HSC Business
Studies Essay Booklet
By: - Mr D Stones
and Mr J El Khoury
Note: When asked questions on businesses studied, ensure you answer
these in relation to Qantas.
1. Outline the role of stakeholders in resolving industrial conflict, and
critically analyse the impact of global trends in employment relations on
business role and structure.
Sir’s Essay Structure: What is the essay asking you to do? Remember the
keywords!! How do I set it out? Can it be set out like a report? How do I start
it? Do I need an introduction/executive summary? Do I need a conclusion?
Sir’s Essay Tips:
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“Outline” briefly means identify the key roles of stakeholders in industrial
conflict
“Critically Analyse” means what are the possible good or bad points about
something. “Impact” is a word asking to explain how big or small an effect
something has had on a business!!
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What topics are being questioned here? It isn’t Business Management/Change
and Employment Relations!! IT’S ACTUALLY GLOBALISATION!!
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“Industrial conflict” is a disagreement between employers and employees. “Global
trends” are those that happen in different countries. Do I know the global
trends that could affect employment relations? How does it affect business
structure?
2. Outline the reasons why businesses expand globally, and critically analyse
the political, social/cultural and management issues that arise with a global
workforce.
Sir’s Essay Structure: What is the essay asking you to do? Remember the
keywords!! How do I set it out? Can it be set out like a report? How do I start
it? Do I need an introduction/executive summary? Do I need a conclusion?
Sir’s Essay Tips:


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What does the term outline mean? Outline: Sketch in general terms;
indicate the main features of.” Outline” briefly means identify the key
reasons for global expansion!!
What topics are being questioned here? Why do businesses expand globally?
There are many reasons. Think about the political, social and cultural issues
that management have to deal with when employing globally. Think about the
issues they will face and be critical when analysing these. Think about the
pros and cons and determine where your opinion lies.
What does the term analyse mean? Analyse: Identify components and the
relationship between them; draw out and relate implications.
3. Describe the role of financial planning, and evaluate the effectiveness of
financial strategies used in managing global business.
Sir’s Essay Structure: What is the essay asking you to do? Remember the keywords!!
How do I set it out? Can it be set out like a report? How do I start it? Do I need an
introduction/executive summary? Do I need a conclusion?
Sir’s Essay Tips:

Describe the role of financial planning, means provide the characteristics and
features of financial planning. What are they? Evaluate the effectiveness of
financial strategies in managing a global business. Make a judgement based on
criteria you have learnt.
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What does “describe” mean? Describe: Provide characteristics and features.
What does the word “evaluate” mean? Evaluate: Make a judgement based on
criteria; determine the value of.
4. Describe the methods of international business expansion, and evaluate the
effectiveness of sources of funds to finance global expansion.
Sir’s Essay Structure: What is the essay asking you to do? Remember the keywords!!
How do I set it out? Can it be set out like a report? How do I start it? Do I need an
introduction/executive summary? Do I need a conclusion?
Sir’s Essay Tips:

Describe the methods of international business expansion. What are they?
Remember these methods include export; foreign direct investment,
licensing/franchising etc
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Evaluate the effectiveness of sources of funds that assist in financing global
expansion. Remember these may include methods of payments, obtaining finance
etc. Think of these sources of funds and the effects it will have on a business.

What does “describe” mean? Describe: Provide characteristics and features.

What does the word “evaluate” mean? Evaluate: Make a judgement based on
criteria; determine the value of.
5. Describe how business can manage change effectively, and evaluate the
effectiveness of employment relations strategies in achieving change.
Sir’s Essay Structure: What is the essay asking you to do? Remember the keywords!!
How do I set it out? Can it be set out like a report? How do I start it? Do I need an
introduction/executive summary? Do I need a conclusion?
Sir’s Essay Tips:

How does a business manage change effectively? Think about setting achievable
goals, creating culture change and change models etc. Employment Relation
strategies, - What are they? These include communications systems, rewards,
training and development, flexible working conditions etc. Evaluate the
effectiveness of these strategies in achieving change. Think about how they are
measured. Effectiveness means having the intended result.

What does “describe” mean? Describe: Provide characteristics and features.

What does the word “evaluate” mean? Evaluate: Make a judgement based on
criteria; determine the value of.
6. Describe the nature and sources of change in business, and evaluate their impact
on Employment relations.
Sir’s Essay Structure: What is the essay asking you to do? Remember the keywords!!
How do I set it out? Can it be set out like a report? How do I start it? Do I need an
introduction/executive summary? Do I need a conclusion?
Sir’s Essay Tips:

What are the nature and sources of change in business? Remember these include
social influences, legal influences, new organisational behavioural, and economic.
What is their impact on employment relations? Impact means the direct effect
it has.
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What does “describe” mean? Describe: Provide characteristics and features.

