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The Common
DALiM TWiST is the centralized
premedia engine for Harper House
|MARKETING|
Denominator
Founded in 1919 and based in Irving, Texas, Harper
House provides marketing support services. Today the
company offers a range of creative, photography, premedia, and printing services to advertising agencies,
design firms, and in-house corporate marketing departments.
“Around 99% of everything that we produce is output
from our DALiM TWiST system–and we’re working on
that last 1%!” says George Brian, Harper House’s Premedia Operations Manager. “We originally purchased
the system because of its versatility which addressed all
of our clients’ needs at that time. Now here we are six
years after the initial installation and while our business,
client requirements and output devices have all evolved,
the DALiM TWiST system is just as productive and as
big a part of our workflow as it was at installation time.
What other piece of technology can you say that about
today?”
“The single most powerful aspect of DALiM TWiST
lies in its flexibility,” he continues. “Six years ago our
clients were demanding TIFF-IT files. Then it was PDF,
then PDF/X-1a. DALiM TWiST has taken the evolutions
in its stride. Similarly, as we’ve introduced new output
devices – first dot proofing, then a wide range of inkjet
and laser-based devices, everything has networked perfectly. We’ve never had an issue where we couldn’t get
an output device and DALiM TWiST to work together.”
Today of course, much of Harper House’s production
is networked with both clients and printers over the Internet. As their workflows matured, they implemented
yet another strength of the DALiM TWiST system. One
A key element to Harper House’s success with their DALiM TWiST system lies with Harper House’s long-time
integrator and Dalim Software reseller IO Integration.
“IOI and Harper House have formed a strong relationship,” says George. “As well as in-depth DALiM
TWiST knowledge, they have helped us deploy a highly
customized DAM system and integrated various production processes using our DALiM TWiST server.”
“Over the years, we’ve all seen various industry vendors and products come and go. Only the cream of
the crop have survived,” concludes George. “Dalim
Software has become a sort of ‘standard’ to a degree.
Most of the successful companies that we speak with
seem to have some type of Dalim Software installation,
and the reasons why are clear: They consistently provide high-productivity, commercially relevant solutions
to our ever-changing production challenges. When we
initially made the decision to work with DALiM TWiST,
most people we were working with had not heard of
it. Today, it has become a common denominator in our
business.”
!
The Magazine | 09 |
Company
: Harper House
Location
: Irving, TX.
Type of company
: Marketing services
Products
: DALiM TWiST
Reasons for purchase : “Future-Proof”
production workflow,
file format and
output device flexibility
of Harper House’s printers uses DALiM MiSTRAL, and
the level of intra-systems connectivity is very impressive. Harper House’s system automatically creates the
PDFx1a files and then the files are sent via ftp transmission to the printer. Based upon a naming convention,
the printer’s DALiM MiSTRAL system receives these files,
creates the imposition and produces a proof – all without any human intervention.
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