NOW HIRING
Development and Marketing Manager
POSITION DETAILS
Title Development and Marketing Manager
Status Full Time (37.5 hours/week and 200 - 250 evening/weekend hours/year)
Start Date Immediately
Reports to Managing Director and Artistic Director
Supervises Interns, Volunteers, and Freelance/Temporary Employees
Position Summary and Goals
The Actors’ Gang seeks an innovative, highly organized, and tenacious
Development and Marketing Manager to reimagine the company’s approach to
audience/patron development and support the sustainability and growth of
contributed and earned income sources. This new position will enhance existing
fundraising, marketing, sales, and public relations strategies and systems and
develop new ones in order to maximize the company’s potential and achieve
income and engagement goals.
PRIMARY RESPONSIBILITIES
PART I: DEVELOPMENT
1) Individual Giving
Enhance the Gang’s individual giving programs by improving
administrative systems and procedures, managing relationships, and
providing excellent concierge services to contributors. Support the
Managing Director in achieving fundraising goals through the annual fund,
major and board gifts, campaigns and special initiatives, matching gifts,
online giving, and special events (current fiscal year’s goal: $280,000).
2) Grants
Support the Managing Director with grant preparation, submission, and
reporting activities in order to meet/exceed income goals (current fiscal
year’s goal: $684,250).
PART II: MARKETING, SALES, and PUBLIC RELATIONS
1) The Actors’ Gang Brand and General Marketing
In collaboration with Big Imagination Group (advertising/marketing
agency) and ID-PR (public relations agency), design and implement a
strategy that will increase the Gang’s profile (locally, nationally, and
internationally) as a bold theatre ensemble, articulating the company’s
history, artistic accomplishments, touring productions roster, talented
artists, unique theatre-creation process, and groundbreaking community
outreach programs.
2) Productions
Develop and execute a marketing and public relations plan that will meet
or exceed ticket sales and engagement goals (current fiscal year’s goal:
$121,600).
3) Tours
Support and enrich the tour marketing plan in order to book additional
national and international tours and improve the Gang’s presence in the
performing arts touring/presenting industry.
4) Classes
Develop and execute a marketing plan that will meet or exceed class
enrollment and income goals (current fiscal year’s goal: $90,000).
5) Community Outreach
Activate the Gang’s community presence, increase outreach efforts, and
continuously support local activities that align with the company’s mission.
6) Rentals, Royalties, Merchandise, and Miscellaneous Income Sources
Increase income through these sources and develop new income stream
opportunities.
PART III: ADMINISTRATION
1) Department Management and Office Support
Manage all department activities, deadlines, budgets, and reports.
Provide general office support.
2) Information Management
Manage all database, information management/analysis, and archiving
activities.
QUALIFICATIONS, ADDITIONAL DETAILS, and
APPLICATION PROCEDURE
Qualifications The Actors’ Gang seeks a Development and Marketing Manager
with two (2) years minimum experience in administration, fundraising, business
development, marketing, sales, or a related field. The ideal candidate will posses:
• Exceptional communication skills
• Familiarity with Microsoft Office Suite, Sales Force / Patron Manager (or
another database), Google Drive, and social media applications
• Excellent attention to detail
• Ability to prioritize and multi-task time-sensitive projects simultaneously in a
fast-paced environment
• Commitment to collaboration, ability to take direction, and instinct to lead
and take initiative
• Passion for theatre and the mission of The Actors' Gang
• Impeccable customer service approach and capability of projecting a
positive image of the Gang to the public
Schedule Monday – Friday 9:30am to 6:00pm (option 1) or 9:00am to 5:30pm
(option 2); One (1) hour lunch break; Approximately 200 to 250 additional
evening and weekend hours will be required during production runs, campaigns,
and special events.
Compensation and Benefits Starting salary is in the $31,000 to $35,000 range;
Reviews will be conducted every three months during the first year and annually
thereafter (a raise will be considered at each review); Benefits offered after the first
three-month review will include:
• Paid Time Off (Vacation Weeks, Personal Days, etc.)
