaustive list
© 2013 SAP AG. All rights reserved.
Customer
31
SCN Resources
Business Intelligence
Community
http://scn.sap.com/community/business-intelligence
BI 4 Resources
http://scn.sap.com/docs/DOC-38599
Getting Started with BI 4
http://scn.sap.com/docs/DOC-27193
Choosing the Right SAP
BusinessObjects BI Client
http://scn.sap.com/docs/DOC-38981
© 2013 SAP AG. All rights reserved.
Customer
32
Questions?
Session Code 0312
Contact information:
Ian Mayor
SAP
Ian.Mayor@sap.com
Eric Schemer
SAP
Eric.Schemer@sap.com
Mark Cooper
British American Tobacco
Mark_Cooper@bat.com