What does the word “evaluate” mean? Evaluate: Make a judgement based on
criteria; determine the value of.
7. Describe the rights and obligations of employers, and evaluate the use of
communications systems in employment relations to manage change effectively.
Sir’s Essay Structure: What is the essay asking you to do? Remember the keywords!!
How do I set it out? Can it be set out like a report? How do I start it? Do I need an
introduction/executive summary? Do I need a conclusion?
Sir’s Essay Tips:

What are the rights and obligations employers have to their employees? Evaluate
the use of communications systems in employment relations to manage change
effectively? Think about examples of communications systems. These include
grievance procedures, team briefings etc. How do they manage change?
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What does “describe” mean? Describe: Provide characteristics and features.

What does the word “evaluate” mean? Evaluate: Make a judgement based on
criteria; determine the value of.
8. Describe the causes of industrial conflict, and evaluate the use of rewards and
training and development in managing change effectively.
Sir’s Essay Structure: What is the essay asking you to do? Remember the keywords!!
How do I set it out? Can it be set out like a report? How do I start it? Do I need an
introduction/executive summary? Do I need a conclusion?
Sir’s Essay Tips:

What are the causes of industrial conflict? Define industrial conflict and the
causes. These may include wage demands, working conditions, management policy,
political goals and social issues. Evaluate the use of rewards and T & D in
managing change effectively.
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What does “describe” mean? Describe: Provide characteristics and features.
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What does the word “evaluate” mean? Evaluate: Make a judgement based on
criteria; determine the value of.
9. Describe the strategies used by a business when marketing a product, and evaluate
the importance of pricing strategies for effective profitability management.
Sir’s Essay Structure: What is the essay asking you to do? Remember the keywords!!
How do I set it out? Can it be set out like a report? How do I start it? Do I need an
introduction/executive summary? Do I need a conclusion?
Sir’s Essay Tips:

Think of the strategies used by a business when marketing a product. What are
these strategies? They include market segmentation (4 P’s), product and service,
pricing, promotion, place. Also think about the environmental effects on
distribution. Importance means to have great meaning and effect.
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What does “describe” mean? Describe: Provide characteristics and features.
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What does the word “evaluate” mean? Evaluate: Make a judgement based on
criteria; determine the value of.
10. Describe the elements of a marketing plan used by a business, and evaluate the
effectiveness of financial planning in achieving the objectives of a marketing plan.
Sir’s Essay Structure: What is the essay asking you to do? Remember the keywords!!
How do I set it out? Can it be set out like a report? How do I start it? Do I need an
introduction/executive summary? Do I need a conclusion?
Sir’s Essay Tips:

What are the elements of a marketing Plan? Think of SWOT and product life
cycle, establishing market objectives, identifying target market, developing
market strategies etc. How does financial planning fit into the overall objectives
of the marketing plan. Effectiveness means having the intended result
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What does “describe” mean? Describe: Provide characteristics and features.

What does the word “evaluate” mean? Evaluate: Make a judgement based on
criteria; determine the value of.
11. ‘Over the past two decades, the push for globalisation has had a significant
impact on how businesses are managed.’ With reference to a global business you
have studied, analyse the drivers of globalisation, and how the business has
developed its marketing strategies in response to the push for globalisation.
Sir’s Essay Structure: What is the essay asking you to do? Remember the keywords!!
How do I set it out? Can it be set out like a report? How do I start it? Do I need an
introduction/executive summary? Do I need a conclusion?
Sir’s Essay Tips:

What are the drivers of globalisation? Think about the role of multi-national
organisations, global consumers, and impact of technology, the role of
government, deregulation of financial markets.
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How has the business developed its marketing strategies in response to
globalisation? For this question think about Qantas and how it has developed its
marketing strategies .Look at the expansion of Jetstar within the Asia Pacific
region etc.
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What does “analyse” mean? Analyse: Identify components and the relationship
between them; draw out and relate implications.
12. ‘To be successful in the twenty-first century, businesses will need increasingly to
Market their product on a global basis.’ With reference to a global business you have
studied, analyse the elements of its marketing plan, and how it manages the
marketing of its products on a global scale.
Sir’s Essay Structure: What is the essay asking you to do? Remember the keywords!!
How do I set it out? Can it be set out like a report? How do I start it? Do I need an
introduction/executive summary? Do I need a conclusion?
Sir’s Essay Tips:


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
Think about Qantas’ marketing plan and analyse the elements of it. These include
SWOT analysis, target market, development of marketing strategies.
How do they implement manage, monitor, control and revise their marketing
strategy on a global scale?
What does “analyse” mean? Analyse: Identify components and the relationship
between them; draw out and relate implications.