Reviewing Advertisement Assignments
Positive
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PowerPoint is easier to follow than just all text
AIDA explained well
Consistent headings
Colour psychology explained well
Slogans explained well
Language techniques analysed well
Context / Target audience explained well
Generalisations backed up
Understood imagery and symbolism
Use of a good chart to summaries similarities & differences
Good comparison throughout
Covers a variety of techniques
Appropriate subject specific jargon
Sourced well
Minus
 Brief introduction – not enogh detail
 Thesis not explicit
 Use of abbreviations
 Poor grammar / not fluent / confusing sentence structure
 Bad repetition
 Generalisations not backed up
 Using irrelevant information
 Over exaggeration
 Not enough detailed analysis and evidence to support point of view
 Poor comparison – only in the conclusion
 Too personalized – needs to write about target audience – not self
 No referencing
 Informal colloquial expressions like “bang to the minute”
Interesting
 It’s okay to write “I” in the conclusion when stating a personal opinion
 Is there a synonym for “advertisement” – e.g. text
Things to do
 Clearly state your thesis (the point of the assignment)
– to compare and contrast 2 magazine advertisement to determine how they
position / manipulate audiences into buying products
 Define your terms
- AIDA
- Colour Psychology
- Graphics – how they appeal to audience
- Language techniques – persuasive / emotive / figurative – in headings &
body copy
 Use evidence to support generalisations
 Make comparisons all the way through
 Use a compare contrast table to support your conclusion
 Use appropriate subject specific jargon
Things to avoid
 Don’t write about one thing and then the other – compare and contrast
throughout
 Incorrect grammar
 Abbreviations
 Making generalistions without supporting evidence