FACTORS AFFECTING THE DEVELOPMENT OF ENGINEERING CONSULTING FIRMS BY MOHAMMED SHAFIUDDIN A THESIS PRESENTED TO THE DEANSHIP OF GRADUATE STUDIES In Partial Fulfillment of the Requirements for the degree MASTER OF SCIENCE IN CONSTRUCTION ENGINEERING AND MANAGEMENT KING FAHD UNIVERSITYOF PETROLEUM & MINERALS AUGUST, 2004 KING FAHD UNIVERSITY OF PETROLEUM & MINERALS DHAHRAN 31261, SAUDI ARABIA DEANSHIP OF GRADUATE STUDIES This thesis, written by MOHAMMED SHAFIUDDIN under the direction of his thesis advisor and approved by his thesis committee, has been presented to and accepted by Dean of Graduate Studies, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN CONSTRUCTION ENGINEERING & MANAGEMENT. Thesis Committee ____________________________ Prof. Abdul Aziz Bubshait (Advisor) ____________________________ Prof. Sadi Assaf (Member) ____________________________ Prof. Osama Jannadi (Member) ________________________________ Prof. Abdul Aziz Bubshait Chairman, Department of Construction Engineering & Management ________________________________ Dr. Mohammad A. Al-Ohali Dean of Graduate Studies __________________ [Date] Affectionately Dedicated to My Grandfather & Parents ACKNOWLEDGEMENT In the name of Allah, Most Gracious, Most Merciful All praise and glory to Almighty Allah (Subhanahu Wa Taalaa) who gave me courage and patience to carry out this work. Peace and blessing of Allah be upon last Prophet Muhammad (Peace Be upon Him). I would like express my unrestrained appreciation to my thesis advisor Prof. Abdul Aziz Bubshait, for his constant help and guidance. He has been helping me out and supported me throughout the course of this work and on several other occasions Thanks are also due to my thesis committee members Prof. Sadi Assaf and Prof. Osama Jannadi for their attention, cooperation, comments and constructive criticism. Acknowledgement is due to the King Fahd University of Petroleum & Minerals for supporting this research and providing me with necessary infrastructure and excellent research environment. I also acknowledge my colleagues and friends, especially the whole Indian community with whom I had a pleasant, enjoyable and fruitful company. Thanks are due to all the faculty and staff of Construction Engineering & Management department and to all those people in the construction industry who responded to my questionnaire and gave time for the interviews. Finally, I extend my acknowledgement and heartfelt love to my Grandfather, parents, brothers and sister, who have been with me all the time to spur my spirits. THESIS ABSTRACT FULL NAME OF STUDENT : MOHAMMED SHAFIUDDIN TITLE OF THE STUDY FACTORS AFFECTING THE DEVELOPMENT : OF ENGINEERING CONSULTING FIRMS MAJOR : CONSTRUCTION ENGINEERING AND MANAGEMENT DATE OF DEGREE : JUNE, 2004 In construction industry, the need and significance of well developed engineering consulting firms cannot be overemphasized. There are several factors that affect the development of design firms and if these factors are identified, measures can be taken to upgrade the engineering consulting firms. The present study concerns isolating the key factors that affect the development of engineering and consulting firms in Saudi Arabia based on the study carried out in 2003-2004. A hierarchical model of development factors was developed to build a questionnaire based on Analytical Hierarchy Process (AHP). Twenty (20) experts with a minimum of ten (10) years of experience were consulted. Data collected by means of personal interviews was analyzed with “Expert Choice 2000”, software based on AHP. The research concluded that, the Clients and Company’s resources are the important areas that affect development and Government factors, is the area which is passive towards development. Client satisfaction, Marketing, Growth of key industries, Size and qualification of human group, and Type of client are the important development factors for E/C firms. In order to raise the standards and develop the capabilities of engineering firms, a conducive environment has to be created wherein these factors coordinate among themselves to align in the direction of development. خالصة الرسالة اإلسم :محمد شافي الدين عنوان الرسالة :العوامل المؤثرة في تطوير شركات اإلستشارات الهندسية الدرجة الممنوحة :ماجستير في العلوم حقل التخصص :هندسة البناء واإلدارة تاريخ منح الدرجة :يونيو 2004م إن الحاجة واألهمية التي بلغتها شركات اإلستشارات الهندسية قد وصلت إلى درجة ال يستهان بها في المماكة العربية السعودية .