blue jeans juvenile deliquincy - mid 1950's blue jeans industry in deep trouble. after hitting a postwar
peak in 1953, jeans sales began to slide. became associated with rock and roll and teenage
troublemakers.. popular movies, especially the wild one and blackboard jungle, featured emotionally
disturbed, blue-jeans wearing "young toughs" terrorizing adult authority figures... a broadway play was
even made entitled blue denim... in 1957, the public school system in buffalo, new york, banned the
wearing of blue jeans for all high-school students. public relations... school children... etc.
buffalo bill - traveling show... "buffalo bill's wild west and congress of rough riders" ... John Burke, who
promoted the show for it's thirty-four-year run.... burke was one of the first PR agents to use a variety of
media channels: promotional newspaper stories, magazine articles and ads, dime novels, theater
marquees, poster art, and early films. burke's efforts successfully elevated cody's show, which was seen
by more than fifty million peiole in a thousand cities and twelve countries.
Lee - Lee understood the undercurrents of social change. he counseled clients that honesty and
directness were better PR devices than the deceptive practices of the 1800's, which had fostered a
climate of suspicion and anti-big-business snetiment. A minister's son and once an economics student
at Princeton University, Lee, a former reporter, opened one of the first New York PR firms with a
colleague in the early 1900's. Lee quit the firm in 1906 to work for the Pennsylvania Railroad, which,
following a rail accident, wanted him to help downplay unfavorable publicity. Lee's advice, however, was
that Penn admit its mistake, vow to do better, and let newspapers in on the story. These suggestions ran
counter to what the utilities and rail roads had been doing, yet Lee argued that an open relationship
between the press and the business would lead to a more favorable public image. In the end, Penn
adopted lee's strategies.
pseudo event - In his influential book The Image, historian Daniel Boorstin coined the term pseudo-event
to refer to one of the key contributions of PR and advertising in the twentieth centuryu. Basically, a
pseudo-event is any circumstance created for the purpose of gaining coverage in the media.
publicity - spreading information
advertising - swaying opinion
consumerism - where consumers become more educated on business' claims.. don't take what they say
to be the truth
direct payment involves media products supported primarily by consumers, who pay directly for a book, a
music CD, a movie, an online computer service, or a cable TV subscription.
cd prices - They demonstrated that the conomics of scale principle, which refers to the practice of
increasing production levels so as to reduce the overall cost per unit, should have driven down the price
of a cd in the same way that the price of blank videotapes and movie videos dropped in the 1980's. By
2000, however, cd prices remained inflated, largely as a result of the oligopoly formed by the four major
recording conglomerates.
For example, in 1995, despite complaints from NBC, Rupert Murdoch's Australian company News
Corp.received a special dispensation from the FCC and Congress, allowing the firm to continue owing
and operating the Fox network and a number of local TV stations. The Murdoch decision ran counter to
the government decisions made right after World War I. At that time, the government feared outside
owners and limited foreign investments ni the U.S. broadcast operations to 20 percent.
abc was able to charge more for a 30 second commercial during lois and clark because more people
between the ages of 18 and 35 watched it despite the fact that nearly 2x as many people watched murder
she wrote total.
Walt disney's first cartoon company, Laugh-O-Gram, went bankrupt in 1922, when he was twenty-one
years old. But when Disney moved to Hollywood, he found his niche. After inventing Mickey Mouse
(originally named Mortimer) in the first sound cartoons in the late 1920's, Disney developed the first
feature-length cartoon, Snow White and the Seven Dwarfs, complted in 1937. ---- The silly symphonies
series (1929-39), which featured classic cartoons like "The Three Little Pigs," established the studio's
production reputation for quality cartoons. The series ran before movies throughout the Great
depression, providing escape, humor, and morality tales. Although the Disney Company remained a
minor studio during this period, Fantasia and Pinocchio -- the two top-grossing films of 1940 -- each made
more than $40 million. Nonetheless, the studio barely broke even because cartoon projects took time
and commanded the companies enture attention. Snow white took four years to produce.
guerin - guerin was the first reporter to cover ireland's escalating orfganized-ccrime and drug problems.
she worked for dublin's sunday independant. A few days after the 1955 assault, she wrote about the
incident, vowing to continue her reporting despite her fears about safety. Later that year, she was
punched in the face by the suspected head of Ireland's gang scene. He threatened to hurt Guerin's son
and kill her if she wote about him. She kept writing. In december 1995, she flew to New ork to receive
the International Press Freedom Award fromt he Committee to Protect Journalists. Shot while waiting in
car.
consider richard jewell, the atlanta security guard who, for eighty-eight days, was the fbi's prime suspect
in the park bombing at the 1996 olympics. The fbi never charged jewell with a crime, and he later
successfullyu sued several news organizations for the libel. Putting legal issues aside, the jewell story
involved a rivalry among various nwes media to report unusual or important developments before the
competition could do so.