Rutgers University
Newark Campus
Robeson Multipurpose
Room
Your organization
Presents
(973) 353-5300
"Excellent concept and presentation. I
really enjoyed it. It was very interesting,
informative and I could really identify
with these concepts .... I loved it.
From New Jersey Turnpike (North or
South)


Take exit 15W to Route 280 - West.
After drawbridge, take Exit 14B (ML
King Blvd.).
At bottom of the exit ramp, turn left
and continue to stop sign.
At stop sign turn left onto King Blvd
(Dr. MLK Jr. Blvd.).
From Garden State Parkway (North or
South)

Take exit 145 to Route 280 East,
Newark-Harrison.

Once on Route 280, stay in the right
lane, following signs for Harrison.

Continue to Exit 14, King Blvd. Take
this exit and make a right at the 1st
light onto King Blvd (ML King Jr.
Blvd.).
Download a map of Rutgers
Newark Campus at:
http://www.rutgers.edu/kiosk/ne
wark.pdf
Catch this fabulous Seminar!
" Great Workshop! Energetic and
Dynamic."
"Hysterical! It was great!"
"Met and exceeded my expectations. I
want to hear the 3 ½ hour version. “
350 Martin Luther King Blvd
Newark, NJ

Comments from past Attendees
with
William Cruz
Wednesday, October 2,
2002
2:30 – 4:00 p.m.
Room
Building
This fascinating presentation brings to
light the differences in leadership,
communication and conflict styles across
cultures and how these differences can
cause misperceptions, misinterpretations
leading to misunderstanding. Mr. Cruz
will address the common wrong ways to
deal with the differences and provide
tips of effectively deal with the
differences to prevent
misunderstanding.
This program is sponsored by
<Your committee, organization or
business unit>.
"Very powerful topic. Excellent
speaker. This type of information is
required for us to survive in today's work
environment."
He was
humorous. Very enjoyable and
informative."
"Great motivational speaker! …Subject
matter was very relevant to the
workplace and I learned many new
things about myself and the way I
communicate. Thanks!"
"I really enjoyed this workshop! It has
gotten me to really look at intercultural
differences and why Latinos
misunderstand Anglos and are also
misunderstood. Great! It has opened my
eyes!"
"Very educational- made me aware of
my own communication styles and how
to
improve communication in the
workplace."
"William is an extremely dynamic
speaker. His insight and research is
exemplary. His presentation format and
manner is captivating."
About the Presenter
William, President of TCB Consulting, is a
charismatic lecturer focusing on the
differences in nonverbal and verbal
communications styles across cultures and
how to effectively deal with these
differences in the corporate environment.
He has spoken at corporations,
colleges and conferences around the
country including Kodak, NASA, Dow
Chemical, Chevron, GE, Verizon, KimberlyClark, Raytheon, MIT,
Columbia University,
Syracuse University,
University of New
Mexico, University of
Georgia, the Power of
Diversity Conference,
the National Conference
of the Society of
Hispanic Professional
Engineers, and the
National Society of
Hispanic MBA Conference.
He is an electrical engineer at Lucent
Technologies and inventor with three
patents.
He earned a Masters in Electrical
Engineering from Cornell University and
two baccalaureates from Rutgers
University: a Bachelor of Arts in Spanish
and a Bachelor of Science in Electrical
Engineering.
He is a community leader serving on
numerous boards of community-based and
professional organizations including Aspira
of NJ and the Society of Hispanic
Professional Engineers.
See www.williamcruz.us for more information
Your organization
Presents
About the Program
The objectives of this workshop are to:



with
William Cruz
Wednesday, October 2, 2002
2:30 – 4:00 p.m.
Room
Building
Campus
This fascinating presentation brings to
light the differences in leadership,
communication and conflict styles across
cultures and how these differences can
cause misperceptions, misinterpretations
leading to misunderstanding. Mr. Cruz
will address the common wrong ways to
deal with the differences and provide
tips of effectively deal with the
differences to prevent
misunderstanding.
This program is sponsored by
<Your committee, organization or
business unit>.
examine the differences in nonverbal
and verbal communications styles
across cultures
show how these differences can
cause misperceptions,
misinterpretations and lead to
misunderstanding in cross cultural
interactions.
provide an overview of the wrong
ways to deal with the differences and
right ways to deal with the
differences.
The attendees will:
1. Learn and develop the skill of
“switching cultural channels” through
experiential exercises
2. Recognize five functions of nonverbal
communication
3. Distinguish the six patterns of
nonverbal communication which
include: proxemics; haptics; Kinesics;
Oculesics; Chronemics;
Paralinguistics
4. See how the differences in non-verbal
communication styles cause
misperceptions, misinterpretation and
lead to misunderstanding.
5. Recognize differences in values
across cultures and how they impact
the inter-cultural relationships in the
corporate environment.
6. Understand the most common
incorrect ways to deal with these
differences
7. Learn effective ways to dealing with
differences to avoid misperception,
misinterpretations and
misunderstanding.