وهناك عوامل عديدة تؤثر في تطور هذه الشركات والتعرف على هذه العوامل سيساهم في رفع مستوى شركات اإلستشارات الهندسية .وسوف تتناول هذه الرسالة العناية والتعرف على العوامل الرئيسية المؤثرة في تطور شركات اإلستشارات الهندسية في السعودية بناءا ً على نتائج دراسة أجريت في األعوام .2004-2003 تم تطوير نموذج تسلسلي للعوامل المؤثرة لوضع إستبيان بناءا ً على عملية تحليلية تسلسلية .وتم إستشارة عشرين خبير(عشر سنوات خبرة على األقل) في هذا المجال إلنجاز هذا اإلستبيان .تم جمع المعلومات من خالل مقابالت شخصية و تم تحليل هذه المعلومات بإستخدام برنامج "إكسبرت شويس "2000المبني على عمليات تحليلية متسلسلة .أفضى البحث إلى إستنتاج أن موارد الشركة والزبائن هي أهمل عامل مؤثر في التطوير وأن العوامل الحكومية تكاد تكون غير مؤثرة في التطوير .رضا الزبون ،التسويق ،نمو الصناعات المؤثرة ،حجم وجودة المجموعة البشرية ،و نوع الزبون هي العوامل األكثر أهمية في تطوير شركات اإلستشارات الهندسية .ومن أجل تطوير هذه الشركات يجب إيجاد بيئة مثالية تكون فيها هذه العوامل متناسقة وموجهة في طريق التطوير. درجة الماجستير في العلوم جامعة الملك فهد للبترول و المعادن يونيو 2004م TABLE OF CONTENTS ACKNOWLEDGEMENT........................................................................... iii ABSTRACT (ENGLISH) ............................................................................ iv ABSTRACT (ARABIC) ............................................................................... v TABLE OF CONTENTS ............................................................................ vi LIST OF FIGURES .................................................................................... xii LIST OF TABLES ..................................................................................... xiv CHAPTER ONE ........................................................................................... 1 INTRODUCTION ........................................................................................ 1 1.1 INTRODUCTION .............................................................................................. 1 1.2 OBJECTIVES ..................................................................................................... 4 1.3 SIGNIFICANCE OF STUDY ............................................................................ 4 1.4 SCOPE AND LIMITATIONS ............................................................................ 5 CHAPTER TWO ............................................ Error! Bookmark not defined. LITERATURE REVIEW .............................. Error! Bookmark not defined. 2.1 INTRODUCTION .............................................Error! Bookmark not defined. 2.2 THEORETICAL BACKGROUND OF E/C FIRMSError! Bookmark not defined. 2.2.1 DEFINITION OF E/C FIRM .....................Error! Bookmark not defined. 2.2.2 DUTIES AND RESPONSIBILITIES OF E/C FIRMSError! not defined. Bookmark 2.2.3 POTENTIAL CLIENTS TO E/C FIRMS..Error! Bookmark not defined. 2.2.4 SERVICES OFFERED BY E/C FIRMS ...Error! Bookmark not defined. 2.2.5 SELECTION OF E/C ................................Error! Bookmark not defined. 2.3 DEVELOPMENT OF E/C FIRMS ....................Error! Bookmark not defined. 2.3.1 2.4 OBSTACLES TO DEVELOPMENT ........Error! Bookmark not defined. IMPORTANT FACTORS FROM PREVIOUS STUDIESError! Bookmark not defined. 2.5 THEORETICAL BACKGROUND OF DEVELOPMENT FACTORS ... Error! Bookmark not defined. 2.5.1 GOVERNMENT FACTORS ....................Error! 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Bookmark not defined. COMPANY'S RESOURCES ....................Error! Bookmark not defined. 2.5.6.1 SIZE AND QUALIFICATION OF HUMAN GROUP................. Error! Bookmark not defined. 2.5.6.2 PERSONNEL FINANCE ......................Error! Bookmark not defined. 2.5.6.3 AVAILABILITY OF CRAFT AND OPERATIVE SKILLS ........ Error! Bookmark not defined. 2.5.6.4 MARKETING........................................Error! Bookmark not defined. 2.5.6.5 AVAILABILITY OF REQUIRED INFRASTRUCTURE ........... Error! Bookmark not defined. CHAPTER THREE ........................................ Error! Bookmark not defined. RESEARCH METHODOLOGY .................. Error! Bookmark not defined. 3.1 INTRODUCTION .............................................Error! Bookmark not defined. 3.2 LITERATURE REVIEW ..................................Error! Bookmark not defined. 3.3 DEVELOPMENT OF A LIST OF FACTORS .Error! Bookmark not defined. 3.3.1 INITIAL PROPOSED DEVELOPMENT FACTOR LIST ............... Error! 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Bookmark not defined. REFERENCES................................................ Error! Bookmark not defined. Appendix 1 ....................................................... Error! Bookmark not defined. Appendix 2 ....................................................... Error! Bookmark not defined. Appendix 3 ....................................................... Error! Bookmark not defined. Appendix 4 ....................................................... Error! Bookmark not defined. LIST OF FIGURES Figure 2.1: Conceptual model of factors (adopted from Venegas and Alarcon,1997) ....................................................................................Error! Bookmark not defined. Figure 2.2: Project tam structure ( AIA’s handbook, 1997) ............ Error! Bookmark not defined. Figure 2.3: Studio structure ( AIA’s handbook, 1997) ......Error! Bookmark not defined. Figure 2.4: Departmental structure ( AIA’s handbook, 1997) ......... Error! Bookmark not defined. Figure 2.5: Project manager structure ( AIA’s handbook, 1997) .... Error! Bookmark not defined. Figure 2.6: Hybrid structure ( AIA’s handbook, 1997) .....Error! Bookmark not defined. Figure 2.7: The Strategic Planning Process (Adopted from Kaderlan ,(1991) .......... Error! Bookmark not defined. Figure 3.1 Research Methodology Flow Chart ..................Error! Bookmark not defined. Figure 3.2: Survey Development (Adopted fromTang et.al.2003) .. Error! Bookmark not defined. Figure 4.1: Hierarchical model for the development factors ........... Error! Bookmark not defined. Figure 4.2: Hierarchical model developed in Expert Choice 2000, software with corresponding priority vectors ...................................Error! Bookmark not defined. Figure 4.3: Pair wise comparison of principal factors .......Error! Bookmark not defined. Figure 4.4: Pair wise comparison of sub factors ................Error! Bookmark not defined. Figure 4.5: Overall ranking of development factors done by Consultants ................ Error! Bookmark not defined. Figure 4.6: Ranking of development factors done by Executive respondents ........... Error! Bookmark not defined. Figure 4.7: Ranking of development factors done by Technical staff .... Error! Bookmark not defined. Figure 4.8: Principal factor ranking done by all consultants ........... Error! Bookmark not defined. Figure 4.9: Principal factor ranking done by Executive respondents ..... Error! Bookmark not defined. Figure 4.10: Principal factor ranking done by Technical staff ........ Error! Bookmark not defined. Figure 4.11: Ranking of Government factors done by all Consultants.. Error! Bookmark not defined. Figure 4.12: Ranking of Government factors done by Executive respondents ......... Error! Bookmark not defined. Figure 4.13: Ranking of Government factors done by Technical staff... Error! Bookmark not defined. Figure 4.14: Ranking of Organizational factors done by Consultants .... Error! Bookmark not defined. Figure 4.15: Ranking of Organizational factors done by Executive respondents ...... Error! Bookmark not defined. Figure 4.16: Ranking of Organizational factors done by Technical staff .................. Error! Bookmark not defined. Figure 4.17: Ranking of Macro economic environment done by Consultants .......... Error! Bookmark not defined. Figure 4.18: Ranking of Macro economic environment done by Executive respondents ....................................................................................Error! Bookmark not defined. Figure 4.19: Ranking of Macro economic environment done by Technical staff ..... Error! Bookmark not defined. Figure 4.20: Ranking of Devp. of science and technology done by Consultants ...... Error! Bookmark not defined. Figure 4.21: Ranking of Devp. of science and technology done by Executive respondents ....................................................................................Error! Bookmark not defined. Figure 4.22: Ranking of Devp. of science and technology done by Technical staff . Error! Bookmark not defined. Figure 4.23: Ranking of Client factors done by all Consultants ...... Error! Bookmark not defined. Figure 4.24: Ranking of Client factors done by Executive respondents. Error! Bookmark not defined. Figure 4.25: Ranking of Client factors done by Technical staff ...... Error! Bookmark not defined. Figure 4.26: Ranking of Company’s resources done by all Consultants Error! Bookmark not defined. Figure 4.27: Ranking of Company’s resources done by Executive respondents ....... Error! Bookmark