SYLLABUS: Microeconomics Instructor: ________________________________________ Office hours: _______________________________________________ Class hours: _______________________________________________ COURSE DESCRIPTION This course introduces the economic way of thinking as it provides the basic principles of microeconomics. It is the study of choices made by households, firms, and government and how these choices impact the market economy. MAJOR INSTRUCTIONAL AREAS 1. 2. 3. 4. Economic systems and the allocation of scarce resources Demand and household decision-making Business firms and production decisions The role of government in the economy COURSE OBJECTIVES After successful completion of this course, the student will have the opportunity to: 1. Describe the study of economics and differentiate between microeconomics and macroeconomics. 2. Describe the concepts underlying scarcity and tradeoffs. 3. Describe supply and demand, evaluate how non-price determinants impact supply and demand, and analyze the impact of government-imposed price and quantity controls on supply, demand, and market price. 4. Examine the role of government in the economy, and assess the impact of taxes on producers and consumers. ©ITT Educational Services, Inc. 3 Microeconomics 11/11/09 5. Identify the factors associated with consumer choice and analyze how consumer choice affects supply, demand, and market price. 6. Explain, graphically illustrate, and calculate demand and supply elasticity. 7. Describe the financial environment of business in terms of organization, profit, interest, and corporate financing methods. 8. Identify and apply the theories and formulas used by firms to determine cost and output. 9. Compare a perfectly competitive market structure with a monopolistic competitive market structure in terms of number of sellers, entry and exit, price, profit, output, and product differentiation. 10. Compare a monopoly market structure with an oligopoly market structure in terms of number of sellers, entry and exit, price, profit, output, and product differentiation. 11. Describe the impact of regulation and antitrust policy in a global economy. 12. Describe the labor market and graphically illustrate demand and supply as it relates to labor resources. 13. Explore income distribution in the U.S., and discuss its impact on individual income, poverty, and health care. 14. Identify environmental economic issues related to firms. 15. State the worldwide importance of international trade for individuals and firms and list measures that nations take to monitor and control it. 16. Using the tools of supply and demand, explain how exchange rates are determined and how they affect trade. Related SCANS Objectives 1. Locates, understands, and interprets written information in prose and in documents such as manuals, graphs, and schedules. 2. Creates documents such as letters, directions, manuals, reports, and graphs. 3. Generates new ideas. 4. Recognizes problems and devises and implements plan of action. 5. Uses efficient learning techniques to acquire and apply new knowledge and skills. 6. Discovers a rule or principle underlying the relationships between two or more objects and applies it when solving a problem. 7. Acquires, evaluates, organizes, maintains, interprets, and communicates information. 8. Uses computers to process information. 9. Knows how social, organizational, and technological systems work and operates effectively with them. (Team) ©ITT Educational Services, Inc. 4 Microeconomics 11/11/09 TEACHING STRATEGIES The curriculum is designed to promote a variety of teaching strategies that support the outcomes described in the course objectives and that foster higher cognitive skills. Delivery makes use of MyEconLab. COURSE RESOURCES Student Textbook Package Miller, Roger LeRoy. Economics Today: The Micro View, 13th ed. Boston: Addison Wesley, 2006. MyEconLab. References and Resources ITT Tech Virtual Library Login to the ITT Tech Virtual Library (http://library.itt-tech.edu/) to access online books, journals, and other reference resources selected to support ITT Tech curricula. General References > Reference Resources> Economics > Program Links> General Education> Link Library> GE 273 Microeconomics > Program Links> General Education> Textbook Support> Economics Today: Micro View by Miller > Program Links> General Education> Recommended Links> Economics • Books For additional information, check the following listed books available in the ITT Tech Virtual Library> Books> Ebrary Adams, Walter, and James W. Brock. Bigness Complex: Industry, Labor, and Government in the American Economy. Stanford, CA: Stanford University Press, 2004. ©ITT Educational Services, Inc. 5 Microeconomics 11/11/09 Axelrod, Alan. Ace Your Midterms & Finals: Principles of Economics. NY: McGraw-Hill Professional Book Group, 1999. Beller, Ken, Louis Patler, and Steve M. Weiss. Consistent Consumer: Predicting Future Behavior Through Lasting Values. Chicago: Dearborn Trade, A Kaplan Professional Company, 2005. Cohen, Solomon. Microeconomic Policy. NY: Routledge, 2000. Davis, John Bryan. Social Economics of Health Care. NY: Routledge, 2001. Donahue, John D., and Joseph S. Nye. Market-Based Governance: Supply Side, Demand Side, Upside, and Downside. Washington, DC: Brookings Institution Press, 2001. Emerald Insight Staff. Power and Supply Chain Relationships. West Yorkshire, United Kingdom: Emerald Group Publishing Limited, 2004. Hoover, William E., Jr., Eero Eloranta, Jan Holmstrom, and Kati Huttunen. Value Innovations for Customer Satisfaction. NY: John Wiley & Sons, 2001. Karoly, Lynn A., and Constantijn Panis. Twenty-first Century at Work: Forces Shaping the Future Workforce and Workplace in the United States. Santa Monica, CA: The Rand Corporation, 2004. Kash, Richard. New Law of Demand and Supply. NY: Doubleday, 2002. Kock, Ned. Business Process Improvement Through E-Collaboration: Knowledge Sharing Through the Use of Virtual Groups. Hershey, PA: Idea Group Publishing, 2005. McMeekin, Andrew, Ken Green, and Mark Tomlinson. Innovation by Demand: An Interdisciplinary Approach to the Study of Demand and Its Role in Innovation. Manchester, United Kingdom: Manchester University Press, 2002. Salanie, Bernard. Microeconomics of Market Failures. Cambridge, MA: MIT Press, 2000. Sautet, Frederic. Entrepreneurial Theory of the Firm. NY:Routledge, 2000. Shone, Ronald. Introduction to Economic Dynamics. NY: Cambridge University Press, 2001. ©ITT Educational Services, Inc. 6 Microeconomics 11/11/09 World Bank. Economic Growth in the 1990s: Learning from a Decade of Reform. NY: World Bank Publications, 2005. Periodicals Periodicals> EbscoHost >Black Enterprise Business magazine for black professionals, business people, college students, and corporate executives. >Business Review Feature articles and thematic issues dealing with virtually all areas within economics and finance published by the Federal Reserve Bank of Philadelphia. >Business Week Online Reports on news, ideas, and trends affecting industry and the economy for those in business management, with national and international coverage. >Economic Indicators Published for each member of Congress, the Joint Economic Committee, and relevant libraries; statistics on total output, income and spending, employment, unemployment and wages, production and business activity, prices, money, federal finance, and more. >Economic Perspectives Articles, review articles, and commentary on a wide variety of economic ideas and perspectives. >Economic Review Presents articles and essays with a focus on economic and financial theory. >Forbes For corporate officers and other major executives in business interested in developing management insight through review of the nation's largest corporations. >Fortune Gives top executives, and those working to reach senior positions in business, information on the economic, political, and social trends that affect the environment of business. >Wall Street Journal, Eastern Edition A daily Monday through Friday newspaper providing news and financial information for executives and managers on Wall Street, at corporations, and at businesses and for individual investors worldwide. All articles on section front pages covered. ©ITT Educational Services, Inc. 7 Microeconomics 11/11/09