UNIVERSITY OF NORTH FLORIDA
Coggin College of Business
DEPARTMENT OF MANAGEMENT, MARKETING AND LOGISTICS
COURSE SYLLABUS
7333
MAR6206
006
Term
Course Number
Course Title
Description
and Prerequisites
Pedagogy
Instructor
Office Hours
Phone
E-mail
Grading
Course
Requirements &
Grading
I. Attendance
II. Participation
MARKETING CHANNEL
SYSTEMS
3.0 1/6/05- 4/29/05
6:00PM – 7:15PM
TR
42/2120
ELA
3
Spring 2005
MAR 6206_006
Marketing Channels
Case Analysis, Group Dynamics, and Team Building to enhance problem solving,
executive decision-making, interpersonal relations, teamwork and presentation
skills. Blackboard is deployed as pedagogical, course database, and class
management tool .
Professor Adel I. El-Ansary
COBA 42/3220
TR 4:30 – 6:00 PM & by Appointment, e-mail
904- 620- 1373 (Office Direct)
aelansar@unf.edu
www.unf.edu/~aelansar/
All Assignment must be submitted on time. These measures are enforced to ensure
equal and fair treatment to all students.
A
94>
B
84-93
C
75-83
F
<75
A-, B+, C+, C- will be granted at the discretion of the professor. Your grade is
determined on the basis of your standing relative to other students enrolled in the
course.
I.
Attendance
URR
II.
Participation
10%
III.
Research
30% -- Individual
IV.
Cases
40% -- Group
V.
Literature Review
20% -- Individual
Required and enforced according to University Rules and Regulations per
university catalogs and handbook. Advance notification required for excused
absence.
Active participant-initiated in class discussions is required.
III. Research
Paper
Each student will select a topic of interest, conduct secondary/library research on
it, and complete the writing of a 15 single-spaced page research paper complete
with footnotes and references. The Table of Contents should include:
1. Introduction/overview of the topic
2. Research objectives/question including clear reference to dependent and
independent variables.
3. Significance of the topic
4. Body of the paper with sections and sub-sections
5. A framework depicting research concepts and findings and their
relationships
6. Summary and conclusion
7. References
IV. Case Analysis
Guidelines and templates are posted on Blackboard.
Each student will two articles from academic journals published in 2004-2005.
Each student will report on articles approved in a PowerPoint presentation format.
The review should cover:
V. Literature
Reviews
Required Texts
Conceptual
Frameworks
Pedagogy
1. Author, title, source, date
2. Thesis
3. Contents and a framework depicting concepts and their relationships
4. Conclusion
Coughlan; Anderson; Stern and El-Ansary. Marketing Channels, 6th edition.
Prentice Hall, 2001.
http://www.marketingchannels.com/
Lectures, discussion, and student presentations of assignments. Each student must
read Wall Street Journal M-F and be ready to discuss channel type articles in class.
Cases will be discussed for situation analysis on Thursdaysdays and presentation/
discussions scheduled for following Tuesdaydays. Use the template provided for
case analysis. Present in Power Point format. Presentation must cover the
following:
1.
2.
3.
4.
5.
6.
A Statement of the Problem
Conceptual Framework Linking Case Parameters and Variables
Alternatives to Solve the Problem(s)
Criteria to Evaluate Alternatives
Evaluation and Recommendations
Implementation Plan
Supporting
Websites
www.mamma.com
Search for helpful sites under key words Marketing Channels, Marketing Systems,
Distribution Channels, Logistics, Supply Chain Management, Distribution
Management, Retailing, Wholesaling, and Industrial Distribution.
http://www.haworthpressinc.com/store/product.asp?sku=J049
http://hermia.emeraldinsight.com/vl=2623810/cl=40/nw=1/rpsv/scm.htm
www.findarticles.com
www.retailforward.com
www.hoovers.com
http://marketinglibrary.com
http://marketing.kub.nl.journal1.htm
The Wall Street
Journal (WSJ)
Each student enrolling in one or more Coggin College of Business (CCB) courses
numbered 3000 or higher is assessed a $7.50 fee during spring, 2005. The fee is just
$7.50, regardless of how many CCB courses the student takes. In return, each student is
able to pick up a copy of The Wall Street Journal (WSJ) from locations within the College.
Moreover, each student will receive access to all of the WSJ's on-line editions (e.g.,
European, Asian). Note that CCB pays the WSJ an additional $7.50 for each student for
this service, subsidizing 50% of the cost for students.
If you have a disability, as defined by the American with Disabilities Act (ADA),
which requires a classroom accommodation or auxiliary aid(s), please inform me
of your needs during the first week of class so that I may take appropriate action.