not defined. Figure 4.28: Ranking of Company’s resources done by Technical staff Error! Bookmark not defined. Figure 4.29: Pyramid showing the importance of development areas .... Error! Bookmark not defined. Figure 4.30 : Areas of Greater Emphasis ...........................Error! Bookmark not defined. Figure 4.31: Cause and affect diagram for the development of E/C firms ............... Error! Bookmark not defined. LIST OF TABLES Table 2.1: Key factors influencing the development of construction industry adopted form Fox and Skitmore (2000). .................................Error! Bookmark not defined. Table 2.2: Joint Venture Establishments March 1999 .......Error! Bookmark not defined. Table 3.1 Initial list of development factors ......................Error! Bookmark not defined. Table 3.2: The Fundamental Scale (Saaty, 1990) ..............Error! Bookmark not defined. Table 3.3 Random Consistency Index ...............................Error! Bookmark not defined. Table 4.1: Ranking of Principal factors .............................Error! Bookmark not defined. Table 4.2: Local and Global priorities of Government factors ........ Error! Bookmark not defined. Table 4.3: Local and Global priorities of Organizational factors .... Error! Bookmark not defined. Table 4.4: Local and Global priorities of Macro economic factors . Error! Bookmark not defined. Table 4.5: Local and Global priorities of Development of science & technology factors ....................................................................................Error! Bookmark not defined. Table 4.6: Local and Global priorities of Client factors ....Error! Bookmark not defined. Table 4.7: Local and Global priorities of Company’s resources ..... Error! Bookmark not defined. Table 4.8: Ranking done by different respondents ............Error! Bookmark not defined. Table 4.9: Spearman's Rank Correlation ...........................Error! Bookmark not defined. Table 4.10: Regression output obtained from Microsoft Excel ....... Error! Bookmark not defined. CHAPTER ONE INTRODUCTION 1.1 INTRODUCTION Engineering Consulting is a knowledge-intensive business service that has been seen as the key actor in the generation and diffusion of new technologies in advanced industrialized economies. For the development of a country like Saudi Arabia the need and significance of well developed Engineering Consulting firms cannot be over emphasized. The Kingdom of Saudi Arabia is probably one of the countries that has spent the most on per capita basis on engineering projects. During this period most of the work was carried out by western engineering firms and in the last decade Saudi engineering firms are being set and getting a substantial share of the market (State of Engineering Profession in Saudi Arabia). The consultancy profession in Saudi Arabia is regulated by the ministry of commerce who issue license to practice architectural and engineering consultancy. The city municipality is the authorial agency that implements professional licensing procedure. Engineering council is the other organization that provides proper atmosphere for developing the engineering profession (Al-Rugaib). Currently there are more than 1650 engineering firms in Saudi Arabia, of which a inadequate portion are well developed and enjoys a good standing along with developed countries. Various factors such as, influence of government policies, development of technological capability, international linkages and technology transfer are considered to be instrumental in the development of E/C firms. Analysis of existing structure of E/C firms in Saudi Arabia along with these factors can be helpful in identifying the influencing factors. And if the most important influencing factors are identified, measures can be taken to apply them in order to upgrade the Engineering Consulting firms Consulting engineering services are the means by which the project concepts are translated into real form through successive application of intellectual inputs. Although they account for less than 10 percent of the investment cost, they none the less determine the efficiency and long term viability of investment projects. Consulting engineering services are linked to several aspects of industrial development such as identification of critical technological needs, technology transfer, and local engineering capability. Important development factors recognized by UNIDO are reduced engineering fees, adaptation