• Health and Dental Insurance
• 401(k) Plan
• Education and Professional Development Reimbursements
To Apply Please e-mail a brief cover letter, resume, and 3 references to
jobs@theactorsgang.com with "Development and Marketing Manager" in the
subject line. No phone calls. In the cover letter, briefly cover the following topics:
• Your knowledge of and interest in The Actors’ Gang
• How does this opportunity align with your professional goals
About The Actors' Gang
Since 1981, The Actors’ Gang has received international acclaim for presenting
over 150 new, unconventional and uncompromising plays and dynamic
reinterpretations of the classics in Los Angeles, throughout the United States, and
on five continents. The company was founded by a group of artists looking to
create theater relevant to the society we live in and restore the ancient sense of
the stage as a shared sacred space. The company's Education and Outreach
Program provides free theatre workshops to elementary, middle, and high school
youth; and the company's Prison Project uses theatre as a rehabilitative tool to
prepare inmates for life beyond bars.
JOB DESCRIPTION
PART I: DEVELOPMENT (30% of Hours)
Individual Giving
Enhance the Gang’s individual giving programs by improving administrative
systems and procedures, managing relationships, and providing excellent
concierge services to contributors. Support the Managing Director in achieving
fundraising goals through the annual fund, major and board gifts, campaigns and
special initiatives, matching gifts, online giving, and special events (current fiscal
year’s goal: $280,000).
• Manage all database and gift processing/acknowledgement processes
• Track communications and interactions between contributors and senior
staff/board members; prepare weekly reports analyzing contributed
income, progress towards goals, status of active and prospect supporters,
and proposed activities to further relationships and progress towards
goals; and schedule lunches, meetings, and phone call between senior
staff and supporters
• Manage contributor services by updating the donor wall and other
recognition listings, sending and tracking gifts and benefits, sending
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invitations to special events and booking tickets to productions, and
providing other concierge services
Manage year-end, monthly giving, and other campaign activities and
deadlines including the design, copy-writing, editing, and
printing/publishing processes for all print and virtual appeals; mailings and
distribution; follow-up procedures; and daily reports analyzing progress
towards goals
Conduct research on prospect supporters, giving circles/groups, crowdfunding and online/social media fundraising trends, and other fundraising
opportunities
Plan Opening Nights and other special events, develop relationships with
sponsors and partners, and manage follow-up activities
Update development information on the Gang’s website and social media
accounts as needed; develop an online fundraising presence through
giving apps and websites, collaborations and partnerships, online auctions,
etc.
Grants
Support the Managing Director with grant activities in order to meet/exceed
income and application goals (current fiscal year’s goal: $684,250).
• Track grant deadlines and project manage application
preparation/submission
• Manage active grant reporting and invoicing processes
• Manage communications and engagement activities with foundation
officers and board members
• Conduct research on new funding opportunities
PART II: MARKETING, SALES, and PUBLIC RELATIONS (60% of Hours)
The Actors’ Gang Brand and General Marketing
In collaboration with Big Imagination Group (advertising/marketing agency) and
ID-PR (public relations agency), design and implement a strategy that will increase
the Gang’s profile (locally, nationally, and internationally) as a bold theatre
ensemble, articulating the company’s history, artistic accomplishments, touring
productions roster, talented artists, unique theatre-creation process, and
groundbreaking community outreach programs.
