EIASM 7th Interpretive Consumer Research Workshop
Brussels, 11th and 12th April 2013
Co-Chairs: Bernard Cova, Daniele Dalli & Avi Shankar
The biennial EIASM Interpretive Consumer Research workshop will be held in
Brussels. The workshop attracts established and emerging scholars mainly, but not
exclusively, from Europe. We are interested in examining the symbolic, sociocultural, historical, ideological and experiential aspects of consumption and we draw
our theoretical inspiration from a wide variety of research traditions from the social
sciences, arts and humanities. A key feature of the workshop that makes it different is
that we strive to maintain it as a ‘workshop’. This means that it’s relatively small and
intimate and offers an opportunity to discuss ideas in an informal, friendly and
supportive atmosphere.
To foster dialogue and debate and to differentiate ICR7 from other similar
conferences like CCT, the focus will continue to be theoretical and methodological
innovation in interpretive consumer research; that is, we are not overly concerned
with empirically grounded papers. This year we are inviting both single papers and
special sessions (a series of three papers focused around a single theoretical or
methodological theme). In addition we welcome suggestions for roundtable
discussions from a group of scholars focused on a substantive theme.
Next year’s conference marks the 20th anniversary of the seminal Rethinking
Marketing conference held at the University of Warwick. We intend to mark this
event with a plenary session entitled “Rethinking Marketing: Twenty Years After
Warwick.” Next year also marks the end of the career of one of the founders of this
conference, and an attendee at the Warwick conference, Richard Elliott. Contributions
to a plenary session “What did Richard Elliott do for Interpretive Consumer
Research?” are welcome.
We invite papers, special sessions and roundtables that address (but are not limited to)
the following themes:
 Methodological innovation in interpretive consumer research;
 New developments in theoretical/ philosophical approaches to understanding
consumers, consumption and consumer culture (PhD students can submit the
theoretical frameworks that underpin their doctoral theses);
 New ideas that are at the early stage of conceptual/ theoretical development;
 The examination of under theorised domains of consumer action and experience;
 Critical reviews of existing theoretical/ methodological approaches.
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Submission Guidelines
For papers, 1 page abstract, 12 pt Times New Roman, single spaced; for special
sessions 2 pages with 1 section that introduces the theme and three short abstracts
of each paper in the session; for roundtables 1 page abstract plus a list of
roundtable discussants.
Papers to be submitted via the EIASM website (web address); deadline
November 30th 2012
Notification of acceptation: January 25th 2013.
For accepted abstracts, 5 page papers, including front page, references and
appendix must be sent by March 18th 2013.