NEWS
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Help Wanted: Ford’s Largest Salaried Hiring Initiative in More
Than a Decade Grows by 800 Jobs to 3,000 New U.S. Hires
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Ford will hire 3,000 salaried employees – 800 more than previously expected – this
year to continue its product momentum and new growth
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Of the 3,000 new hires, 80 percent will be technical professionals to meet demand
for new skills; 85 to 90 percent will be in Michigan, with the remaining positions at
Ford locations throughout the United States
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Ford launches advertising campaign with expanded use of social media to target
prospective employees
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New salaried positions are in addition to company’s goal to create 12,000 hourly jobs
in the U.S. by 2015
DEARBORN, Mich., July 23, 2013 – Ford Motor Company will hire an additional 800 salaried
employees for a total of more than 3,000 salaried employees in 2013. The new hiring represents
a 36 percent increase over the original projection of 2,200 additional salaried jobs announced in
January. With only a 2.7 percent attrition rate, the majority of these jobs are new.
This salaried hiring initiative is the largest since 2000, and is necessary for Ford to meet surging
demand for its products and continue its aggressive global growth. Ford’s U.S. market share is
up almost a full percentage point from last year, and the company reported its best June sales
since 2006, fueled by share gains on the east and west coasts and surging demand for Ford
Escape and Ford F-150.
Of the 3,000 new jobs, 2,400 will be technical professionals who will work in product
development, manufacturing, quality, purchasing and information technology. Ford is halfway to
its goal of hiring the 3,000 salaried employees this year. Felicia Fields, Ford group vice
president for human resources, says the company is still looking for people who are “interested
in working for a diverse global leader in a huge growth mode” to fill the more than 1,500
positions that remain.
“Engineers and technical professionals are in as much demand as our cars, trucks and SUVs,”
says Fields. “Global demand and increasing capacity in North America and Asia requires that
we aggressively seek out technical professionals in order to continue our growth.”
While the 3,000 jobs will be based in the U.S., many of these positions will have a global impact
as Ford continues to expand around the world to meet surging demand for its cars, trucks and
SUVs. In addition to the 3,000 salaried jobs, Ford hired 1,850 salaried workers last year in the
U.S.
For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.
All-new recruiting campaign
To attract potential employees, Ford today launches an all-new recruiting campaign with a large
social media element titled “The Distance Between You and an Amazing Career Has Never
Been Shorter.” The campaign encourages candidates to bring their talents to Ford and
contribute to serving customers through ingenious solutions.
“We created the campaign to align with Ford’s global brand promise and highlight that when you
join Ford you will become part of a team already leading the way in imagination and creation,”
says Fields. “We want a fresh and innovative image that reflects Ford and what we stand for.”
The new initiative will engage job candidates on the three major social sites the company uses
for recruiting – Facebook, Twitter and LinkedIn, as well as the corporate careers website.
“The type of talent we want at Ford are often searching for and evaluating potential employers
on social media sites, so expanding our recruiting efforts on these channels ensures we have a
strong presence throughout their selection process,” says Fields.
In addition to the all-new social media campaign, Ford also is increasing its presence on college
campuses.
“Our salaried hires are matching the growth we have seen on the hourly side,” says Fields.
“Ford is very much in a job creation mode right now.”
Added to these salaried hires, Ford announced in April it was hiring an additional 2,000 hourly
employees at Kansas City Assembly Plant to ensure supply matches demand for the company’s
F-150 truck. Last year, Ford announced it would hire more than 6,200 hourly employees across
the U.S. to increase capacity to meet demand for its new products. With these latest hourly
announcements, Ford has reached 75 percent of its goal to create 12,000 hourly jobs in the
U.S. by 2015.
“Our message to job candidates is really simple: Bring your talents to Ford and help us build an
even greater future,” says Fields.
Information regarding open salaried positions and Ford’s hiring process can be found at
www.careers.ford.com.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or
distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide,
the company’s automotive brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its products worldwide,
please visit http://corporate.ford.com.
Contact:
Jay Cooney
313.319.5477
jcoone17@ford.com
For news releases, related materials and high-resolution
photos and video, visit www.media.ford.com.
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