• Manage and frequently update the Gang’s website and online presence
(including Wikipedia page; YouTube, Vimeo, and Vine channels;
GuideStar account; Facebook, Twitter, Instagram, and other social media
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accounts); enhancing the Gang’s mobile site; improving search engine
optimization; improving online ticketing and donation systems and online
store; and constantly increasing online activity in relation to new apps,
trends, and best practices
Promote the Ivy Substation as a historic, cutting-edge cultural venue
through improved building signage, vibrant online activity (including Yelp,
Google Plus, Airbnb neighborhood profile, and other accounts), and
initiate marketing partnerships with local restaurants, hotels, public
transportation agencies, tourism companies, social groups, and related
businesses/organizations
Work with Culver City businesses and organizations to market Culver City
as a destination to tourists and locals (marketing dinner/theatre outings
and other activities)
Propose The Actors’ Gang as a subject in lifestyle guides, tourism
publications, “BEST OF…” features, and similar press and marketing
opportunities
Productions
Develop and execute a marketing and public relations plan that will meet or
exceed ticket sales and engagement goals (current fiscal year’s goal: $121,600).
• Prepare and distribute press releases; coordinate reviews, interviews, and
features; and develop relationships with reviewers and other press contacts
• Manage graphic design/photography development and
printing/publishing processes (posters, postcards, advertisements,
building signage, and other promotional materials)
• Manage online and social media activity (website updates, trailers, e-blasts,
social media posts, etc.)
• Supervise ticketing systems; provide training to staff and volunteers on how
to take/process a ticket order; manage the box office phone line,
voicemail, and email account; manage online ticketing platforms
(including Salesforce and GoldStar); and supervise box office/will call
services in the lobby
• Reach out to targeted audience segments through mail, e-mail, phone,
and direct interaction (ie: audience members who saw the 2 most recent
plays, LA County residents who saw 3 of the past 5 plays, etc.); to targeted
populations that are identified as prospect audience members (ie:
residents of 90232 zip code, UCLA students, Trader Joe’s customers, etc.);
and to schools, businesses, social groups, and other group sales prospects
• Build cross-marketing partnerships with local theatre companies and arts
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organizations (e-blast exchanges, promotional offers, etc.)
Build relationships and partnerships with hotel concierges, restaurant
employees, travel agents, tourism agencies, social websites and apps
(including ride-share and dating apps), and other professionals and
businesses/organizations that can act as ambassadors to the Gang and our
productions
Set up promotions and contests with media sponsors (including KCRW
and LA Weekly) and other partners
List productions on event websites
Set up a booth at farmers’ markets, festivals, and other events that attract
local and visiting arts/culture audiences
Utilize company volunteer hours to execute grassroots projects and other
marketing/sales tasks
Build an audience community and enhance the audience experience by:
i. Developing an e-blast communications strategy in order to
reach out to our audience base on a regular basis with
company updates (projects we are developing, upcoming
performances, program accomplishments, collaborations,
other events at the Ivy Substation, etc.)
ii. Creating an alternative to season subscriptions (ie: flex pass)
iii. Capturing audience information during ticket ordering
processes, will call check-in, and through surveys at the
theater and after their visit (contact information,
communication preference, optional demographics
questions, “how did you hear about the show?” etc.)
iv. Sending personalized invitations to key patrons (to Opening
Night events, dress rehearsals, etc.)
v. Transforming the lobby/front of house into a welcoming and
vibrant atmosphere where patrons are greeted, appreciated,
invited to enjoy refreshments, and invited to learn more
about the company (possible partnerships with local
restaurants, food artisans, mixologists, and other
food/beverage partners who can help renovate the
concessions bar)
vi. Providing directions, parking information, and restaurant
suggestions to patrons at least two days prior to their trip to
the theater
vii. Encouraging the audience to share their theatre experience
on social media applications
Tours
Support and enrich the tour marketing plan in order to book additional national
and international tours and improve the Gang’s presence in the performing arts
touring/presenting industry.
• Manage the Gang’s memberships in the Association of Performing Arts
Presenters and Western Arts Alliance
• Produce promotional materials that highlight the Gang and its touring
productions roster (including a print and virtual brochures, trailers and fulllength production videos, and web-site and social media content)
• Plan the Gang’s presence at 2 – 4 touring conferences annually (manage
travel arrangements, set-up booths, produce showcase performances, and
scheduling meetings)
• Develop the tour contacts database and manage relationships with
presenters (send invitations to performances, videos and production
packets, details on new projects, and updates on the company’s confirmed
and pending tour schedule)
Classes
Develop and execute a marketing plan that will meet or exceed class enrollment
and income goals (current fiscal year’s goal: $90,000).