of technology, promotion of related technology (UNIDO, 1995). According to UNIDO developing countries are often constrained by a series of obstacles and an unhelpful or indifferent policy environment. Most of these countries lack transparent and effective legislation and policies and procedures that foster the establishment and operation of local consulting engineering services. This was further confirmed by (Baark, 1999) who has emphasized the analysis of the structure of the sector in China and the influence of government policies. Baark has also stressed for the creation and development of technological capabilities in organizations, role of international linkages, and technology transfer for the development of E/C firms in China. Haplin (1990), presented factors affecting technology development in the United States. Hussain (2002), discussed about the development of engineering consultants in Asia and Pacific region. Agarwal et al. (2001), has discussed about enhancing capabilities and cooperation in Engineering consultancy in the Asia pacific region. Hecker (1997) while discussing the need for successful consulting engineering has reported the factors promoting to the success. Al-Besher (1998) has put forth “A conceptual Model for Consultant Selection in Saudi Arabia” criteria that can be used for consultant selection. Several factors affect the development of consulting firms in a country depending on the local conditions prevailing. Literature also stresses the importance of improvements in the effectiveness and efficiency of engineering firms if the construction industry is to fulfill its tasks in efficient manner. Therefore, it is clear that there is a need to develop a consistent, comprehensive and flexible decision making list comprising of important development factors for local engineering consulting firms. This study is proposed to assess the views of design professionals on the relative importance of the factors identified from the literature analysis and to come up with most important development factors. 1.2 OBJECTIVES 1. To identify various factors that effects the development of Engineering Consulting firms. 2. To highlight their order of importance and Investigate the most important development factors for Engineering Consulting firms, based on accumulative knowledge and judgment of experts. To perform overall ranking based on the consultants. To perform ranking of development factors according to executive respondents. To perform ranking of development factors according to technical staff. 3. To investigate the correlation between the rankings for various type of respondents. 1.3 SIGNIFICANCE OF STUDY (1) An expected contribution of this research effort is to recognize elements that are vital to the Consulting engineering success by identifying development factors both at the organizational and project level. (2) The research done to identify the development factors of E/C firms within the sample population, will aid the local Engineering Consulting firms. Local firms will gain insight and understand better how to remain competitive and excel in the operating environment in Saudi Arabia. (3) The findings of this research will help to improve the performance of the E/C firms by concentrating more on the key factors obtained from the results. (4) The key factors can be utilized by all the engineers in Saudi Arabia, their associations and the government to be able to develop the necessary capabilities to serve the domestic economy. (5) Finally this research effort presents a framework for identifying variables that effect development factors for future research efforts. 1.4 SCOPE AND LIMITATIONS The following limitations are applicable to this study: 1. Due to the nature of questionnaire, (pair-wise comparison) direct interviews were conducted with the Experts. (Consultants and Design Professionals). 2. Around 20 consultants or design professionals, with a minimum of 10 years experience in construction projects worth greater than 5 Million Saudi Riyal, were only interviewed only. Sample size of the research to be interviewed was kept small, so that the information obtained is reliable and to maintain the quality of the information. 3. The study also assumes that the participants of the interview are well trained, experienced, and capable of performing the selection process. 4. Because of time and financial constraints, the study is limited to the Eastern Province of Saudi Arabia.