CELEBRATE NEW ORLEANS WITH CAROL’S DAUGHTER AND TheYBF.COM
AT THE ESSENCE MUSIC FESTIVAL
PRESENTED BY DILLARD'S
For the sixth year in a row, Carol’s Daughter is heading to New Orleans to celebrate the Essence Music
Festival, bringing the brand’s signature beauty essentials to a pop-up shop in the heart of the city.
On July 3rd, Carol’s Daughter is joining forces with TheYBF.com, the number one online destination for all
things Young, Black and Fabulous, to invite fans to the Carol’s Daughter pop-up shop for a Toast to
Celebrate Women. Hosted by celebrity fans of Carol’s Daughter – Chris Paul, Trey Songz, and Jada
Pinkett Smith – the event will give visitors the chance to mix and mingle with their favorite stars and
purchase exclusive, handmade Carol’s Daughter products.
Fans will also have a chance to meet TheYBF'.com founder Natasha and post comments on TheYBF.com
about their store experience during this Fabulous event!
The Carol’s Daughter pop-up shop will be at 531 Bienville Street in the French Quarter until July 4th,
2010. Join Carol’s Daughter and celebrity friends for afternoon happy hour parties inside the pop-up store,
with tunes from a different local DJ each day as well as beverages and complimentary treats. Check out the
full list of events to discover even more ways to celebrate with Carol’s Daughter at the Essence Music
Festival:
WHO: Chris Paul, Trey Songz, Jada Pinkett Smith, Natasha of TheYBF.com, and Carol’s
Daughter
WHAT: Toast to Celebrate Women
WHEN: July 3rd, 2010 beginning at 5:00pm
Media Contacts:
Carol’s Daughter
Susan Goldberg
Sarah Parker
Tractenberg & Co.
212.929.7979
TheYBF.com
Jamishia Smith
Jamishia@TheYBF.com
About YBF.com: TheYBF.com was created in 2005 as a “virtual-camera” to capture “Black Hollywood”
and all things fabulous. Ranked as one of the top ten most searched Entertainment websites on Yahoo,
TheYBF.com now boasts over 15 million page views per month. TheYBF.com founder, Natasha Eubanks,
goes beyond the mainstream gossip to offer her unique take on Black Hollywood and celebrity gossip. For
information, visit the site at www.TheYBF.com, follow us on Twitter at www.Twitter.com/TheYBF or
became a fan at www.Facebook.com/YBFfans.
About Carol’s Daughter: From humble beginnings in her Brooklyn kitchen, Carol’s Daughter founder
Lisa Price transformed her beloved hobby of mixing up fragrances at home into a multi-million dollar
beauty empire. After selling her homespun beauty products at flea markets and setting up shop in her living
room, Price officially established Carol's Daughter, lovingly named for her mother. Almost overnight, highprofile celebrities became loyal customers and the nature-inspired brand became a household name. Today,
Carol's Daughter boasts nine stores across the country and is also sold in Sephora, Macy’s and Dillard’s
stores and on HSN.