• Produce promotional materials (including trailers, website and social
media content, search engine ads, print and virtual ads, and postcards)
• Work with agencies, casting offices, colleges, and other
businesses/organizations to strategically distribute audition/registration
announcements to prospect students
• Invite Actors’ Gang audiences/patrons to open classes as a form of
advertising and general audience community development
• Create a class database and managing a communications strategy that
provides updates to current and prospect students (including audition
announcements, invitations to open classes, and special offers)
• Collaborate with local theatre companies, improv groups, and acting
schools on cross marketing opportunities
• Reach out to “non-actors” who wish to develop life, academic, and
professional skills through ensemble theatre workshops; reach out to HR
departments who will propose classes as a professional development
opportunity
Community Outreach
Activate the Gang’s community presence, increase outreach efforts, and
continuously support local activities that align with the company’s mission.
• Replicate the production marketing and public relations process for the
annual Shakespeare-in-the-Park Production (every August)
• Design and implement a marketing and public relations strategy to
promote the Gang’s Education and Outreach Program, Prison Project,
Pay-What-You-Can nights, and Community Use Days; link these
programs/activities with the Gang’s production and tour activities
whenever possible (ie: a press release about A Midsummer Night’s Dream
tour engagement in Nashville and the Prison Project residency that took
place days before the performances)
• In collaboration with the Director of Education, develop and execute a
marketing plan that will meet or exceed summer camp enrollment and
income goals (current fiscal year’s goal: $24,000)
• Coordinate fundraising campaigns/events that support the Gang’s
community programs (including a Summer Camp Scholarship Fund,
Prison Project crowd-source funding campaign, LA Promise
Neighborhood grant match campaign, and Shakespeare-in-the-Park
fundraising opportunities during and after performances)
• Plan Open House events and other opportunities to bring the local
community into the space
• Manage the Gang’s memberships in the Culver City Downtown Businesses
Association, Chamber of Commerce, and other community/service
organizations
• Contribute tickets and other in-kind contributions to local non-profits and
schools
Rentals, Royalties, Merchandise, and Miscellaneous Income Sources
Increase income through these sources and develop new income stream
opportunities.
• Develop a webpage and marketing materials to promote Ivy Substation
Rentals (include technical details, rates, and a calendar with available
dates); reach out to location managers, party planners,
conference/meeting management firms, artists and arts companies, and
other prospect renters
• Support the development of on-going rental relationships with key
partners including the Center for the Art of Performance at UCLA, Zocalo
Public Square, Sundance Institute, and IndieCade
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Increase royalties income potential through Dead Man Walking rights and
explore publishing and licensing possibilities for Actors’ Gang productions
Develop the Gang’s online store and develop new merchandise
Analyze new potential income sources including program advertisements
and lobby gift shop
PART III: ADMINISTRATION (10% of Hours)
Department Management and Office Support
• Manage all department activities and deadlines; report weekly to the
Managing Director with project plans and progress
• Manage marketing and development budgets, prepare weekly and
monthly reports on income and engagement progress towards goals
• Prepare quarterly reports for board and staff meetings, reporting on ticket
sales, development income (grants and individual gifts), and other
income/engagement goals
• Support general office operations (answering phones, filing, purchasing
supplies, etc.)
Information Management
• Lead all database entry and information management/analysis processes
• Archive press coverage, advertisements, postcards, programs, e-blasts, and
other print and online marketing and public relations materials; manage
organizational, production, and community program archives (physical files
and online archives)
• Archive photos and videos; manage all photo and video libraries (physical
and online)
Tim Robbins Artistic Director
Cynthia Ettinger Co-Artistic Director
Simon Hanna Managing Director
9070 Venice Boulevard | Culver City, CA 90232 | www.theactorsgang.com