You should also notify the Office of Disabled Services Programs at 620-2769
concerning any needs you may have.
December 15, 2004 Adel I. El-Ansary
Disability
Statement
Course Schedule
Date
Marketing Channels
Coughlan; Anderson; Stern
and El-Ansary
Thursdaysday
1/6/05
Introduction
Part I. The Framework
Tuesday
1/11/05
Chapter 1. Marketing Channels
and Functions
Chapter 2. An Analytic
Framework for Channel Design
and Implementation
Thursday
1/13/05
Ch 1 & 2 continued
Tuesday
1/18/05
Ch 1 & 2 continued
Part II. Channel Strategy
Chapter 3. Segmentation for
Marketing Channel Design
Thursday
1/20/05
Chapter 4. Supply-Side
Channel Flows and Efficiency
Chapter 5. Supply-Side
Analysis – Membership Issues
Tuesday
1/25/04
Ch 3, 4, & 5 continued
Assignments
Date
Marketing Channels
Coughlan; Anderson; Stern
and El-Ansary
Assignments/Cases Due
Case Discussion:
Thursday
1/27/05
Ch 3, 4, & 5 continued
Case 19: Venus Swimwear (A)
customer Driven Channels
Cases Due:
Tuesday
2/1/05
Ch 3, 4, & 5 continued
Part III. Channel Structure
Chapter 13. Retailing
Thursday
2/3/05
Chapter 14. Non-store
Retailing
Chapter 15. Wholesaling
Chapter 16. Logistics and
Supply Chain
Case 19: Venus Swimwear (A)
customer Driven Channels
Date
Tuesday
2/8/05
Marketing Channels
Coughlan; Anderson; Stern
and El-Ansary
Assignments/Cases Due
Ch 13, 14, 15 & 16 continued
Thursday
2/10/05
Ch 13, 14, 15 & 16 continued
Discussion
Bank South: Channel Structure
Tuesday
2/15/05
Ch 13, 14, 15 & 16 continued
Case Due
Thursday
2/17/05
Ch 13, 14, 15 & 16 continued
Tuesday
2/22/05
Ch 13, 14, 15 & 16 continued
Discussion
Venus Swimwear (B) The Age
of E-Commerce
Case Due
Part IV. Channel
Organization
Thursday
2/24/05
Chapter 7. Vertical Integration
– Owning the Channel
Chapter 10. Distribution
Intensity
Chapter 11. Strategic Alliances
Tuesday
3/1/05
Ch 7, 10, & 11 continued
Thursday
3/3/05
Ch 7, 10, & 11 continued
Tuesday
3/8/05
Ch 7, 10, & 11 continued
Part V. Channel Management
Thursday
3/10/05
Chapter 8. Channel Power
Chapter 9. Conflict
Management
Discussion:
Venus Swimwear (C)
Outsourcing: Vertical or Virtual
Integration?
Cases Due
Date
Marketing Channels
Coughlan; Anderson; Stern
and El-Ansary
Tuesday
3/15/05
Ch 8 & 9 continued
Thursday
3/17/05
Ch 8 & 9 continued
Tuesday
3/22/05 –
Spring Break
Thursday
3/24/05 –
Spring Break
Tuesday
3/29/05
Thursday
3/31/05
Assignments/Cases Due
Case Discussion:
Aqualisa Quartz: Simply a
Better Shower Harry Rawlinson
is managing director of Aqualisa,
a major U.K. manufacturer of
showers. He has just launched
the most significant shower...
Cases Due
Spring Break
Spring Break
Case Discussion:
Gino SA: Distribution Channel
Management. Gino SA is a
manufacturer of burner units that
are sold through exclusive
contracts with distributors. As a
result, the three distributors
have...
Cases Due
Tuesday
4/5/05
Case Discussion:
Canadian Tire Multiple
Channel Retailing. Three years
after launching a content-based
web site, a nationwide hard
goods retailer invested in
software to support Internet
shopping. The...
Thursday
4/7/05
Case Due
Case Discussion:
Cafe de Colombia. Discusses
sustaining brand equity after a
highly successful commodityproduct branding ad campaign.
Teaching Purpose:
Understanding global...
Tuesday
4/12/05
Thursday
4/14/05
Cases Due
Case Discussion:
Henleys' Distribution
Channels for Domestic
Appliances in China's
Transitioning Economy.
Henleys, one of the largest
electronics companies in the
world, started to import domestic
appliances and personal care
(DAP) products into the...
Tuesday
4/19/05
Thursday
4/21/05
Final Exam
Week 4/23/05
– 4/29/05
Adel I.
El-Ansary
Case Due
Final Exam Week
Thursday, December 16, 2004