FOR IMMEDIATE RELEASE:
APPIES 2015 – RELEARN EVERYTHING
Unravel the marketing strategies behind the most successful campaigns in Asia ;
Announcement of Advisory Council & Chief Judge
Singapore, 25 May 2015 : A two-day showcase of the best marketing campaigns from across
over 10 markets in Asia, APPIES 2015 (www.appies.asia) will build on the success of last
year’s event which saw an impressive turnout of the region’s top marketers and stellar
campaigns to be showcased.
Now in its sixth year run, APPIES is an annual festival of the best marketing ideas in Asia. In a
dynamic industry where technology and consumer mannerisms continually evolve, it recognizes
and celebrates the most brilliant and inspirational ideas that rewrite the clichés in marketing
communications.
The APPIES 2015 will only award 10 Gold Medals and 5 Silver Medals to the top marketing
campaigns as judged by a distinguished panel, as well as hand out 5 awards to the top
presenters. Shortlisted marketing campaigns will cover a broad spectrum of six product/service
categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food
FMCG, Business Services and Government, Cultural, and Social & Environmental campaigns.
These campaigns will be brought to attention via the APPIES’ distinctive and unique format: a
LIVE 4-6-10 campaign presentation structure. Each presentation begins with a 4-minute
showreel video summarising the campaign, followed by a live 6-minute exposition of the
campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the
interactive 10-minute session where each campaign will be cross-examined by the judges and
audience members.
The 4-6-10 live format of the APPIES continues to be a key hit aspect of the APPIES with
industry professionals as it not only showcases the best practices but provides an educational
15 Enggor Street  #07-01 Realty Centre  Singapore 079716  Telephone: 6220 8382  Fax: 6221 1106  www.ias.org.sg
opportunity to immerse oneself in new learnings and gain insight to effective applications over
today’s multiple platforms.
QUOTE:
“The APPIES is a showcase of work garnered through creative insights and executed with
effectiveness via the collaboration between the client side and the agency. It serves as a
stimulating and eye-opening platform for players in the industry to see how multiple channels
can be used effectively through campaigns around the region. Plus, it’s a great avenue for one
to meet with like-minded peers – Sridhar Ramaswamy, Chief Judge of APPIES 2015 and
Director of Marketing, Lenovo.
Building on last year’s list of campaigns by leading brands such as Adidas, Unilever, Heineken,
Gillette, HSBC, McDonald’s, Nike, SingTel, Smirnoff, Starbucks, MasterCard, British Airways,
Canon and the Health Promotion Board, the APPIES 2015 will continue to showcase the finest
from various industries that span highly-diverse markets in Asia Pacific including China, India,
Indonesia, Japan, Malaysia, Philippines, Hong Kong, Singapore, Sri Lanka, Thailand, Korea and
Taiwan.
The APPIES 2015 is now OPEN FOR SUBMISSION! Brands and Agencies alike are requested to
submit their best case studies for review. Deadline for submission will be on 8 June 2015.
EVENT ANNOUCEMENTS OF CHIEF JUDGE & ADVISORY COUNCIL
Organised by the Institute of Advertising Singapore (IAS), APPIES 2015 will be held on 26 & 27
August at the National University of Singapore Society.

Advisory Council:
 Alvin Neo : Chief Marketing Officer, Parkway Pantai
 René de Monchy : Head of Marketing, Asia Pacific Breweries Singapore
 Goh Shu Fen : Co-Founder and Principal, R3 Asia Pacific

Chief Judge : Sridhar Ramaswamy, Director of Marketing, Lenovo
15 Enggor Street  #07-01 Realty Centre  Singapore 079716  Telephone: 6220 8382  Fax: 6221 1106  www.ias.org.sg

Chairman : René de Monchy, Head of Marketing, Asia Pacific Breweries Singapore
QUOTE:
In a rapidly changing and evolving industry, Marketers need to be able to adapt and constantly
evolve with the times. The continual theme of RELEARN EVERYTHING is all about unlearning the
past and relearning the principles of marketing for the future.
The APPIES is all about learning through seeing some of the best and most effective Marketing
strategies from around the region. The unique format allows for a LIVE interactive platform as it
allows delegates to an unparalled opportunity to learn, network and celebrate with the
brightest minds in the business. Join us this year at the Appie Centre of innovation, knowledge
and learning for Asia’s best brands. – Mr René de Monchy, Chairperson of the APPIES 2015 and
Head of Marketing, Asia Pacific Breweries Singapore
For more information, please visit www.appies.asia
For enquiries, please contact:
Ms May Loong : Executive Director (Institute of Advertising Singapore):
Tel: +65 6220 8382 I Email: may@ias.org.sg
About IAS
Launched in 1990, the IAS (Institute of Advertising, Singapore) is a not-for-profit organisation
that represents all parties in the marketing communications industry including marketing
companies, media owners and their agencies. Its remit is to help the marketing
communications industry in Singapore shape its future in a global leadership role. The IAS does
this by focusing on the development of its key asset, talent. As businesses that are centered on
people and ideas, the attraction, development and the retention of talent is, without doubt, the
number one priority for the industry.
The IAS organises educational events and programs, celebrates best practice (through award
shows – e.g. Effies, APPIES, Hall of Fame Awards) and facilitates the exchange of information
and ideas.
15 Enggor Street  #07-01 Realty Centre  Singapore 079716  Telephone: 6220 8382  Fax: 6221 1106  www.ias.org.sg
For further information about the any of the events, please visit www.ias.org.sg or call the IAS
office at 6220 8382.
ABOUT RENÉ DE MONCHY
Chairman of APPIES 2015
As the Head of Marketing for Asia Pacific Breweries in Singapore (APBS), René is responsible for
all areas of Marketing spread across the 16 brands managed by APBS.
Prior to being appointed as the Head of Marketing for APBS, René was with DB Breweries in
New Zealand where he was the Consumer Marketing Manager, responsible for the full portfolio
of DB's brands which include Tui, DB Export, Monteith’s, Heineken and Tiger.
René started off his career with DB Breweries in 2002, where he held a variety of different
marketing roles which included Brand Manager Innovation, Premium Marketing Manager and
Consumer Marketing Manager. He also worked for Heineken in Amsterdam as the Regional
Marketing Manager for Western Europe and the Americas from 2006 – 2009.
René holds a bachelors degree in Commerce from the University of Auckland, majoring in
Marketing and International Business. Time permitting he enjoys a good round of golf, is an
avid All Black’s fan and enjoys time with the family.
ABOUT MR SRIDHAR RAMASWAMY
Chief Judge of APPIES 2015
Sridhar Ramaswamy is the Director of Marketing - Asia Pacific for Lenovo’s Mobile Business
Unit. He oversees marketing and retail for Asia Pacific excluding China. In his current role he is
responsible for marketing and retail strategy and execution for Lenovo’s mobile products.
Previously he was Director of Sales & Marketing at Intel for South Asia and prior to that Director
of Marketing at Dell for South Asia.
15 Enggor Street  #07-01 Realty Centre  Singapore 079716  Telephone: 6220 8382  Fax: 6221 1106  www.ias.org.sg
He has lived and worked across Asia – India, Philippines, Indonesia, Malaysia and Singapore
Sridhar has a BA from Delhi University and an MBA from the Asian Institute of Management,
Manila, Philippines.
15 Enggor Street  #07-01 Realty Centre  Singapore 079716  Telephone: 6220 8382  Fax: 6221 1106  www.ias.org.sg