Richmond Valley Council
Subject:
Date:
Time:
Venue:
Summary of Peter Switzer’s presentation – We’re Open for
Business lunch
Wednesday, 27 February 2013
12pm-2pm
Mirage Room Casino RSM Canterbury Street Casino
BUSINESS WINNERS THINK FORWARD AND LATERALLY
In challenging times, think laterally …
• Put yourself in customer’s shoes
• Anticipate their needs
• Become their trusted partner
• KO complacency
• Get out of comfort zone
• Embrace self-leadership
• It’s the year to change and get ahead of the pack
• What will be your running shoes?
Richmond Valley Council Phone: 6660 0300 Fax: Email: council@richmondvalley.nsw.gov.au
Media contact: Sharon Davidson, Manager Communications, 0419 401 214
sharon.davidson@richmondvalley.nsw.gov.au
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WHAT IS OUR ECONOMIC FUTURE?
• China is a key driver of world growth
• We are well-positioned
• China and India = CHINDIA
• By 2013, CHINDIA more important than the USA
• Significant for Australia’s economic outlook
• Had big impact on the Budget
• Construction is the real star at the moment
• Mining has a supporting role
• Manufacturing sliding
• Services sliding
• Retail struggling but … some small positive signs
Richmond Valley Council Phone: 6660 0300 Fax: Email: council@richmondvalley.nsw.gov.au
Media contact: Sharon Davidson, Manager Communications, 0419 401 214
sharon.davidson@richmondvalley.nsw.gov.au
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THE BUDGET
• Budget deficit = $ 44.5 billion 2011-12 to …
• Budget Surplus = $2.5 billion - a chance. NOT
• $12 billion deficit likely
• Economic growth now = 4.3% — unbelievable
• Economic growth 2012-13 = 3.25% — chance
• Unemployment 5.2% now to 5.4%
• Inflation = 1.2% to 3% — should be less
• What can go wrong? Europe
• The dollar?
Richmond Valley Council Phone: 6660 0300 Fax: Email: council@richmondvalley.nsw.gov.au
Media contact: Sharon Davidson, Manager Communications, 0419 401 214
sharon.davidson@richmondvalley.nsw.gov.au
Page 3 of 6
POSITIVE SIGNS
• Turning point but getting better
• Retail starting to rise but can it last?
• Home prices starting to rise
• New home sales starting to rise
• Lending starting to rise
• Inflation down and staying low
• Net household wealth rising
• Number of tourists arriving at record high in June
• 55,000 Chinese a month
THE LESSONS OF STEVE JOBS
• Retail is dead … NOT!
• He did an Apple at Pixar too
• “Our brand is the embodiment of trust”
• A relentless and passionate commitment to what customers want
• Fanatically opposed to second-rateness
Richmond Valley Council Phone: 6660 0300 Fax: Email: council@richmondvalley.nsw.gov.au
Media contact: Sharon Davidson, Manager Communications, 0419 401 214
sharon.davidson@richmondvalley.nsw.gov.au
Page 4 of 6
YOU HAVE TO WANT TO WIN
“There were times when deep down I wanted to win so badly I could
actually will it to happen. I think most of my career was based
on desire.” – Chris Evert
• It’s about self-leadership
• Get experts to beat weaknesses
WHAT DO YOU HAVE TO MASTER?
Digital disruptions such as …
• Social Media
• Mobility
• Apps
• Gen Y
Richmond Valley Council Phone: 6660 0300 Fax: Email: council@richmondvalley.nsw.gov.au
Media contact: Sharon Davidson, Manager Communications, 0419 401 214
sharon.davidson@richmondvalley.nsw.gov.au
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YOUR GAME PLAN
• Focus on winning – lead yourself to victory
• Out-think your rivals
• Fanatically know your customer
• Surround yourself with great people — staff, advisers, bankers, a
telco-partner
• Look for opportunities online, with social media and the smart
phone age ahead
• Or plain old great customer service
THE SEED OF SUCCESS
It’s a combination of:
• A Dream + Desire + Commitment + Lateral Thinking + Self-belief.
• Muhammad Ali: “It’s the repetition of affirmations that leads to selfbelief and when that belief becomes a deep conviction, things
begin to happen.”
Peter Switzer
Richmond Valley Council Phone: 6660 0300 Fax: Email: council@richmondvalley.nsw.gov.au
Media contact: Sharon Davidson, Manager Communications, 0419 401 214
sharon.davidson@richmondvalley.nsw.gov.au
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